Author Archives: nationalpen

National Pen featured in Entrepreneur Magazine

National Pen President and CEO, Dave Thompson, contributed a piece to Entrepreneur Magazine regarding how to expand your custom’s lifetime value.

Thompson states that the lifetime value of a client can be determined by something as simple as what month they actually become a patron. When they become a patron determines whether or not the company has the opportunity to capture sales in the off-season, when these patrons would not normally make purchases. Even though this concept sounds simple, most companies do not follow it as frequently because they get caught up in the factor of the cost-per-customer acquisition that may be higher during the off-season. The main point of Thompson’s article is that going the extra mile and spending a little bit more in the short-term to acquire customer purchases in the off-season is what yields a greater lifetime customer value.

Read here.

Are You Prepared to Capitalize on National Small Business Week 2015?

Small Business WeekNational Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?

Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great.

For every three new jobs that are created in the United States each year, two of them are the result of a small business owner hiring a job-seeker. Of all of the eligible workers in the U.S., greater than 50% either work for or own a small business . and that number is growing each year. But how can you set yourself apart from the rest of the crowd during this pro-business time of the year? The answer is, focus on what has made you so great, and ensure that as many people as possible know about you. Continue to perform with integrity, partner with and hire from your community to ensure that the economic impact of your business will be felt close to home, and do all that you can to help the nation recover economically. The byproduct of these activities is greater sales, enhanced revenues, and the ability to create even more jobs.

This National Small Business week, do more than just continue to perform at a high level . you.ll want to ensure that you market your business as effectively as possible to grow your company in an aggressive but sustained manner. Whether this means investing in social media marketing, revamping upcoming sales or marketing campaigns, or reaching out to prospective clients or existing customers by using promotional marketing gifts . do something to be different this week! For those who want to invest in promotional marketing gifts, turn to the leaders in the industry . National Pen.

To honor our small business owners and to help create additional buzz around any business or organization, we are featuring a Small Business Week coupon (coupon code: PROMO20) that allows for 20% off of National Pen brand products from May 4, 2015 to May 12, 2015. This will help business owners like you to increase the volume and frequency of promotional gift giving, while driving brand awareness and opening new opportunities for sales. This National Small Business Week, make sure that you are prepared to perform during the one week of the year that is dedicated to our nation.s entrepreneurs.

Honor Earth Day this Month with Eco-Friendly Promotional Products

Eco - Friendly Realizing that natural resources are a limited supply comes with two responses: ignore or adapt. Some people feel as though resource bottlenecks won.t happen in their lifetime, so they continue with their daily lives as if resources are endless. Others take a more considerate, realistic approach and start to implement ways to help slow down the consumption. Once we realized that natural resources are a limited luxury, some businesses and individuals decided to switch to a more sustainable life.

Sustainability comes in different degrees. Some make significant lifestyle changes by buying electric vehicles or installing solar panels for their homes. Others make smaller day-to-day decisions such as switching from disposable items or recycling cans and paper. Some companies only source to or order from ecologically conscious businesses. Doing so both reduces their own carbon footprint as well as builds rapport with customers who find those choices to be important.

National Pen highly supports sustaining our resources, and we would love for you to jump on board as well. That.s why we are offering 10% off our eco-friendly promotional products just in time for Earth Day. Made from recycled or reusable materials, these products are socially responsible and are popular among your customers . including those who make big or small eco-friendly choices.

From our useful Eco-Friendly Desk Needs Set to The Wide Mouth 16 oz stainless steel bottle, we have a variety of popular products that are great for your clients and the environment. View our eco-friendly promotional items here: http://www.pens.com/eco-friendly.

Custom Koozies: The Spring and Summer Must-Have Promotional Item

custom kooziesAs spring is here and summer approaches, the days of barbeques, pool parties and summer bashes are in abundance. During these warmer days, there.s nothing worse than having a cold beverage lose its crisp temperature because you didn.t want frostbite on your hands. Or possibly you.re just a slow sipper and your drink acclimates to the surrounding temperature too quickly. Either way, keeping drinks cold is a long-time struggle that is in need of a solution. So if there.s nothing worse than drinking a less than ice-cold beverage. what.s better than being the person who can solve that problem? Not much!

Koozies are a great way to keep beverages cold. Whether you are fighting the warmth of hands or the warm air, Koozies are able to keep the internal temperature of the beverage longer, making it the must-have beverage accessory for those warmer days ahead. Would you like to be the company who offers a cool, promotional Koozie that keeps those beverages frosty cold?

