Category Archives: Advertising ideas

The Power of Summer-Themed Promotional Gifts

30ReasonstoLoveSummer_2014_SlotWith so many promotional gifts available today that are geared towards fun in the summer sun, you’ll add serious marketing power to your promotional arsenal when you focus on summer-themed gifts!

When it comes to finding the absolute best promotional gifts on the market today, ensure that you source items that combine real-world utility, a reasonable price point, and long-term durability. To add even greater potency to your suite of offerings, consider adding several variants that tag on to a seasonal theme. We’re right in the swing of summer right now, so take the time to add summer-themed gifts to your marketing toolkit and you’ll fare better when it comes to targeting the key players within your industry.
Give your customers and prospective clients even more reason to love this season with incredibly enticing promotional gifts that can make summer even better. From gifts that enhance backyard BBQs to those that make days at the beach even more pleasant, you’ll delight the lucky recipients in your industry, while reinforcing the importance of your mutually beneficial relationship.

When you send summer-themed promotional gifts to clients and prospects you show that you care about them, and you make their life better – one beer can Koozie at a time. Best of all, investing in summer-themed promotional gifts serves to highlight your business or organization, and does so in a way that correlates good times over the summer with your business name. This positive brand recognition will help you to enhance market penetration and win new business.
A variety of gifts are available today that can help you to drive your business forward – and any promo items that tie-in a summer theme can truly make a lasting impact. Deliver a batch of customized zip-up bottle Koozies to your prospective clients and they’ll keep their favorite beverage cool while fondly gazing at your customized marketing message, or reward loyalty among your top clients by providing them with a customized rolling cooler case. Personalized silicone speakers with integrated phone stands can elevate the mood at any summer gathering, while a rechargeable power bank can keep the tunes coming for hours on end.
Fun, summer-themed games are also bound to be a hit with clients and prospects, so choose promo items like mini flyers, flexible flyers, and more to provide hours of entertainment. Keep your valued business contacts protected from the ravages of the sun by delivering a batch of customized lip balms in a variety of flavors, or send a personalized, screen printed baseball cap to provide shade from UV rays.

Marketing your business with summer-themed gifts is an incredible tactic that can keep your business name at the forefront of your industry. For special summer-themed gifts that are available today at factory direct prices, visit http://www.pens.com/summer-products.

Are You Prepared to Capitalize on National Small Business Week 2015?

Small Business WeekNational Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?

Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great.

For every three new jobs that are created in the United States each year, two of them are the result of a small business owner hiring a job-seeker. Of all of the eligible workers in the U.S., greater than 50% either work for or own a small business . and that number is growing each year. But how can you set yourself apart from the rest of the crowd during this pro-business time of the year? The answer is, focus on what has made you so great, and ensure that as many people as possible know about you. Continue to perform with integrity, partner with and hire from your community to ensure that the economic impact of your business will be felt close to home, and do all that you can to help the nation recover economically. The byproduct of these activities is greater sales, enhanced revenues, and the ability to create even more jobs.

This National Small Business week, do more than just continue to perform at a high level . you.ll want to ensure that you market your business as effectively as possible to grow your company in an aggressive but sustained manner. Whether this means investing in social media marketing, revamping upcoming sales or marketing campaigns, or reaching out to prospective clients or existing customers by using promotional marketing gifts . do something to be different this week! For those who want to invest in promotional marketing gifts, turn to the leaders in the industry . National Pen.

To honor our small business owners and to help create additional buzz around any business or organization, we are featuring a Small Business Week coupon (coupon code: PROMO20) that allows for 20% off of National Pen brand products from May 4, 2015 to May 12, 2015. This will help business owners like you to increase the volume and frequency of promotional gift giving, while driving brand awareness and opening new opportunities for sales. This National Small Business Week, make sure that you are prepared to perform during the one week of the year that is dedicated to our nation.s entrepreneurs.

Custom Koozies: The Spring and Summer Must-Have Promotional Item

custom kooziesAs spring is here and summer approaches, the days of barbeques, pool parties and summer bashes are in abundance. During these warmer days, there.s nothing worse than having a cold beverage lose its crisp temperature because you didn.t want frostbite on your hands. Or possibly you.re just a slow sipper and your drink acclimates to the surrounding temperature too quickly. Either way, keeping drinks cold is a long-time struggle that is in need of a solution. So if there.s nothing worse than drinking a less than ice-cold beverage. what.s better than being the person who can solve that problem? Not much!

