It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.
Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.
It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!
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Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.
Whether you are a tradeshow newbie, you.ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!
Included eBook Features
This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.
View eBook: How to Maximize Your Tradeshow Experience
Like the quote says, .Build your own dream or someone else will hire you to build theirs.. It.s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business. As many risks and fears there are associated with starting your own business, there is far more gratification and satisfaction.
In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.
Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this special designated day has to offer your small business.
First- Use social media to get involved in small business groups and list in small business directories. Use social media to advertise your small business Saturday offerings. Maybe host a coffee or wine event at your store on Saturday morning or evening, or maybe it is an early morning discount.
Second- Make your store holiday fabulous. From Christmas music to decorations, that time between Thanksgiving and the December holidays is short – it is important to join in the festivities.
Third- Have a special for return customers. Maybe offer 50% off one item next time they visit the store, or even if it.s 10% off their entire purchase, having this added special is bound to have customers return. Feeling creative? Put your special for repeat customers on a business promotional item. Have the deal or special printed on our Paragon Pen or other bestselling products!
Penmanship lessons have been replaced by typing classes. High schools and colleges now permit laptops in almost all classrooms. Those attending business meetings are hidden by the backs of their screens. While typing may appear to be more efficient and useful, studies show that traditional pen and paper writing is well worth the extra effort.
Writing by hand in children
People invest in baby Einstein and other programs to help their children.s learning process begin at such an early age. People care about the success of their children. But a simple pen and paper could be doing more than all of these computerized learning programs. Children who write by hand have better letter recognition which is the strongest predictor of reading ability.
Writing by hand in adolescence
As children reach the email, instant messaging, and social media age, they become much more comfortable with typing as opposed to writing. But studies show that students who actually wrote out their notes were able to better answer conceptual questions on the material than those who typed their notes.
Writing by hand in adults
As individuals progress out of college and into the full-time work life, desk jobs and meetings are full of computers. But have you ever found that you struggle with your ability to craft sentences or write really compelling work? Research shows adults are better at writing prose (both typing and hand written) when they are faster at handwriting.
All in all, it.s in your children.s best interest to encourage handwritten notes once in a while as they are also learning to type. As adults, stretch your brain a little and try hand-written notes or journaling. To give yourself or your child an extra push to reach for that writing instrument, try a personalized pencil or pen!
Also, did you know your handwriting can possibly tell you a little bit about yourself? Check out our infographic, What Does Your Handwriting Say About You?
Don.t forget about small businesses when marketing your company, as they can often be the most profitable! From our very own CEO, Dave Thompson, here are five ways to ensure your marketing is effective .
The days of keys and buttons are diminishing as non-smartphones become a thing of the past. However, even the newest technology does not come without challenges. One struggle with smartphones can be the touchscreen. Large fingers, clumsy fingers, acrylic nails, and even poor eyesight all contribute to words with jumbled letters that leave the recipient playing decoder.
Most people have attempted to use the tip of a pen or pencil only to find that the sensors of the smartphone screens know better. Getting that perfect precision to accurately hit all the correct letters is near impossible, unless you use a stylus!
Traditional stylus. tend to be small, thin and are easily lost. What is the point of having a stylus if you never have it on you when you need it? That is why you need to entice your prospective or current clients with a stylus pen combo.
The Colorama Deluxe Pen and Stylus and the Stylus Paragon Pen are optimal for their dual functionality: a stylus and a pen. This truly is a writing instrument that serves the most functional purposes, and therefore makes an excellent promotional product.
When giving your clients or employees a stylus pen, you aren.t just giving them a nifty product; you are relieving them of the headaches that come with smartphone typing. Sleek in design and branded with your logo, message, or contact information, the recipients will know who to thank!
As the air begins to get a bit crisp in the mornings, and the leaves tint towards the warmer colors, we know that this annual climate change means one thing: football season! Pre-season has already kicked off, and football fans all over the country are already predicting Super Bowl probabilities of their most beloved teams. Weak players, strong players, new players and head coaching strategies are all components that fans analyze and use to build up anticipation for their favorite teams performance. The passion that America shares for professional and college level athletics is unsurpassed.
