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How to Turn Your Desk Setup into a Work Sanctuary [Infographic]

Header for desk sanctuary infographic

Each person is acclimated to their own desk style, but are all desk styles conducive to feelings of calm and relaxation? According to a recent article published by Entrepreneur.com, an average office employee spends more than an hour a day “looking for things.” A cluttered space can result in haphazard workflows, misplaced documents, and a lack of ability to focus because everything is fighting for your attention at once. Lack of organization usually means lack of efficiency, which can result in an increase of stress. Simply put, more mess leads to more stress.

But all is not lost. There are ways to bring more Zen into your work day. It’s all about how you keep things organized for your office desk setup.

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Rise with Fall: How to Embrace the Changing Business Environment

Every industry has its ebbs and flows in business, typically gauged by quarterly reports and monthly revenue goals. Embracing the inevitable changing business environment equips you with the right tools and mindset to tackle any hurdles that may arise, thus setting you up for success.
Board Meeting to Discuss Business Environment

In order to keep the pace with the ever-changing business climate, your company must know how to be agile enough to ride the ups and downs. Let’s review three ways to embrace the change of seasons and highlight how you can end the year strong – even with both predictable and unpredictable industry change.

Adopt and Embrace an Offline and Online Marketing Strategy

Users want to see a tightly aligned message with a company’s online and offline marketing strategy. According to the Data & Marketing Association, direct mail customer response rates increased by 43% year-over-year, according to 2016 statistics. If your current offline strategy involves the use of direct mailers, include customized products your clients can use year-round. These may include personalized calendars, pens emblazoned with your logo, or business card magnets they can hang up in their own office or at home. However, while direct mail still is successful for most industries, don’t forget about the industry change of an ever-increasing mobile audience who may prefer to receive their messaging electronically.

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How to Make Breast Cancer Awareness Ribbons

October is National Breast Cancer Awareness Month (NBCAM). The initiative is focused on raising awareness about breast cancer and providing education and support. As an act of support and solidarity with those affected by breast cancer, survivors, family members, and friends proudly wear a pink ribbon during the month of October.Breast Cancer Awareness Month with RibbonAccording to U.S. Breast Cancer statistics, approximately 252,710 new cases of invasive breast cancer are expected to be diagnosed in U.S. women in 2017, in addition to over 63,000 new cases of non-invasive breast cancer.

To join the cause in raising awareness, you can easily make your own pink breast cancer awareness ribbons to wear or distribute to your family and friends, coworkers, schools, or other organizations you are a part of. All it takes is a three-inch piece of pink ribbon and a small safety pin to create the iconic marker of such an important cause. Though breast cancer research is crucial year-round, as a nation, we claim the month of October as the time to wear pink.

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The New Reality of Hospitality Marketing Solutions

Hospitality is a multi-billion industry that remains highly competitive. With the inception of Airbnb, virtual reality destinations, and the ever-growing online audience, one misstep in your hospitality marketing can make your brand become easily forgotten or dismissed.
Flight Attendant Standing in Airport
Not only do those in the hospitality industry need to focus on bringing in a loyal client base, but they must also have processes in place to address new challenges, such as 24/7 social media status updates and real-time requests in the age of instant gratification. One bad review or poorly executed ad can cause a viral media storm. Just ask Pepsi or United Airlines, both big companies who recently were caught under fire due to less than favorable choices and lack of response back to consumers.

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5 Hotel Marketing Tips to Boost Hotel Loyalty Programs

In the hotel industry, guest loyalty can make all the difference in the success of a hotel chain or company. New customers and frequent guests are valuable and always welcome, but it is important to remember that those long-term loyal hotel members are who will speak your name to all their friends and family and in the long run, have the biggest impact on your hotel’s growth.

Loyal Hotel Guests Checking in to Room

Happy and loyal guests are the people who keep coming back to your hotel time after time. They may not be frequent visitors, but you can rest assured that when they do travel, they will choose your hotel as their preferred choice. As such, you must consider, how are you making sure that they continue to be satisfied by your accommodations and services? How do you cater to your guests or reward them for their loyalty? Are you actively nurturing the positive relationship you have established with them? Have you introduced a hotel loyalty program to give back to your guests?

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How to Apply a Back-to-School Attitude to Work

No matter how long you’ve been out of school, there’s always that feeling of brand new come September. It’s the season of change and fresh starts that remind us of school days past. Turns out a new school year can benefit everyone, especially if you carry a back-to-school attitude with you to the workplace.

Playful Coworkers Fist Bumping

Not only can it serve as the boost of inspiration your team needs, but having a more playful approach to some of your monthly to-dos, and more work activities can serve well for your productivity levels, positive mentality, and creativity. Studies have proven that employee satisfaction leads to spikes in productivity, in some cases, as much as 12% or more.

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Back to School Checklist: School Supplies for Success

Doesn’t it seem like summer just started and now there’s already buzz about heading back to school? As much as we would like to prolong days spent by the pool, at the beach, or chillin’ in the A/C, we can’t ignore the fact it’ll soon be time to head back to school.

Back to School Note with School Supplies on DeskRather than waiting until the last minute to make sure you’ve properly prepared your classrooms and extracurricular organizations, why not make this year’s back to school shopping a breeze by BYOB, a.k.a. building your own bundle? Whether you’re a teacher preparing your students for all the supplies they will need for a successful school year, resident advisors prepping incoming college freshmen for their first year at university, or a group leader who wants to make sure your kids have what they need to make it through the school year, get started on your back to school checklist today. We’ll guide you through how to build your own bundle as part of our Back to School campaign.

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Planning a Family Reunion: Activities, Gift Ideas & More

Summer is the perfect time for family reunions. Over 65% of people agree that summer beats out all the seasons to get together with loved ones. The kids are out of school, the weather is nice, and everyone is in a festive mood thanks to longer days of sunshine and warmer temperatures.
Happy Multigenerational Family Reunion
If you’re planning a family vacation or heading to one this summer, make sure to make it extra memorable with the help of a few creative ideas and created just for your family. Family reunion activities give us a chance to reconnect with loved ones who may be too difficult to see on a regular basis – all while enjoying the summer fun. From barbecuing in your own backyard to traveling across the world, it’s time to make some memories and begin the celebration with these family reunion ideas!

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Attending a Summer Work Conference? Bring These 10 Items

Work conference season is in full swing, which means ample opportunity to get your company’s brand front and center among both peers and (potential) clients. Meeting Professional International reports there are approximately 1.8 million meetings and professional events every year in the U.S.

Businesspeople Attending a Work Conference

When conference planning for the rest of the year (and into 2018), consider creating a checklist of what materials to pack, so you know the plan every time you go. If your company is a sponsor or vendor of the event, this is a prime opportunity to showcase your value and have one-on-one connections with decisions makers and others interested in your services or products. Make sure you have enough marketing collateral that will differentiate yourself from competitors to make the best impact before, during, and after the conference.

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Improve Hotel Experience with Hospitality Gifts & Services

The hotel experience does not simply begin and end when guests check into their room. It starts when they start researching a hotel’s amenities, location, and availability. It continues until the final bill is delivered, and in some cases, even longer.
Hotel Guest Receiving Room Key from Front Desk
Hotel guests want to feel like they are taken care of in every way possible. Ever read the most favorable reviews? Many of the comments attribute a positive experience to the “extras” a hotel provides. Whether that means extra attention, extra consideration, or a few extra toiletries when the guest forgets theirs, it is not unheard of to expect hotels to go above and beyond with hospitality gifts and impeccable service to provide a five-star guest experience.

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