Author Archives: nationalpen

Choosing the “Write” Pen Types

Handwriting Tools of the Trade - National Pen

Handwriting Tools of the Trade – National Pen

With so many different pen types and labels, choosing the right pen is actually a lot harder than it seems. It’s more than just randomly choosing something to write with. In addition to the pen itself, you also have to decide on the point size, type of ink, and color options. These characteristics can help enhance your overall writing experience with a particular pen. If you’re looking for a new go-to pen that fits your personal writing style and needs, here are a couple pen types to consider.

Ballpoint Pens

Ballpoint pens are one of the most common and well-known pen types. The ink used in ballpoint pens is oil based and dries faster than other types of ink. This means less smudging when you’re writing. Since the ink is thick, ballpoint pens use less ink as you write, lasting longer than other pen types. Another point to consider: thick ink is more prone to clumping, so you have to apply more writing pressure. As a result, these pens aren’t the best choice for long writing. But, if you’re just looking for a simple pen for everyday use, ballpoint pens are an easy and reliable option.

Rollerball Pens

Rollerball pens use the same design as ballpoint pens but with water-based ink. Water-based ink flows faster and soaks into the paper more than ballpoint pen ink. The ease of flow requires less pressure and creates a smooth, comfortable writing experience. And, because the ink flows so smoothly, rollerball pens are ideal for writing text with dark and fine lines. They also come in a wider range of colors because they use water-soluble dyes. If you need to write for a long period of time, use a rollerball, but make sure to refill the ink often since they use more ink than other pen types.

Gel Pens

Gel pens combine characteristics from ballpoint and rollerball pens. They use water-based gel ink that has a consistency between both types of ink. This makes the ink less likely to smudge but still flows freely enough for smooth writing. As a result, gel pens offer the comfort of rollerball pens, with the performance of ballpoint pens. And, since they use pigments instead of regular dyes, gel pens are also available in a variety of colors. If you want to make a bold statement but still expect reliability, gel pens are a great choice.

Marker Pens

Marker pens come in four types of ink: pigment, water, oil and alcohol-based. Pigment and water-based inks are for traditional paper. On the other hand, oil and alcohol-based inks are for non-paper media (e.g. plastic, metal, or glass). These pens include permanent markers, non-permanent markers (e.g. dry erase markers), highlighters, and porous point (or felt tip) pens. With such a wide variety of point sizes, colors, and types, marker pens work great for both writers and artists alike. If you’re looking to add a splash of color to any of your projects, marker pens are the right choice for you.

Custom Selfie Stick: The New Face of Promotions

LTV Selfie StickNowadays, you can’t go anywhere without seeing at least one person taking a selfie on their smartphone. Selfies are the most popular type of photos taken on phones, thanks to social media. But, anyone who’s ever taken a group selfie knows how difficult it is to fit everyone into the picture. That is, unless you have a selfie stick! Many people use selfie sticks to help them capture the perfect selfie. If your business is looking for a promotional product that your customers will actually want to use, a custom selfie stick is the way to go.

When you’re thinking about creating promotional products, it’s important to consider what kinds of products will provide long-term value and usage to potential customers. Selfie sticks are great for promoting your business because they’re functional and relevant to customers’ lifestyles. Many people already use selfie sticks, so creating custom selfie sticks with your logo or slogan is a creative promotional tactic.

Their visibility is also another reason why selfie sticks are appealing as a promotional product. When someone uses a custom selfie stick, it immediately catches your attention, which is perfect for getting people to notice your business logo or slogan. Best of all, selfie sticks are easily portable, so your business gets continual free advertising wherever people take their selfie sticks.

Your business can use custom selfie sticks in a variety of ways. Selfie sticks are good giveaways at tradeshows and conferences because attendees can use them right away. For the entire event, people can take photos with their selfie sticks that have your logo on them. This is helpful for establishing both brand awareness and association for your business.

Aside from traditional events, there are lot of creative ways you can use selfie sticks for promotions. For instance, after you give away these custom selfie sticks, you can host photo contests on social media. Customers can submit their best selfies using the selfie stick for a chance to win prizes. These interactive contests are a great way to encourage people to use the promotional product and interact with your brand. By using customized selfie sticks as part of the contest, it showcases your business in a fun and interesting manner.

