Author Archives: nationalpen

Let’s Get Physical…With Marketing!

Translucent Tumbler - 16 ozAll types of marketing have a common goal: remember the message.  With one message, and several different types of learning comprehension, is your marketing really resonating with all of the different types of learning? Research on the different learning styles is abundant. However, all of the countless categories and sub-categories tend to fall into three main groups: 

  • Audio
  • Visual
  • Physical

The breakdown of advertisements within these groups is overwhelmingly weighted towards visual and audio. Every magazine, billboard, television commercial, radio ad, and Internet ad only have the opportunity to offer audio and visual advertisements.  Audio and visual learners comprise 95% of the population, which accounts for the weighted marketing efforts.

But what about the physical learners? The audio and visual advertising aren’t resonating with people who have positive cognitive association with touch. There is an opportunity to break through all of the audio/visual clutter for this portion of the population and give them an advertisement that they will appreciate and remember.

A promotional item with your company logo or contact information is often overlooked, but it might be the key to reaching this elapsed audience. Research shows that selecting an item that the consumer would find useful accompanied by a utility time greater than or equal to three months will increase the amount of impressions and consumer loyalty.

Something like a custom USB hub or travel coffee mug are just two examples of items that offer utility and repetitive use that are easily branded with your logo.  If you are interested in getting physical with your marketing one of our customer service representatives can help you chose the promotional item that is right for you, your business, and your consumers. Give us a call!  1-866-900-PENS (7367).

The Best Promotional Marketing Items Also Make Great Gifts!

7 LED Flashlight Key ChainPromotional marketing supplies that provide real utility are in demand these days!

Utility can be boiled down to a simple analogy. Which of these two marketing items would provide better exposure for your brand and a prolonged marketing push for your business – chocolates in a custom printed foil wrapper, or a small LED flashlight sporting your company logo? While there is no denying the positive impact a box of chocolates can make on the morale level in the office, an LED flashlight can continue to deliver real utility for years. And, the positive associations with your logo will extend far beyond the moment the gift is received. An LED flashlight in the glove box of your car will help your clients navigate a dark parking lot safely, can help them gain easier access to their front door, and can even assist them in a roadside emergency situation.

If you’re considering ordering promotional marketing items to help grow your business and increase market penetration, keep utility in mind. Your clients and prospects will find repeated use for customizable gifts like USB flash drives, rulers, tape measures, flashlights, piggy banks, tote bags, bottle openers, and more!

If you’re in the construction trades and are looking to improve your market position, consider a gift of a carpenter’s pencil, tape measure, multi-bit screwdriver pen, carabineer, level, multi-function knife set, or auto safety tool. Any of these gifts are guaranteed to be used often – with your logo and company information right out front for all to see.

Customers or prospects in the financial services industries will love to receive customized piggy banks, calculators, laptop bags, or coffee/travel mugs. Those who are on the road frequently may find great utility from a variety of office themed promotional giveaway items. And the best part? They’ll provide a wealth of marketing exposure for your company by deploying your gifts in the field!

At National Pen, we pride ourselves on offering more than just the best value in promotional giveaway items – we also house a massive assortment of truly useful marketing gifts that will help you get your message across loud and clear.

The Evolution of Tax Preparation Methods

1040 formFrom the mighty pen to the decisive keystroke – doing your taxes has changed somewhat over the years

For most of us, preparing our income taxes generates a mixed bag of emotions. For starters, recent surveys have shown that over two thirds of American adults feel that they do not adequately understand the tax code and don’t feel comfortable filing their own taxes. This demonstrates that there is a definite need today for professional tax preparation and accounting services. Whether you owe money or are anticipating a refund, filing income taxes and completing the necessary tax preparation forms is a must-do. But how has the actual process of tax preparation changed over the years? Read on to find out!

The computer has emerged as the best way to complete and file income taxes

Up until a decade or so, the majority of Americans who completed a tax return on their own used a pen and a tax return form obtained from the local post office, library, or tax office. Tax code publications were available that allowed self-filers to study the tax code, look up their specific tax liabilities, and complete the required forms by April 15th. The problem with filing a return yourself, and bypassing the available computer programs today, is in the higher rate of mathematical errors and the ease at which tax code changes may be overlooked. One of the biggest changes seen over the past ten years is the proliferation of electronic filing.

In 2004, the IRS reported that 63% of tax filers used an electronic means of data transmission – versus filing a paper tax return form via US mail. In 2010 the percentage increased to 70% (or nearly 100 million taxpayers), and in 2013 nearly 90% of Americans paid someone to complete their tax returns – often electronically filed. The proliferation of highly accurate and easy to use tax software, as well as the knowledgeable counsel that is available from tax professionals, has led to little reliance on the traditional pen and ink tax return form.

