Author Archives: nationalpen

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here’s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack our bags, bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and your Beach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want to build a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity is grilling, so bring some firewood, and ingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing a picnic bag, and having an intimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers – and you – will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!

Tax Season is Taxing. Reach Potential Customers in Need with Tax-Themed Promotional Items.

Spiral Flip PadThe start of the New Year always brings exciting things. Whether it’s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there’s one thought that begins to linger in the back of everyone’s mind as soon as the holiday cheer wears off —the start of the ever-dreaded tax season.

Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it’s predicted that the 2015 tax season will be even more wearisome for taxpayers.

Luckily in this day and age, plenty of resources can be found online to answer questions that tax payers may run into while filing taxes. Software programs and services from a CPA (Certified Public Accountant) or tax preparer can also be highly beneficial to properly file taxes.

If you’re a CPA or tax preparer looking to bring awareness to taxpayers about your expertise, as well as advertise your services over the next couple of months, check out National Pen’s collection of tax-themed promotional items!

The Art of Writing Love Letters This Valentine’s Day 2015

pink CTRPeople have been writing love letters for centuries. The time and effort needed to express your feelings and emotions poetically through words is almost more romantic than the words themselves. But in a new world of texting, have we lost the art of writing love letters? Limited by character count and time, we are in a time where “I <3 u” and “ILY” need to convey the same message of love.  It seems as though something as real and complex as passion has been reduced to a few simple letters.

If you are looking for a simple and thoughtful Valentine’s Day gift, put down your phone and close your laptop. Take out a pen, and write a love letter. Start by jotting down some adjectives that come to mind when you think about your loved one. You can talk about your feelings, the goals you share in life and the great things that contributed to where you are today. Form these ideas into sentences. You may need to re-write it a few times until you get the flow just right. Don’t try to be perfect or anyone other than yourself. Having if sound like you and reflect who you are as a person is part of the charm.

Write it on nice paper, sign your name with love, and seal it in an envelope. Clip it in our Heart Shaped Clip and hang it on the fridge for your loved one to find on Valentine’s Day. You will have given one of the most thoughtful and romantic gifts of all time.

Also, consider that Valentine’s Day doesn’t stop with your loved one. If you’re in business marketing, you can help your customers and employees enjoy the Valentine’s Day spirit with pens and other giveaway items in red or pink. Everyone loves a gift from the heart!

3 Products to Help Keep New Year’s Resolutions

new years resolutionsWhile 40% of Americans make New Year’s resolutions, only a mere 8% follow through and complete their goals. By early February, even by mid-January, the appeal of a new year and new beginning has already diminished as we slip back into the mundane routine of everyday life – the exact routine you resolved to break.

While it is unclear what differentiates the 8% successful participants from the 92% failures, we like to think that you have to set yourself proactively up for success and prepare yourself to succeed.

Did you know that increased exercising, being more organized, and drinking more water are among some of the top resolutions? And fortunately for you, they are some of the easiest resolutions to prepare yourself for!

Having the right equipment is key. With our Exercise Kit, you will be making use of resistance bands and a step meter in no time. With your progress tracked in the step meter, you’ll be motivated to keep going!

Looking for some organization help? No problem! Our Non Woven 5” x 7” Endeavor Portfolio is equipped with a writing pad, elastic pen loop, a front pocket, an interior pocket, and seven card holders. Is organization your new middle name? It should be!

Drinking more water is easy when you love your water bottle. Our 18 oz Water Jug is made from durable Tritan material, is BPA free, FDA approved, and able to hold liquids with temperatures from freezing to boiling. Available in nine fun colors, you’ll be looking for reasons to fill it up!

While we can’t promise that our News Year’s resolution products will land you in that 8% success rate, we can say that or products may be exactly what you – and your clients or employees – need to stay motivated and keep strong!

Stress Relief in the Office with Stress Balls

Round Stress RelieverMost office desks include a computer, phone, sticky notes and… a stress ball. While many people view stress balls simply as office ornaments, there really are both psychological and physiological reasons for using them as stressful situations present themselves.

The act of tightening a muscle group and then releasing that tension also translates into emotional release of tension. Similar to how anger release is achieved by beating up a punching bag, stress balls are a physical way to alleviate stress and tension.

Like acupuncture, stimulation of the nerves in your hands triggers the limbic system in your brain, which is the part of the brain related to emotion and motivation. Stimulating this region can increase productivity and improve your overall mood.

Have you ever heard people recommending exercise to boost your mood? Physical movement releases endorphins which promote a positive mood balance. Even if the physical movement is small, such as squeezing a stress ball, the endorphin release occurs and the benefits are helpful. Using a stress ball can also serve as a mental distraction from a stressful situation you are dealing with.

Shall we re-name them to be called health balls? Stress balls serve other health benefits too! From improved circulation to strengthening your hand muscles against carpel tunnel syndrome, stress balls are beneficial for just about anyone.

National Pen offers a variety of stress balls in a bunch of different shapes, colors and sizes so that you can give your employees or customers something that they will truly hold on to!

The Importance of Company Reviews – Including National Pen!

Trust Pilot reviewHave you ever gotten an email asking you to review or rate a recent product you’ve purchased? Perhaps you have even gotten one from us asking you for a National Pen Company review! It seems as though star ratings and customer reviews are gaining popularity – among both retailers and consumers – mostly because reviews have gained substantial credibility among consumers. But why?

Benefits of Company and Product Reviews

Any company, with the desire to sell a product of service, will advertise their product at its best. The commercial or advertisement will show the new product functioning to full capacity exceeding expectations. Consumers are enticed by this, but most are smarter than their initial impulse to buy.

Consumers want to know an honest assessment of the product. They want to know what to expect at its worst, and they look to other consumers to openly share their experience. Reviews and ratings allow customers to provide their opinions of companies and their products, just as National Pen customers review their experience of our company and products.

While it is nearly impossible to completely satisfy 100% of customers, most companies have embraced consumer reviews and increased customer service efforts to match the goal of consumer satisfaction. It’s a win-win for customers!

National Pen Company Reviews

We, like most companies, use reviews to work on and improve products, as well as share information so that you, as the consumer, can make the best purchasing decision. Pens.com reviews are a great way to get a feel for the products and service we deliver our customers.

While we are pretty sure you will love our promotional items, we’ll let you check out our National Pen Company reviews for yourself at TrustPilot.com!

New Customer Promotional Flashlight Pen Offer. Perfect for Small Business Saturday!

PQH - Focus Flashlight PenWith Small Business Saturday on November 29 and the holidays right around the corner, our Focus Flashlight Pen may be just the right promotional item to boost your sales to the next level and to gear up business for the new year. This useful combination of a pen and flashlight is one that everyone could put to good use, regardless of your business’ target demographic.

With our exciting new offer, new customers of National Pen can receive 25 of these nifty flashlight pens for just $10. Free shipping. Free setup. No hidden fees. Now that’s a good deal!

First, choose between translucent blue, green, purple or pink, or order a color assortment. Next, customize the Focus Flashlight Pen with up to three lines of personalized text with a maximum of twenty four characters per line. This is ideal for imprinting a marketing message or business contact information.

At such low prices and all other fees waived, there has been no better time to invest in your promotional product strategy. Whether you are looking to have a hand out for Small Business Saturday or just looking to offer your customers something useful, the Focus Flashlight Pen can increase your brand awareness without adding to all the advertising noise associated with the holiday season.

Get started! Customize your Focus Flashlight Pens today at www.pens.com/flash

eBook: How to Maximize Your Tradeshow Experience

eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

View eBook: How to Maximize Your Tradeshow Experience