Like the quote says, “Build your own dream or someone else will hire you to build theirs.” It’s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business. As many risks and fears there are associated with starting your own business, there is far more gratification and satisfaction.
In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.
Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this special designated day has to offer your small business.
First- Use social media to get involved in small business groups and list in small business directories. Use social media to advertise your small business Saturday offerings. Maybe host a coffee or wine event at your store on Saturday morning or evening, or maybe it is an early morning discount.
Second- Make your store holiday fabulous. From Christmas music to decorations, that time between Thanksgiving and the December holidays is short – it is important to join in the festivities.
Third- Have a special for return customers. Maybe offer 50% off one item next time they visit the store, or even if it’s 10% off their entire purchase, having this added special is bound to have customers return. Feeling creative? Put your special for repeat customers on a business promotional item. Have the deal or special printed on our Paragon Pen or other bestselling products!
Penmanship lessons have been replaced by typing classes. High schools and colleges now permit laptops in almost all classrooms. Those attending business meetings are hidden by the backs of their screens. While typing may appear to be more efficient and useful, studies show that traditional pen and paper writing is well worth the extra effort.
Writing by hand in children
People invest in baby Einstein and other programs to help their children’s learning process begin at such an early age. People care about the success of their children. But a simple pen and paper could be doing more than all of these computerized learning programs. Children who write by hand have better letter recognition which is the strongest predictor of reading ability.
Writing by hand in adolescence
As children reach the email, instant messaging, and social media age, they become much more comfortable with typing as opposed to writing. But studies show that students who actually wrote out their notes were able to better answer conceptual questions on the material than those who typed their notes.
Writing by hand in adults
As individuals progress out of college and into the full-time work life, desk jobs and meetings are full of computers. But have you ever found that you struggle with your ability to craft sentences or write really compelling work? Research shows adults are better at writing prose (both typing and hand written) when they are faster at handwriting.
All in all, it’s in your children’s best interest to encourage handwritten notes once in a while as they are also learning to type. As adults, stretch your brain a little and try hand-written notes or journaling. To give yourself or your child an extra push to reach for that writing instrument, try a personalized pencil or pen!
Also, did you know your handwriting can possibly tell you a little bit about yourself? Check out our infographic, What Does Your Handwriting Say About You?
Don’t forget about small businesses when marketing your company, as they can often be the most profitable! From our very own CEO, Dave Thompson, here are five ways to ensure your marketing is effective –
The days of keys and buttons are diminishing as non-smartphones become a thing of the past. However, even the newest technology does not come without challenges. One struggle with smartphones can be the touchscreen. Large fingers, clumsy fingers, acrylic nails, and even poor eyesight all contribute to words with jumbled letters that leave the recipient playing decoder.
Most people have attempted to use the tip of a pen or pencil only to find that the sensors of the smartphone screens know better. Getting that perfect precision to accurately hit all the correct letters is near impossible, unless you use a stylus!
Traditional stylus’ tend to be small, thin and are easily lost. What is the point of having a stylus if you never have it on you when you need it? That is why you need to entice your prospective or current clients with a stylus pen combo.
The Colorama Deluxe Pen and Stylus and the Stylus Paragon Pen are optimal for their dual functionality: a stylus and a pen. This truly is a writing instrument that serves the most functional purposes, and therefore makes an excellent promotional product.
When giving your clients or employees a stylus pen, you aren’t just giving them a nifty product; you are relieving them of the headaches that come with smartphone typing. Sleek in design and branded with your logo, message, or contact information, the recipients will know who to thank!
As the air begins to get a bit crisp in the mornings, and the leaves tint towards the warmer colors, we know that this annual climate change means one thing: football season! Pre-season has already kicked off, and football fans all over the country are already predicting Super Bowl probabilities of their most beloved teams. Weak players, strong players, new players and head coaching strategies are all components that fans analyze and use to build up anticipation for their favorite teams performance. The passion that America shares for professional and college level athletics is unsurpassed.
That is why at National Pen, we have decided that our wide range collection of customizable promotional items wouldn’t be complete without some NFL products. Whether you want to show your team pride with an NFL LED Flashlight Keychain or simply bring some NFL essence to your everyday writing tasks with the NFL Squiggle Pen , National Pen has the NFL products you need to show team spirit this season. All of our NFL products can be found on our new sports products page!
And while these fan favorite pens can’t be branded with your business name or logo, they can be personalized with first and last names so you can show your loyal dedication to your team. Many of our NFL team products come in pink as well for our female fans!
It is back to school time! From haircuts to first day of school outfits, it is a familiar season that everyone knows far too well. Teachers are organizing their desks and collecting their lesson plans, principals are preparing the first-day assembly. What can set your school apart from others and create a sense of community that every student is urging to feel?
Having personalized pencils or other school supplies with text such as “I am apart of Mrs. Torrence’s 2nd grade class” or “Hardworking Student of Hillside Elementary” can create a sense of belonging that students appreciate.
For some children, school supplies are not affordable for their family. Although a pencil seems like such a small gesture, for the child that doesn’t have a pencil on the first day of school, you have just made their world so much brighter.
The Hex Pencil is one of the best budget options. As low as $0.12 each, the Hex Pencil can be personalized at an affordable cost. The Full Color Wood Pencils are a bright and colorful option that can also be personalized.