Interestingly, surveys have indicated that the majority of Americans would rather cut their own hair than complete their own personal or business tax returns. And, the IRS reported in 2012 that the average amount of time an individual spent on completing his or her income tax forms was twenty-two hours – thirty-two if a schedule C or E was involved. Taking into account the relatively low cost of tax preparation, it hardly seems beneficial for one to file his or her own taxes these days.

Modern tax return software and tax form preparation techniques make it simple to accurately and quickly complete all of the necessary tax forms for you or your business. No longer should you drive across town to pickup the requisite forms, complete the mathematical calculations yourself, and get that all-important tax return in the mail by April 15th.

Most individuals and businesses these days could benefit greatly from the sage advice of a certified tax preparation specialist. The US tax code has seen more than 5,000 changes since 2001, and it now tips the scales at more than 4 million words. To put that in perspective, you’d have to read the entire Harry Potter book series four times to match the length of the US tax code. Qualified tax preparers will ensure you receive all of the qualified deductions and tax breaks that you are entitled to – all to help you maximize your refund and minimize your tax liability.

If you are a certified tax preparer, an accountant, or a bookkeeper, visit the National Pen homepage today to view all of our promotional marketing gifts that can help you build your book of business and retain your existing portfolio of clients. Contact us today to see just how easy it is to grow your business through our existing array of tax promotional gifts.

Tax Professionals – Retain Current Clients and Attract New Customers With Promotional Gifts

Tax DesignsPromotional gifts help you to differentiate your tax preparation or accounting firm during this critical time of year

As a tax professional you’ve certainly got your hands full this time of year. W-2s have been sent out by employers, 1099s have made their way into the hands of your clients, and your business relationships are conducting year-end reviews to analyze their overall financial performance for the calendar year. With the April 15th tax deadline looming, your workload is surely getting pretty intense at the office these days. So the last thing you’ll want to bother yourself with right now is trying to attract new business and retaining existing client relationships. Let National Pen support your marketing efforts and retention plan this tax season with our assortment of high-quality, tax promotional items.

Free promotional gifts during a tax session can help keep a current client happy and with branded gifts can help bring in new business. Your clients can sign documents using your branded logo pens, and you can provide them with customized notepads on which to jot their questions, concerns, or ideas. During a tax session you’ll be acutely focused on discovering a customer’s needs, wants, and desires – so let your promotional gifts do the marketing for you!

Custom pens that can be imprinted with your company name, logo, or address are available today – for as little as 19-cents each! Think of the marketing power that a 19-cent pen can deliver for your business. The constant reminder of the top tier service level you provide to your client base is worth ten times (a hundred times?) the actual cost of the pen. And, your logo or business information will undoubtedly get shared amongst anyone who decides to use one of your custom pens.

It is no secret that happy customers are more willing to refer your company to their friends and family who may have tax or accounting needs. In today’s age of automated tax returns and online preparation software, having a competitive edge is crucially important. Your service, the experience you provide for your clients, and the value proposition of having you – a professional, prepare and file tax information is the deciding factor. Promotional gifts can help steer potential clients toward your services and these same gifts will increase the retention figures among your existing client base.

For more information on how National Pen can help you to reach more prospective clients and retain your existing book of business, contact us today at 1-866-900-PENS (7367). We’ll show you just how simple it is to order the customized promotional gifts that will keep you and your customers happy. From pens to calendars, notepads to magnetic clings, we’ll amaze you with our incredible prices and massive assortment. Contact us today to get started!

Why Custom Koozies are Perfect for Parties and Events

Handy Hugger KoozieThe classic koozie keeps drinks at the perfect temperature – and your hands comfortable

There are few promotional giveaway items that are as universally welcomed as the drink koozie. Now, you have the ability to order custom koozies from National Pen that will help your business increase market penetration and deliver better brand awareness – all at prices that are unbelievably low. And, parties or sporting events are perfect venues for these durable and useful items.

Imagine the conversations that will begin as you hand your guests a chilled beverage inside a customized koozie. As you work to build your sphere of influence and gain traction in your field, you’ll want to have as many opportunities as possible to get your brand name out in the open. Sporting events and parties are a terrific forum for this type of marketing as you’re introducing your brand during relaxing, social events. Your prospects, clients – and even friends, will subconsciously associate your brand with good times and this can contribute to a more favorable opinion of your business.

Custom koozies are also perfect for public sporting events, as the marketing power of advertising your brand in public is undeniable. You’ll be able to place your logo or brand name in the public eye – helping you gain exposure and showing the world that your company is open for business!