That is why at National Pen, we have decided that our wide range collection of customizable promotional items wouldn.t be complete without some NFL products. Whether you want to show your team pride with an NFL LED Flashlight Keychain or simply bring some NFL essence to your everyday writing tasks with the NFL Squiggle Pen , National Pen has the NFL products you need to show team spirit this season. All of our NFL products can be found on our new sports products page!
And while these fan favorite pens can.t be branded with your business name or logo, they can be personalized with first and last names so you can show your loyal dedication to your team. Many of our NFL team products come in pink as well for our female fans!
It is back to school time! From haircuts to first day of school outfits, it is a familiar season that everyone knows far too well. Teachers are organizing their desks and collecting their lesson plans, principals are preparing the first-day assembly. What can set your school apart from others and create a sense of community that every student is urging to feel?
Having personalized pencils or other school supplies with text such as .I am apart of Mrs. Torrence.s 2nd grade class. or .Hardworking Student of Hillside Elementary. can create a sense of belonging that students appreciate.
For some children, school supplies are not affordable for their family. Although a pencil seems like such a small gesture, for the child that doesn.t have a pencil on the first day of school, you have just made their world so much brighter.
The Hex Pencil is one of the best budget options. As low as $0.12 each, the Hex Pencil can be personalized at an affordable cost. The Full Color Wood Pencils are a bright and colorful option that can also be personalized.
Whether you are shopping for a preschool, elementary school, middle school or high school, make your back-to-school shopping or marketing efforts something that will create a sense of community and smiles!
While you can say your message with words, you can also portray the feeling behind that message with different colors! Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organize all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray.
Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you!
Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.
We created the Shop Yellow page for those businesses looking to portray a happy and cheerful image. Yellow has been associated with being analytical, focused and having mental clarity. Time to make some good decisions!
Green gives off the vibes of nature, healing, and peace. Self-reliant and practical, having your promotional items in green is sure to impress. Check out our Shop Green page!
Want to Shop Blue? You must be looking to show honesty, trust and dependability. Blue is also a calming and peaceful color.
Purple is a royal color with creative and selfless connotations. Full of mystery and fantasy, our Shop Purple page just may be the right one for you!
Your logo along with the right supporting color will really give a coherent message to your clients or employees. It is important that whoever holds your promotional items has a full understanding of your company or organization and its values, and choosing the right color to support that is the first step!
Our society today is extremely mobile. Conference calls happen while you.re driving to the airport with your headset on. Emails are replied while you.re pumping gas, and business hours are no longer limited from 8 to 5. The biggest facilitator in this cultural shift was the introduction of internet capabilities on wireless devices such as smartphones, tablets, and computers.
Most people use one smartphone for both their work and personal use. But what happens when you.re on an important call, you see a text message from one of your family members come through, and then you notice that your battery icon is displaying that little red sliver notifying you that you.re down to the dangerous 3%. You shouldn.t have to be put in that situation of choosing between finishing the call or replying to your family member before battery runs out. And until the bionic battery with a 300 active hour charge life is invented, this is a situation that almost everyone will continue to face on a regular basis.
However, the Portable Charger uses a 2200 milli-ampere hour (mAh) battery that easily connects to your iPhone 5, iPhone 4, iPod, Smart Phone or MP3 Player on the go with no other power source needed. That.s right! This little emergency battery can re-charge almost any mobile device anywhere and can provide hours of added battery life. Simply use the connection cable to plug the portable charger to your device. Small enough to fit in a purse, wallet, or car console, you will want several of these little emergency savers to keep wherever you find yourself running on low battery.
Giving your clients the Portable Charger branded with your logo is giving them something they will need and utilize almost daily. The Dual USB Portable Car Charger and the On the Go Portable Car Charger provide car charging capabilities through the 12 volt auxiliary power outlet in your car with the help of a USB charging cable.
Whether you are looking to have self-sustaining charging capabilities or just the added convenience of car-charging, giving your clients the ease of mind and a quick way out of the 3% battery life danger zone is something they will remember!