Category Archives: Marketing Tips

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack our bags, bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and your Beach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want to build a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!

Instead of huddling around a fireplace, gather around a bonfire. A favorite beach activity is grilling, so bring some firewood, and ingredients for hot dogs, burgers, and s’mores! Is grilling not your thing? Try packing a picnic bag, and having an intimate meal on your beach blanket next to the crashing waves. Though sun is fun, give your tan a break and try these activities under the stars!

The only things you can’t do on your vacation? Sledding, snowball fights, and layering your clothes. What are you waiting for? Adventure (and warmth) is waiting!

Also, be sure to check out our new bags and totes. Your customers – and you – will be more than eager to use these promotional items either on vacation or when the weather heats up in the spring!

Plan a Successful Tradeshow in 16 Simple Steps [Infographic]

It isn’t often that a vendor is reached out to by thousands of people who are directly interested in their product or service. In fact, companies wish to find themselves in such situations. Millions of dollars are spent every year in marketing efforts to reach potential customers. Internet marketing, email marketing, and advertisements are just a few of the ways that businesses all over are trying to reach their customers in the comfort of their own home or day to day life.

Tradeshows are that rare occurrence of casting your net into a huge school of fish. Because the shows are usually industry specific, the attenders are genuinely interested in your product or service! But here is the real catch, there are many different vendors exhibiting at tradeshows all competing for your business; this is why your tradeshow presence and preparation are so important to a successful tradeshow.

It isn’t particularly hard to stand out from the crowd, but it is extremely important to take the necessary measures to make sure that you do. This infographic “16 Steps to Tradeshow Success” goes through a brief timeline of how you should prepare. If you want to read more in depth and learn some more tips and tricks, be sure to check out our just-launched eBook on Tradeshow Success!

tradeshowsuccessinfographic

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eBook: How to Maximize Your Tradeshow Experience

eBook: How to Maximize Your Tradeshow Experience

Tradeshows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had went better, or maybe it went great, and you just want to make it even more great, this free ebook download is for you!

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a tradeshow. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations, to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

View eBook: How to Maximize Your Tradeshow Experience


 

 

 

 

It’s a Catch! Personalized NFL Products are Perfect for Team Pride

NFL LED Flashlight KeychainsAs the air begins to get a bit crisp in the mornings, and the leaves tint towards the warmer colors, we know that this annual climate change means one thing: football season! Pre-season has already kicked off, and football fans all over the country are already predicting Super Bowl probabilities of their most beloved teams. Weak players, strong players, new players and head coaching strategies are all components that fans analyze and use to build up anticipation for their favorite teams performance. The passion that America shares for professional and college level athletics is unsurpassed.

That is why at National Pen, we have decided that our wide range collection of customizable promotional items wouldn’t be complete without some NFL products. Whether you want to show your team pride with an NFL LED Flashlight Keychain  or simply bring some NFL essence to your everyday writing tasks with the NFL Squiggle Pen , National Pen has the NFL products you need to show team spirit this season. All of our NFL products can be found on our new sports products page!

And while these fan favorite pens can’t be branded with your business name or logo, they can be personalized with first and last names so you can show your loyal dedication to your team. Many of our NFL team products come in pink as well for our female fans!

Make your Marketing Colorful

Colored PensWhile you can say your message with words, you can also portray the feeling behind that message with different colors! Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organize all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray. 

Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you! 

Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.

We created the Shop Yellow page for those businesses looking to portray a happy and cheerful image. Yellow has been associated with being analytical, focused and having mental clarity. Time to make some good decisions!

Green gives off the vibes of nature, healing, and peace. Self-reliant and practical, having your promotional items in green is sure to impress. Check out our Shop Green page!

Want to Shop Blue? You must be looking to show honesty, trust and dependability. Blue is also a calming and peaceful color.

Purple is a royal color with creative and selfless connotations. Full of mystery and fantasy, our Shop Purple page just may be the right one for you!

Your logo along with the right supporting color will really give a coherent message to your clients or employees. It is important that whoever holds your promotional items has a full understanding of your company or organization and its values, and choosing the right color to support that is the first step!

Heat Up Your Marketing Efforts with Promotional Products for Summer

30+ reasons to love summerNot every company can have their logo on a banner that’s flying off the back of a jet on a bright, summer day. Few can have messages written in smoke, displaying their company slogan for thousands and thousands of people to see. Thankfully, there are more affordable options to effectively promote your company during the summertime.