Whether you are shopping for a preschool, elementary school, middle school or high school, make your back-to-school shopping or marketing efforts something that will create a sense of community and smiles!
While you can say your message with words, you can also portray the feeling behind that message with different colors! Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organize all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray.
Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you!
Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.
We created the Shop Yellow page for those businesses looking to portray a happy and cheerful image. Yellow has been associated with being analytical, focused and having mental clarity. Time to make some good decisions!
Green gives off the vibes of nature, healing, and peace. Self-reliant and practical, having your promotional items in green is sure to impress. Check out our Shop Green page!
Want to Shop Blue? You must be looking to show honesty, trust and dependability. Blue is also a calming and peaceful color.
Purple is a royal color with creative and selfless connotations. Full of mystery and fantasy, our Shop Purple page just may be the right one for you!
Your logo along with the right supporting color will really give a coherent message to your clients or employees. It is important that whoever holds your promotional items has a full understanding of your company or organization and its values, and choosing the right color to support that is the first step!
Our society today is extremely mobile. Conference calls happen while you’re driving to the airport with your headset on. Emails are replied while you’re pumping gas, and business hours are no longer limited from 8 to 5. The biggest facilitator in this cultural shift was the introduction of internet capabilities on wireless devices such as smartphones, tablets, and computers.
Most people use one smartphone for both their work and personal use. But what happens when you’re on an important call, you see a text message from one of your family members come through, and then you notice that your battery icon is displaying that little red sliver notifying you that you’re down to the dangerous 3%. You shouldn’t have to be put in that situation of choosing between finishing the call or replying to your family member before battery runs out. And until the bionic battery with a 300 active hour charge life is invented, this is a situation that almost everyone will continue to face on a regular basis.
However, the Portable Charger uses a 2200 milli-ampere hour (mAh) battery that easily connects to your iPhone 5, iPhone 4, iPod, Smart Phone or MP3 Player on the go with no other power source needed. That’s right! This little emergency battery can re-charge almost any mobile device anywhere and can provide hours of added battery life. Simply use the connection cable to plug the portable charger to your device. Small enough to fit in a purse, wallet, or car console, you will want several of these little emergency savers to keep wherever you find yourself running on low battery.
Giving your clients the Portable Charger branded with your logo is giving them something they will need and utilize almost daily. The Dual USB Portable Car Charger and the On the Go Portable Car Charger provide car charging capabilities through the 12 volt auxiliary power outlet in your car with the help of a USB charging cable.
Whether you are looking to have self-sustaining charging capabilities or just the added convenience of car-charging, giving your clients the ease of mind and a quick way out of the 3% battery life danger zone is something they will remember!
A whopping 150 million hot dogs will be smothered in ketchup, mustard, grilled onions and peppers. Smoke from grills will fill backyards spanning the 3.79 million square miles of our country. Fireworks will decorate the night sky with bright colors and their smoky paths. Memories will be made and laughter will be shared as 41 million Americans enjoy the hospitality of a friends’ home this Independence Day.
While the Fourth of July is an iconic American holiday, remembering our independence and all the sacrifice it took to achieve it is far from a lighthearted topic. Our country, the land of the free and the home of the brave, came at a high cost. Patriotism has been well earned and is well deserved from every United States Citizen.
The National in National Pen represents just that. We are so proud to support the stars and stripes! With over 100 promotional products made in the USA, National Pen believes in keeping products and production local when possible to provide jobs and economic support to our home country.
Not only do we offer made-in-USA promotional products, we also offer patriotic themes for some of our products so that you can display patriotism on your promotional items. Your product could be your first impression to a new client. Showing your respect and appreciation for the Red, White, and Blue will reflect loyalty to your country and as a company. That will leave a lasting impression like fireworks!
Not every company can have their logo on a banner that’s flying off the back of a jet on a bright, summer day. Few can have messages written in smoke, displaying their company slogan for thousands and thousands of people to see. Thankfully, there are more affordable options to effectively promote your company during the summertime.
National Pen has gathered about 30 products that are perfect for summertime and ideal for your marketing budget. Whether these products are in the hands of your loyal customers, enthusiastic employees or potential clients, these summer promotional products give your company 30+ reasons to love summer. When else do you have the opportunity to give away fun beach mats with your brand name?
With a variety of products, ranging from sunglasses to coolers, you can surely find a useful product for your target customer. An avid sports lover can get to know your company through a customized basketball or a personalized football. A beach-obsessed client would greatly appreciate your company gift of sunscreen, cotton twill visor or beach buddy mat. A barbeque master chef can surely start cooking with his promotional BBQ set or non-woven full apron, both of which have your company’s name advertised to all who crave a delicious hamburger!
All of these promotional products can be perfect for a warm summer day at the beach. If you and your customers aren’t near the coast, you can still enjoy the perks of these summertime products during a day at the park, golf course or baseball stadium. The promotional possibilities are endless! If only summertime was just as endless.
With summer here and the Fourth of July quickly approaching, get on board with National Pen’s summer products. All of these items and more can be personalized with your company logo, contact information or message. So catch this wave before you miss out on this summertime promotional opportunity!