Category Archives: Marketing Tips

5 Top Pink Promotional Products for October Breast Cancer Awareness Month

october-breast-cancer-bannerOctober is known for more than just Pumpkin Spice Coffee, Halloween, and sweet treats. For many, October is best known as National Breast Cancer Awareness Month (NBCAM) and many small businesses do an excellent job to help raise awareness for this great cause. With National Pen, we offer a large supply of promotional products that fit well into this category but deciding can sometimes be overwhelming with so many options to choose from.

Don’t worry, National Pen has you covered! View 5 top selling pink promotional items that can easily help you align your marketing goals with this great cause in October or for your year-round marketing plan.

1.  Domestic Ribbon Tote Bag

Domestic Ribbon Tote Bag

Domestic Ribbon Tote Bag – National Pen

From the moment you set your eyes on this tote bag, you can see very easily why this makes for a great Pink Promotional Product giveaway. This cute tote bag is offered in Black or White with a Pink Ribbon handle for excellent brand awareness. The Tote Bag measures 15″ W x 12″ H x 5”D, plenty big enough to take to the grocery store, weekend sporting events or as a great bag to go Trick or Treating for Halloween.

2.  Awareness Ribbon Stress Reliever

Awareness Ribbon Stress Reliever - National Pen

Awareness Ribbon Stress Reliever – National Pen

Squeeze. Relax. Squeeze. Relax. Fun products that are useful and raise awareness keep customers engaged. Nothing rings truer than a stress reliever your customers will keep with them in the office or at home. They’ll associate your business with a relaxing, easy to work with the company that puts the “fun” in “functionality.”  Made durable and comes in attractive Pink Ribbon designs to maximize the promotion of your brand message!

3.  Classic Squiggle Pen

Pink Ribbon Squiggle Pen - National Pen

Pink Ribbon Squiggle Pen – National Pen

The classics never go out of style!  There’s a reason why this pen has been a shining beacon in National Pen’s lineup of top full-color promotional items.  The Squiggle Pen is highly customizable with full-color decorating ability. Choose a custom image, all Pink barrels or the Pink Ribbon design found in the custom design section. Pens are the ideal promotional item for every new business. It’s often stated a pen will pass through 7 people before it’s discarded. Match the power of the pink ribbon and your business imprint.

4. 11oz. Ceramic Coffee Mug

Breast Cancer Awareness Themed Coffee Mug - National Pen

Breast Cancer Awareness Themed Coffee Mug – National Pen

 

Speaking of full-color designs, nothing brings positive branding than a cup of “hot Joe” paired with your brand.  Drop a full-color pink design featuring the pink ribbon and you’ll be spreading awareness for this great cause every morning for your customers. Our 11oz. ceramic coffee mug can currently even be found in our “Buy 1, Get some Free” category.  Not only do these make for great promotional items, but mugs work just as great as thank you gifts your most valued customers will use over and over again.

5. Soft Touch Paragon Pen in Fun Pink Color

pink-paragonOur best-selling Paragon pen just got a whole lot brighter. Now offered in fun bright colors, with a rubber painted aluminum finish, this pen will quickly become your customer’s favorite. Take your brand and logo to the highest quality with a laser engraved finish and stand out from the rest. With two lines of custom engraving possible, make sure you imprint your brand and save one line for this special cause.

With so many options to choose from this October, make sure you head over to National Pen’s Pink Breast Cancer Awareness Pens & Merchandise page for our full line-up of customizable promotional products in pink, pink ribbon and breast cancer awareness designs.

4 Top Promotional Products for Insurance Agents

4 Top Promotional Products for Insurance Agents

In the world of influencer marketing, social media campaigns, and other tech-driven promotional ideas, it’s easy to overlook more traditional marketing activities that continue to prove effective. One longstanding tactic is the distribution of marketing gifts. Promotional products for insurance agents range from simple to elaborate, but they all have one thing in common: They are designed to provide real value to clients and to remind them of the importance of your mutual business relationship.