At National Pen, we offer a variety of customizable Koozies. The Summit Collapsible Koozie Can Kooler is a no tear, can-sized Koozie that comes in a variety of colors. For the bottle holder, Pens offers a Collapsible Koozie bottle Kooler that holds any 16-20 ounce bottled beverage. Lastly, for those who like to be the one to bring the party, National Pen offers a Koozie Swirl Lunch Tote, which is great for keeping lunch or multiple beverages cool.

Just about every company utilizes promotional items for trade shows, employees or clients. Why not give these important recipients something they will value and use time after time? Giving your clients something they will use on a regular basis keeps your business name or message right in the front of their minds. So help your customers keep their beverages cold time after time this summer with custom Koozies. View all your options here: http://www.pens.com/koozie.

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here.s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack ourbags,bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and yourBeach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want tobuild a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity isgrilling,so bring some firewood, andingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing apicnic bag, and having anintimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers . and you . will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!

Tax Season is Taxing. Reach Potential Customers in Need with Tax-Themed Promotional Items.

Spiral Flip PadThe start of the New Year always brings exciting things. Whether it.s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there.s one thought that begins to linger in the back of everyone.s mind as soon as the holiday cheer wears off .the start of the ever-dreaded tax season.

Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it.s predicted that the 2015 tax season will be even more wearisome for taxpayers.

Luckily in this day and age, plenty of resources can be found online to answer questions that tax payers may run into while filing taxes. Software programs and services from a CPA (Certified Public Accountant) or tax preparer can also be highly beneficial to properly file taxes.

If you.re a CPA or tax preparer looking to bring awareness to taxpayers about your expertise, as well as advertise your services over the next couple of months, check out National Pen.s collection of tax-themed promotional items!

The Art of Writing Love Letters This Valentine.s Day 2015

pink CTRPeople have been writing love letters for centuries. The time and effort needed to express your feelings and emotions poetically through words is almost more romantic than the words themselves. But in a new world of texting, have we lost the art of writing love letters? Limited by character count and time, we are in a time where .I <3 u. and .ILY. need to convey the same message of love. It seems as though something as real and complex as passion has been reduced to a few simple letters.

If you are looking for a simple and thoughtful Valentine.s Day gift, put down your phone and close your laptop. Take out a pen, and write a love letter. Start by jotting down some adjectives that come to mind when you think about your loved one. You can talk about your feelings, the goals you share in life and the great things that contributed to where you are today. Form these ideas into sentences. You may need to re-write it a few times until you get the flow just right. Don.t try to be perfect or anyone other than yourself. Having if sound like you and reflect who you are as a person is part of the charm.

Write it on nice paper, sign your name with love, and seal it in an envelope. Clip it in our Heart Shaped Clip and hang it on the fridge for your loved one to find on Valentine.s Day. You will have given one of the most thoughtful and romantic gifts of all time.

Also, consider that Valentine.s Day doesn.t stop with your loved one. If you.re in business marketing, you can help your customers and employees enjoy the Valentine.s Day spirit with pens and other giveaway items in red or pink. Everyone loves a gift from the heart!

3 Products to Help Keep New Year.s Resolutions

new years resolutionsWhile 40% of Americans make New Year.s resolutions, only a mere 8% follow through and complete their goals. By early February, even by mid-January, the appeal of a new year and new beginning has already diminished as we slip back into the mundane routine of everyday life . the exact routine you resolved to break.

While it is unclear what differentiates the 8% successful participants from the 92% failures, we like to think that you have to set yourself proactively up for success and prepare yourself to succeed.

Did you know that increased exercising, being more organized, and drinking more water are among some of the top resolutions? And fortunately for you, they are some of the easiest resolutions to prepare yourself for!

Having the right equipment is key. With our Exercise Kit, you will be making use of resistance bands and a step meter in no time. With your progress tracked in the step meter, you.ll be motivated to keep going!

Looking for some organization help? No problem! Our Non Woven 5. x 7. Endeavor Portfolio is equipped with a writing pad, elastic pen loop, a front pocket, an interior pocket, and seven card holders. Is organization your new middle name? It should be!

Drinking more water is easy when you love your water bottle. Our 18 oz Water Jug is made from durable Tritan material, is BPA free, FDA approved, and able to hold liquids with temperatures from freezing to boiling. Available in nine fun colors, you.ll be looking for reasons to fill it up!

While we can.t promise that our News Year.s resolution products will land you in that 8% success rate, we can say that or products may be exactly what you . and your clients or employees . need to stay motivated and keep strong!