Author Archives: nationalpen

How promotional gifts can increase employee morale

giftsetEmployees love receiving complimentary promotional gifts – so stock up now!

You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive impression among those targeted groups.

There are certainly promotional items that are more appropriate than others, given the target market, so it pays to understand which items would provide the best return on investment. For example, if you are visiting a medical office, it pays to invest in promotional goods that are needed around the office. Pens are a great choice for nearly any industry, as the promotional power of the pen is matched only by its utility. Due to the long hours and demanding working conditions of a doctor’s office, coffee is a reality! Investing in quality custom coffee mugs or insulated cups with your logo emblazoned on the outside will go a long way toward establishing a positive and daily reminder of your business.

Day planners and calendars are useful promotional items that have a powerful ability to remind the employee of your company on a daily basis. Your logo or insignia will be looked at each day – maybe several times per day! This helps draw a link between your company and a sense of organization. Day planners and calendars are tremendous promotional items that are affordable and provide a lot of utility for the end user. Unlike a pen that might get lost, a calendar is a fairly static item that will see a lot of use in a briefcase, purse, or on the desktop.

Deliver useful promotional items to employees and they will love it!

Employees of businesses large and small can discern between those promotional items that provide utility and those that are throw away items. By understanding the nature of the business you are contacting, you’ll be able to custom tailor your promotional giveaway items to impart maximum effect. Whether you’re considering pens for maximum effectiveness, coffee mugs or insulated tumblers for daily utility, calendars for year-round use, or any of the other highly effective products available through National Pen, you’ll certainly make a positive and lasting effect on employees across various industries.

Support Breast Cancer Awareness Month with Promotional Products

National Breast Cancer Awareness Month Pairs With Promotional Marketing

Breast Cancer Awareness Products

At National Pen, we stock a massive assortment of marketing and promotional items that are designed to impress your clients and increase your brand awareness. One of the most important ways that you can reinforce your corporate message, increase market penetration, and provide a positive correlation between your sales force and the client is by providing high quality, relevant, and timely promotional products. Every October, governments and businesses take the opportunity to observe National Breast Cancer Awareness Month (NBCAM). October is a time to support and encourage those who are currently suffering from breast cancer, or those who consider themselves survivors.

NBCAM is characterized by the color pink. Football player and the NFL incorporate the color into helmets, uniforms, and other on-field equipment. Baseball players can be seen using pink bats during the month of October, and many large companies will light up their corporate offices with pink-hued lighting – all to show solidarity and support of those find themselves involved in one way or another with this horrific ailment. Charity runs and walks are prevalent during this time, as are pink-ribbon events that raise money for breast cancer research and patient welfare programs.

National Pen is a strong supporter of NBCAM and is proud to offer a variety of breast cancer awareness products during the month of October. You can design our squiggle pen with a pink ribbon theme, and the powerful phrase, “the best protection is early detection.” You can specify the color of ink, the specific pink ribbon logo design, and there are significant discounts for volume orders.

Silicone bracelets are wildly popular these days, and you’ll be able to offer an impressive and thoughtful promotional item by selecting our silicone bracelets. These are not only terrific promotional items, but they also demonstrate that you and your organization support worthy causes like breast cancer awareness.

A wide variety of additional products are available that show your prospective clients that you care about important issues like breast cancer research. Early screening procedures and additional research studies are costly, making the pink ribbon program a tremendous way for individuals and businesses to support this vital work. Show your clients that you are involved in contemporary and worthwhile causes with pink ribbon promotional items from National Pen.

Promote your business name on a Halloween bag

Halloween is a big deal for us, so capitalize on the fun and excitement!

Halloween Promotional BagAccording to the National Retail Federation, 43% of all Americans will put on a costume and hit the streets during the night of October 31st. Halloween night – one festive, fun, and sometimes creepy evening, motivates Americans to spend on average of $7 billion on costumes, candy, decorations, and party supplies. In fact, the average adult spends almost $30 on a costume and $20 on a child’s costume. The average candy budget per household is over $21, and nearly $20 is spent in each household on Halloween decorations. This is a significant amount of money per household (especially considering it is for one evening), and indicates that Halloween is a marketing opportunity that must be capitalized for any business.

The real trick? Provide a Halloween bag as a treat and you’ll boost your results!

