Author Archives: nationalpen

Brighten Up Your Summer Marketing with Promotional Sunglasses

sunglessesIf you are looking for the ideal promotional giveaway item, regardless of the industry in which you operate, you’ll want to consider adding a batch of promotional sunglasses to your marketing toolkit. Sunglasses are ideal because they combine all of the key attributes for any effective promotional gift – they are seriously useful, ideal for men and women and those of all ages, and they can sourced at factory-direct prices today. Plus, you can use personalized sunglasses to market your business or organization regardless of the time of year or the promotion you’re supporting.
Your customers will absolutely love your thoughtful gift, and we’re confident that they’ll adore wearing one of our unique and stylish choices. Best of all, you’ll have the ability to designate your choice of customized imprint. Include a personalized marketing message, a seasonal advertisement, your business contact information, address, or website, or simply your logo for an attractive, understated look. The majority of our sunglasses are sized to accommodate several lines of text – most permitting up to 25 characters per line so you can fit your entire message with ease.

Beyond looking amazing, our customizable sunglasses also deliver incredible protection for you and your clients! They are built using high quality UV400 lenses that block 100% of UVA and UVB light. These are the harmful wavelengths that can cause eye strain and are potentially damaging to your vision. Top quality lenses and robust yet lightweight frames combine to create sunglasses that outperform other models on the market today – and they are available at an incredibly low unit cost.

In fact, as you increase your order size you’ll notice a significant reduction in the unit cost of these promotional sunglasses. Prices can drop by as much as 25% as the order gets bigger, and the setup charge remains the same, meaning that you’ll really notice the savings as you increase your order volume. To place your order, simply decide on the sunglasses that you feel will make the biggest impact with your customer base or high-value prospects. Then, create the customized text or graphics to help spotlight your brand. Lastly, select an order quantity that makes sense for your business – and you’ll be done! We will process your order quickly and deliver your batch of personalized sunglasses in no time.

Sunglasses from National Pen are available in a variety of colors and are highly customizable to meet the needs of your specific business. From our inventive Bottle Opener Malibu sunglasses to our timeless and sleek Aviator frames, you’re bound to find the ideal assortment of promotional sunglasses for your marketing needs. Shop with confidence with a full one year, money back guarantee, and quick and efficient shipping options.

National Pen featured in Retail Touch Points

National Pen CEO and President, Dave Thompson, was interviewed by Retail Touch Points on the company’s decision to implement a new e-Commerce platform and the effect it has had on business.

“What has surprised us most is that we thought our new e-Commerce customers would be more transactional than loyal. But we’ve found that retention is higher than normal; average annual spend is outside normal; and we’re attracting a new, different type of customer.”

Read here.

The Power of Summer-Themed Promotional Gifts

30ReasonstoLoveSummer_2014_SlotWith so many promotional gifts available today that are geared towards fun in the summer sun, you’ll add serious marketing power to your promotional arsenal when you focus on summer-themed gifts!

When it comes to finding the absolute best promotional gifts on the market today, ensure that you source items that combine real-world utility, a reasonable price point, and long-term durability. To add even greater potency to your suite of offerings, consider adding several variants that tag on to a seasonal theme. We’re right in the swing of summer right now, so take the time to add summer-themed gifts to your marketing toolkit and you’ll fare better when it comes to targeting the key players within your industry.
Give your customers and prospective clients even more reason to love this season with incredibly enticing promotional gifts that can make summer even better. From gifts that enhance backyard BBQs to those that make days at the beach even more pleasant, you’ll delight the lucky recipients in your industry, while reinforcing the importance of your mutually beneficial relationship.

