Author Archives: nationalpen

A Natural Hit: The Trinidad Bamboo Pen

Bamboo Personalized PenPens deliver your message every time – at a phenomenal value

The pen is the ultimate promotional giveaway item. While calendars, travel mugs, highlighters, and flashlights are terrific gifts that any marketing manager should stock up on, pens are a tremendously effective marketing tool in that they are relatively inexpensive, are highly useful in the real world, and last quite a long time. If you are looking to drive maximum market penetration for a minimal investment, pens deliver every time.

If you want to drive home the message that your promotional pen is more than what you’d normally expect to see on the bottom of a tradeshow bag, our Trinidad Bamboo pen is the answer. Classically styled yet contemporary in overall design, the Trinidad Bamboo pen is crafted out of a harmonious blend of real bamboo wood and smooth, polished metal. It can be had with up to 30 characters of laser engraved logos, company names, or general information. This generous imprint area provides lots of real estate for you or your organization to deliver your message. The laser engraving is designed to last the lifetime of the pen.

More than a good looking pen, this promotional item is also environmentally responsible

Bamboo is a responsible and environmentally sound material to use for a writing pen for several reasons. First, it is extremely durable. Bamboo has a higher tensile strength than steel and is so hard it is frequently used in cutting boards! This delivers the message that your brand name or logo is paired with a virtually indestructible writing implement. Bamboo is also a “green,” eco-friendly wood that grows up to ten times faster than hardwoods. This means that bamboo is a smart and sustainable choice for a variety of uses – furniture, flooring, and – pens!

Your Trinidad Bamboo pen will send a message to prospective clients and regular customers alike that this is a pen worth keeping. Your logo or brand name can be in front of decision makers and key personnel for years, with a durable pen like our Bamboo model. If you are a marketing manager or are in charge of the promotional items for your organization, you won’t believe the pricing on this pen! With no upcharge for smaller orders, this pen is available for less than $1.50 each, no matter the order size! By combining economical pricing with an environmentally conscious material selection, the Trinidad Bamboo Pen delivers tremendous marketing power, for very little “green.”

Get Styling with Stylus Pens

Personalized Stylus PensThe popularity of touchscreen devices makes stylus pens a perfect promotional item

When it comes to promotional giveaway items, you can’t beat the simplicity, utility, and economy of a quality promotional pen. Pens are used every day, and it seems that you can’t have too many writing implements around the office, in your car, or at home. With the recent popularity of touchscreen devices – like smart phones, tablets, and sophisticated new laptops, a promotional stylus pen is an incredibly useful additional to your marketing kit. Stylus pens incorporate a soft, yet highly controllable end piece that makes accessing all of the functions of your smart device a snap. As phones become slimmer and more feature content is packed onto each page, it becomes increasingly difficult to text, type, or email using standard smart phone keyboards. A stylus helps increase the accuracy and speed at which you can interface with your smart phone – making the stylus a terrific modern day promotional gift.

What options are available in promotional stylus pens?

The savvy marketer will no doubt match the stylus pen to the target audience, but no matter who the end user is destined to be, stocking a variety of stylus pens will help you tailor your approach. Standard stylus pens are available for as little as 57-cents each and can arm your sales and marketing force with an economical and useful batch of promotional items that are sure to see use. Just think – with the amount we all use our smart phones and tablets on a daily basis, wouldn’t it be fantastic for your clients or prospects to see your company’s logo or name each time they send a text, email, or even dial their phone?

Upgrades to the standard stylus pen include:

Stylus pens with integral flashlights. These permit easier manipulation of the stylus in low light situations and even provide enough illumination to be used in an emergency. Can’t quite find the keyhole on your front door at night? Simply use your stylus penlight and you’ll be able to cut through the darkness. Laser engraving puts your company name or logo in the customer’s hands. Many of these pens are 3-in-1 units, combining a flashlight, a stylus, and a traditional pen all in one!

Stylus laser pen combos: Combining the benefits of a stylus with the usefulness of a laser pointer, these combo units deliver incredible perceived value and offer the ability to showcase themselves in high profile meeting rooms and boardrooms across the nation. Your logo will be seen by the decision makers of businesses across the nation.

Stylus companions with pens: These units conveniently attach to your smart phone, tablet, or laptop and guarantee that a stylus is always right at hand. Doubling as a pen, stylus companions are there when you need them most.