You can also buy custom selfie sticks for personal use! Available with low minimums, you can order custom selfie sticks for fun favors at weddings, parties, family reunions and more!

The LTV custom selfie stick is one of the most popular ones at National Pen. The selfie stick is 42” extendable and available in four versatile colors: black, green, blue, and red. Each selfie stick is made of aluminum alloy to ensure performance and long term durability, while the silicone handle provides all-day comfort. The selfie sticks are fully customizable to meet all your business needs. You’ll be able to personalize them with up to five lines of text and a maximum of 26 characters per line.

There are a variety of options for what you can include on these selfie sticks, such as a custom marketing message, seasonal advertisement, business contact information, stylish logo or other information. Regardless of how you choose to design your custom selfie stick, we’re confident that your customers or friends will absolutely love using them for all their selfies!

5 Best-Selling Colorama Pens

Colorama PensPromotional marketing gifts run the gamut from drinking tumblers to desk organizers, home and kitchen accessories to automotive gadgets and tools. There are countless options available today. But those who have spent a significant amount of time working or managing a tradeshow, conference, business networking event, or large scale marketing campaign, know that the classic writing pen is an undeniably effective promotional tool. At National Pen, we feel the same way, and we’d like to highlight our five best-selling colorama pens that have proven to be relentlessly effective at winning new business, reinforcing existing relationships, and highlighting virtually any business or organization.

Our five best sellers are:

THE CLASSIC: While some promotional marketing gifts rely on gadgets and flair to attract attention, the classic colorama pens rely on rugged simplicity, long-term durability, and a value-oriented price point to create real value. These pens feature a click-action mechanism for total reliability, a plastic barrel that is sized to accept up to five lines of custom text, and a background design that can be sourced from our extensive catalog of design choices. Classic is cool, classic is reliable, and in the case of the colorama series, classic is effective.

THE COLOR GRIP: This incredible pen comes with the legendary SmoothWrite ink cartridge that guarantees a fantastic writing experience. The colorama deluxe pen is upgraded with a colorful gripping surface that is attractive and comfortable to hold, while the pocket clip and rugged click-action mechanism combine to instill this pen with a real sense of purpose. Chrome accents add a nice, subtle touch, while the low price point makes these colorama deluxe pens with color grip ideally suited for high-volume marketing activities.

NEON ACCENTS: This best-selling pen is also one of the newest to be released in the colorama line, and it has made an immediate and lasting impact with clients across all industries. This neon colorama pen delivers stunning good looks and a unique neon color theme that adds a touch of intrigue to these click-action writing pens. Neon trim and pocket clip and plenty of room for up to five lines of customized text create an unbeatable value for a tradeshow handout or mailing gift.

STYLUS TIP: The colorama series of pens are incredible effective as promotional marketing gifts, but add a stylus tip and they become even more potent! A stylus tip makes interfacing with a smartphone, touchscreen, or tablet super easy, while keeping fingerprints and smudges off of the screen for a neater, cleaner operation. Add a soft rubber gripping surface and reliable click-action mechanism and you’re bound to make friends when you distribute these colorama deluxe pens with color grip and stylus.

HOLOGRAPHIC COLORS: The basic colorama pen is made that much more appealing when we add a holographic color scheme to the pen barrel. SmoothWrite ink delivers incredible writing performance, while a generously-sized barrel permits plenty of space for your choice of custom imprint. Six holographic colors are available for our colorama sparkler pen with subtle black trim accents to draw serious attention to your brand.

These best-selling colorama pens from National Pen represent tremendous value in a promotional marketing pen. Order a batch of each and get ready to make serious gains with your clients and prospects.

The History of Writing Valentine’s Day Cards

valentines dayThe idea of celebrating love on the 14th of February spawned from a popular account concerning St. Valentine of Rome. It was reported that he performed weddings for Roman soldiers who were, at the time, forbidden to marry. Valentine was later imprisoned for these actions, but made a connection with his jailer by allegedly healing his ailing daughter. Before Valentine’s scheduled execution he wrote the jailer’s daughter a letter and signed the paper “your Valentine” – hence, the first Valentine’s Day card and early history of Valentine’s Day.

From the History of Valentine’s Day to Modern Day

In our modern era, Valentine’s Day is characterized by red-tinged gift boxes, bouquets of roses, shiny gifts, romantic dinners, and other gestures of love. Jewelry stores look at the month of February as their big “holiday season,” while florists work around the clock – prepping for what is certainly the busiest sales week of the year.

