Category Archives: Marketing Tips

Plan a Successful Tradeshow in 16 Simple Steps [Infographic]

It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.

Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.

It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!

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eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Download your eBook today!



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eBook: How to Maximize Your Tradeshow Experience

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

* By supplying your email address, you authorize National Pen to send you special offers via email. You can opt out at any time.

It’s a Catch! Personalized NFL Products are Perfect for Team Pride

NFL LED Flashlight KeychainsAs the air begins to get a bit crisp in the mornings, and the leaves tint towards the warmer colors, we know that this annual climate change means one thing: football season! Pre-season has already kicked off, and football fans all over the country are already predicting Super Bowl probabilities of their most beloved teams. Weak players, strong players, new players and head coaching strategies are all components that fans analyze and use to build up anticipation for their favorite teams performance. The passion that America shares for professional and college level athletics is unsurpassed.

That is why at National Pen, we have decided that our wide range collection of customizable promotional items wouldn’t be complete without some NFL products. Whether you want to show your team pride with an NFL LED Flashlight Keychain  or simply bring some NFL essence to your everyday writing tasks with the NFL Squiggle Pen , National Pen has the NFL products you need to show team spirit this season. All of our NFL products can be found on our new sports products page!

And while these fan favorite pens can’t be branded with your business name or logo, they can be personalized with first and last names so you can show your loyal dedication to your team. Many of our NFL team products come in pink as well for our female fans!

Make your Marketing Colorful

Colored PensWhile you can say your message with words, you can also portray the feeling behind that message with different colors! Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organize all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray. 

Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you! 

Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.

We created the Shop Yellow page for those businesses looking to portray a happy and cheerful image. Yellow has been associated with being analytical, focused and having mental clarity. Time to make some good decisions!

Green gives off the vibes of nature, healing, and peace. Self-reliant and practical, having your promotional items in green is sure to impress. Check out our Shop Green page!

Want to Shop Blue? You must be looking to show honesty, trust and dependability. Blue is also a calming and peaceful color.

Purple is a royal color with creative and selfless connotations. Full of mystery and fantasy, our Shop Purple page just may be the right one for you!

Your logo along with the right supporting color will really give a coherent message to your clients or employees. It is important that whoever holds your promotional items has a full understanding of your company or organization and its values, and choosing the right color to support that is the first step!

Heat Up Your Marketing Efforts with Promotional Products for Summer

30+ reasons to love summerNot every company can have their logo on a banner that’s flying off the back of a jet on a bright, summer day. Few can have messages written in smoke, displaying their company slogan for thousands and thousands of people to see. Thankfully, there are more affordable options to effectively promote your company during the summertime.

National Pen has gathered about 30 products that are perfect for summertime and ideal for your marketing budget. Whether these products are in the hands of your loyal customers, enthusiastic employees or potential clients, these summer promotional products give your company 30+ reasons to love summer. When else do you have the opportunity to give away fun beach mats with your brand name?

With a variety of products, ranging from sunglasses to coolers, you can surely find a useful product for your target customer. An avid sports lover can get to know your company through a customized basketball or a personalized football. A beach-obsessed client would greatly appreciate your company gift of sunscreen, cotton twill visor or beach buddy mat. A barbeque master chef can surely start cooking with his promotional BBQ set or non-woven full apron, both of which have your company’s name advertised to all who crave a delicious hamburger!

All of these promotional products can be perfect for a warm summer day at the beach. If you and your customers aren’t near the coast, you can still enjoy the perks of these summertime products during a day at the park, golf course or baseball stadium. The promotional possibilities are endless! If only summertime was just as endless.

With summer here and the Fourth of July quickly approaching, get on board with National Pen’s summer products. All of these items and more can be personalized with your company logo, contact information or message. So catch this wave before you miss out on this summertime promotional opportunity!

Shop by Industry

shop by industryIf pens are the only promotional items to come to your mind, then our new Shop by Industry page is just for you! Because you specialize in a specific field or industry, we specialize in out-of-the-box marketing thinking! We created a variety of promotional items that are industry specific for four of our largest industries.

Construction

As much as we wanted to help you design the blueprints of your next big project, we thought we would be more useful helping you with the marketing. I hope your blueprints came out as awesome as our brand new Construction Page! We found items like a 6 in 1 Screwdriver, a Hard Hat Stress Reliever, and a Koozie 6-Pack Kooler lunch bag that we thought are perfect for your industry that can be branded with your company name AND we put them all in one spot!

Real-Estate

While you were closing the deal on the last house you sold, we were busy figuring out how we could better help you with your next open house! Our Real-Estate Page is sure to help you sell that next house even faster than the last! You always get that Type-A personality wanting to make sure that their furniture will all fit before they even check-out the upstairs. That’s why our Tape Measure can be found on the Real-Estate page and is ready to display all your contact information!  Make the event welcoming with custom Door Hangers and colorful Balloons

Automotive

We know your hands are busy changing breaks and replacing tires, so we put ours to work by compiling the best promotional items for the automotive industry on our Automotive Page. You know automotive safety better than anyone, so why not share it (and your logo) with The Emergency auto safety tool. From an On-The-Go Car Charger for electronic devices to the Super Slim Ice Scraper, leaving these little gifts in your clients’ cars is a nice charming touch. They can all be found on our Automotive Page.

Religious

While you were focusing on spiritual growth, we were focusing on how we can help you share it! Our Religious Design page hosts a variety of religious designs that can be applied to some of our best selling items! Ceramic Mugs can display a simple yet strong cross design while the inspiring words of John 3:16 can be the background of a Calendar Magnet. Jewish words of faith can be displayed on our best-selling Contour Pen. Whatever spiritual design you chose, we can help incorporate your logo or contact information so you can make the best impression.