Here is a list of the top promotional products for insurance agents and ideas to help boost your business:

1. Promotional Pens

It doesn’t get any simpler than a pen. Yet, they are incredibly effective and often priced far below most other giveaway items. Here’s the best part: even if your customer somehow loses your promo pen, you’ve just doubled your advertising exposure when the next person picks it up. Strike the perfect balance between quality and quantity, and you’ll discover an insurance promotional item that is effective and affordable at the same time.

Tip: Since pens are so lightweight and compact, they’re perfectly suited for high-volume marketing activities like mailing campaigns or tradeshow networking.

2. Custom Calendars

National Pen Custom Promotional Calanders

National Pen Custom Promotional Calendars

Imagine delivering a promotional gift to your insurance company’s client or prospective customer that is designed to provide at least 12 months of use. Calendars top the list of insurance promotional ideas since they can be customized with your choice of personalized imprint to help deliver your marketing message, business contact information, company logo, and more. The constant reminder of your insurance company and/or agent name will imprint on the minds of the lucky recipients. This enhances your odds at securing new business in the future.

Tip: Order early to ensure your customers get a full year of use out of your promotional calendar. Then, tailor the calendar’s design and imprint style to your target market.

3. Business Card Magnets

Custom Business Card Holders

Custom Business Card Magnet

Take a look at any office or home refrigerator, and you’ll notice one commonality among them. They all have magnets stuck on the front or sides. Not only are business card magnets incredibly economical to purchase, but they are designed to last for years and can provide a high level of marketing impact for pennies on the dollar. If you specialize in home insurance, consider ordering house-shaped magnets. Car insurance guru? Opt for car-shaped magnets instead.

Tip: Provide two magnets to each prospect via your desired marketing channel, then suggest they keep one on their home fridge and one at the office. Let them know that in the event of an emergency you’ll be there for them, whether at work or at home.

4. Reusable Shopping Bags

Promotional Tote Bag

Promotional Tote Bag

Over the years, traditional plastic shopping bags at the grocery store will eventually be replaced by more environmentally-friendly and economical recyclable/reusable bags. Provide your clients with value-priced promotional tote bags, and they’ll thank you for starting them down the road of shopping more responsibly, all while acting as a mobile billboard for your business.

Tip: Give two bags to your insured clients and then ask them to drop by the office anytime they want more. This will increase the number of touchpoints, and allow you to discuss policy upgrades or simply check on your client.

Plan out your calendar of events and open houses in advance, and order products that will bring the most value for each group.

Ordering promotional products for insurance agents is quick, easy, and affordable when you order these value-priced gifts and use them effectively.

60 Days For Small Business Saturday Marketing

If you’ve already worked through the initial planning stages for a successful Small Business Saturday, here’s what you’ll want to accomplish over the next 60 days leading up to the event!

Small Business Saturday (SBS) is one of the most important marketing events for you to leverage over the next few months. After all, you likely already have marketing plans in place for the fall season, winter holidays, and into the new year, but by taking advantage of this retail-driven holiday, you can bring awareness to your brand that simply may not have been there before. More and more people are in the mindset to shop local, so make sure your business is ready with a successful Small Business Saturday marketing plan.

Create Memorable Touchpoints

With any marketing event comes an opportunity for you to flex your creative muscles and engage with your clients in a meaningful and memorable way. If you operate a physical location or retail storefront, create countdown calendars that can be hung in the store and deliver a new message each day. Include small discounts, promotions, or giveaways tied to the countdown. Anything you can do to keep the SBS holiday and your related promotional offerings in mind will pay off down the road. A simple solution is to add some brand swag – a pen, button, or personalized candy wrappers – to their checkout bag.

Use Direct Mail Marketing

To generate buzz and excitement for the upcoming Small Business Saturday holiday, consider creating a direct mail campaign that will target either those in your geographic area and/or those who have a high likelihood to buy. Add a sales incentive to the mailers, create high-quality images that deliver a professional tone, and include coupons or discounts good for SBS. Use whatever asset you design as a flyer, as well, to hang in your window and where allowed on community bulletin boards.

Leverage Social Media

One way to shine a light on the upcoming holiday is by linking SBS to your social media profile and related posts. Start by creating new blogs that tout the value of Small Business Saturday or demonstrate the importance of small businesses to the economy. Twitter and Facebook can also be used to effectively market your business, and you can embed links that will route back to your landing page or promotional site.