Millions of festive individuals, spanning ages from three to a hundred and three, put pen to paper and scribe Valentine’s Day cards for loved ones and lovers alike. It is this last activity that encapsulates the modern spirit of Valentine’s Day – the profession of love and admiration through the written word.

But how and when exactly did the action of writing Valentine’s Day cards and exchanging gifts become commonplace?

From Chaucer to Chocolates – In mid-eighteenth century England, it became quite common for admiring individuals to exchange flowers, confectioneries, and send greeting cards on Valentine’s Day. During this time, individuals may have also sent “Saint Valentine’s keys” to one another, with the message being – “unlock your loving heart.” These keys were also used to ward off epilepsy, which was then known as Saint Valentine’s malady. Modern jewelry stores frequently offer similar trinkets – though few recipients today are likely to don a Saint Valentine’s key to minimize medical concerns.

Today, the act of giving gifts is wide-reaching, but few individuals know that the first connection of Valentine’s Day with romantic love was in the work entitled Parlement of Foules (1382), by Geoffrey Chaucer. This poem was written to recognize the first anniversary of the engagement of Anne of Bohemia to King Richard II of England.

Valentine’s Day Cards by the Millions – The phenomenon of mechanical automation ushered in a new era of Valentine’s card creation in the 18th century. The book entitled, The Young Man’s Valentine Writer (1797), gave ideas to young men who were unable to come up with creative messages for Valentine’s Day. But early 19th-century England saw high-volume production of preformatted Valentine’s Day cards that were available with a variety of romantic messages.

More than 60,000 Valentine’s Day cards were sent in 1835 in Britain, while today more than 150 million cards are sent each Valentine’s Day – just in America! Today, Valentine’s Day is the second most popular holiday for sending cards after the Christmas holiday.

Options are virtually limitless – Hallmark alone offers more than 1,400 varieties of Valentine’s Day greeting cards each year, and many of these are left blank on the inside to allow the love-struck writer to create a moving and personal verse. While according to CNN.com, 29% of individuals today will send a romantic text message on Valentine’s Day, the majority will put pen to paper.

Now that you know the history of Valentine’s Day, embrace the power of the handwritten word and create a touching and heartfelt message for your beloved!

Score Free Shipping on Personalized NFL Gifts for Super Bowl 50

super bowl 3

Ready… Set… Order! It’s time to score some big points with the football fanatics in your life – and it’s never been easier! Our full assortment of personalized NFL gifts are inventive, powerful, and full of value – just like the top NFL players today! Gifts that combine these three key characteristics will excite your lucky recipients, and they’ll deliver a return on investment that is undeniable. To help you make lasting connections with your personal acquaintances and professional relationships, we’ve assembled a full roster of top-performing, personalized NFL products that will delight football fans of all ages. Best of all, they can be customized with a personal name of your choice for a truly custom gift.

Promote Loyalty – When it comes to loyalty, football fans are known to support their favorite teams for generations on end. So provide your contacts with top quality, NFL gifts today and you’ll win them over in no time. If you’re looking for the ideal gift for the NFL fanatics in your life, you’ve come to the right place! And, we’re offering a promotion today that is perfectly timed for the upcoming “big game,” – Super Bowl 50. Order NFL gifts today and enter “NFL” at checkout to receive free shipping. You’ll score big points with your lucky recipients, while minimizing costs at the same time!

All teams are available – Looking for NFL LED flashlight keychains for the Carolina Panthers fans in your area? We’ve got them! How about NFL Squiggle pens that feature a soft rubber grip, art deco chrome clip, and dynamic NFL graphics? We’ve got those too – and fans can get them customized with their personal name with ease. Football fans will love receiving a personalized NFL plastic cover note pad, complete with 120-sheet writing pad, retractable, push button ballpoint pen, and NFL logo cover. NFL translucent LED keytags are attractive and useful – with a robust, chromed split key ring, ultra-slim design, silver trim, and bright white LED light, they are visually stunning and can be ordered with your choice of NFL logo and personal name imprint.

(Important note: Only personal names are allowed on these NFL products, per NFL rules.)