Whether you are in the Construction, Real-Estate, Automotive or Spiritual industry, our Shop by Industries pages were created just for you and to make your marketing more creative and targeted.

A Cold Beverage Warms the Heart

beverage holdersBaseball games, the Fourth of July, late night bonfires, summer soirées, can you feel the essence of summer? The common theme in all of these events is the cold libations. However, there’s no summer killer like warm beer. While ice coolers are great to initially chill the beverage, there aren’t many options once the can has been cracked or the bottle has been opened. A cold beverage is such an essential aspect to any summer event and people rarely obtain these beverage cooling items on their own. Don’t you want to be responsible for keeping the summer festivities alive?

Summer is the perfect time to transition your promotional items to the beverage cooling category. Your clients and employees will appreciate that your company went that extra effort to provide the chill and keep the party going.

Not only will your company name be viewed by the recipient, but everyone who attends the summer event will know that you provided possibly the best contribution. The Handy Hugger koozie is perfect for keeping cans chilled. Using bottles? No problem! The Bottle Buddy is a long necked bottle insulator that is equipped with a zipper closure to accommodate standard 12oz bottles. For cooling larger bottles such as wine, the Flexi Bottle Chiller is the best option.

To make sure that all of your clients’ beverage cooling needs are met, order a combination of all three. All of these products can be branded with your company logo, contact information or message. What a perfect, season appropriate, way to promote your business!

Customized Beach Balls Will Help “Inflate” Your Marketing Results

16" Beach BallWork a sunny and fun marketing angle with customized summertime beach balls from National Pen

Promotional marketing tools are an important component to any marketing manager’s toolkit – so why invest in customized beach balls this time of year? And, how can these entertaining gifts help you to increase sales and customer loyalty? For obvious reasons, this time of year draws a distinct connection to outdoor activities like picnics in the park and days at the beach. The late spring and early summer season is perfect for getting out and moving around at parks, playgrounds, sporting events and more.

Beach balls make tremendous marketing tools, no matter how you categorize your industry or business line, and they are perfect for your upcoming, warm-weather marketing campaign. Think about a local baseball team’s summer afternoon game – a beach ball playfully dancing among the spectators. Or, consider your own family outing to the beach and the resulting good times that are had when your custom beach ball is swatted around on the sand. There are so many venues that are perfect for having fun with a beach ball, and a customized unit from National Pen will help you market your business while the recipients are simply having fun.

The concept is simple – your brand name, logo, company title, or contact information will be prominently displayed on the beach ball for all to see. This means that your company information will be front of mind while others are simply having fun with your custom beach ball. This positive correlation between good times and your business will help reinforce the notion that you are the right organization to partner with. And, since summer get-togethers are often social events, you’ll find that your beach ball will make the rounds among several guests. This also contributes to better brand recognition and enhanced market awareness for your company.

When it comes to building and sustaining client loyalty, customized promotional gifts like beach balls, coolers, caps, and other summertime focused gifts will keep your business relationships engaged with your brand throughout the busy summer season. Beach balls also make great gifts for your employees and can be brought and used at company picnics, summer group outings, or simply sent back to your team as a thank you for their continual hard work.

The possibilities are endless, but the time to strike is now. Custom beach balls are well-suited to the spring and summer months, so consider ordering promotional beach balls today – you’ll surely see a lift in your business!

National Small Business Week 2014 – May 12th – 16th

Small Business WeekIn honor of National Small Business Week – help drive additional focus towards your small business by revamping your promotional marketing plan

In 1963, the Small Business Administration (SBA) began officially recognizing the incredibly powerful role that small businesses play in our economy by launching a National Small Business Week campaign. Often held during the spring, this week is dedicated to the entrepreneurs, leaders, and dreamers that so often comprise the ranks of small businesses in America.

According to the SBA: “Activities will include forums and panels discussing trends in small business, business innovation, financing, growth, matchmaking events, as well as networking opportunities and award ceremonies.”

Small businesses in the US provide 120 million jobs. That’s according to a recent Forbes article that highlights the importance of small businesses to the domestic economy. The SBA reports that between ’09 and ’11, small businesses were responsible for 67% of the new jobs added to the market. And, small businesses currently make up more than 99.7% of all employers in the US. More than half a million new small businesses are created each month in the US, and the method in which these businesses are starting is changing, too. In 2013 alone, more than $2.7-billion was raised for new business ventures via crowdfunding sites like Kickstarter!

While many small business owners find that there simply isn’t enough time in the day to think about things like National Small Business Week, this may be the perfect opportunity for business owners to truly reflect on the difference they’re making in the lives of their employees, customers, and stakeholders.

Over the past 51 years, the SBA has chosen one week out of the year to showcase incredible businesses – so why not use this as the impetus to solidify your marketing approach? With promotional products from National Pen, you’ll be able to increase your brand awareness, strengthen your market share, and create positive, lasting experiences for your clients, prospects, and business relationships. Just three years after the SBA began recognizing National Small Business Week, National Pen was officially created!

Choose from numerous marketing options, including customizable pens. Pens are available with your choice of logo or company imprint – perfect for supporting your marketing efforts during and after this small business focused timeframe. Choose from discounted ball point pens all the way up to more luxurious desk sets. Various promotional office supplies, drinkware, home and automotive gifts, stationery, bags, and more are available to reinforce your marketing activities and help you win more business. During National Small Business Week 2014, partner with National Pen to help you grow your business and gain market share. Your customers and employees will thank you!