Category Archives: Marketing Tips

Honor Earth Day this Month with Eco-Friendly Promotional Products

Eco - Friendly Realizing that natural resources are a limited supply comes with two responses: ignore or adapt. Some people feel as though resource bottlenecks won’t happen in their lifetime, so they continue with their daily lives as if resources are endless. Others take a more considerate, realistic approach and start to implement ways to help slow down the consumption. Once we realized that natural resources are a limited luxury, some businesses and individuals decided to switch to a more sustainable life.

Sustainability comes in different degrees. Some make significant lifestyle changes by buying electric vehicles or installing solar panels for their homes. Others make smaller day-to-day decisions such as switching from disposable items or recycling cans and paper. Some companies only source to or order from ecologically conscious businesses. Doing so both reduces their own carbon footprint as well as builds rapport with customers who find those choices to be important.

National Pen highly supports sustaining our resources, and we would love for you to jump on board as well. That’s why we are offering 10% off our eco-friendly promotional products just in time for Earth Day. Made from recycled or reusable materials, these products are socially responsible and are popular among your customers – including those who make big or small eco-friendly choices.

From our useful Eco-Friendly Desk Needs Set to The Wide Mouth 16 oz  stainless steel bottle, we have a variety of popular products that are great for your clients and the environment. View our eco-friendly promotional items here: http://www.pens.com/eco-friendly.

Custom Koozies: The Spring and Summer Must-Have Promotional Item

custom kooziesAs spring is here and summer approaches, the days of barbeques, pool parties and summer bashes are in abundance. During these warmer days, there’s nothing worse than having a cold beverage lose its crisp temperature because you didn’t want frostbite on your hands. Or possibly you’re just a slow sipper and your drink acclimates to the surrounding temperature too quickly. Either way, keeping drinks cold is a long-time struggle that is in need of a solution. So if there’s nothing worse than drinking a less than ice-cold beverage… what’s better than being the person who can solve that problem? Not much!

Koozies are a great way to keep beverages cold.  Whether you are fighting the warmth of hands or the warm air, Koozies are able to keep the internal temperature of the beverage longer, making it the must-have beverage accessory for those warmer days ahead. Would you like to be the company who offers a cool, promotional Koozie that keeps those beverages frosty cold?

At National Pen, we offer a variety of customizable Koozies. The Summit Collapsible Koozie Can Kooler is a no tear, can-sized Koozie that comes in a variety of colors. For the bottle holder, Pens offers a Collapsible Koozie bottle Kooler that holds any 16-20 ounce bottled beverage. Lastly, for those who like to be the one to bring the party, National Pen offers a Koozie Swirl Lunch Tote, which is great for keeping lunch or multiple beverages cool.

Just about every company utilizes promotional items for trade shows, employees or clients. Why not give these important recipients something they will value and use time after time? Giving your clients something they will use on a regular basis keeps your business name or message right in the front of their minds. So help your customers keep their beverages cold time after time this summer with custom Koozies. View all your options here: http://www.pens.com/koozie.

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here’s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.

From a marketing standpoint, selfie marketing is extremely organic. If a consumer posts a picture of themselves with a favorite item, tags the company, and #hashtags the product, their followers and friends see the “review” and generate interest. On a larger scale, well-known social media influencers (celebrities, popular bloggers) are able to endorse products through their high status. Are you wondering how to get in on this selfie-sensation? There are multiple steps you can take. First, you must create social media accounts for your company in order to be tagged and followed. Creating a unique hashtag for your company or product drums up recognition. When your customers take a selfie with your product, they can throw in the hashtag in the description. Lastly, be active in posting to your own social media accounts – post your own selfies!

What started off as an inventive woman attaching her camera to a stick has evolved into an easy way to get a high-quality photos, and is becoming a common photography tool. Having this hot new promotional item will show that your company is with current trends. And who knows? Maybe your company will go viral with #yourcompanyrocks because you are the ones offering the selfie stick.

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack our bags, bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and your Beach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want to build a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity is grilling, so bring some firewood, and ingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing a picnic bag, and having an intimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers – and you – will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!

Plan a Successful Tradeshow in 16 Simple Steps [Infographic]

It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.

Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.

It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!

tradeshowsuccessinfographic

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eBook: How to Maximize Your Tradeshow Experience

eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

View eBook: How to Maximize Your Tradeshow Experience


 

 

 

 

It’s a Catch! Personalized NFL Products are Perfect for Team Pride

NFL LED Flashlight KeychainsAs the air begins to get a bit crisp in the mornings, and the leaves tint towards the warmer colors, we know that this annual climate change means one thing: football season! Pre-season has already kicked off, and football fans all over the country are already predicting Super Bowl probabilities of their most beloved teams. Weak players, strong players, new players and head coaching strategies are all components that fans analyze and use to build up anticipation for their favorite teams performance. The passion that America shares for professional and college level athletics is unsurpassed.

That is why at National Pen, we have decided that our wide range collection of customizable promotional items wouldn’t be complete without some NFL products. Whether you want to show your team pride with an NFL LED Flashlight Keychain  or simply bring some NFL essence to your everyday writing tasks with the NFL Squiggle Pen , National Pen has the NFL products you need to show team spirit this season. All of our NFL products can be found on our new sports products page!

And while these fan favorite pens can’t be branded with your business name or logo, they can be personalized with first and last names so you can show your loyal dedication to your team. Many of our NFL team products come in pink as well for our female fans!

Make your Marketing Colorful

Colored PensWhile you can say your message with words, you can also portray the feeling behind that message with different colors! Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organize all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray. 

Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you! 

Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.

We created the Shop Yellow page for those businesses looking to portray a happy and cheerful image. Yellow has been associated with being analytical, focused and having mental clarity. Time to make some good decisions!

Green gives off the vibes of nature, healing, and peace. Self-reliant and practical, having your promotional items in green is sure to impress. Check out our Shop Green page!

Want to Shop Blue? You must be looking to show honesty, trust and dependability. Blue is also a calming and peaceful color.

Purple is a royal color with creative and selfless connotations. Full of mystery and fantasy, our Shop Purple page just may be the right one for you!

Your logo along with the right supporting color will really give a coherent message to your clients or employees. It is important that whoever holds your promotional items has a full understanding of your company or organization and its values, and choosing the right color to support that is the first step!