Category Archives: Business Boosters

Brighten Up Your Summer Marketing with Promotional Sunglasses

sunglessesIf you are looking for the ideal promotional giveaway item, regardless of the industry in which you operate, you’ll want to consider adding a batch of promotional sunglasses to your marketing toolkit. Sunglasses are ideal because they combine all of the key attributes for any effective promotional gift – they are seriously useful, ideal for men and women and those of all ages, and they can sourced at factory-direct prices today. Plus, you can use personalized sunglasses to market your business or organization regardless of the time of year or the promotion you’re supporting.
Your customers will absolutely love your thoughtful gift, and we’re confident that they’ll adore wearing one of our unique and stylish choices. Best of all, you’ll have the ability to designate your choice of customized imprint. Include a personalized marketing message, a seasonal advertisement, your business contact information, address, or website, or simply your logo for an attractive, understated look. The majority of our sunglasses are sized to accommodate several lines of text – most permitting up to 25 characters per line so you can fit your entire message with ease.

Beyond looking amazing, our customizable sunglasses also deliver incredible protection for you and your clients! They are built using high quality UV400 lenses that block 100% of UVA and UVB light. These are the harmful wavelengths that can cause eye strain and are potentially damaging to your vision. Top quality lenses and robust yet lightweight frames combine to create sunglasses that outperform other models on the market today – and they are available at an incredibly low unit cost.

In fact, as you increase your order size you’ll notice a significant reduction in the unit cost of these promotional sunglasses. Prices can drop by as much as 25% as the order gets bigger, and the setup charge remains the same, meaning that you’ll really notice the savings as you increase your order volume. To place your order, simply decide on the sunglasses that you feel will make the biggest impact with your customer base or high-value prospects. Then, create the customized text or graphics to help spotlight your brand. Lastly, select an order quantity that makes sense for your business – and you’ll be done! We will process your order quickly and deliver your batch of personalized sunglasses in no time.

Sunglasses from National Pen are available in a variety of colors and are highly customizable to meet the needs of your specific business. From our inventive Bottle Opener Malibu sunglasses to our timeless and sleek Aviator frames, you’re bound to find the ideal assortment of promotional sunglasses for your marketing needs. Shop with confidence with a full one year, money back guarantee, and quick and efficient shipping options.

Are You Prepared to Capitalize on National Small Business Week 2015?

Small Business WeekNational Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?

Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great.

For every three new jobs that are created in the United States each year, two of them are the result of a small business owner hiring a job-seeker. Of all of the eligible workers in the U.S., greater than 50% either work for or own a small business . and that number is growing each year. But how can you set yourself apart from the rest of the crowd during this pro-business time of the year? The answer is, focus on what has made you so great, and ensure that as many people as possible know about you. Continue to perform with integrity, partner with and hire from your community to ensure that the economic impact of your business will be felt close to home, and do all that you can to help the nation recover economically. The byproduct of these activities is greater sales, enhanced revenues, and the ability to create even more jobs.

This National Small Business week, do more than just continue to perform at a high level . you.ll want to ensure that you market your business as effectively as possible to grow your company in an aggressive but sustained manner. Whether this means investing in social media marketing, revamping upcoming sales or marketing campaigns, or reaching out to prospective clients or existing customers by using promotional marketing gifts . do something to be different this week! For those who want to invest in promotional marketing gifts, turn to the leaders in the industry . National Pen.

To honor our small business owners and to help create additional buzz around any business or organization, we are featuring a Small Business Week coupon (coupon code: PROMO20) that allows for 20% off of National Pen brand products from May 4, 2015 to May 12, 2015. This will help business owners like you to increase the volume and frequency of promotional gift giving, while driving brand awareness and opening new opportunities for sales. This National Small Business Week, make sure that you are prepared to perform during the one week of the year that is dedicated to our nation.s entrepreneurs.

Honor Earth Day this Month with Eco-Friendly Promotional Products

Eco - Friendly Realizing that natural resources are a limited supply comes with two responses: ignore or adapt. Some people feel as though resource bottlenecks won.t happen in their lifetime, so they continue with their daily lives as if resources are endless. Others take a more considerate, realistic approach and start to implement ways to help slow down the consumption. Once we realized that natural resources are a limited luxury, some businesses and individuals decided to switch to a more sustainable life.

Sustainability comes in different degrees. Some make significant lifestyle changes by buying electric vehicles or installing solar panels for their homes. Others make smaller day-to-day decisions such as switching from disposable items or recycling cans and paper. Some companies only source to or order from ecologically conscious businesses. Doing so both reduces their own carbon footprint as well as builds rapport with customers who find those choices to be important.

National Pen highly supports sustaining our resources, and we would love for you to jump on board as well. That.s why we are offering 10% off our eco-friendly promotional products just in time for Earth Day. Made from recycled or reusable materials, these products are socially responsible and are popular among your customers . including those who make big or small eco-friendly choices.

From our useful Eco-Friendly Desk Needs Set to The Wide Mouth 16 oz stainless steel bottle, we have a variety of popular products that are great for your clients and the environment. View our eco-friendly promotional items here: http://www.pens.com/eco-friendly.