Add Value with Cross-Promotion

Now is the time to focus on the cross-promotion part of the equation. Whether that means you’re driving foot traffic into a location near you, or you’re directing clients to a partner’s website or store front, the tighter the networking web the better off you’ll be. A fun idea is to design themed bags with your company’s logo, tagline, or affiliation with what it means to “shop local.” Also, consider hosting an in-store SBS party with other vendors/businesses offering customers home-baked treats and favors for stopping by.

Get Excited

This is your time to shine, so plan events, activities, and promotions that will draw others to your business. Show how excited you are, and don’t be bashful when explaining how your small business helps the local community. You’d be amazed at how much goodwill you can generate when you put a local spin on something. For example, by simply designating 5% of the profits from SBS to a local school or worthy cause, you may drive in significantly greater numbers of shoppers than you ever thought possible. Not to mention getting into the holiday spirit of giving back to the community.

November 26, 2016 represents an incredible opportunity to grow your business and increase awareness of the importance of small business in America. Get creative in your Small Business Saturday marketing approach, leverage social media and traditional media options, offer customized promotional marketing gifts to reward client interest and loyalty, partner with others, and put a plan in place today that you will benefit from later.

5 Referral Marketing Ideas | Best Way to Get Referrals

Proactively generating sales is made that much easier when you know how to drive referral traffic to your front door.

Here’s the simple message: referrals are important. This notion has been a cornerstone philosophy in the sales world for decades. So why does asking for and getting referrals seem difficult? Does it feel intrusive? Too time-consuming? Are you out of referral marketing ideas?

The referral is one key foundational element to any good sales strategy, and learning how to get referrals is incredibly important. Start with these five referral marketing ideas to get you started if you’re feeling stuck:

1. Ensure Your Client Knows the “Real You”Personal

Many clients won’t refer you to others because they aren’t 100% sure about you, your business, what you offer, and what you don’t. You’ll want to connect with these clients and provide them with some insights into your brand and business. They should leave thinking “I have the perfect client for these guys…”

One way to keep your business at the forefront with clients is to leave behind customized promotional products that are useful, exchange hands easily, and will remind those in your industry of the importance of creating a mutually beneficial relationship with your organization.

2. Create a Referral Program

refer a friendTake the guesswork out of the process by structuring a referral program that will entice your clients to drive traffic toward your business. A referral program can also help minimize most of the jitters salespeople feel when asking for referrals, as a company-sponsored program tends to legitimize the idea of asking for referrals in the first place.

3. Create a Client-Partnership

handshakeWhen you begin treating referring clients as partners, you’ll likely receive an increased boost in referrals. These clients should feel like strategic partners working alongside your business to foster mutually beneficial results and shared success. Once they see that their business can improve when they refer to you, they’ll want to maintain close ties to your organization.

4. Be a Content Source in the IndustryContent Source

The best way to get referrals isn’t by merely asking and trying to be a good partner. You’ll also want to create information and shareable resources that can increase awareness of your brand.

Invite others to a seminar or webinar that addresses current industry topics. Then, show how your business can be a good strategic partner for these invited guests.

Make sure to include links or buttons on your social pages that encourage clients to visit pages like Yelp or Google to learn more about your brand. Who knows, you might even boost the number of positive reviews on these sites by doing so!

5. Ask for Referrals

Ask for referralSimply asking for referrals seems so obvious – yet a failure to do so is one of the biggest hindrances to building a successful referral program. Your sales or marketing team will have to position your company in a way where referrals are beneficial, either for them or the person they refer. Just ask and you’ll often receive – as long as you’ve created a value proposition that makes sense for the client.

Referrals represent one of the best ways to generate leads and land new business, yet so many today struggle to create consistent practices that can drive sales growth. Follow the referral marketing ideas above on how to increase referrals, and see just how easy it is to solicit new business when you’re on the receiving end of a quality referral.

90 Days Until Small Business Saturday – Get Marketing!

This small business-focused holiday can be just the thing to kick-start your company’s sales – what marketing do you have planned?

