National Pen has made Promo Marketings’s 2014 Top Distributors List! Thank you to our loyal customers who’ve helped us achieve this distinction.
Tell me if this sounds like you. Every day, you are constantly at your desk. The only time you ever leave your cubicle is to use the bathroom or eat lunch, and even then, sometimes you work while you eat! After all, if you don’t finish the work, who will? It doesn’t take too long to feel overwhelmed with endless projects. However, sitting long at your desk for too has proven to be detrimental to your health.
Professor Alan Hedge, a professor of ergonomics at Cornell University, recommends the 20-20 rule. Every 20 minutes, stand up and take a 20 second stretch. He says, “Just 20 seconds away from your computer screen reduces fatigue and increases blood circulation”.
Here are some simple stretches you can do throughout your work day to keep your energy up:
1. Shoulder Shrugs – You’re most likely typing at your work computer throughout the good majority of the day, as stress and tension build up in the neck and shoulders. In order to prevent further strain, remember to squeeze your shoulders as hard as you can and roll them up to your ear and then down. Repeat for 8-10 reps.
2. Back Stretch – Give yourself a nice big hug by placing your right hand on your left shoulder and left hand on your right shoulder. Then, deeply breathe in and out.
3. Spinal Twist – With your feet planted on the ground, contract abs and twist your body to the right. Twist as far as your body will allow without compromising your hips from being square. Grab the sides of your chair and hold for 15-30 seconds. Then repeat on the other side.
4. Abdominals – Reach your arms above you and lean back. Your chest and chin should both be pointing towards the ceiling.
5. Neck Stretches – Start by sitting tall in your chair, with your head directly over your shoulders and your shoulders directly over your hips. Slowly lean your right ear over your right shoulder and breathe deeply. Then switch to the other side.
Of course, you can always use stress balls to relieve achy hands or calm nerves.
By practicing these exercises, you can help your energy levels and stress while you work!
You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive impression among those targeted groups.
There are certainly promotional items that are more appropriate than others, given the target market, so it pays to understand which items would provide the best return on investment. For example, if you are visiting a medical office, it pays to invest in promotional goods that are needed around the office. Pens are a great choice for nearly any industry, as the promotional power of the pen is matched only by its utility. Due to the long hours and demanding working conditions of a doctor’s office, coffee is a reality! Investing in quality custom coffee mugs or insulated cups with your logo emblazoned on the outside will go a long way toward establishing a positive and daily reminder of your business.
Day planners and calendars are useful promotional items that have a powerful ability to remind the employee of your company on a daily basis. Your logo or insignia will be looked at each day – maybe several times per day! This helps draw a link between your company and a sense of organization. Day planners and calendars are tremendous promotional items that are affordable and provide a lot of utility for the end user. Unlike a pen that might get lost, a calendar is a fairly static item that will see a lot of use in a briefcase, purse, or on the desktop.
Deliver useful promotional items to employees and they will love it!
Employees of businesses large and small can discern between those promotional items that provide utility and those that are throw away items. By understanding the nature of the business you are contacting, you’ll be able to custom tailor your promotional giveaway items to impart maximum effect. Whether you’re considering pens for maximum effectiveness, coffee mugs or insulated tumblers for daily utility, calendars for year-round use, or any of the other highly effective products available through National Pen, you’ll certainly make a positive and lasting effect on employees across various industries.
Promotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer’s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.
Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we’ve just made the job of the marketing manager that much easier – with new, lower prices on EVERYTHING!
Customized pens are a terrific product to give to just about anyone, due to their low price and real-world usefulness. The utility of a pen is undeniable – evidenced by the fact that few people will turn away a custom pen, no matter how many pens they already have in their drawer. And now, with our new, lower pricing on a variety of custom pens, you’ll be able to either distribute a larger number of these enticing giveaway items, or invest in a higher quality of pen – for less money than you’d ever thought possible.
Sports bottles and travel mugs are phenomenal promotional items, as most consumers use either of these on a daily basis. Put your logo or brand name in front of a client or prospect every day, and you’ll see returns on your marketing investment. Now you have the ability to increase your market penetration by being able to purchase more promotional product – with no increase in total, delivered cost!
No matter which cheap promotional item you feel will help drive your business, National Pen has the pricing and product assortment to help support your marketing needs. With a massive inventory of pens, keychain flashlights, stationary items, bags and coolers, office items, and home and auto goods, you’ll find the promo items you need – at a price that can’t be beat! With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.
Small Business Saturday is almost here! This Saturday, November 24, marks the 3rd annual day that this event will be held. As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.
Inform the Customer, Raise Awareness. Letting people know that Small Business Saturday is on November 24, or this Saturday, is crucial. Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware. When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.
Create Something Tangible. Whether an advertisement, fliers, a storefront sign, or a creative display, let people know what Small Business Saturday is all about. Tangible items and/or products better inform the community and provide them with added information needed in decision making processes.
Provide a Takeaway. During this week leading up to the event and also on the day of, provide your customers with something that will allow them to remember YOU. Takeaways allow customers to ingrain your business into the back of their minds and remember what you have to offer them.
Build Relationships. Lasting relationships will not only benefit business success, but will also highlight your business proficiency and effectiveness for meeting needs. Make the customer and community feel as though it is family.
So let us “shop small” and show support within our community by helping those who give so much to us!
November 24, 2012 is a day dedicated towards showing our support for small business nationwide. Small Businesses create more jobs and opportunities than any other business in the nation.
With the support of American Express, last year over one hundred million people came together and dedicated their efforts shopping “small.”