When you send summer-themed promotional gifts to clients and prospects you show that you care about them, and you make their life better – one beer can Koozie at a time. Best of all, investing in summer-themed promotional gifts serves to highlight your business or organization, and does so in a way that correlates good times over the summer with your business name. This positive brand recognition will help you to enhance market penetration and win new business.
A variety of gifts are available today that can help you to drive your business forward – and any promo items that tie-in a summer theme can truly make a lasting impact. Deliver a batch of customized zip-up bottle Koozies to your prospective clients and they’ll keep their favorite beverage cool while fondly gazing at your customized marketing message, or reward loyalty among your top clients by providing them with a customized rolling cooler case. Personalized silicone speakers with integrated phone stands can elevate the mood at any summer gathering, while a rechargeable power bank can keep the tunes coming for hours on end.
Fun, summer-themed games are also bound to be a hit with clients and prospects, so choose promo items like mini flyers, flexible flyers, and more to provide hours of entertainment. Keep your valued business contacts protected from the ravages of the sun by delivering a batch of customized lip balms in a variety of flavors, or send a personalized, screen printed baseball cap to provide shade from UV rays.

Marketing your business with summer-themed gifts is an incredible tactic that can keep your business name at the forefront of your industry. For special summer-themed gifts that are available today at factory direct prices, visit http://www.pens.com/summer-products.

National Pen featured in Entrepreneur Magazine

National Pen President and CEO, Dave Thompson, contributed a piece to Entrepreneur Magazine regarding how to expand your custom’s lifetime value.

Thompson states that the lifetime value of a client can be determined by something as simple as what month they actually become a patron. When they become a patron determines whether or not the company has the opportunity to capture sales in the off-season, when these patrons would not normally make purchases. Even though this concept sounds simple, most companies do not follow it as frequently because they get caught up in the factor of the cost-per-customer acquisition that may be higher during the off-season. The main point of Thompson’s article is that going the extra mile and spending a little bit more in the short-term to acquire customer purchases in the off-season is what yields a greater lifetime customer value.

Read here.

Are You Prepared to Capitalize on National Small Business Week 2015?

Small Business WeekNational Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?

Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great.

For every three new jobs that are created in the United States each year, two of them are the result of a small business owner hiring a job-seeker. Of all of the eligible workers in the U.S., greater than 50% either work for or own a small business . and that number is growing each year. But how can you set yourself apart from the rest of the crowd during this pro-business time of the year? The answer is, focus on what has made you so great, and ensure that as many people as possible know about you. Continue to perform with integrity, partner with and hire from your community to ensure that the economic impact of your business will be felt close to home, and do all that you can to help the nation recover economically. The byproduct of these activities is greater sales, enhanced revenues, and the ability to create even more jobs.

This National Small Business week, do more than just continue to perform at a high level . you.ll want to ensure that you market your business as effectively as possible to grow your company in an aggressive but sustained manner. Whether this means investing in social media marketing, revamping upcoming sales or marketing campaigns, or reaching out to prospective clients or existing customers by using promotional marketing gifts . do something to be different this week! For those who want to invest in promotional marketing gifts, turn to the leaders in the industry . National Pen.

To honor our small business owners and to help create additional buzz around any business or organization, we are featuring a Small Business Week coupon (coupon code: PROMO20) that allows for 20% off of National Pen brand products from May 4, 2015 to May 12, 2015. This will help business owners like you to increase the volume and frequency of promotional gift giving, while driving brand awareness and opening new opportunities for sales. This National Small Business Week, make sure that you are prepared to perform during the one week of the year that is dedicated to our nation.s entrepreneurs.

Office Jargon Infographic: Low-Hanging Fruit Meaning & More

“Drill down to the root of any issue with a high-level and outside-the-box look at the proliferation of office jargon in today’s modern workplace.” This sentence contains no fewer than four separate examples of how office jargon has become so pervasive in workplaces across the nation. It is simply too easy to adopt so many of today’s catchy sayings and clever phrases . from low-hanging fruit to top of the funnel. Those who do so are occasionally able to create new, trendy marketing jargon that speaks to the nation. The infographic below provides a high-level look at some of the most common office jargon meanings and insights that have really “moved the needle” in recent times. Oh wow, there we go again!

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When it comes to office jargon, there are those who know how to handle themselves, and there are those who simply cannot hold back on the opportunity to “synergistically drill down” to the “root of the problem.” While marketing jargon and clever workplace sayings are often quite conveniently and accurately used to describe a situation or concern, there is a certain level of moderation that must be used. Otherwise, interactions become a back and forth battle of who can come up with the catchier sayings first. So take some time and really dive into some of the more common office phrases heard today . you may avoid the embarrassment of running an oft-overused saying up the flagpole at your next business meeting.

