Category Archives: Customer feedback

Let Us Better Serve You!

This week is National Customer Service Week, and we at National Pen are always looking for ways to better extend excellent customer service to those who do business with us.  Customer Service is highly important to our company because ensuring that our products fulfill your needs and wants is our top priority.

In any business, it is the company’s duty and responsibility to ensure satisfaction on all fronts.  The customer is the main determinant of business prosperity and without the customer, there can be no business.  Below are service highlights that have shaped National Pen Co. and our mission towards generating excellent customer service:

Customer Care Center with many outlets for support: http://www.pens.com/customer-service-national-pen

These highlights have built the foundation for extending excellent customer service to all.  We take great pride in serving our customers and would like to hear from you as well to improve.  How can we better serve you?  What can we do to make our business more efficient?  What changes would you like to see us make?  During this week we want to hear from you, the customer, on ways we can better provide our services!  You can contact us via our Customer Care center (http://www.pens.com/customer-service-national-pen) or find us on Facebook and Twitter to contact us as well.  Have a great weekend!

Knowledge is Power

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter Drucker

January 19 is Get to Know Your Customer Day. It seems like we should spend more than a day learning
about our customers, right? Customers are the key to your success so it’s important to get to know them as well as you can. Learn about their interests, needs, and challenges so you can offer the products and services that are best suited for them.


What are the best ways to do this?

Surveys: An easy way to learn about your customers is to just ask. There are plenty of easy-to-use online survey tools that you can use to collect feedback. Ask about their satisfaction, where you can improve, what needs are not currently met. The benefit of doing this online is that customers will speak candidly and let you know the good and the not so good. Also include some questions that can help build your relationship. Do they like to travel or play sports? Do they have kids? You may find you have more in common than just your business relationship.

Personal Meetings: If you’re in the sales field, take your top customers out for lunch or coffee. Instead of just sticking to business, keep the conversation diverse so you learn as much as you can. If you have a retail or service location, consider providing refreshments for an hour or two when you can mingle and chat with customers.

Social Media: The Internet makes it possible to connect to your customers year-round. Set up accounts on Yelp, Facebook and/or Linked In for your business. Let customers know where to find you so you can keep an open dialog with them. The bonus to you is that new customers may find you online, especially when you get rave reviews!

The most important thing about getting to know your customers is taking the time to interpret what you learned. Listen to what they’re telling you, and read through their comments. Based on what you now know, think about what you can do to best meet their needs. Answer that succesfully and you’ll have more customers to get to know next time around! Happy customers tell their friends…

We value your support would love to know more about you and what you think about National Pen. Please let us know how we’re doing!

Proud to be American-made

We recently received the letter below from a happy customer. You may not know that many of our National Pen brand products are 100% Made in the USA. We manufacture top-selling pens like the Contour and the Colorama at our plant in Shelbyville, TN. The benefit to you is that you get American-made quality, factory direct prices and fast delivery. Most of all, you can feel good knowing that when you buy our products, you’re helping to keep dollars and jobs here in the USA.

“Dear Mr. Thompson:

Several weeks ago, I ordered pens from your company. We plan to give them away at the county fair. The pens arrived promptly, and look even better than as displayed on the website. Last week, I brought them to our monthly meeting and everyone was pleased with them.

It is important to our members that we shop for items made in America (the real America, not some off-shore territory). But even if that were not a factor, the price, quality and speed of service would ensure I recommend your company to others.“

For a complete list of promotional products Made in the USA, visit our site.