Other stylus pen options are available today and provide incredible utility for nearly any modern touchscreen user. With some models featuring integrated lasers, LED flashlights, or high quality pens, these units will provide a lasting and effective platform on which to market your business or organization.

Highlight Your Business with Promotional Highlighters

Promotional HighlightersHighlight the benefits of your organization with a practical and memorable highlighter

Highlighters are found in nearly every office around the world, and are popular among students and professionals alike. Whether you’re looking to make a big impact with your book of prospects, your list of current clients, or any specifically targeted group, you’ll find that highlighters provide a practical and fun medium for getting your message out. Highlighters are useful in just about any setting, and can be ordered in a variety of configurations to match the needs of your targeted audience.

Some of the most inventive highlighters available today include:

Silver Double Header Pens: These are double-ended pens that include a high quality-writing pen on one end and a chisel tipped highlighter on the opposite side. This configuration is highly usable for students – who often find themselves taking copious notes in their textbooks, while also highlighting important passages. These pen/highlighter combinations are also terrific for those who attend a lot of meetings, as the ability to switch between writing and highlighting is truly practical.

Bic Brite Liner Grip Highlighters: These comfortable and highly usable highlighting pens sport barrel colors that match the color of the highlighting ink. They are available with your customizable, screen-printed logo or graphic, and are sure to make a statement to customers and prospects alike.

Petal Highlighter:  This tri-colored highlighter delivers a whole lot of highlighting power, along with a big surface area in which to apply your logo or company name. Three separate colors – purple, blue, and yellow, provide a highlighting choice for any situation. Students love the different colors, as this allows for better organization and categorization of notes and readings.

Erasable Highlighter: This innovative highlighting set delivers the benefit of six separate highlighter choices, with an integrated eraser housed in the body of each pen. Highlighters are rarely found with an eraser function, so this will certainly be a much talked about addition to your promotional giveaway portfolio. Screen print up to 18 characters on each highlighter for a powerful new marketing tool.

Oasis Recycled Bottle Highlighter: This promotional highlighter is fantastic for any purpose – but really resonates with those who value environmental responsibility and the green movement. Tell those whom you interact with that the environment and our collective future is worth highlighting!

There are countless variations of highlighters available today, and just about any style is bound to impress your clients or potential business contacts. Highlighters, like promotional pens and calendars, provide an immediate and practical benefit for the end user. So shed some light on your company’s mission with innovative promotional highlighters from National Pen.

How promotional gifts can increase employee morale

giftsetEmployees love receiving complimentary promotional gifts – so stock up now!

You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive impression among those targeted groups.

There are certainly promotional items that are more appropriate than others, given the target market, so it pays to understand which items would provide the best return on investment. For example, if you are visiting a medical office, it pays to invest in promotional goods that are needed around the office. Pens are a great choice for nearly any industry, as the promotional power of the pen is matched only by its utility. Due to the long hours and demanding working conditions of a doctor’s office, coffee is a reality! Investing in quality custom coffee mugs or insulated cups with your logo emblazoned on the outside will go a long way toward establishing a positive and daily reminder of your business.

Day planners and calendars are useful promotional items that have a powerful ability to remind the employee of your company on a daily basis. Your logo or insignia will be looked at each day – maybe several times per day! This helps draw a link between your company and a sense of organization. Day planners and calendars are tremendous promotional items that are affordable and provide a lot of utility for the end user. Unlike a pen that might get lost, a calendar is a fairly static item that will see a lot of use in a briefcase, purse, or on the desktop.

Deliver useful promotional items to employees and they will love it!

Employees of businesses large and small can discern between those promotional items that provide utility and those that are throw away items. By understanding the nature of the business you are contacting, you’ll be able to custom tailor your promotional giveaway items to impart maximum effect. Whether you’re considering pens for maximum effectiveness, coffee mugs or insulated tumblers for daily utility, calendars for year-round use, or any of the other highly effective products available through National Pen, you’ll certainly make a positive and lasting effect on employees across various industries.

