Category Archives: Business Boosters

Funny White Elephant Gift Ideas for the Office – NEW Infographic!

Tis the season for White Elephant gift exchanges, and work is no exception! If your office has decided to exchange White Elephant gifts this year, you may be on the hunt for one-of-a-kind, funny gift ideas to make for the best year yet. Whether you are looking for nifty gadgets, silly office items, or embarrassing gifts that make for priceless coworker expressions, you can find some fun options in the NEW infographic Funny White Elephant Gift Ideas for the Office by National Pen.

From the Pillow Tie to the Shark Stapler to the Flask Scarf, this infographic displays some practical and yet funny White Elephant gifts. It also goes through a brief history of the White Elephant and how the game came to be. And, for those who need a refresher on how the game as played – as it’s likely to have been a year since your office last played – we list the most common set of rules.

Many offices choose the White Elephant – a fun, light-hearted gift exchange – for good reason. Celebrating the holiday cheer in an office setting isn’t always easy. Buying gifts for all your coworkers is expensive, and leaving some people out just doesn’t seem in line with the giving season. Also, Secret Santa gift exchanges can be difficult if employees aren’t well acquainted with each other.

Whether you already have a White Elephant gift exchange organized or are looking to initiate office holiday festivities, this infographic should give you funny office gift ideas to get the snowball rolling!

Funny White Elephant Gifts Infographic by National Pen

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If you’re looking for holiday gifts for clients, check out our promotional business gifts! From pens to flashlight keychains, mugs to wine glasses, bottle chillers to wine bottle bags, we have variety for you to pick from! Visit http://www.pens.com/gifts.

Plan a Successful Tradeshow in 16 Simple Steps [Infographic]

It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.

Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.

It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!

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eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Download your eBook today!



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eBook: How to Maximize Your Tradeshow Experience

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

* By supplying your email address, you authorize National Pen to send you special offers via email. You can opt out at any time.

3 Ways to Boost Small Business Saturday in Your Favor

lpg paragon penLike the quote says, “Build your own dream or someone else will hire you to build theirs.” It’s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business. As many risks and fears there are associated with starting your own business, there is far more gratification and satisfaction.

In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.

Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this special designated day has to offer your small business.

First- Use social media to get involved in small business groups and list in small business directories. Use social media to advertise your small business Saturday offerings.  Maybe host a coffee or wine event at your store on Saturday morning or evening, or maybe it is an early morning discount.

Second- Make your store holiday fabulous. From Christmas music to decorations, that time between Thanksgiving and the December holidays is short – it is important to join in the festivities.

Third- Have a special for return customers. Maybe offer 50% off one item next time they visit the store, or even if it’s 10% off their entire purchase, having this added special is bound to have customers return. Feeling creative? Put your special for repeat customers on a business promotional item. Have the deal or special printed on our Paragon Pen or other bestselling products!

Recharge Your Promotions Campaign with Portable Chargers

portable chargerOur society today is extremely mobile.  Conference calls happen while you’re driving to the airport with your headset on. Emails are replied while you’re pumping gas, and business hours are no longer limited from 8 to 5. The biggest facilitator in this cultural shift was the introduction of internet capabilities on wireless devices such as smartphones, tablets, and computers.

Most people use one smartphone for both their work and personal use. But what happens when you’re on an important call, you see a text message from one of your family members come through, and then you notice that your battery icon is displaying that little red sliver notifying you that you’re down to the dangerous 3%. You shouldn’t have to be put in that situation of choosing between finishing the call or replying to your family member before battery runs out. And until the bionic battery with a 300 active hour charge life is invented, this is a situation that almost everyone will continue to face on a regular basis.

However, the Portable Charger uses a 2200 milli-ampere hour (mAh) battery that easily connects to your iPhone 5, iPhone 4, iPod, Smart Phone or MP3 Player on the go with no other power source needed. That’s right! This little emergency battery can re-charge almost any mobile device anywhere and can provide hours of added battery life.  Simply use the connection cable to plug the portable charger to your device. Small enough to fit in a purse, wallet, or car console, you will want several of these little emergency savers to keep wherever you find yourself running on low battery.

Giving your clients the Portable Charger  branded with your logo is giving them something they will need and utilize almost daily.  The Dual USB Portable Car Charger and the On the Go Portable Car Charger  provide car charging capabilities through the 12 volt auxiliary power outlet in your car with the help of a USB charging cable.

Whether you are looking to have self-sustaining charging capabilities or just the added convenience of car-charging, giving your clients the ease of mind and a quick way out of the 3% battery life danger zone is something they will remember!

Easy Stretches for the Office Worker

office exercise.jpgTell me if this sounds like you. Every day, you are constantly at your desk. The only time you ever leave your cubicle is to use the bathroom or eat lunch, and even then, sometimes you work while you eat! After all, if you don’t finish the work, who will? It doesn’t take too long to feel overwhelmed with endless projects. However, sitting long at your desk for too has proven to be detrimental to your health.