With so many personalized NFL gifts to choose from, you’ll have the advantage when it comes to treating all of the die-hard football fans in your life. Provide your nephew with a football themed notepad to doodle in, and he’ll love how you’ve highlighted his favorite team. Send a batch of NFL-themed pens to your family members and they’ll adore the personalized name that will be imprinted on the barrel of each top-quality writing pen. You can even order a batch of NFL products for your friends and family, simply to support your local team.

So whether you’re a die-hard Broncos fan, a passionate supporter of the Jets, or you can’t wait to see the Packers make another run at the post-season, you’ll find all of the NFL gifts you need at National Pen. Take advantage of the “NFL” promo code now to receive free shipping, and you’ll be one step closer to making a whole lot of football fans happy this season. Ready… Set… Order!

Is Your Desk in Need of a Makeover? Try These Seven Personalized Office Items

NTAYou likely spend a lot of time at your desk, so consider today whether your workspace is in need of a serious makeover – if so, take a look at these personalized office items.

Think about the last time that somebody walked by your desk and said “wow that is a really neat…anything!” Chances are that your personal workspace is a utilitarian zone that is in need of a serious makeover – maybe it needs a touch of color or a host of new office items to increase the fun factor and make your life easier. Either way, consider the following seven personalized office items to add a touch of class, color, and usefulness to your workspace:

Custom desk calendar: if your old, marked up, and uninspiring desk calendar takes center stage on your work desk, you might want to consider replacing it with a new, full-color design. Custom calendars are available today with beautiful natural scenes, automotive themes, or virtually any type of graphics or images you are looking for.

Personalized notepad: take notes in style, increase your ability to stay organized, and maybe even add a touch of color to your desk by including a stack of custom notepads in your personal work area. You’ll find that taking notes or jotting down memos is made easier and more enjoyable when you have a top-quality notepad to work with.

Colorful magnets: you can use personalized magnets to help increase your organizational effectiveness, while at the same time adding a touch of color and style to your desk. From simple magnets with one or two word messages to full-color magnets that sport a custom image or relaxing design, personalized magnets are ideally suited for file cabinets, hutches, and other magnetic areas within your workstation.

Customized planners: keep organized and stay on top of your business by using a customized planner today. You are much more likely to actually complete calendar entries, take notes, and stay organized by having a personalized planner at your disposal. And, a top-quality planner will look right at home in a business meeting or a client get together – not just sitting on your desk.

Custom candy: add some fun to your desktop by including a bowl of customized candies that will provide a sweet retreat from the stresses of the day. Add a variety of custom candies and reward yourself for a job well done with a quick bite throughout the day.

Personalized phone speakers: since most of us have a smartphone sitting on our desk on any given day, take advantage of your built-in MP3 player by including a top-quality phone speaker to your workstation. Many of these are quite compact and will fit in seamlessly with your other desktop equipment.

Custom pens: one way to add a sense of uniformity and neatness to your desk is to include a batch of customized pens to your desk organizer. You will have something to write with that will bring a smile to your face with each stroke of the pen, and you’ll have the option of adding a splash of color to your desktop.

Dress-up your work area and organize your desktop today by including any of these personalized office items above. For more ideas visit http://www.pens.com/office.

Seven Awesome Things You can Do with Stress Balls

stress ballStress balls are designed to induce relaxation and create a sense of peace – here are seven awesome things that you can do with stress balls to minimize anxiety, relax the body, and simply feel better