Support Breast Cancer Awareness Month with Promotional Products

National Breast Cancer Awareness Month Pairs With Promotional Marketing

Breast Cancer Awareness Products

At National Pen, we stock a massive assortment of marketing and promotional items that are designed to impress your clients and increase your brand awareness. One of the most important ways that you can reinforce your corporate message, increase market penetration, and provide a positive correlation between your sales force and the client is by providing high quality, relevant, and timely promotional products. Every October, governments and businesses take the opportunity to observe National Breast Cancer Awareness Month (NBCAM). October is a time to support and encourage those who are currently suffering from breast cancer, or those who consider themselves survivors.

NBCAM is characterized by the color pink. Football player and the NFL incorporate the color into helmets, uniforms, and other on-field equipment. Baseball players can be seen using pink bats during the month of October, and many large companies will light up their corporate offices with pink-hued lighting – all to show solidarity and support of those find themselves involved in one way or another with this horrific ailment. Charity runs and walks are prevalent during this time, as are pink-ribbon events that raise money for breast cancer research and patient welfare programs.

National Pen is a strong supporter of NBCAM and is proud to offer a variety of breast cancer awareness products during the month of October. You can design our squiggle pen with a pink ribbon theme, and the powerful phrase, “the best protection is early detection.” You can specify the color of ink, the specific pink ribbon logo design, and there are significant discounts for volume orders.

Silicone bracelets are wildly popular these days, and you’ll be able to offer an impressive and thoughtful promotional item by selecting our silicone bracelets. These are not only terrific promotional items, but they also demonstrate that you and your organization support worthy causes like breast cancer awareness.

A wide variety of additional products are available that show your prospective clients that you care about important issues like breast cancer research. Early screening procedures and additional research studies are costly, making the pink ribbon program a tremendous way for individuals and businesses to support this vital work. Show your clients that you are involved in contemporary and worthwhile causes with pink ribbon promotional items from National Pen.

Promote your business name on a Halloween bag

Halloween is a big deal for us, so capitalize on the fun and excitement!

Halloween Promotional BagAccording to the National Retail Federation, 43% of all Americans will put on a costume and hit the streets during the night of October 31st. Halloween night – one festive, fun, and sometimes creepy evening, motivates Americans to spend on average of $7 billion on costumes, candy, decorations, and party supplies. In fact, the average adult spends almost $30 on a costume and $20 on a child’s costume. The average candy budget per household is over $21, and nearly $20 is spent in each household on Halloween decorations. This is a significant amount of money per household (especially considering it is for one evening), and indicates that Halloween is a marketing opportunity that must be capitalized for any business.

The real trick? Provide a Halloween bag as a treat and you’ll boost your results!

One of the most useful Halloween promotional items your business can distribute is candy bag sporting your company name or logo. Kids (and some enterprising adults) need these bags to tote the massive amounts of candy they will end up collecting over the course of a Halloween evening. Halloween bags come in a variety of shapes, sizes, and configurations.

The traditional Halloween color is orange – most likely a representation of the bright orange pumpkins that dot the doorsteps of suburban neighborhoods, but a variety of hues are available in Halloween bags. You might want to consider white, or a bright colored bag to enhance nighttime safety and visibility, or play it safe and stick with Halloween orange. You can also tailor the bag color and design to your company’s logo or insignia.

Kids of all ages will use a Halloween bag on the night of October 31st, but you’ll want to pay attention to your target audience and determine which bag size is most appropriate. Smaller children can’t haul around a gigantic bag full of candy, so you may want to order a variety of sizes to accommodate all trick or treaters. Also, these bags are generally designed to be used for just one night, but you’ll want to invest in a quality bag so you don’t disappoint a child with a torn candy bag that deposits hard-earned sweets all over the street. Halloween bags are a perfect promotional giveaway item that provide utility, incredible brand awareness potential, and are inexpensive to distribute. Imagine the positive correlation that will be drawn between your organization and the sweet stash of candy that lies inside your promotional Halloween bag.

13 Office Personality Types – Who’s In Your Office? [Infographic]

If you work in an office, there are some office personalities that are all-too familiar. You may not have a coworker named Milton with a red stapler, but you’re sure to recognize these character types – some funny and some down-right annoying!

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Today’s Office Showcases a Variety of Personalities – All Under One Roof

Today’s modern office environment is the driver of endless jokes, mockumentary television shows, and countless anecdotal stories. Why is the office such incredible fodder for insightful and entertaining commentary? Simply put, no other location blends such an array of personality types that run the gamut from introverts to exhibitionists, reclusive types to loudmouths.

