Category Archives: Logos

Customized Beach Balls Will Help “Inflate” Your Marketing Results

16" Beach BallWork a sunny and fun marketing angle with customized summertime beach balls from National Pen

Promotional marketing tools are an important component to any marketing manager’s toolkit – so why invest in customized beach balls this time of year? And, how can these entertaining gifts help you to increase sales and customer loyalty? For obvious reasons, this time of year draws a distinct connection to outdoor activities like picnics in the park and days at the beach. The late spring and early summer season is perfect for getting out and moving around at parks, playgrounds, sporting events and more.

Beach balls make tremendous marketing tools, no matter how you categorize your industry or business line, and they are perfect for your upcoming, warm-weather marketing campaign. Think about a local baseball team’s summer afternoon game – a beach ball playfully dancing among the spectators. Or, consider your own family outing to the beach and the resulting good times that are had when your custom beach ball is swatted around on the sand. There are so many venues that are perfect for having fun with a beach ball, and a customized unit from National Pen will help you market your business while the recipients are simply having fun.

The concept is simple – your brand name, logo, company title, or contact information will be prominently displayed on the beach ball for all to see. This means that your company information will be front of mind while others are simply having fun with your custom beach ball. This positive correlation between good times and your business will help reinforce the notion that you are the right organization to partner with. And, since summer get-togethers are often social events, you’ll find that your beach ball will make the rounds among several guests. This also contributes to better brand recognition and enhanced market awareness for your company.

When it comes to building and sustaining client loyalty, customized promotional gifts like beach balls, coolers, caps, and other summertime focused gifts will keep your business relationships engaged with your brand throughout the busy summer season. Beach balls also make great gifts for your employees and can be brought and used at company picnics, summer group outings, or simply sent back to your team as a thank you for their continual hard work.

The possibilities are endless, but the time to strike is now. Custom beach balls are well-suited to the spring and summer months, so consider ordering promotional beach balls today – you’ll surely see a lift in your business!

The Top Seven Promotional Products That Can Make Your Business a Hit

Promotional ProductsYou know you need to market your brand with promotional products – now, which ones are the right items for your organization? The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that has made Apple so successful. That said, the promotional giveaways that are typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:

Pens – so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.

CoolersPersonalized lunch bags and coolers are a great way to get your company’s logo in front of consumers during their downtime. Coolers come out during BBQ’s, at sporting events, on camping trips, and at the beach. Keep your logo modest, so as not to put off a prospective client, and you’ll have brand recognition during those happy moments in people’s lives.

MagnetsPromotional magnets are a simple way to increase your marketing reach. Magnets are typically used to hold either photos or important documents within reach of the user. Your magnet will see a lot of use, and provides a highly visible reminder of your organization.

Flashlights – Literally brighten your company’s future with a keychain flashlight. These units provide actual real-world value and are a constant reminder that your organization cares for the safety and convenience of its customer base. LED technology has increased performance and reduced costs.

Sports Bottles – Sports bottles will hopefully overtake the plastic water bottle fad someday. With the green movement at full steam ahead, eco-friendly products like a custom sports bottle can tell your customers and prospects that you are a powerful company that supports key initiatives.

Travel Mugs – These moveable billboards for your company are a great way to enhance your marketing ability – at a low price. Also embracing the green movement, these refillable mugs offer an environmentally conscious way to keep favorite hot or cold beverages within reach, even on the road!

Calendars – A promotional calendar that is in use provides an entire year of daily reminders about your company. Get creative and customize a calendar with information specific to your company or client base. 365 reminders of why your organization is great is priceless.

Promotional giveaway items have the ability to increase your market share, provide a real-world benefit for your customers, and enable you to entice prospects with timely marketing materials. These top promo items are sure to help grow your business, and can do so at remarkably little expense!