Most of us are familiar with stress balls. Whether you have one sitting on your desk right now, or you have seen them used in a comical sense among stressed out office workers on TV, there is no doubt that stress balls have arrived in offices across the world – and for good reason! Research shows that using a stress ball can actually enhance emotional stability and deliver significant physical benefits. Knowing this, make sure that you not only have stress balls in your office or workspace, but that you provide them for your customers or prospects to help them improve their sense of positive energy. Here are seven awesome things that you can do with stress balls today to create a better sense of well-being:
1. Tone your muscles: even if you aren’t experiencing stress or anxiety, simply squeezing a stress ball firmly in the hands can help to strengthen the muscles of the forearm, wrists, and hands in no time at all. You can do this practically anywhere – in the office, at home while watching TV, or even in the car.
2. Relax during meetings: many of us feel that our work weeks are nothing more than a series of meetings. If you find yourself getting tired, irritated, bored, or simply disinterested during one of your business meetings, consider using a stress ball to keep your hands occupied and your mind at peace.
3. Play an office game: just because you are at work doesn’t mean you can’t have a little bit of fun. Create an office game that involves tossing your stress ball around the room, earning points along the way for various achievements. Or, try to see how many times you can toss a stress ball back and forth before someone drops it. Whether you decide to do this when the boss is around – that is up to you!
4. Create promotional giveaway packages: if you are planning to market your business or organization at an upcoming large-scale event, like a tradeshow or conference, create preassembled stress reduction packages for your clients or prospects. These gift packs can include a custom stress ball, a back massager, and some custom candies – or anything else that you feel will bring a smile to someone’s face.
5. Play games with your kids: use your stress ball to play catch with your kids at home, without fear of punching a hole in your window glass or putting a bruise on someone’s nose. You can bring several of these home to let your kids learn to juggle without fear, or conduct some informal batting practice in the basement.
6. Massage your feet: during work hours, slip off your shoes under your desk and roll your feet on a couple of stress balls on the ground. This can stimulate acupressure points that provide calming benefits, as well as a boost to your creative thinking abilities.
7. Enhance communication at home: ask your kids or spouse how their day was, and then sit back and listen quietly until it is your time to hold the stress ball. This helps to encourage communication, while minimizing disruptions.


The venerable stress ball makes an ideal promotional marketing gift for trade shows, and other big industry events, but it is also ideally suited for a variety of other purposes. The seven ideas above are just the tip of the iceberg – come up with some of your own and witness firsthand the flexibility and usefulness of these incredible little gifts.

Small Business Saturday 2015

small biz satSmall Business Saturday celebrates all that is unique and important about our domestic small businesses – and it has helped to shine a light on this key component of our economy since 2010. Promote your small business this November!

On November 27, 2010, American Express decided to launch a unique and focused campaign that encouraged individuals across the nation to support small, local businesses. The day became official in 2011, with a huge outpouring of support from government officials, business leaders, and more – all with the mission to help encourage greater patronage of small businesses in America. Between November 24 and November 25, 2012, research shows that just under 74 million people went out to shop at a small business. In 2013, 1,450 local organizations formed to lend support to Small Business Saturday – creating rallying groups called Neighborhood Champions. And in 2014, an estimated $14.3 billion was spent at small independent businesses on that year’s Small Business Saturday. The impact of this program has been far-reaching and has helped small businesses to increase their viability within their market – as well as their overall visibility.

If you own a small business and want to make this year’s Small Business Saturday as lucrative as possible, make sure that you champion this day by promoting your business as effectively as possible. Create a social media campaign that encourages potential shoppers to snap a selfie in front of your business for the chance to win something of value. Or, host day kickoff breakfast to get everyone in the shopping mood the morning of the event. You can order a wide variety of promotional marketing gifts to help support this important day, or send marketing materials or gifts to as many key players within your target market as possible, several days or weeks before the event begins. The idea is to encourage as many people to visit localized, small businesses as possible.

If you are considering ordering promotional marketing gifts to help boost your visibility on this important day, first start by creating a plan. Who’s your target market? What do they value and what will help to drive them to your front door? Are they reachable via social media or will your typical customers prefer to receive a physical reminder of the event? Once you have created a plan, make sure that you create excitement before the big day by sending out promotional gifts, targeted promotional emails, or create social media posts that will drive consumers towards your business. Lastly, make your business hard to resist. Implement an in-store event or big sale, and reward new customers with promotional gifts just for stepping foot within your front door. Make sure that you don’t neglect repeat customers, so think about creating a referral prize or offer that rewards existing clients for their continued business and support.

This November 28th will likely prove to be an incredible day for small businesses across the nation. But to make sure that your business stands out from the rest, create a plan, build excitement, and make your business irresistible when compared to your competitors. Promotional marketing gifts, social media campaigns, and more, will help you to do just that.

What is Your Office Personality?