When companies house different divisions under one roof, the interactions among employees can become downright riveting. Imagine blending the sales team, accounting department, human resources, and marketing under one roof. The resulting interpersonal relationships and interactions that occur are intriguing.

The Various Types Of Office Personalities

If you’ve ever spent time working in an office environment, then you’ll be able to relate to most, if not all, of the following personality types:

  • The Passive Aggressor – identified by those who leave covert notes like, “the coffee maker doesn’t clean itself.”
  • The Backstabber – Lives for the opportunity to one-up his or her competition with juicy details.
  • The Kitchen Slob – This person may remind you of your first college dorm mate, or maybe your four year old. Eitherway, don’t expect the Kitchen Slob to pickup after themselves.
  • The Chatterbox – Pretty self-explanatory. In fact, they are overly self-explanatory. These types can be seen leaninginto cubicles and engaging occupants in overly elaborate and nonsensical conversation.
  • The Delegator – It’s always someone else’s desk that sees their workload. After all, good managers need to delegate,right?
  • The Workaholic – These types would set up a cot under their desks if they could. Sleep is for wimps, and there arenever enough hours in the day for these go-getters.
  • The Noisemaker – Knuckle crackers; constant hummers; show tune-singers – you get the point. These types think that theentire office wants to hear their one-man show.
  • The Meeting Scheduler – Most CEO’s agree that the majority of meetings are wasted time. Not for the Meeting Scheduler,though! They’ll put a meeting on the calendar at a moment’s notice.
  • The Gossiper – Oh, you haven’t heard what happened last weekend? The Gossiper will tell you, whether you want to knowor not!
  • The Overly Ambitious Summer Intern – Young, energetic, and full of ideas – The Overly Ambitious Summer Intern is readyto pop up wherever he or she is needed. Until Labor Day, that is.
  • The Debbie Downer – Reading this information will probably give you eye strain anyway. The Debbie Downer can tell youwhat is wrong with any situation.
  • The Email Overloader – Actual human communication is overrated anyway. Click ‘forward’ to anything that might beremotely informational.
  • The TMI Sharer – These personality types can be just plain uncomfortable to be around. Really, do we need to knoweverything?

Who Are You?

It is quite easy to categorize the range of office personalities that we all run into each day. The difficult part lies in taking an introspective approach and figuring out – who am I? In actuality, most of us take on a small fragment of each of these personality types every day. The fun lies in working alongside so many unique individuals on a daily basis.

Office Personalities Infographic

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Why Pens Make Good Promotional Items

Promote Your Business With a Highly Usable Pen!

Promotional PensFor the marketing manager who is seeking a promotional item that is affordable, desirable, and will actually find utility in the hands of the target audience, a pen makes a lot of sense. Tote bags, magnets, mugs, cards, and calendars are all fantastic promotional giveaway items, but a pen is in a class by itself. No matter how many pens an individual has, there seems to be a desire for more. Even if the pen isn’t needed immediately, it will frequently find a home in an automotive glove box, desk drawer, or office organizer. A pen is a great promotional item because it is a required daily tool for any professional worker.

Pens Come In A Variety Of Styles and Grades

Giving a pen away as a promotional item means more than simply stuffing something into a tote bag at a convention. Pens are personal items – with some users becoming quite enamored with a certain style of pen. These pens become personal choices, and are frequently used to sign contracts, complete important documents, and travel in a briefcase of laptop bag with the client. The perfect part? Your company’s logo is emblazoned on these often-used items, creating a continual reminder of your business. Investing in higher-quality customized pens means a better impression on the end user. After all, when is the last time anyone kept a pen that can’t write smoothly, leaves ink stains on hands, and feels flimsy?

Tailor Your Promotional Pen To Your Target Audience

Promotional pens are available in a seemingly endless array of styles and variations. Is your company offbeat, lighthearted, or a little risqué? Custom novelty pens may create that edginess you need to build a connection with a prospective client. Is your enterprise involved in environmental causes? Bamboo and pens built of natural materials may create that sense of down to earth responsibility that will truly be your calling card. No matter which pen your organization chooses, rest assured that the return on investment from a promotional pen is fantastic. What better way to remind a prospect to sign up with your services than by signing a new contract with one of your promotional pens?

