To Be an Innovator, It Is Occasionally Necessary To Redefine What Is “Normal”
When it comes to creating connections, business cards are the ubiquitous choice for most working professionals. With all of the contact information on one small piece of cardstock, networking becomes as simple as handing out a card and receiving another. The problem with business cards revolves around the simplicity of the process of exchanging cards. It is too easy, and too commonplace, to simply grab someone’s card and slip it in a pocket or purse. What happens with the card from there is anyone’s guess. Some people are highly organized and will ensure these cards get entered into a database, or simply snapped into a Rolodex. Others allow these cards to fester in a desk drawer for years. Business cards have their place, but for the organization that seeks to innovate and do something more creative – consider the business card pen!
What Is a Business Card Pen?
Business card pens combine all of the information that you’d normally find on a business card – company name, contact information, website address, and logos or slogans. The difference is that the business card pen provides a level of utility and functionality that a normal business card can’t. Business cards are fairly benign products – they sit around in business card holders until called upon for the basic information on the card. Business card pens, on the other hand, transfer a graphical representation of your company’s business card to a high-quality pen. This allows the client or prospect to actually use your “business card” on a daily basis, which increases name recognition and general exposure to your brand.
Show Clients That You Care With Functional, Promotional Business Card Pens
Business cards can come across as rather cold. The goal of the business card is to give a client or prospect the information they’ll need to contact your organization. The idea is to lead them to a sale, so business cards make no bones about it – business cards can lead to increased business for the person distributing the cards. Business card pens, though, show your clients or potential clients that you want to provide your information, as well as providing a utilitarian tool for their use. They make networking easy, are terrific at starting conversations, and show that you and your organization are driven to redefine “normal” business communications.