Category Archives: Business Boosters

Making a Promise Keeps Customers Loyal

I love Amazon’s guarantees. I spend hundreds at Amazon every year. The handful of times I’ve had a problem, they have refunded my money without any trouble. They’re getting way more of my business than other online retailers solely because I trust them.

Offering a guarantee may sound like a dangerous proposition for a small business, but quality assurances can offer major benefits to companies of all sizes. With a good guarantee, you can easily get all of the following benefits:

Increased sales. When customers are hesitant about anything, they are much less likely to buy. A guarantee assures there’s nothing to worry about. Aren’t you more likely to buy something you know is guaranteed?

Did you know 90% of customers say that a good return policy is very important to their purchase decision?


Reduced number of complaints
. As strange as it sounds, guarantees reduce the number of returns and complaints. The longer the guarantee, the fewer dissatisfied customers you have.

A point of difference. When looking at two similar products in similar price ranges, buyers are much more likely to try the one with a guarantee. Who wouldn’t?

A chance to improve. If you need to honor a guarantee, it can be taken care of through a replacement product or service. Doing the job again will not only help the customer, but also will help you improve your company.

Increased loyalty. Whether a customer invokes a guarantee or not, they will think highly of your brand for protecting them after the purchase. This feeling of goodwill is likely to turn into future sales and referrals.

Whatever your industry, a guarantee can build business and customer satisfaction.

Have you had any good experiences with guarantees?

Photo Courtesy of stephenliveshere

Keep Customers Loyal by Offering Rewards

A great way to maintain loyalty, beyond offering great service and a great product, is by offering a rewards program. You probably belong to at least one rewards program, whether it’s a sandwich shop card, credit card points or a frequent flier program.

Rewards programs work because everyone wants to be rewarded for doing something they enjoy doing anyway. Who says “no, I wouldn’t like a free sandwich now that I’ve bought my fifth one here?” There are a variety of different programs to choose from and I’m sure one of them can really help your company.

Frequency Cards. Create a card for customers to carry around and once they get enough stamps, they get something free. This system works best for businesses that have one main service or product, like a sandwich shop or dog groomer.

Spend $100, get 15% off next purchase. This system is similar to the one above, but it is better adapted for companies with multiple products and services, such as spas, retail shops, etc.

Schedule your next appointment now and get $10 off. This is a great offer for places like salons to get customers to book their next appointment while they are still euphoric from getting their recent service done.

Reach platinum level, get a gift. This program operates with a point system. For example, customers receive 10 points for every dollar spent. At 100 points, they earn a promotional pen. At 1000 points, they earn a company hat or a free service/product.

Refer 5 customers, get a $50 gift card. Referrals are great for every business, but for some, they are critical. Cell phone companies frequently use this program, offering customers a $25 credit for each friend they get to sign up.

If you want to keep customers loyal, you need to keep offering a great product at a great price with excellent customer service. But following these tips will help bring loyal customers back again and again.

Did you know Starbucks just launched a new rewards program? Customers who register their rewards cards online will be able to partake in free refills and wifi while in the stores.

What rewards programs do you take advantage of? Personally, I like my credit card’s cash-back rewards.

Photo Courtesy of mandamia