Keep in mind that there are some benefits to using new phrases to describe activities that are essentially routine tasks around the office. For example, providing your direct reports with a “to-do” list is great, but doesn’t it sound much more powerful to provide an action-item report? Imagine asking your direct reports if they have “completed the to-do list,” versus inquiring whether they’ve “completed the action item report.” The latter simply sounds more powerful and worthy of their attention. In the past you may have answered a request from a supervisor with “I’m not sure, let me find out,” but think of how much more tuned-in you’ll sound when you reply with “I’m not sure, but let me drill down and uncover the answer.”

Office jargon, while often comical in its overuse, can help to create improved communication within the workplace because many of the sayings invoke greater emotion than simply describing a task alone. The next time you decide to ascertain a co-worker’s bandwidth prior to assigning a low-hanging fruit task, you may want to first consider whether they have all of their ducks in a row. Ultimately, office jargon is here to stay . so uncover jargon meaning of both new examples and classic standbys with the Office Jargon Infographic from National Pen.

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Honor Earth Day this Month with Eco-Friendly Promotional Products

Eco - Friendly Realizing that natural resources are a limited supply comes with two responses: ignore or adapt. Some people feel as though resource bottlenecks won.t happen in their lifetime, so they continue with their daily lives as if resources are endless. Others take a more considerate, realistic approach and start to implement ways to help slow down the consumption. Once we realized that natural resources are a limited luxury, some businesses and individuals decided to switch to a more sustainable life.

Sustainability comes in different degrees. Some make significant lifestyle changes by buying electric vehicles or installing solar panels for their homes. Others make smaller day-to-day decisions such as switching from disposable items or recycling cans and paper. Some companies only source to or order from ecologically conscious businesses. Doing so both reduces their own carbon footprint as well as builds rapport with customers who find those choices to be important.

National Pen highly supports sustaining our resources, and we would love for you to jump on board as well. That.s why we are offering 10% off our eco-friendly promotional products just in time for Earth Day. Made from recycled or reusable materials, these products are socially responsible and are popular among your customers . including those who make big or small eco-friendly choices.

From our useful Eco-Friendly Desk Needs Set to The Wide Mouth 16 oz stainless steel bottle, we have a variety of popular products that are great for your clients and the environment. View our eco-friendly promotional items here: http://www.pens.com/eco-friendly.

Custom Koozies: The Spring and Summer Must-Have Promotional Item

custom kooziesAs spring is here and summer approaches, the days of barbeques, pool parties and summer bashes are in abundance. During these warmer days, there.s nothing worse than having a cold beverage lose its crisp temperature because you didn.t want frostbite on your hands. Or possibly you.re just a slow sipper and your drink acclimates to the surrounding temperature too quickly. Either way, keeping drinks cold is a long-time struggle that is in need of a solution. So if there.s nothing worse than drinking a less than ice-cold beverage. what.s better than being the person who can solve that problem? Not much!

Koozies are a great way to keep beverages cold. Whether you are fighting the warmth of hands or the warm air, Koozies are able to keep the internal temperature of the beverage longer, making it the must-have beverage accessory for those warmer days ahead. Would you like to be the company who offers a cool, promotional Koozie that keeps those beverages frosty cold?

At National Pen, we offer a variety of customizable Koozies. The Summit Collapsible Koozie Can Kooler is a no tear, can-sized Koozie that comes in a variety of colors. For the bottle holder, Pens offers a Collapsible Koozie bottle Kooler that holds any 16-20 ounce bottled beverage. Lastly, for those who like to be the one to bring the party, National Pen offers a Koozie Swirl Lunch Tote, which is great for keeping lunch or multiple beverages cool.

Just about every company utilizes promotional items for trade shows, employees or clients. Why not give these important recipients something they will value and use time after time? Giving your clients something they will use on a regular basis keeps your business name or message right in the front of their minds. So help your customers keep their beverages cold time after time this summer with custom Koozies. View all your options here: http://www.pens.com/koozie.

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here.s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack ourbags,bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and yourBeach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want tobuild a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity isgrilling,so bring some firewood, andingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing apicnic bag, and having anintimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers . and you . will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!