One of the most useful Halloween promotional items your business can distribute is candy bag sporting your company name or logo. Kids (and some enterprising adults) need these bags to tote the massive amounts of candy they will end up collecting over the course of a Halloween evening. Halloween bags come in a variety of shapes, sizes, and configurations.

The traditional Halloween color is orange – most likely a representation of the bright orange pumpkins that dot the doorsteps of suburban neighborhoods, but a variety of hues are available in Halloween bags. You might want to consider white, or a bright colored bag to enhance nighttime safety and visibility, or play it safe and stick with Halloween orange. You can also tailor the bag color and design to your company’s logo or insignia.

Kids of all ages will use a Halloween bag on the night of October 31st, but you’ll want to pay attention to your target audience and determine which bag size is most appropriate. Smaller children can’t haul around a gigantic bag full of candy, so you may want to order a variety of sizes to accommodate all trick or treaters. Also, these bags are generally designed to be used for just one night, but you’ll want to invest in a quality bag so you don’t disappoint a child with a torn candy bag that deposits hard-earned sweets all over the street. Halloween bags are a perfect promotional giveaway item that provide utility, incredible brand awareness potential, and are inexpensive to distribute. Imagine the positive correlation that will be drawn between your organization and the sweet stash of candy that lies inside your promotional Halloween bag.

13 Office Personality Types – Who’s In Your Office? [Infographic]

If you work in an office, there are some office personalities that are all-too familiar. You may not have a coworker named Milton with a red stapler, but you’re sure to recognize these character types – some funny and some down-right annoying!

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Today’s Office Showcases a Variety of Personalities – All Under One Roof

Today’s modern office environment is the driver of endless jokes, mockumentary television shows, and countless anecdotal stories. Why is the office such incredible fodder for insightful and entertaining commentary? Simply put, no other location blends such an array of personality types that run the gamut from introverts to exhibitionists, reclusive types to loudmouths.

When companies house different divisions under one roof, the interactions among employees can become downright riveting. Imagine blending the sales team, accounting department, human resources, and marketing under one roof. The resulting interpersonal relationships and interactions that occur are intriguing.

The Various Types Of Office Personalities

If you’ve ever spent time working in an office environment, then you’ll be able to relate to most, if not all, of the following personality types:

  • The Passive Aggressor – identified by those who leave covert notes like, “the coffee maker doesn’t clean itself.”
  • The Backstabber – Lives for the opportunity to one-up his or her competition with juicy details.
  • The Kitchen Slob – This person may remind you of your first college dorm mate, or maybe your four year old. Eitherway, don’t expect the Kitchen Slob to pickup after themselves.
  • The Chatterbox – Pretty self-explanatory. In fact, they are overly self-explanatory. These types can be seen leaninginto cubicles and engaging occupants in overly elaborate and nonsensical conversation.
  • The Delegator – It’s always someone else’s desk that sees their workload. After all, good managers need to delegate,right?
  • The Workaholic – These types would set up a cot under their desks if they could. Sleep is for wimps, and there arenever enough hours in the day for these go-getters.
  • The Noisemaker – Knuckle crackers; constant hummers; show tune-singers – you get the point. These types think that theentire office wants to hear their one-man show.
  • The Meeting Scheduler – Most CEO’s agree that the majority of meetings are wasted time. Not for the Meeting Scheduler,though! They’ll put a meeting on the calendar at a moment’s notice.
  • The Gossiper – Oh, you haven’t heard what happened last weekend? The Gossiper will tell you, whether you want to knowor not!
  • The Overly Ambitious Summer Intern – Young, energetic, and full of ideas – The Overly Ambitious Summer Intern is readyto pop up wherever he or she is needed. Until Labor Day, that is.
  • The Debbie Downer – Reading this information will probably give you eye strain anyway. The Debbie Downer can tell youwhat is wrong with any situation.
  • The Email Overloader – Actual human communication is overrated anyway. Click ‘forward’ to anything that might beremotely informational.
  • The TMI Sharer – These personality types can be just plain uncomfortable to be around. Really, do we need to knoweverything?

Who Are You?

It is quite easy to categorize the range of office personalities that we all run into each day. The difficult part lies in taking an introspective approach and figuring out – who am I? In actuality, most of us take on a small fragment of each of these personality types every day. The fun lies in working alongside so many unique individuals on a daily basis.

Office Personalities Infographic

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Why Pens Make Good Promotional Items

Promote Your Business With a Highly Usable Pen!