Offices are often full of big personalities and quirky characters – take a customized personality quiz today and find out how you stack up against your peers!stressball

You know the type — they are consistently five minutes early to the morning conference call. They always have their reporting in on time, and they seem to work through their vacation days as if wearing a badge of honor. On the other end of the spectrum is that one office compatriot who takes great pleasure in being the office comedian. From planning birthday pranks to showing the latest goofy online video clip to dozens of your peers, there is always going to be “that guy.” These players are easy to spot, but one of the hardest assessments to make is one that requires a bit of self-reflection – specifically, where do you fit in? Until now, determining your role in the office has been a less-than-exact science. But now you can narrow it down and make a much clearer determination as to your office personality by taking a quick quiz that was created by the workplace experts at Pens.com. Once complete, you’ll know whether you’re a historian, politician, workaholic, or other unique character within the workplace.


Suppose you take the quiz and determine that you are a politician. This is a good thing – usually! Being a politician means that you approach conversations with a commanding ease, and you’re likely focused on polishing your skills to be able to climb the corporate ladder. Maybe you find out that you’re a historian. Like the Smithsonian, you are a body of knowledge on a variety of topics, and have positioned yourself as the center of the office. Always ready to collect insider information and to help co-workers to work through difficult or embarrassing situations, you’ve got the office wired… not literally, but we wouldn’t put it past you! Or maybe you’re the office comedian. Making people laugh is your primary job, and that 9-5, 5-days per week schedule provides plenty of opportunity to deliver scorching one liners and elaborate practical jokes. You’re the life of the party and can always be counted on to plan after-hours events.


If you find that you’re a workaholic, you arrive early, leave late, and have little patience for those who don’t do the same. You tear through the red-tape of upper management’s policies and processes, and can always be counted on to speak your mind. After all, you’re pretty much always right! If your results point toward the “work-life balancer,” you tend to play it cool. 9-5 is merely a suggestion, and work is merely something to do between vacations. You still get the job done, though – with a cool, collected approach. Lastly, you might discover that your office personality is that of a stress ball. There is no way to get everything done, time is ticking away, and you simply cannot delegate anything to anyone. It’s your mission to get everything done, and the hours are wasting away. Time to work.


Take the Office Personality Quiz today and see how you fit in. Are you a stress-ball or a work-life balancer? Maybe you’re a bit of both! Once you more fully understand the role you play at work, the better you can interact with your fellow employees. Take the quiz today and then find the perfect products for the comedians, stress cases, and politicians in your field!

Brighten Up Your Summer Marketing with Promotional Sunglasses

If you are looking for the ideal promotional giveaway item, regardless of the industry in which you operate, you’ll want to consider adding a batch of promotional sunglasses to your marketing toolkit. Sunglasses are ideal because they combine all of the key attributes for any effective promotional gift – they are seriously useful, ideal for men and women and those of all ages, and they can sourced at factory-direct prices today. Plus, you can use personalized sunglasses to market your business or organization regardless of the time of year or the promotion you’re supporting.
Your customers will absolutely love your thoughtful gift, and we’re confident that they’ll adore wearing one of our unique and stylish choices. Best of all, you’ll have the ability to designate your choice of customized imprint. Include a personalized marketing message, a seasonal advertisement, your business contact information, address, or website, or simply your logo for an attractive, understated look. The majority of our sunglasses are sized to accommodate several lines of text – most permitting up to 25 characters per line so you can fit your entire message with ease.

Beyond looking amazing, our customizable sunglasses also deliver incredible protection for you and your clients! They are built using high quality UV400 lenses that block 100% of UVA and UVB light. These are the harmful wavelengths that can cause eye strain and are potentially damaging to your vision. Top quality lenses and robust yet lightweight frames combine to create sunglasses that outperform other models on the market today – and they are available at an incredibly low unit cost.

In fact, as you increase your order size you’ll notice a significant reduction in the unit cost of these promotional sunglasses. Prices can drop by as much as 25% as the order gets bigger, and the setup charge remains the same, meaning that you’ll really notice the savings as you increase your order volume. To place your order, simply decide on the sunglasses that you feel will make the biggest impact with your customer base or high-value prospects. Then, create the customized text or graphics to help spotlight your brand. Lastly, select an order quantity that makes sense for your business – and you’ll be done! We will process your order quickly and deliver your batch of personalized sunglasses in no time.

Sunglasses from National Pen are available in a variety of colors and are highly customizable to meet the needs of your specific business. From our inventive Bottle Opener Malibu sunglasses to our timeless and sleek Aviator frames, you’re bound to find the ideal assortment of promotional sunglasses for your marketing needs. Shop with confidence with a full one year, money back guarantee, and quick and efficient shipping options.