In today’s competitive market, it can be hard for any company to stay top of mind, let alone an insurance company. But once people find insurance they like with costs they can afford, it’s likely they’ll stay loyal for years. They will also be more likely to refer them to their friends, family members, and co-workers.
This means whether or not your target audience is actively looking for new insurance, you still want to stay top of mind. Word-of-mouth is still a great marketing resource for insurance companies, which makes it important for the majority of people to have familiarity with your insurance company. If they are a current customer, you want their loyalty. If they are not yet a customer, you want them to switch from their current insurance provider to yours. How do you achieve this?
In today’s world, online marketing is a strategic, impactful way to make it more convenient for customers to sign up for insurance with you, but there are still some tried and true tactics that will keep them on board and walking through your door. Here are a few main promotional insurance products and marketing ideas that will help you maintain your customer list and make it continue to grow.
A Token of Appreciation
Let your insurance customers know how much you appreciate their business and loyalty. Send a small gift with a personalized note saying how thankful you are to have them as a customer. Focus on the season to coordinate your gift giving. For example, during the winter holiday season, think about sending ornaments. When it’s warm outside, Koozies are a smart idea perfect for picnics, the pool, and other summer activities. Then again, everyone can use basics like hand sanitizer or lip balm; choose what you think your customers will value most.
If someone has been with your insurance company for several years, think about sending an anniversary gift for bigger milestones like five or ten years of customer loyalty. The sincerity behind what’s given is what will make the biggest difference. It will make your customers smile and remind them why they choose your insurance company in the first place.
Host a Networking Event
Partner with a few other local businesses, and host a networking event that’s linked to the chamber of commerce or other professional organization. When you start with your own professional circle, it can lead to more opportunities and give visibility to your company and its offerings. Ensure you are well prepared with the event with plenty of promotional insurance products like pens, business cards, and perhaps, individual swag bags to give away to attendees so they remember your name.
Use this as an opportunity to connect with others in your community and share referrals, but also to make your branding stand out in a memorable way. Get creative with the kind of products you hand out. It doesn’t have to be all office supplies. Choose a mix of tote bags, magnets, can coolers, mugs, and other items that will be useful and enticing by those in attendance.
Perfect Your Customer Service
Excellent customer service helps your product speak for itself. Besides affordability, there isn’t a lot that differentiates one insurance company from another, which is why consumers often choose the company who has the service they like best. Friendly, helpful customer representatives can make or break it. Keep in mind, reports show it takes 12 positive customer experiences to erase a poor or unresolved one.
Filing insurance claims or understanding insurance policies can be an overwhelming and frustrating experience. By having team members who make your customers feel comfortable and important, it will create loyalty for life. A great “face” to your company is one of the best products you can have.
Help Your Customers Plan
Planners or calendars will help make your insurance company memorable, because for people who follow a schedule, they are constantly looking at their calendars to set appointments and remember important events. If that calendar has your company’s name and logo on it, then it’s easier to be on the top of their mind. When someone wants an insurance referral, you are the first company they say.
Make it an annual event by sending out calendars or planners to both current customers and a potentially new client base in your area. Send these out at the same time every year, and your customers will not only come to expect to receive it to replace their old one, but will appreciate the gesture as well.
Get Clever with Your Messaging
Using shaped magnets is an easy way to entice people to come in and sign up for an insurance plan or learn about the other types of insurance you offer. Maybe you have customers that use you for car insurance, but didn’t realize you also provide renter’s insurance as well. Pinpoint these types of opportunities where your services could help people further.
With shapes like light bulbs, hearts, homes, and even cats, you have options to speak to your audience in a way that is engaging and fun for them. It’s an affordable way to encourage your customer base to come visit you in person to update their policies, add other people to their plans, or let them know about insurance services you offer.
Know Your Audience
You have to know your audience no matter how you choose to market. Do you know where they are going for information? Is it convenient for them to come into your office? If not, create a reason that will benefit them or encourage them to stop by.
Separate messages that you send to current customers from the ones you send to your list of potentials. Also, don’t underestimate the power of one-to-one communication. Even if you do not have a lot of foot traffic coming through your door, it doesn’t mean you can’t be walking through the doors of other offices, campuses, and businesses to share your knowledge about insurance and the types of policies you provide.
Always make sure you have extra promotional insurance products in your car so you can have them ready whenever needed. Whether that’s an impromptu networking happy hour or a client meeting scheduled on the same day, you will want to be prepared to represent your company and keep your brand top of mind as much as possible with stellar insurance marketing.