Now that we’re well into 2017, it’s a good time to get going on the New Year’s resolutions you made at the beginning of the month if you haven’t started yet. These realtor tips should get your resolutions in full swing.
Setting goals and making resolutions is a great practice in theory, but in order to make any real improvements, they must be followed by action. Due to the hectic nature of the real estate world, it can be easy to sweep work resolutions under the rug and carry on with your normal practices and habits. But, staying organized and better managing your real estate business will help you to become more in control, which can only lead to good things this year.
Realtor Tips for Success
In an effort to help you maximize productivity, we’ve compiled seven real estate agent tips that will help you get a grip on any disorganization and chaos in your everyday life and make you a top agent in 2017.
1. Make the Most of Your Open Houses
Holding open houses is key for real estate agents to attract possible buyers for their clients. Open houses require a lot of preparation such as multiple client meetings, scheduling, real estate marketing, making sure the house is ready to show, creating and printing copies of brochures, etc. Once this hard work is done, make the most of your scheduled open house with a featured giveaway. This giveaway should include a product the viewers will value, like a customized reusable bag, which will also accomplish promotion of your brand.
2. Send Memorable Mailing Campaigns
Real estate is a competitive game. Any seasoned real estate agent knows clients will not simply come to you without any effort on your behalf. With so many buyer options, you must distinguish yourself in every way possible to avoid getting lost in the shuffle. In order for your real estate agency to stand out, it’s important to reach clients through a variety of outlets.
Some have discounted mail as an obsolete form of communication, but it is still an influential way to efficiently reach a vast number of potential clients. Offer a product potential future clients will utilize, while keeping your brand front of mind. Your mail campaign should include unique, customizable home-shaped magnets, which deliver a personalized message and is an inexpensive option for tight real estate marketing budgets. Unlike a business card, these magnets will not be overlooked and thrown out with the rest of the promotional mail. Instead, potential customers can easily affix them on the fridge and automatically serve as a reminder when they need a real estate agent option.
3. Never Miss an Appointment
Between the many forms of communication today and the variety of obligations real estate agents inevitably deal with daily, time management and scheduling can be tricky. Staying organized and on top of your meetings is imperative to continuing good relationships, retaining clientele, and being seen as a professional and knowledgeable real estate agent.
While most everyone has forgotten to follow up or has been late to an important appointment in the midst of a busy schedule, doing so will no doubt lead to negative associations for you and your brand. This type of behavior can damage your clients’ trust in your competence as their realtor.
This can sound a little intimidating, but all you need to stay organized and composed while on the job is a calendar. Note all your appointments, follow ups, and reminders on a desk calendar. You’ll be able to juggle the never-ending to-do list much better when it’s all organized in one spot.
4. Always be Prepared
No real estate agent ever has their smartphone far from their reach. How did anyone ever live without these magical handheld computers that seem to be involved, in some way or another, in our entire lives? A main part of the real estate business is talking on the phone – whether you’re calling potential homebuyers, communicating with sellers, or everyone else in between.
Ever since the smartphone surfaced and dominated the communication industry, we use our phones even more than calling. We use them for everything from checking emails to setting reminders. Because of this dependency, never allow your phone battery to reach that dreaded one percent. Keep a portable phone charger handy and avoid the stress of missing that next important sale.
5. Stand Out with Events
Promotional events are a great way to attract homebuyers for your clients, as well as networking with potential future clientele. To ensure you make the most of your efforts of putting together and marketing a promotional event, make the best impression possible with everyone you encounter.
Use promotional products, such as banners and signs, to stand out and encourage attendance. It gives you a chance to highlight your brand in a positive way, while also catching the attention of those in attendance and others passing by.
6. Keep in Touch
Ongoing communication helps to build positive relationships and increase referrals and repeat business. To help manage your time spent connecting with clients, prioritize the people in your database who have proven to be most valuable to your business. Send your bests clients a luxury tumbler set to express your appreciation for their ongoing business with you. Treating your best clients to special treatment is a great way to reinforce and even strengthen those profitable relationships.
7. Cover All the Bases
Real estate transactions are notorious for their complexity, which is why your knowledge and services are needed by so many. Closing a deal involves large sums of money and a complicated process. Once you have seamlessly executed each step for your clients – including negotiations, inspections, etc. – you have finally reached the closing process.
These involve contracts that need thorough review. Don’t drop the ball once you’ve reached the home stretch, and always come prepared with extra promotional pens on hand for clients to use when signing their closing documents. It may seem minor, but it helps those final steps to the finish line go as smoothly as possible.
These seven real estate agent tips will show your clients how prepared and professional you are. They will help you stay on top of your realtor game in 2017, while also providing real estate marketing value to you at the same time. That seems like a win-win to us.