A New Take on Business Cards: The Business Card Pen

To Be an Innovator, It Is Occasionally Necessary To Redefine What Is “Normal”

Business Card PenWhen it comes to creating connections, business cards are the ubiquitous choice for most working professionals. With all of the contact information on one small piece of cardstock, networking becomes as simple as handing out a card and receiving another. The problem with business cards revolves around the simplicity of the process of exchanging cards. It is too easy, and too commonplace, to simply grab someone’s card and slip it in a pocket or purse. What happens with the card from there is anyone’s guess. Some people are highly organized and will ensure these cards get entered into a database, or simply snapped into a Rolodex. Others allow these cards to fester in a desk drawer for years. Business cards have their place, but for the organization that seeks to innovate and do something more creative – consider the business card pen!

What Is a Business Card Pen?

Business card pens combine all of the information that you’d normally find on a business card – company name, contact information, website address, and logos or slogans. The difference is that the business card pen provides a level of utility and functionality that a normal business card can’t. Business cards are fairly benign products – they sit around in business card holders until called upon for the basic information on the card. Business card pens, on the other hand, transfer a graphical representation of your company’s business card to a high-quality pen. This allows the client or prospect to actually use your “business card” on a daily basis, which increases name recognition and general exposure to your brand.

Show Clients That You Care With Functional, Promotional Business Card Pens

Business cards can come across as rather cold. The goal of the business card is to give a client or prospect the information they’ll need to contact your organization. The idea is to lead them to a sale, so business cards make no bones about it – business cards can lead to increased business for the person distributing the cards. Business card pens, though, show your clients or potential clients that you want to provide your information, as well as providing a utilitarian tool for their use. They make networking easy, are terrific at starting conversations, and show that you and your organization are driven to redefine “normal” business communications.

How to Pick a Color For Your Promotional Product

Promotional Products Are Designed To Elicit a Response From Your Client

Custom USB DrivesWhether you’ve selected a high-quality pen, a keychain flashlight, a travel mug, or a desk calendar as your promo item, the goal is to elicit a lasting and positive response from your client. One of the key considerations to make when strategizing around your promotional item purchase is to think about the impact that various colors will have on your target audience. Colors have been linked to physiological reactions in humans, so it pays to delve a little deeper into the impact that color selection will have on the effectiveness of your promotional item.

What Colors Should You Select For Your Promotional Items?

Considering the main color selections for promotional items is important as it can build the emotional link to your company or product. Red is a bold choice for any marketing team, as it can induce feelings of anger, uneasiness, and stress. That said, just as red can range from lighter, pink-tinged shades, to darker, sophisticated variants, the emotion that is tied to this powerful color is undeniable. Red should be restricted to those items that scream out – “look at me!” Darker reds tend to evoke feelings of elegance, while lighter shades are fun and involving. Mid-hue reds tend to demand attention – think fire trucks, emergency vehicles, open flames, etc.

Blue is generally considered a calming color, and can be used quite effectively in promotional items that represent tranquility, peace, and harmony. Blue colors generally evoke an opposite reaction to reds, and are useful for the marketer who wants to convey a sense of trust, calm, and serenity.

Green is a terrific color for the company who wants to be associated with fresh ideas, environmental conservation, and the beginning of something important. Green is fresh and rejuvenating. Shades that are too dark (think – hunter green) can come across too studious and stodgy, but just about any shade of green elicits a positive response among clients.

Yellow is a fun and uplifting color that always manages to put a smile on the face of the client. Yellow is associated with sunshine, spring and summer, and outdoors activities. Yellow is a color often associated with happiness. That said, it isn’t normally the color of choice when attempting to convey a serious message.

The color black screams formal, regal, and professional, but it can be a little depressing if overused. Black, when combined with the steely professionalism of silver or platinum, can deliver a powerful statement of elegance and achievement. Limousines and luxury cars are frequently seen in either black or silver as these two colors certainly evoke a feeling of achievement.

Match The Color Of Your Promotional Item To Your Company Logo

Sometimes, conducting a thorough, psychological analysis of color schemes and tonal variations is digging way too deep. Simply match the colors of your company logo and call it a day! With your brand as the focal point on the promotional item, you’ll be able to build the brand identity you’re seeking – simply by selecting the colors you already use. Color is an important consideration to make when selecting promotional items for your organization. After all, you don’t want to end up seeing red, feeling blue, or finding yourself green with envy!