When you’re ready to order custom beverage holders for your next party or event, check out our selection online or contact us at 1-866-900-PENS (7367). We’ll help you design a custom koozie that will prominently display your logo and brand – all the better to promote your business and help you gain market share.

Get in the Superbowl Spirit with Promo Items of Your NFL Team

NFL DesignsThe big game is right around the corner – are you ready?

Superbowl parties are the perfect occasion to get out those festive plates, decorate the house with sports paraphernalia, and rally around your favorite team. Even after Superbowl Sunday, though, you can continue to ride the excitement of the big game by enjoying a variety of NFL keychain flashlights, note pads, and writing pens.

If you’re looking for a way to show your enthusiasm for your favorite team, we have the goods that will keep you and your fellow fans cheering long after the game is over. Imagine how much fun your guests will have with personalized NFL products – you’ll definitely make a lasting impression and just might end up hosting every Superbowl party for years to come!

At National Pen, we have a wide assortment of sports promo items that are available for immediate delivery – all at prices that can’t be beat. And, with a one-year satisfaction guarantee you’ll be able to shop with confidence. If you aren’t satisfied with your order in any way, simply return the unused portion for a refund or exchange.

It’s time to get excited about the big game and share your enthusiasm with your with sports-themed items from National Pen!

Got Gravity? If Not, Well There’s the Space Pen

Translucent Squiggle PenThe Space Pen truly defies gravity – but how does it work?

During the heyday of the Space Race, NASA and the technology sector was challenged to create a pen that could write effectively in zero gravity. The private sector actually came through and invented it. The result of hundreds of hours of research, several prototypes, and the eventual real-world testing protocols of a zero gravity environment led to the creation of The Space Pen.

The old joke goes “The Americans spent millions of dollars creating a pen that can write in zero gravity. The Russians used a pencil.” While this is a lighthearted jest that pokes fun at the tenacious efforts made by American scientists to create the pen (versus the simple Russian solution), the fact is that pencils don’t really work in space. When astronauts use pencils, the fine graphite dust that is emitted while writing with a pencil finds its way into the inner workings of sensitive equipment. Zero gravity can also drive broken pencil tips into switchgear and other critical parts, too. Plus, documentation was neither neat nor permanent using pencils, so the need for a ballpoint pen that can write in a zero gravity environment was real.

The Space Pen, also known as the Fisher Space Pen (after creator Paul C. Fisher), is manufactured in Boulder, Nevada and has been used on many missions aboard the space shuttle and on the international space station. The pen uses a pressurized cartridge that takes standard ink refills – the former feature allows it to write at any angle and in a zero gravity. NASA reportedly purchased 400 of these specialized pens in 1967 for just $2.95 each! As one can imagine, the price for a Space Pen today is substantially higher.

The Space Pen is a marvel of engineering, and points to the fact that even a simple writing instrument can quite literally write its way into the pages of history. If you’re looking for a way to make a bigger splash with your clients and prospects, consider the power of a customizable pen. With a variety of choices at unbelievable price points, you’ll be able to more effectively market your brand with pens from National Pen. Contact us today at 1-866-900-PENS for more information!

Support Your Customers’ Healthy New Year’s Resolutions with Custom Sports Bottles

24 OZ US Aluminum Bottle Custom sports bottles help support the hydration nation – and increase awareness of your business

Right now – after the New Year’s celebrations come to a close, is the perfect time to truly commit to the resolutions we all set forward. One of the most common commitments this time of year is to live a healthier and more active lifestyle. Diet and exercise become major focuses, and water intake is a big part of the healthy lifestyle equation. Nutritionists will confirm that sufficient water intake is vital to maintaining good health, and that dehydration can lead to significant health concerns. Your clients and prospects are among those who have committed to the healthy practices of good diet, routine exercise, and drinking plenty of water. 

This time of year, support the healthy lifestyle choices of your customers and prospects with custom sports bottles from National Pen. Water bottles will become a constant companion for those who receive your thoughtful promotional marketing item, and your logo or brand will be there each day to greet them. Water bottles can serve as tremendous marketing tools any time of the year, but during the first few months of the year they are even more powerful.

Choose the sports bottle that best reflects your brand, or mix and match water bottle styles

 

Water bottles are affordable and effective. You can choose among a variety of bottle styles – some simple, some more elaborate. If you’re looking for maximum market penetration at a reasonable cost, you may want to consider the 24oz or 26oz budget bottles. These high quality sports bottles are sized right for the active individual, and are priced right and are available in a frosted or white finish. You can imprint one color for the base price, or consider an upgrade to a multi-colored logo. With significant discounts for volume purchases, you’ll find that these bottles are available for as little as sixty-eight cents each!

