Category Archives: Business Boosters

Tax Season is Taxing. Reach Potential Customers in Need with Tax-Themed Promotional Items.

Spiral Flip PadThe start of the New Year always brings exciting things. Whether it’s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there’s one thought that begins to linger in the back of everyone’s mind as soon as the holiday cheer wears off —the start of the ever-dreaded tax season.

Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it’s predicted that the 2015 tax season will be even more wearisome for taxpayers.

Luckily in this day and age, plenty of resources can be found online to answer questions that tax payers may run into while filing taxes. Software programs and services from a CPA (Certified Public Accountant) or tax preparer can also be highly beneficial to properly file taxes.

If you’re a CPA or tax preparer looking to bring awareness to taxpayers about your expertise, as well as advertise your services over the next couple of months, check out National Pen’s collection of tax-themed promotional items!

The Importance of Company Reviews – Including National Pen!

Trust Pilot reviewHave you ever gotten an email asking you to review or rate a recent product you’ve purchased? Perhaps you have even gotten one from us asking you for a National Pen Company review! It seems as though star ratings and customer reviews are gaining popularity – among both retailers and consumers – mostly because reviews have gained substantial credibility among consumers. But why?

Benefits of Company and Product Reviews

Any company, with the desire to sell a product of service, will advertise their product at its best. The commercial or advertisement will show the new product functioning to full capacity exceeding expectations. Consumers are enticed by this, but most are smarter than their initial impulse to buy.

Consumers want to know an honest assessment of the product. They want to know what to expect at its worst, and they look to other consumers to openly share their experience. Reviews and ratings allow customers to provide their opinions of companies and their products, just as National Pen customers review their experience of our company and products.

While it is nearly impossible to completely satisfy 100% of customers, most companies have embraced consumer reviews and increased customer service efforts to match the goal of consumer satisfaction. It’s a win-win for customers!

National Pen Company Reviews

We, like most companies, use reviews to work on and improve products, as well as share information so that you, as the consumer, can make the best purchasing decision. Pens.com reviews are a great way to get a feel for the products and service we deliver our customers.

While we are pretty sure you will love our promotional items, we’ll let you check out our National Pen Company reviews for yourself at TrustPilot.com!

Funny White Elephant Gift Ideas for the Office – NEW Infographic!

Tis the season for White Elephant gift exchanges, and work is no exception! If your office has decided to exchange White Elephant gifts this year, you may be on the hunt for one-of-a-kind, funny gift ideas to make for the best year yet. Whether you are looking for nifty gadgets, silly office items, or embarrassing gifts that make for priceless coworker expressions, you can find some fun options in the NEW infographic Funny White Elephant Gift Ideas for the Office by National Pen.

From the Pillow Tie to the Shark Stapler to the Flask Scarf, this infographic displays some practical and yet funny White Elephant gifts. It also goes through a brief history of the White Elephant and how the game came to be. And, for those who need a refresher on how the game as played – as it’s likely to have been a year since your office last played – we list the most common set of rules.

Many offices choose the White Elephant – a fun, light-hearted gift exchange – for good reason. Celebrating the holiday cheer in an office setting isn’t always easy. Buying gifts for all your coworkers is expensive, and leaving some people out just doesn’t seem in line with the giving season. Also, Secret Santa gift exchanges can be difficult if employees aren’t well acquainted with each other.

Whether you already have a White Elephant gift exchange organized or are looking to initiate office holiday festivities, this infographic should give you funny office gift ideas to get the snowball rolling!

Funny White Elephant Gifts Infographic by National Pen

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If you’re looking for holiday gifts for clients, check out our promotional business gifts! From pens to flashlight keychains, mugs to wine glasses, bottle chillers to wine bottle bags, we have variety for you to pick from! Visit http://www.pens.com/gifts.

Plan a Successful Tradeshow in 16 Simple Steps [Infographic]

It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.

Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.

It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!

tradeshowsuccessinfographic

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eBook: How to Maximize Your Tradeshow Experience

eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

View eBook: How to Maximize Your Tradeshow Experience


 

 

 

 

3 Ways to Boost Small Business Saturday in Your Favor

lpg paragon penLike the quote says, “Build your own dream or someone else will hire you to build theirs.” It’s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business. As many risks and fears there are associated with starting your own business, there is far more gratification and satisfaction.

In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.

Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this special designated day has to offer your small business.

First- Use social media to get involved in small business groups and list in small business directories. Use social media to advertise your small business Saturday offerings.  Maybe host a coffee or wine event at your store on Saturday morning or evening, or maybe it is an early morning discount.

Second- Make your store holiday fabulous. From Christmas music to decorations, that time between Thanksgiving and the December holidays is short – it is important to join in the festivities.

Third- Have a special for return customers. Maybe offer 50% off one item next time they visit the store, or even if it’s 10% off their entire purchase, having this added special is bound to have customers return. Feeling creative? Put your special for repeat customers on a business promotional item. Have the deal or special printed on our Paragon Pen or other bestselling products!