Professor Alan Hedge, a professor of ergonomics at Cornell University, recommends the 20-20 rule. Every 20 minutes, stand up and take a 20 second stretch. He says, “Just 20 seconds away from your computer screen reduces fatigue and increases blood circulation”.

Here are some simple stretches you can do throughout your work day to keep your energy up:

1. Shoulder Shrugs – You’re most likely typing at your work computer throughout the good majority of the day, as stress and tension build up in the neck and shoulders. In order to prevent further strain, remember to squeeze your shoulders as hard as you can and roll them up to your ear and then down. Repeat for 8-10 reps.

2. Back Stretch – Give yourself a nice big hug by placing your right hand on your left shoulder and left hand on your right shoulder. Then, deeply breathe in and out.

3. Spinal Twist – With your feet planted on the ground, contract abs and twist your body to the right. Twist as far as your body will allow without compromising your hips from being square. Grab the sides of your chair and hold for 15-30 seconds. Then repeat on the other side.

4. Abdominals – Reach your arms above you and lean back. Your chest and chin should both be pointing towards the ceiling.

5. Neck Stretches – Start by sitting tall in your chair, with your head directly over your shoulders and your shoulders directly over your hips. Slowly lean your right ear over your right shoulder and breathe deeply. Then switch to the other side.

Of course, you can always use stress balls to relieve achy hands or calm nerves.

By practicing these exercises, you can help your energy levels and stress while you work!

How promotional gifts can increase employee morale

giftsetEmployees love receiving complimentary promotional gifts – so stock up now!

You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive impression among those targeted groups.

There are certainly promotional items that are more appropriate than others, given the target market, so it pays to understand which items would provide the best return on investment. For example, if you are visiting a medical office, it pays to invest in promotional goods that are needed around the office. Pens are a great choice for nearly any industry, as the promotional power of the pen is matched only by its utility. Due to the long hours and demanding working conditions of a doctor’s office, coffee is a reality! Investing in quality custom coffee mugs or insulated cups with your logo emblazoned on the outside will go a long way toward establishing a positive and daily reminder of your business.

Day planners and calendars are useful promotional items that have a powerful ability to remind the employee of your company on a daily basis. Your logo or insignia will be looked at each day – maybe several times per day! This helps draw a link between your company and a sense of organization. Day planners and calendars are tremendous promotional items that are affordable and provide a lot of utility for the end user. Unlike a pen that might get lost, a calendar is a fairly static item that will see a lot of use in a briefcase, purse, or on the desktop.

Deliver useful promotional items to employees and they will love it!

Employees of businesses large and small can discern between those promotional items that provide utility and those that are throw away items. By understanding the nature of the business you are contacting, you’ll be able to custom tailor your promotional giveaway items to impart maximum effect. Whether you’re considering pens for maximum effectiveness, coffee mugs or insulated tumblers for daily utility, calendars for year-round use, or any of the other highly effective products available through National Pen, you’ll certainly make a positive and lasting effect on employees across various industries.

Shop new, lower prices on EVERYTHING!

Lower PricingPromotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer’s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.

Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we’ve just made the job of the marketing manager that much easier – with new, lower prices on EVERYTHING!

Customized pens are a terrific product to give to just about anyone, due to their low price and real-world usefulness. The utility of a pen is undeniable – evidenced by the fact that few people will turn away a custom pen, no matter how many pens they already have in their drawer. And now, with our new, lower pricing on a variety of custom pens, you’ll be able to either distribute a larger number of these enticing giveaway items, or invest in a higher quality of pen – for less money than you’d ever thought possible.

Sports bottles and travel mugs are phenomenal promotional items, as most consumers use either of these on a daily basis. Put your logo or brand name in front of a client or prospect every day, and you’ll see returns on your marketing investment. Now you have the ability to increase your market penetration by being able to purchase more promotional product – with no increase in total, delivered cost!

No matter which cheap promotional item you feel will help drive your business, National Pen has the pricing and product assortment to help support your marketing needs. With a massive inventory of pens, keychain flashlights, stationary items, bags and coolers, office items, and home and auto goods, you’ll find the promo items you need – at a price that can’t be beat! With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.

Small Business Saturday Tips

Small Business Saturday is almost here!  This Saturday, November 24, marks the 3rd annual day that this event will be held.  As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.

Inform the Customer, Raise Awareness.  Letting people know that Small Business Saturday is on November 24, or this Saturday, is crucial.  Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware.  When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.

Create Something Tangible.  Whether an advertisement, fliers, a storefront sign, or a creative display, let people know what Small Business Saturday is all about.  Tangible items and/or products better inform the community and provide them with added information needed in decision making processes.

Provide a Takeaway.  During this week leading up to the event and also on the day of, provide your customers with something that will allow them to remember YOU.  Takeaways allow customers to ingrain your business into the back of their minds and remember what you have to offer them.

Build Relationships.  Lasting relationships will not only benefit business success, but will also highlight your business proficiency and effectiveness for meeting needs.  Make the customer and community feel as though it is family.

So let us “shop small” and show support within our community by helping those who give so much to us!