National Pen has gathered about 30 products that are perfect for summertime and ideal for your marketing budget. Whether these products are in the hands of your loyal customers, enthusiastic employees or potential clients, these summer promotional products give your company 30+ reasons to love summer. When else do you have the opportunity to give away fun beach mats with your brand name?

With a variety of products, ranging from sunglasses to coolers, you can surely find a useful product for your target customer. An avid sports lover can get to know your company through a customized basketball or a personalized football. A beach-obsessed client would greatly appreciate your company gift of sunscreen, cotton twill visor or beach buddy mat. A barbeque master chef can surely start cooking with his promotional BBQ set or non-woven full apron, both of which have your company’s name advertised to all who crave a delicious hamburger!

All of these promotional products can be perfect for a warm summer day at the beach. If you and your customers aren’t near the coast, you can still enjoy the perks of these summertime products during a day at the park, golf course or baseball stadium. The promotional possibilities are endless! If only summertime was just as endless.

With summer here and the Fourth of July quickly approaching, get on board with National Pen’s summer products. All of these items and more can be personalized with your company logo, contact information or message. So catch this wave before you miss out on this summertime promotional opportunity!

Shop by Industry

shop by industryIf pens are the only promotional items to come to your mind, then our new Shop by Industry page is just for you! Because you specialize in a specific field or industry, we specialize in out-of-the-box marketing thinking! We created a variety of promotional items that are industry specific for four of our largest industries.

Construction

As much as we wanted to help you design the blueprints of your next big project, we thought we would be more useful helping you with the marketing. I hope your blueprints came out as awesome as our brand new Construction Page! We found items like a 6 in 1 Screwdriver, a Hard Hat Stress Reliever, and a Koozie 6-Pack Kooler lunch bag that we thought are perfect for your industry that can be branded with your company name AND we put them all in one spot!

Real-Estate

While you were closing the deal on the last house you sold, we were busy figuring out how we could better help you with your next open house! Our Real-Estate Page is sure to help you sell that next house even faster than the last! You always get that Type-A personality wanting to make sure that their furniture will all fit before they even check-out the upstairs. That’s why our Tape Measure can be found on the Real-Estate page and is ready to display all your contact information!  Make the event welcoming with custom Door Hangers and colorful Balloons

Automotive

We know your hands are busy changing breaks and replacing tires, so we put ours to work by compiling the best promotional items for the automotive industry on our Automotive Page. You know automotive safety better than anyone, so why not share it (and your logo) with The Emergency auto safety tool. From an On-The-Go Car Charger for electronic devices to the Super Slim Ice Scraper, leaving these little gifts in your clients’ cars is a nice charming touch. They can all be found on our Automotive Page.

Religious

While you were focusing on spiritual growth, we were focusing on how we can help you share it! Our Religious Design page hosts a variety of religious designs that can be applied to some of our best selling items! Ceramic Mugs can display a simple yet strong cross design while the inspiring words of John 3:16 can be the background of a Calendar Magnet. Jewish words of faith can be displayed on our best-selling Contour Pen. Whatever spiritual design you chose, we can help incorporate your logo or contact information so you can make the best impression.

Whether you are in the Construction, Real-Estate, Automotive or Spiritual industry, our Shop by Industries pages were created just for you and to make your marketing more creative and targeted.

A Cold Beverage Warms the Heart

beverage holdersBaseball games, the Fourth of July, late night bonfires, summer soirées, can you feel the essence of summer? The common theme in all of these events is the cold libations. However, there’s no summer killer like warm beer. While ice coolers are great to initially chill the beverage, there aren’t many options once the can has been cracked or the bottle has been opened. A cold beverage is such an essential aspect to any summer event and people rarely obtain these beverage cooling items on their own. Don’t you want to be responsible for keeping the summer festivities alive?

Summer is the perfect time to transition your promotional items to the beverage cooling category. Your clients and employees will appreciate that your company went that extra effort to provide the chill and keep the party going.

Not only will your company name be viewed by the recipient, but everyone who attends the summer event will know that you provided possibly the best contribution. The Handy Hugger koozie is perfect for keeping cans chilled. Using bottles? No problem! The Bottle Buddy is a long necked bottle insulator that is equipped with a zipper closure to accommodate standard 12oz bottles. For cooling larger bottles such as wine, the Flexi Bottle Chiller is the best option.

To make sure that all of your clients’ beverage cooling needs are met, order a combination of all three. All of these products can be branded with your company logo, contact information or message. What a perfect, season appropriate, way to promote your business!