Recharge Your Promotions Campaign with Portable Chargers

portable chargerOur society today is extremely mobile.  Conference calls happen while you’re driving to the airport with your headset on. Emails are replied while you’re pumping gas, and business hours are no longer limited from 8 to 5. The biggest facilitator in this cultural shift was the introduction of internet capabilities on wireless devices such as smartphones, tablets, and computers.

Most people use one smartphone for both their work and personal use. But what happens when you’re on an important call, you see a text message from one of your family members come through, and then you notice that your battery icon is displaying that little red sliver notifying you that you’re down to the dangerous 3%. You shouldn’t have to be put in that situation of choosing between finishing the call or replying to your family member before battery runs out. And until the bionic battery with a 300 active hour charge life is invented, this is a situation that almost everyone will continue to face on a regular basis.

However, the Portable Charger uses a 2200 milli-ampere hour (mAh) battery that easily connects to your iPhone 5, iPhone 4, iPod, Smart Phone or MP3 Player on the go with no other power source needed. That’s right! This little emergency battery can re-charge almost any mobile device anywhere and can provide hours of added battery life.  Simply use the connection cable to plug the portable charger to your device. Small enough to fit in a purse, wallet, or car console, you will want several of these little emergency savers to keep wherever you find yourself running on low battery.

Giving your clients the Portable Charger  branded with your logo is giving them something they will need and utilize almost daily.  The Dual USB Portable Car Charger and the On the Go Portable Car Charger  provide car charging capabilities through the 12 volt auxiliary power outlet in your car with the help of a USB charging cable.

Whether you are looking to have self-sustaining charging capabilities or just the added convenience of car-charging, giving your clients the ease of mind and a quick way out of the 3% battery life danger zone is something they will remember!

Easy Stretches for the Office Worker

office exercise.jpgTell me if this sounds like you. Every day, you are constantly at your desk. The only time you ever leave your cubicle is to use the bathroom or eat lunch, and even then, sometimes you work while you eat! After all, if you don’t finish the work, who will? It doesn’t take too long to feel overwhelmed with endless projects. However, sitting long at your desk for too has proven to be detrimental to your health.

Professor Alan Hedge, a professor of ergonomics at Cornell University, recommends the 20-20 rule. Every 20 minutes, stand up and take a 20 second stretch. He says, “Just 20 seconds away from your computer screen reduces fatigue and increases blood circulation”.

Here are some simple stretches you can do throughout your work day to keep your energy up:

1. Shoulder Shrugs – You’re most likely typing at your work computer throughout the good majority of the day, as stress and tension build up in the neck and shoulders. In order to prevent further strain, remember to squeeze your shoulders as hard as you can and roll them up to your ear and then down. Repeat for 8-10 reps.

2. Back Stretch – Give yourself a nice big hug by placing your right hand on your left shoulder and left hand on your right shoulder. Then, deeply breathe in and out.

3. Spinal Twist – With your feet planted on the ground, contract abs and twist your body to the right. Twist as far as your body will allow without compromising your hips from being square. Grab the sides of your chair and hold for 15-30 seconds. Then repeat on the other side.

4. Abdominals – Reach your arms above you and lean back. Your chest and chin should both be pointing towards the ceiling.

5. Neck Stretches – Start by sitting tall in your chair, with your head directly over your shoulders and your shoulders directly over your hips. Slowly lean your right ear over your right shoulder and breathe deeply. Then switch to the other side.

Of course, you can always use stress balls to relieve achy hands or calm nerves.

By practicing these exercises, you can help your energy levels and stress while you work!

How promotional gifts can increase employee morale

giftsetEmployees love receiving complimentary promotional gifts – so stock up now!

You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive impression among those targeted groups.

There are certainly promotional items that are more appropriate than others, given the target market, so it pays to understand which items would provide the best return on investment. For example, if you are visiting a medical office, it pays to invest in promotional goods that are needed around the office. Pens are a great choice for nearly any industry, as the promotional power of the pen is matched only by its utility. Due to the long hours and demanding working conditions of a doctor’s office, coffee is a reality! Investing in quality custom coffee mugs or insulated cups with your logo emblazoned on the outside will go a long way toward establishing a positive and daily reminder of your business.

Day planners and calendars are useful promotional items that have a powerful ability to remind the employee of your company on a daily basis. Your logo or insignia will be looked at each day – maybe several times per day! This helps draw a link between your company and a sense of organization. Day planners and calendars are tremendous promotional items that are affordable and provide a lot of utility for the end user. Unlike a pen that might get lost, a calendar is a fairly static item that will see a lot of use in a briefcase, purse, or on the desktop.

Deliver useful promotional items to employees and they will love it!

Employees of businesses large and small can discern between those promotional items that provide utility and those that are throw away items. By understanding the nature of the business you are contacting, you’ll be able to custom tailor your promotional giveaway items to impart maximum effect. Whether you’re considering pens for maximum effectiveness, coffee mugs or insulated tumblers for daily utility, calendars for year-round use, or any of the other highly effective products available through National Pen, you’ll certainly make a positive and lasting effect on employees across various industries.