If you’re looking for a high-end water bottle that doesn’t come with a high-end price tag, consider the 25oz stainless steel grip water bottle. This beautiful bottle delivers a screw-on top, wide pour mouth, and enough space to imprint up to six lines of information. You won’t believe how impressive this bottle looks – at such an amazing price point!

This is the time of year to help support your customers and prospects as they seek ways to become healthier. Diet and exercise are key concerns for many of us, and a gift of a high quality water bottle will show your target audience that you are in tune with their needs. At National Pen, you’ll find dozens of water bottles that make terrific promotional giveaway items – all at prices that are unbelievably low. Contact us today at 1-866-900-PENS for more information, or to begin building your customized order.

Promo Codes Can Help You Save Money – If They’re Current!

promo codesYou need a coupon site that is comprehensive, current, and full of savings!

There is no doubt that the majority of businesses see the need for promotional marketing and giveaway items. These products can be used for enticing new clients, rewarding your existing book of business, or for simply helping to increase your brand’s market penetration. Whether you’re looking to put a Brand X pen into the hands of everyone in your industry at the next big tradeshow, or you want to send personalized golf tees to your best corporate clients, promotional marketing items are impactful and valuable to any business line.

One constraint that many marketing managers have is money. But, the next closest resource that is becoming increasingly scarce these days is time! The overall budget must be considered when sales managers and marketing gurus work on their next promotional item purchase. Many purchasers look to online coupon codes and voucher programs to save on their marketing expenses. This is usually accomplished by trolling the Internet in search of random coupon codes on affiliate websites.

Internet searches for coupon codes may be effective in the short term, but it takes significant time, and it may not always result in much money saved. For this reason, it makes sense to utilize coupon codes that are embedded in the website for the company that you are purchasing from. This guarantees the authenticity and the accuracy of the voucher in question. There are several major sites on the Internet today that have scores of coupon codes for a variety of retailers, but many of these are outdated or simply incorrect. This creates a frustrating situation in that productive time is wasted and money isn’t saved. When you consider the salary and time commitment made by those in the marketing field, it makes little sense to aimlessly wander the Web in search of coupon deals.

At National Pen, we’ve organized the coupons you need in an easy to read and user-friendly format. When you visit the National Pen coupons page, you’ll see a comprehensive assortment of discounts, special offers, and money-saving promotions. From 20% off specials on customized pens, to free shipping on sports-themed merchandise, you’ll always find a great discount on our appealing and effective promotional merchandise. If you can’t find exactly what you’re looking for on our coupon page, simply connect with us on Facebook and Twitter to receive exclusive money saving offers.

You no longer need to aimlessly search the Internet to find the discounts you need. Visit National Pen today to see just how easy it is to order the customized promotional merchandise you need – at the prices that are engineered to fit your budget.

Tis the Season! Get Promotional Holiday Gift Ideas

Customized Holiday Gift IdeaThe holidays are upon us – stock up now on effective holiday promotional items!

The holidays typically boil down to friends, family, and good times. This time of year is also an important one in which to show your business partners and prospects that you value their business and are looking to continue building upon your business relationship in the coming year. Holiday themed promotional gift items are a great way to demonstrate your commitment to your client base, as well as to help convert industry prospects to new customers.

But what are the most effective (as well as most economical) promotional gift ideas this season? There isn’t one “magic” solution – rather, being able to stock a variety of holiday items will allow you to more effectively target your customers, prospects, and even employees!

First off, let’s talk about the power of a customized holiday greeting card. Holiday cards show you clients that you care about them, and think highly enough to send out a beautiful card during this time of year. Sometimes, the littlest differences make the biggest impact, and sending a holiday card can sway a prospect into doing business with you – versus a competitor who doesn’t even take the time to mail a card. Your choice of card is also important as it hints at the level of commitment you have to your base. Foil-lined envelopes and custom designs not only look great – they are representative of your business. With a complete line of holiday envelopes, National Pen has you covered!

The holiday season is also a time in which people indulge in sweet treats and decadent desserts. Simple gift ideas like custom lollipops, wrapped candy, chocolate gift sets, and mints can add a fun and festive atmosphere to the workplace. These sweet treats will leave a lasting impression and will remind your customers of you each time a piece is unwrapped. The power of custom candy or chocolate cannot be underestimated.

This holiday season also provides a terrific time to promote your business on customized mugs and drinkware. With colder temperatures brings hotter drinks – and a set of customized mugs can go a long way to showing your business associates that you care about them. Let these mugs be a constant reminder of your commitment to your clients and prospects.

Promotional holiday gift ideas don’t need to be lavish. They simply need to be usable, tailored to your target audience, affordable relative to your marketing budget, and of a quality that represents your company in the best light. At National Pen, we offer an incredible assortment of holiday marketing gifts, as well as promotional items for any time of year.