Yahoo Search Marketing Tries Out Favicons

Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you’ll probably see this:

That little B in the orange box is Blogger’s favicon. It’s showing up because we are using them to host this blog that you’re reading now. If you visit our website, http://www.pens.com/, you’ll see this as our favicon:

Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad. This is great because it will let customers know whether or not the site you are going to is the true owner of the brand or company you are looking for. For example, here is Nike’s ad:
 
Notice the favicon of the famous Nike logo we all know. This way if I was looking to shop from the authentic Nike site, I could. The other listings that show up on a search for Nike are Zappos, Kohl’s, Finish Line, and a few others. They would each have their own favicon.

While Yahoo Search Marketing is just rolling this feature out to certain advertisers during its testing period, I think it’s a move in the right direction. This will help customers when they shop as they will be able to easily identify your brand. Establish your logo, your look, keep it consistent, and use it everywhere. This way, people will learn to recognize you just by your logo or favicon.

On another note, have a great Memorial Day Weekend!

Maximize Your Logo’s Effectiveness

Where do you put your logo? While consistency is important, it needs to be balanced with where the logo is placed. Many items work more efficiently with a logo in one place for one situation and in other situations, they work better with the logo in another location.

For example, if you order a folding chair with a carrying bag, there are three possible places to place your logo depending on where you plan to use the folding chair:

Trade Shows: If you order the chairs for set up at a trade show and know people will look at the front of the chair, placing the logo on the front makes the most sense.

Every Day Use: If you are giving chairs away to be used at the beach or sporting events, the logo on the back would provide you with the best exposure, as a person sitting in the chair will block any logos on the front.

Traveling: If you plan to pass the chairs out at a trade show or are planning to give them to frequent travelers, placing your logo on the traveling case would be the best advertising space.

Keep this in mind when creating company ads and you will soon notice that focusing on the location of your logo always benefits your brand.

What was the smartest place you ever saw someone put a logo?

Photo courtesy of pens.com

Put Your Logo in Its Place

Effective Logo placement builds your brand –whether you are advertising in a magazine, on a billboard or on a promotional giveaway. Selecting the location of your logo is an important (albeit, frequently overlooked) step in your advertising plan. Here are our thoughts:

Consistency Equals Recognition. Distributing a red tee shirt with your name on the back, followed by a blue tee shirt with your name on the sleeve might keep things interesting, but it may cause you to lose brand recognition. Major national corporations can get away with this because they have so much recognition already; but for a small company, keeping things the same will help you a lot more.

Placing the logo. Put your image EVERYWHERE –but be consistent. You can build effective advertising from the top, bottom, left or right of any item, as long as you keep it in the same place. Keep things uniform on paper products, such as invoices, as well.

The more people see your logo, the more interest your company will drive. Put your logo everywhere you can for the best response.

Where’s the most creative place you’ve ever seen a logo?

Photo Courtesy of emaringolo

The Five Factors of A Successful Logo

How long does it take you to recognize the brands above? Less than a second, right? Logos are an important part of a brand’s image. They can be made up of initials, words, graphics, shapes or a combination of one or more of those aspects. Despite how different the logos themselves are, there are always five factors that apply to a strong logo.

Recognizable –If your logo contains text, make it readable. Your brand won’t be remembered if it can’t be read. Similarly, if your logo looks like another company’s, your customers will think of that brand when they see your advertising icon -a waste of advertising dollars.

Associative –There is a reason car companies use strong, majestic animals for their icons. Your logo should work with your company or it will leave people scratching their heads.

Credible –A logo should represent the work you do. A cartoon monkey may work for a children’s party company, but not an accounting office.

Timeless –Every time you change your logo, you lose the branding built on the past version. Trendy logos may be outdated in only a few years.

Simple – The simpler a logo, the quicker it can be associated with your brand. Consider the most famous company logos around, a curved check mark, a red bulls eye, a rearing horse, etc. They are all simple. That’s why they work.

Did you know T-mobile has gone so far to make their logo simple they use just a color? That’s right, they placed a copyright on the color magenta to protect it as their logo.

Make your logo stand out from the crowd and get your brand noticed. Do you have any good or bad logos to share?

Photos courtesy of hyku and evercool