Promotional PensFor the marketing manager who is seeking a promotional item that is affordable, desirable, and will actually find utility in the hands of the target audience, a pen makes a lot of sense. Tote bags, magnets, mugs, cards, and calendars are all fantastic promotional giveaway items, but a pen is in a class by itself. No matter how many pens an individual has, there seems to be a desire for more. Even if the pen isn’t needed immediately, it will frequently find a home in an automotive glove box, desk drawer, or office organizer. A pen is a great promotional item because it is a required daily tool for any professional worker.

Pens Come In A Variety Of Styles and Grades

Giving a pen away as a promotional item means more than simply stuffing something into a tote bag at a convention. Pens are personal items – with some users becoming quite enamored with a certain style of pen. These pens become personal choices, and are frequently used to sign contracts, complete important documents, and travel in a briefcase of laptop bag with the client. The perfect part? Your company’s logo is emblazoned on these often-used items, creating a continual reminder of your business. Investing in higher-quality customized pens means a better impression on the end user. After all, when is the last time anyone kept a pen that can’t write smoothly, leaves ink stains on hands, and feels flimsy?

Tailor Your Promotional Pen To Your Target Audience

Promotional pens are available in a seemingly endless array of styles and variations. Is your company offbeat, lighthearted, or a little risqué? Custom novelty pens may create that edginess you need to build a connection with a prospective client. Is your enterprise involved in environmental causes? Bamboo and pens built of natural materials may create that sense of down to earth responsibility that will truly be your calling card. No matter which pen your organization chooses, rest assured that the return on investment from a promotional pen is fantastic. What better way to remind a prospect to sign up with your services than by signing a new contract with one of your promotional pens?

A New Take on Business Cards: The Business Card Pen

To Be an Innovator, It Is Occasionally Necessary To Redefine What Is “Normal”

Business Card PenWhen it comes to creating connections, business cards are the ubiquitous choice for most working professionals. With all of the contact information on one small piece of cardstock, networking becomes as simple as handing out a card and receiving another. The problem with business cards revolves around the simplicity of the process of exchanging cards. It is too easy, and too commonplace, to simply grab someone’s card and slip it in a pocket or purse. What happens with the card from there is anyone’s guess. Some people are highly organized and will ensure these cards get entered into a database, or simply snapped into a Rolodex. Others allow these cards to fester in a desk drawer for years. Business cards have their place, but for the organization that seeks to innovate and do something more creative – consider the business card pen!

What Is a Business Card Pen?

Business card pens combine all of the information that you’d normally find on a business card – company name, contact information, website address, and logos or slogans. The difference is that the business card pen provides a level of utility and functionality that a normal business card can’t. Business cards are fairly benign products – they sit around in business card holders until called upon for the basic information on the card. Business card pens, on the other hand, transfer a graphical representation of your company’s business card to a high-quality pen. This allows the client or prospect to actually use your “business card” on a daily basis, which increases name recognition and general exposure to your brand.

Show Clients That You Care With Functional, Promotional Business Card Pens

Business cards can come across as rather cold. The goal of the business card is to give a client or prospect the information they’ll need to contact your organization. The idea is to lead them to a sale, so business cards make no bones about it – business cards can lead to increased business for the person distributing the cards. Business card pens, though, show your clients or potential clients that you want to provide your information, as well as providing a utilitarian tool for their use. They make networking easy, are terrific at starting conversations, and show that you and your organization are driven to redefine “normal” business communications.

How to Pick a Color For Your Promotional Product

Promotional Products Are Designed To Elicit a Response From Your Client

Custom USB DrivesWhether you’ve selected a high-quality pen, a keychain flashlight, a travel mug, or a desk calendar as your promo item, the goal is to elicit a lasting and positive response from your client. One of the key considerations to make when strategizing around your promotional item purchase is to think about the impact that various colors will have on your target audience. Colors have been linked to physiological reactions in humans, so it pays to delve a little deeper into the impact that color selection will have on the effectiveness of your promotional item.

What Colors Should You Select For Your Promotional Items?

Considering the main color selections for promotional items is important as it can build the emotional link to your company or product. Red is a bold choice for any marketing team, as it can induce feelings of anger, uneasiness, and stress. That said, just as red can range from lighter, pink-tinged shades, to darker, sophisticated variants, the emotion that is tied to this powerful color is undeniable. Red should be restricted to those items that scream out – “look at me!” Darker reds tend to evoke feelings of elegance, while lighter shades are fun and involving. Mid-hue reds tend to demand attention – think fire trucks, emergency vehicles, open flames, etc.