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here.s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Tax Season is Taxing. Reach Potential Customers in Need with Tax-Themed Promotional Items.

Spiral Flip PadThe start of the New Year always brings exciting things. Whether it.s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there.s one thought that begins to linger in the back of everyone.s mind as soon as the holiday cheer wears off .the start of the ever-dreaded tax season.

Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it.s predicted that the 2015 tax season will be even more wearisome for taxpayers.

Luckily in this day and age, plenty of resources can be found online to answer questions that tax payers may run into while filing taxes. Software programs and services from a CPA (Certified Public Accountant) or tax preparer can also be highly beneficial to properly file taxes.

If you.re a CPA or tax preparer looking to bring awareness to taxpayers about your expertise, as well as advertise your services over the next couple of months, check out National Pen.s collection of tax-themed promotional items!

The Importance of Company Reviews . Including National Pen!

Trust Pilot reviewHave you ever gotten an email asking you to review or rate a recent product you.ve purchased? Perhaps you have even gotten one from us asking you for a National Pen Company review! It seems as though star ratings and customer reviews are gaining popularity . among both retailers and consumers . mostly because reviews have gained substantial credibility among consumers. But why?

Benefits of Company and Product Reviews

Any company, with the desire to sell a product of service, will advertise their product at its best. The commercial or advertisement will show the new product functioning to full capacity exceeding expectations. Consumers are enticed by this, but most are smarter than their initial impulse to buy.

Consumers want to know an honest assessment of the product. They want to know what to expect at its worst, and they look to other consumers to openly share their experience. Reviews and ratings allow customers to provide their opinions of companies and their products, just as National Pen customers review their experience of our company and products.

While it is nearly impossible to completely satisfy 100% of customers, most companies have embraced consumer reviews and increased customer service efforts to match the goal of consumer satisfaction. It.s a win-win for customers!

National Pen Company Reviews

We, like most companies, use reviews to work on and improve products, as well as share information so that you, as the consumer, can make the best purchasing decision. Pens.com reviews are a great way to get a feel for the products and service we deliver our customers.

While we are pretty sure you will love our promotional items, we.ll let you check out our National Pen Company reviews for yourself at TrustPilot.com!

Funny White Elephant Gift Ideas for the Office . NEW Infographic!

Tis the season for White Elephant gift exchanges, and work is no exception! If your office has decided to exchange White Elephant gifts this year, you may be on the hunt for one-of-a-kind, funny gift ideas to make for the best year yet. Whether you are looking for nifty gadgets, silly office items, or embarrassing gifts that make for priceless coworker expressions, you can find some fun options in the NEW infographic Funny White Elephant Gift Ideas for the Office by National Pen.

From the Pillow Tie to the Shark Stapler to the Flask Scarf, this infographic displays some practical and yet funny White Elephant gifts. It also goes through a brief history of the White Elephant and how the game came to be. And, for those who need a refresher on how the game as played . as it’s likely to have been a year since your office last played . we list the most common set of rules.

Many offices choose the White Elephant . a fun, light-hearted gift exchange . for good reason. Celebrating the holiday cheer in an office setting isn’t always easy. Buying gifts for all your coworkers is expensive, and leaving some people out just doesn’t seem in line with the giving season. Also, Secret Santa gift exchanges can be difficult if employees aren.t well acquainted with each other.

Whether you already have a White Elephant gift exchange organized or are looking to initiate office holiday festivities, this infographic should give you funny office gift ideas to get the snowball rolling!

Funny White Elephant Gifts Infographic by National Pen

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If you’re looking for holiday gifts for clients, check out our promotional business gifts! From pens to flashlight keychains, mugs to wine glasses, bottle chillers to wine bottle bags, we have variety for you to pick from! Visit http://www.pens.com/gifts.

Plan a Successful Tradeshow in 16 Simple Steps [Infographic]

It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.

Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.

It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!

tradeshowsuccessinfographic

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eBook: How to Maximize Your Tradeshow Experience

eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you.ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

View eBook: How to Maximize Your Tradeshow Experience


 

 

 

 

3 Ways to Boost Small Business Saturday in Your Favor

lpg paragon penLike the quote says, .Build your own dream or someone else will hire you to build theirs.. It.s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business. As many risks and fears there are associated with starting your own business, there is far more gratification and satisfaction.

In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.

Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this special designated day has to offer your small business.

First- Use social media to get involved in small business groups and list in small business directories. Use social media to advertise your small business Saturday offerings. Maybe host a coffee or wine event at your store on Saturday morning or evening, or maybe it is an early morning discount.

Second- Make your store holiday fabulous. From Christmas music to decorations, that time between Thanksgiving and the December holidays is short – it is important to join in the festivities.

Third- Have a special for return customers. Maybe offer 50% off one item next time they visit the store, or even if it.s 10% off their entire purchase, having this added special is bound to have customers return. Feeling creative? Put your special for repeat customers on a business promotional item. Have the deal or special printed on our Paragon Pen or other bestselling products!