Category Archives: Contests

The Power of Word of Mouth

Word of mouth marketing has been a proven tool in generating interest, traffic, awareness and ultimately – sales. But how has word of mouth marketing changed in the past few years? With the advent of the internet, information is literally at your fingertips in a matter of seconds. Wide searches and reviews can generate foot and internet traffic for retailers and businesses.

However, one of the most important advances has been the use of social media for businesses. Forrester analyst Augie Ray recently wrote Word of Mouth and Social Media: A Tale of Two Burger Joints. This article discusses how two wildly popular restaurants rose to success – one over the course of 10 years, and the other – in just one year. How did this happen, and how can we all learn from this success?

- Twitter and Facebook engagement – get followers and fans and talk to them…it’s a quick, informal and viral way to disseminate information
o Offer prizes for contests such as trivia, scavenger hunts, pop quizzes, and holidays
- Use social media for promotions to drive and retain loyalty
o Offer special deals, sales, or insider information to encourage your customers and
prospects to visit often and enjoy the site
- Create videos on YouTube – product, sales, events…the possibilities are growing every day!
- Focus on time, not money.

Social media requires very little money to be successful, but it does require time. Devote time to creating interesting and compelling tweets and posts, and responding to your interactions. This type of activity fosters some of the most powerful word of mouth success available.

So get out there and be social start with us!

Help Us Choose a Winner for Our Design Contest

national pen employee design contestA few months ago, we decided to have our first employee design contest. We have now chosen our 5 finalists and need help in determining a winner. The winner will be determined based on the number of orders the design gets.

Help us choose a winner! Order some pens with your favorite finalist design to cast your vote!

We thank you on behalf of our candidates!

Below are our designs submitted by our finalists, visit our Employee Design Contest page to buy pens with your favorite design.

Back in September 2008, we also launched our Contour Mania Contest asking you to help us create a new design for Our Contour Pen. We had a great response and saw many awesome and creative designs get submitted. In fact, the winning design we chose is even being sold on our website today!

Bottom Line: Contests are a great way to engage your customers!