Place your logo on products that are both functional and meaningful to help with brand placement that will get the word out about your business and help your audience fall in love!
A brand’s logo placement is a key consideration when crafting the ultimate promotional marketing campaign. Just ask Starbucks. They had to repaint many of their delivery vans because its corporate branding changed from “Starbucks” to “Sucks” when the sliding door was open – making for the infamous Starbucks Sliding Door Van Fail. This is a popular example of a good logo placement gone wrong, which then changes how the public associates this messaging with their brand. Determining your logo placement requires a good amount of thought and TLC for a successful campaign that will have your customers falling head over heels in love with your company.
Telecommuting, or work from home, opportunities are becoming increasingly popular.
According to the U.S. Department of Labor, 24% of employed people performed part or all of their work from home in 2015. For many who take advantage of the benefit, telecommuting provides a needed change in environment, a chance to focus without the constant distraction of office noise, and the flexibility to change work habits to more closely align with everyday life – all while still delivering quality performance.
There is a certain level of trust and confidence employers must have in an employee to allow a work from home situation, but there are ways to make the remote work transition be handled in a way that makes both parties comfortable.
Sustainability is a buzzword, which is quickly becoming a best practice used in several industries.
Companies are leaning toward ways to incorporate more environmentally-conscious processes and eco-friendly office supplies. According to a 2015 global case study, 91% of consumers reported that they expect companies to operate responsibly to address social and environmental issues. Additionally, 84% seek out responsible products whenever possible; all the more reason to become more earth-conscious.
Setting up your office for eco-friendly success doesn’t have to mean a complete overhaul from what you’re currently doing, but rather the implementation of small changes that will have a greater impact over time.
People across the country work a 9-to-5 schedule, in a hurry, following the same routine day after day. Once the weekend rolls around, rather than relaxing, time is often spent running errands or doing chores around the house. It can feel just as hectic as the work week. Does this sound familiar?
If it does, just know it doesn’t have to be the norm. By making small changes to your lifestyle, you can free up more quality time to do more of the things you enjoy with the people you love. If that sounds good to you, check out our just- launched month-by-month calendar guide: The Weekender.
We’ve curated the ultimate, online calendar flipbook that will help you feel motivated once the weekend sets in, so you can make the most of your days. It provides small goals, helpful quotes, and words to live by to help you achieve the kind of work-life balance that promotes healthier,happier living. Who wouldn’t want that for the new year?
If you’re looking for a perfect White Elephant office gift for your holiday office party, consider this your official gift guide!The memo went out on Friday – “Office party: Meet in the conference room at 3pm, bring a side dish and a White Elephant gift (valued at around $20).” This sounds fun enough, right? The office holiday party always ends up being an event worthy of water cooler talk for weeks to come. But what should you buy as your White Elephant gift? If you’re looking for something fun, safe-for-work, and memorable – as well as inexpensive, consider the following ideas.
White Elephant Gift Idea 1: A Box of Wine
Just because most White Elephant gift exchanges tend to applaud the inclusion of silly or outrageous gifts, why not combine something elegant – but then give it a twist? Wrap up some wine, but make sure to buy your favorite boxed varietal to elicit a few laughs, and most likely appreciation, from your co-workers. Step it up a notch with a funny wine glass – extra points if it fits an entire bottle of wine.
A stress ball can only go so far. What sights, smells, sounds and small comforts can help turn your desk into a mental and physical place of relaxation?
The statistics are quite revealing – more than 40% of adults report that work stress is “very or extremely stressful.” A professional may have 50-100 unique tasks or projects in play at any given time, and today’s litany of distracting mobile devices and social media streams can inhibit productivity and incite additional stress. Office stress is real, but there is something you can do about it – convert your desk area into a work sanctuary!
The holidays aren’t always necessarily about limitless joy. If you’re feeling anxious this season, consider some of the stress-killing tactics below.
People often refer to this time of year as the Season of Joy, or a time to be merry, but for some of us, especially marketers, the holiday season is a stressful time of year that isn’t quite as fun as all those holiday commercials indicate. There are deadlines to be met, clients to satisfy, and next quarter planning to be done. This all must be done before everyone goes on holiday vacation, so there is typically an even bigger crunch for time.
If you are feeling anxious about the holidays, consider the following holiday stress tips to minimize any negative feelings you may be having. Then, get into the holiday spirit so you can better enjoy time with your friends, family, and all the social activities on your calendar!
If you’re a small business owner and haven’t yet prepared for the upcoming Small Business Saturday (SBS) event on November 26th, you shouldn’t count yourself out. Sure, it pays to begin the planning process a few months ahead of time, but you’ll effectively pull this SBS off by considering some of these last-minute marketing tactics that have proven effective over the past several years. Consumers spend an average of $15 billion on this important day of the year for small businesses – will you get a piece of the action?
Below are 5 tips to prepare for next week’s Small Business Saturday!
Create an Offer and Push It
Use your social media pages to connect with your existing fan base and valuable prospects, then deliver a Small Business Saturday offer they can’t refuse. Becuase social media topics and messages tend to spread like wildfire, this medium can help you overcome a lack of time. Make the offer unique or truly advantageous for the shopper, then get it promoted immediately.
You’ve done it. You’ve finally decided to launch your business. Now to get your name out there so you can have customers. You have all these skills, but running a successful business requires more than just knowing the service you provide, it requires getting your business brand out there. ready. Set. Go. Here’s what you need!
“Keep it simple stupid,” The saying our mom’s have been telling us our whole lives. A name should be easy for your customers to remember, and even easier to spell. Anything more and anything less and your customers will either never find you or not remember.
A lot of money has gone into studies about colors and shapes, but realistically, your logo should reflect your company. The best thing to do is think about all your favorite brands, gather up images of their logo and ask yourself what comes to mind when you look at their logo. Do you think the person who created this logo wanted you to feel this way? From there, write down what you like and try to incorporate it into your logo. Once you have a prototype, think about investing in graphic design help from a professional. Meet with them, tell them your vision and list out the qualities that inspired your prototype and w3atch them bring your logo to life. Try to give them as much detail and direction as possible to keep cost down and money in your pocket.
You wanted to open up a mechanic shop, a photography business or restaurant. You love working on cars. You can find the beauty of how light should reflect off the subject you are photographing. Your friends have been raving about your chef skills for years and you never have leftovers after a night in the kitchen because everyone eats it all like it’s their last meal. Whatever your skills are, you have now accomplished the dream of opening up your own business. Now to keep that dream alive, you realize, you have to sell that dream to investors for money, your coworkers to work hard and your customers because you need their consistent business.