Category Archives: Advertising ideas

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here’s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack our bags, bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and your Beach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want to build a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity is grilling, so bring some firewood, and ingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing a picnic bag, and having an intimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers – and you – will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!

Tax Season is Taxing. Reach Potential Customers in Need with Tax-Themed Promotional Items.

Spiral Flip PadThe start of the New Year always brings exciting things. Whether it’s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there’s one thought that begins to linger in the back of everyone’s mind as soon as the holiday cheer wears off —the start of the ever-dreaded tax season.

Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it’s predicted that the 2015 tax season will be even more wearisome for taxpayers.

Luckily in this day and age, plenty of resources can be found online to answer questions that tax payers may run into while filing taxes. Software programs and services from a CPA (Certified Public Accountant) or tax preparer can also be highly beneficial to properly file taxes.

If you’re a CPA or tax preparer looking to bring awareness to taxpayers about your expertise, as well as advertise your services over the next couple of months, check out National Pen’s collection of tax-themed promotional items!

Promote in Style with Custom Stylus Pens

Stylus Paragon PenThe days of keys and buttons are diminishing as non-smartphones become a thing of the past. However, even the newest technology does not come without challenges. One struggle with smartphones can be the touchscreen. Large fingers, clumsy fingers, acrylic nails, and even poor eyesight all contribute to words with jumbled letters that leave the recipient playing decoder.

Most people have attempted to use the tip of a pen or pencil only to find that the sensors of the smartphone screens know better. Getting that perfect precision to accurately hit all the correct letters is near impossible, unless you use a stylus!

Traditional stylus’ tend to be small, thin and are easily lost. What is the point of having a stylus if you never have it on you when you need it? That is why you need to entice your prospective or current clients with a stylus pen combo.

The Colorama Deluxe Pen and Stylus and the Stylus Paragon Pen are optimal for their dual functionality: a stylus and a pen. This truly is a writing instrument that serves the most functional purposes, and therefore makes an excellent promotional product.

When giving your clients or employees a stylus pen, you aren’t just giving them a nifty product; you are relieving them of the headaches that come with smartphone typing. Sleek in design and branded with your logo, message, or contact information, the recipients will know who to thank!

Personalized Pencils for Back-to-School

full color pencilsIt is back to school time! From haircuts to first day of school outfits, it is a familiar season that everyone knows far too well. Teachers are organizing their desks and collecting their lesson plans, principals are preparing the first-day assembly. What can set your school apart from others and create a sense of community that every student is urging to feel? 

Having personalized pencils or other school supplies with text such as “I am apart of Mrs. Torrence’s 2nd grade class” or “Hardworking Student of Hillside Elementary” can create a sense of belonging that students appreciate.

For some children, school supplies are not affordable for their family. Although a pencil seems like such a small gesture, for the child that doesn’t have a pencil on the first day of school, you have just made their world so much brighter. 

The Hex Pencil is one of the best budget options.  As low as $0.12 each, the Hex Pencil can be personalized at an affordable cost.  The Full Color Wood Pencils are a bright and colorful option that can also be personalized.  

Whether you are shopping for a preschool, elementary school, middle school or high school, make your back-to-school shopping or marketing efforts something that will create a sense of community and smiles!

Make your Marketing Colorful

Colored PensWhile you can say your message with words, you can also portray the feeling behind that message with different colors! Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organize all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray. 

Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you! 

Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.

We created the Shop Yellow page for those businesses looking to portray a happy and cheerful image. Yellow has been associated with being analytical, focused and having mental clarity. Time to make some good decisions!

Green gives off the vibes of nature, healing, and peace. Self-reliant and practical, having your promotional items in green is sure to impress. Check out our Shop Green page!

Want to Shop Blue? You must be looking to show honesty, trust and dependability. Blue is also a calming and peaceful color.

Purple is a royal color with creative and selfless connotations. Full of mystery and fantasy, our Shop Purple page just may be the right one for you!

Your logo along with the right supporting color will really give a coherent message to your clients or employees. It is important that whoever holds your promotional items has a full understanding of your company or organization and its values, and choosing the right color to support that is the first step!

Recharge Your Promotions Campaign with Portable Chargers

portable chargerOur society today is extremely mobile.  Conference calls happen while you’re driving to the airport with your headset on. Emails are replied while you’re pumping gas, and business hours are no longer limited from 8 to 5. The biggest facilitator in this cultural shift was the introduction of internet capabilities on wireless devices such as smartphones, tablets, and computers.

Most people use one smartphone for both their work and personal use. But what happens when you’re on an important call, you see a text message from one of your family members come through, and then you notice that your battery icon is displaying that little red sliver notifying you that you’re down to the dangerous 3%. You shouldn’t have to be put in that situation of choosing between finishing the call or replying to your family member before battery runs out. And until the bionic battery with a 300 active hour charge life is invented, this is a situation that almost everyone will continue to face on a regular basis.

However, the Portable Charger uses a 2200 milli-ampere hour (mAh) battery that easily connects to your iPhone 5, iPhone 4, iPod, Smart Phone or MP3 Player on the go with no other power source needed. That’s right! This little emergency battery can re-charge almost any mobile device anywhere and can provide hours of added battery life.  Simply use the connection cable to plug the portable charger to your device. Small enough to fit in a purse, wallet, or car console, you will want several of these little emergency savers to keep wherever you find yourself running on low battery.

Giving your clients the Portable Charger  branded with your logo is giving them something they will need and utilize almost daily.  The Dual USB Portable Car Charger and the On the Go Portable Car Charger  provide car charging capabilities through the 12 volt auxiliary power outlet in your car with the help of a USB charging cable.

Whether you are looking to have self-sustaining charging capabilities or just the added convenience of car-charging, giving your clients the ease of mind and a quick way out of the 3% battery life danger zone is something they will remember!

Celebrate Independence Day Promotional Products!

4th of JulyA whopping 150 million hot dogs will be smothered in ketchup, mustard, grilled onions and peppers. Smoke from grills will fill backyards spanning the 3.79 million square miles of our country. Fireworks will decorate the night sky with bright colors and their smoky paths. Memories will be made and laughter will be shared as 41 million Americans enjoy the hospitality of a friends’ home this Independence Day.

While the Fourth of July is an iconic American holiday, remembering our independence and all the sacrifice it took to achieve it is far from a lighthearted topic. Our country, the land of the free and the home of the brave, came at a high cost. Patriotism has been well earned and is well deserved from every United States Citizen.

We offer patriotic themes for some of our products so that you can display patriotism on your promotional items. Your product could be your first impression to a new client.  Showing your respect and appreciation for the Red, White, and Blue will reflect loyalty to your country and as a company. That will leave a lasting impression like fireworks!