National Pen recognizes that the majority of our customers are in fact small businesses. Whether you need promotional tools, items for giveaways, or products to highlight your small business, let us serve you with all your needs! Come visit us @National Pen
October is Positivity Month. Looking for some ways to stay on top and be more efficient? Here are some ideas to manage energy and promote positivity:
The Power of a Good Night Sleep. While days generally consist of long hours at work followed by trying to complete tasks afterwards, many people underestimate just how important sleep plays in the energy that we have. According to the American Psychological Association, 40% of adults suffer from daytime sleepiness a few days a month, and another 20% suffer a few days a week as a result of their sleep habits. This reduces energy, well-being, and ultimately causes daily activities to hinder as a result. By aiming to average at least 8 hours of sleep a night, you will begin to feel better on a daily basis and operate at a higher level.
Develop Daily Plans. Take time on a daily basis to map out what you need to accomplish. By staying organized, you will begin to develop efficiency and identify tasks that are necessary for the utilization of your energy. Think about the hours at work and home that are dedicated to tasks other than those that are necessary (surfing the web, telephone, social media, etc.). Though we all want a little “me” time here and there, this leads to unproductive habits and drains our energy by not staying on task. By keeping an organizer, schedule, or list, you can accomplish tasks quicker, save energy, and create more time for yourself to do things you want!
Create Time For You. Half the battle with staying energetic and positive is that there seems to not be enough “me” time. Whether work feels overwhelming or life becomes hectic, making sure that you set aside time for yourself is one of the most important aspects towards maintaining health and happiness. On a weekly basis, find time in which you can perform something brings yourself happiness. Whether it is catching a football game on television, going to the movies, meeting up with friends or family, and/or performing your favorite activity, find time for such. By doing so, you will feel more relaxed, refreshed, and ready to take on tasks and goals ahead.
Go For It. Don’t be afraid and have a “can do” attitude. One major obstacle to obtaining positivity is the fear of failure. Set goals that you see yourself being able to reach and go for them. By holding back, you are only promoting negativity and the possibility of failure. Whether win, lose, or draw; knowing that you gave it your all will allow you to gain satisfaction, bring about positive energy, and affirm your actions as being successful endeavors.
Surround Yourself With Positive Energy. Whether it is being around good people, extending a helping hand, or becoming more involved (activities, organizations, etc.), surrounding yourself with positive energy will help promote health, wealth, and happiness. Positivity and energy are transferable sources that when shared create mutual satisfaction and happiness. Immersing yourself into actions that promote personal and communal positivity will lead to greater satisfaction and success within your daily lives.
“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter Drucker
January 19 is Get to Know Your Customer Day. It seems like we should spend more than a day learning
about our customers, right? Customers are the key to your success so it’s important to get to know them as well as you can. Learn about their interests, needs, and challenges so you can offer the products and services that are best suited for them.
Surveys: An easy way to learn about your customers is to just ask. There are plenty of easy-to-use online survey tools that you can use to collect feedback. Ask about their satisfaction, where you can improve, what needs are not currently met. The benefit of doing this online is that customers will speak candidly and let you know the good and the not so good. Also include some questions that can help build your relationship. Do they like to travel or play sports? Do they have kids? You may find you have more in common than just your business relationship.
Personal Meetings: If you’re in the sales field, take your top customers out for lunch or coffee. Instead of just sticking to business, keep the conversation diverse so you learn as much as you can. If you have a retail or service location, consider providing refreshments for an hour or two when you can mingle and chat with customers.
Social Media: The Internet makes it possible to connect to your customers year-round. Set up accounts on Yelp, Facebook and/or Linked In for your business. Let customers know where to find you so you can keep an open dialog with them. The bonus to you is that new customers may find you online, especially when you get rave reviews!
The most important thing about getting to know your customers is taking the time to interpret what you learned. Listen to what they’re telling you, and read through their comments. Based on what you now know, think about what you can do to best meet their needs. Answer that succesfully and you’ll have more customers to get to know next time around! Happy customers tell their friends…
We value your support would love to know more about you and what you think about National Pen. Please let us know how we’re doing!
Showing your appreciation can be as simple as writing a personal note to your best customers. Include a favorite inspirational quote to help set the tone for a great year. If you didn’t get a chance to give thank you gifts last month, here’s your chance. Personalized calendars are a timely option. You can also give gifts that support your customer’s resolutions for the New Year – a lunch bag to pack healthy meals, a duffle bag to take to the gym, or a new padfolio or business card holder to get organized.
Word of mouth marketing has been a proven tool in generating interest, traffic, awareness and ultimately – sales. But how has word of mouth marketing changed in the past few years? With the advent of the internet, information is literally at your fingertips in a matter of seconds. Wide searches and reviews can generate foot and internet traffic for retailers and businesses.
However, one of the most important advances has been the use of social media for businesses. Forrester analyst Augie Ray recently wrote Word of Mouth and Social Media: A Tale of Two Burger Joints. This article discusses how two wildly popular restaurants rose to success – one over the course of 10 years, and the other – in just one year. How did this happen, and how can we all learn from this success?
– Twitter and Facebook engagement – get followers and fans and talk to them…it’s a quick, informal and viral way to disseminate information
o Offer prizes for contests such as trivia, scavenger hunts, pop quizzes, and holidays
– Use social media for promotions to drive and retain loyalty
o Offer special deals, sales, or insider information to encourage your customers and
prospects to visit often and enjoy the site
– Create videos on YouTube – product, sales, events…the possibilities are growing every day!
– Focus on time, not money.
Social media requires very little money to be successful, but it does require time. Devote time to creating interesting and compelling tweets and posts, and responding to your interactions. This type of activity fosters some of the most powerful word of mouth success available.
So get out there and be social – start with us!