Koozies are a great way to keep beverages cold. Whether you are fighting the warmth of hands or the warm air, Koozies are able to keep the internal temperature of the beverage longer, making it the must-have beverage accessory for those warmer days ahead. Would you like to be the company who offers a cool, promotional Koozie that keeps those beverages frosty cold?

At National Pen, we offer a variety of customizable Koozies. The Summit Collapsible Koozie Can Kooler is a no tear, can-sized Koozie that comes in a variety of colors. For the bottle holder, Pens offers a Collapsible Koozie bottle Kooler that holds any 16-20 ounce bottled beverage. Lastly, for those who like to be the one to bring the party, National Pen offers a Koozie Swirl Lunch Tote, which is great for keeping lunch or multiple beverages cool.

Just about every company utilizes promotional items for trade shows, employees or clients. Why not give these important recipients something they will value and use time after time? Giving your clients something they will use on a regular basis keeps your business name or message right in the front of their minds. So help your customers keep their beverages cold time after time this summer with custom Koozies. View all your options here: http://www.pens.com/koozie.

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here.s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack ourbags,bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and yourBeach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want tobuild a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity isgrilling,so bring some firewood, andingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing apicnic bag, and having anintimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers . and you . will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!

Tax Season is Taxing. Reach Potential Customers in Need with Tax-Themed Promotional Items.

Spiral Flip PadThe start of the New Year always brings exciting things. Whether it.s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there.s one thought that begins to linger in the back of everyone.s mind as soon as the holiday cheer wears off .the start of the ever-dreaded tax season.

Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it.s predicted that the 2015 tax season will be even more wearisome for taxpayers.

Luckily in this day and age, plenty of resources can be found online to answer questions that tax payers may run into while filing taxes. Software programs and services from a CPA (Certified Public Accountant) or tax preparer can also be highly beneficial to properly file taxes.

If you.re a CPA or tax preparer looking to bring awareness to taxpayers about your expertise, as well as advertise your services over the next couple of months, check out National Pen.s collection of tax-themed promotional items!

Promote in Style with Custom Stylus Pens

Stylus Paragon PenThe days of keys and buttons are diminishing as non-smartphones become a thing of the past. However, even the newest technology does not come without challenges. One struggle with smartphones can be the touchscreen. Large fingers, clumsy fingers, acrylic nails, and even poor eyesight all contribute to words with jumbled letters that leave the recipient playing decoder.

Most people have attempted to use the tip of a pen or pencil only to find that the sensors of the smartphone screens know better. Getting that perfect precision to accurately hit all the correct letters is near impossible, unless you use a stylus!

Traditional stylus. tend to be small, thin and are easily lost. What is the point of having a stylus if you never have it on you when you need it? That is why you need to entice your prospective or current clients with a stylus pen combo.

The Colorama Deluxe Pen and Stylus and the Stylus Paragon Pen are optimal for their dual functionality: a stylus and a pen. This truly is a writing instrument that serves the most functional purposes, and therefore makes an excellent promotional product.

When giving your clients or employees a stylus pen, you aren.t just giving them a nifty product; you are relieving them of the headaches that come with smartphone typing. Sleek in design and branded with your logo, message, or contact information, the recipients will know who to thank!

Personalized Pencils for Back-to-School

full color pencilsIt is back to school time! From haircuts to first day of school outfits, it is a familiar season that everyone knows far too well. Teachers are organizing their desks and collecting their lesson plans, principals are preparing the first-day assembly. What can set your school apart from others and create a sense of community that every student is urging to feel?

Having personalized pencils or other school supplies with text such as .I am apart of Mrs. Torrence.s 2nd grade class. or .Hardworking Student of Hillside Elementary. can create a sense of belonging that students appreciate.

For some children, school supplies are not affordable for their family. Although a pencil seems like such a small gesture, for the child that doesn.t have a pencil on the first day of school, you have just made their world so much brighter.

The Hex Pencil is one of the best budget options. As low as $0.12 each, the Hex Pencil can be personalized at an affordable cost. The Full Color Wood Pencils are a bright and colorful option that can also be personalized.

Whether you are shopping for a preschool, elementary school, middle school or high school, make your back-to-school shopping or marketing efforts something that will create a sense of community and smiles!