Blue is generally considered a calming color, and can be used quite effectively in promotional items that represent tranquility, peace, and harmony. Blue colors generally evoke an opposite reaction to reds, and are useful for the marketer who wants to convey a sense of trust, calm, and serenity.

Green is a terrific color for the company who wants to be associated with fresh ideas, environmental conservation, and the beginning of something important. Green is fresh and rejuvenating. Shades that are too dark (think – hunter green) can come across too studious and stodgy, but just about any shade of green elicits a positive response among clients.

Yellow is a fun and uplifting color that always manages to put a smile on the face of the client. Yellow is associated with sunshine, spring and summer, and outdoors activities. Yellow is a color often associated with happiness. That said, it isn’t normally the color of choice when attempting to convey a serious message.

The color black screams formal, regal, and professional, but it can be a little depressing if overused. Black, when combined with the steely professionalism of silver or platinum, can deliver a powerful statement of elegance and achievement. Limousines and luxury cars are frequently seen in either black or silver as these two colors certainly evoke a feeling of achievement.

Match The Color Of Your Promotional Item To Your Company Logo

Sometimes, conducting a thorough, psychological analysis of color schemes and tonal variations is digging way too deep. Simply match the colors of your company logo and call it a day! With your brand as the focal point on the promotional item, you’ll be able to build the brand identity you’re seeking – simply by selecting the colors you already use. Color is an important consideration to make when selecting promotional items for your organization. After all, you don’t want to end up seeing red, feeling blue, or finding yourself green with envy!

Product Spotlight: Promotional Pens that Light Up

Light Up Custom PensGive a Promotional Gift That Can Brighten Anyone’s Day! Pens have long been considered one of the most effective promotional items on the market due to their functionality and low cost. Promotional pens that light up are an exciting new way to add an extra level of function – while increasing the novelty factor over a standard pen. Pens are always going to be well received, and now you’ll be able to go one step further and offer a promotional giveaway item that will create buzz and excitement at any venue.

Why Promote Your Business With a Pen That Lights Up?

Everyone knows that pens are useful – but what is the utility factor for a pen that lights up? Illuminated pens come in a few varieties. Some have grip surfaces or pen bodies that illuminate with a soft glow. These help shed light on your specific marketing slogan or logo by shining directly through the housing of the pen and displaying the logo in a backlit glow. Other pens are available with mini flashlights built into the housing of the pen, which permits writing in low levels of light. These pens are even functional as mini-flashlights, which provides significant benefit to the client who spends significant time in his or her vehicle.

Whichever Light Up Pen You Select – You’ll Find Them Affordable and Effective!

Light-up pens are available in a variety of styles and configurations. Some feature powerful flood beams that can act as close quarters flashlights, while some have built in spot beams that can illuminate from surprising distances.  Many feature aesthetically pleasing, glowing pen bodies that use high quality inks and roller mechanisms. These pens are designed to be fun to use, yet also highly functional. No matter which style you choose for your organization, you’ll be glad you chose to innovate with an illuminated pen.

Shop new, lower prices on EVERYTHING!

Lower PricingPromotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer’s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.

Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we’ve just made the job of the marketing manager that much easier – with new, lower prices on EVERYTHING!

Customized pens are a terrific product to give to just about anyone, due to their low price and real-world usefulness. The utility of a pen is undeniable – evidenced by the fact that few people will turn away a custom pen, no matter how many pens they already have in their drawer. And now, with our new, lower pricing on a variety of custom pens, you’ll be able to either distribute a larger number of these enticing giveaway items, or invest in a higher quality of pen – for less money than you’d ever thought possible.

Sports bottles and travel mugs are phenomenal promotional items, as most consumers use either of these on a daily basis. Put your logo or brand name in front of a client or prospect every day, and you’ll see returns on your marketing investment. Now you have the ability to increase your market penetration by being able to purchase more promotional product – with no increase in total, delivered cost!

No matter which cheap promotional item you feel will help drive your business, National Pen has the pricing and product assortment to help support your marketing needs. With a massive inventory of pens, keychain flashlights, stationary items, bags and coolers, office items, and home and auto goods, you’ll find the promo items you need – at a price that can’t be beat! With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.