Whether you’re a fan of Visa, MasterCard, or American Express, small business owners everywhere should tip their collective hats to the latter card issuer, as AMEX created a “holiday” six years ago strictly focused on boosting awareness and engagement with small businesses across the nation. Today, small businesses can now utilize Small Business Saturday marketing to boost foot traffic and sales.

Small Business Saturday (SBS) takes place between Black Friday and Cyber Monday each year, and the goal is simple – let the big box retailers have the Friday after Thanksgiving, and the online sites have the Monday after Turkey Day, but then persuade shoppers to choose local small businesses for their Saturday-after-Thanksgiving shopping needs.

If you own or operate a small business, consider this day as a holiday devoted just to you. To maximize it, you’ll want to keep the following key marketing concepts in mind when November 26th rolls around this year:

1.  Plan Your Small Business Saturday Marketing

Don't Get Caught Without a Plan - Start Today!

Don’t Get Caught Without a Plan – Start Today!

With 90 days to prepare for the holiday, decide how you want to promote your business in conjunction with the holiday. It is important to realize that not all people know about Small Business Saturday, so use the time leading up to the day as an opportunity to fill them in.

Remind your customers of the day by creating flyers and handing out Small Business Saturday promotional items such as pens that can be handed out quickly and easily. A custom batch of postcards, for instance, can (inexpensively) serve this purpose and will remind the customer of your business far beyond November 26th.

Now is the time to start seeing which promotional products you want to use and order in advance for Small Business Saturday.

2.  Cross Promote Your Business

This buzzy-sounding phrase is actually perfectly suited for your Small Business Saturday marketing plan. Find complementary businesses in your area and find a way to boost awareness of both companies by promoting each other!

DoritosLocos-500x229

Picture Provided by Crown Marketers (http://crownmarketers.com/)

For example, if you run an automotive repair business, consider partnering with the car wash down the street to offer discounted washes with each oil change at your shop. You’ll both benefit, and the customers will have an opportunity to learn about both of your businesses.

3.  Prepare Your Social Marketing

Image provided by npo.io

Image provided by npo.io

Clients today are as smart as ever – especially when it comes to using social media tools to add value to their shopping experience. Well in advance of the Small Business Saturday holiday, create Facebook posts or Tweets that encourage others to share information about this special day.

Keep in mind that the Small Business Saturday Facebook page alone has more than 3 million followers. Linking to this site or using hashtags like #SmallBusinessSaturday or #SmallBizSaturday is a great idea to boost your marketing efforts.

4.  Build upon Small Business Saturday

If you’ve already participated in Small Business Saturday in previous years, make sure you promote it this year to create a snowball effect of new business. Or, if you’re already a vocal supporter of small businesses in your area, use this time to communicate the importance of shopping locally-owned companies by showing the correlation between these businesses and the local economy. Use the holiday as a means to continually remind your local area why “grass roots” is the way to go.

Small Business Saturday is 90 days away, and now is the perfect time to gear up your Small Business Saturday marketing, plan accordingly, and start creating awareness of the importance of shopping locally.

8 Tips on How to Take the Perfect Selfie with Selfie Sticks

With the current trending product called the selfie stick, the art of taking a selfie has become even easier. Say goodbye to those half-faced, blurry selfies you never post on Instagram, and hello to your clear, beautiful face as you learn to how to take the perfect selfie.

The selfie stick is great for snapping the perfect shot of you wherever you are. Need a group or family photo, but can’t find anyone to take it? Have no fear, the selfie stick is here! Just stick that arm out, push the button, and watch your photo dreams come to life. No more awkward encounters and handing your phone over to strangers.

All of us struggle with taking a great selfie. Some come out fuzzy and others, just downright ugly! But don’t worry, you aren’t alone. We can get through this together!

Ready to Selfie? Follow these “How To” Tips

1) Selfie not Arm-sie: Hold the phone closer to your face to eliminate the appearance of the “long arm.” There is nothing worse than a perfectly good selfie being ruined because your arm takes up half of the photo.

2) Harness the Power of  the Light: Natural and indirect lighting is most certainly your friend.   Brighten your face to prevent unflattering shadows. If the lighting in your home (or wherever you are) is not ideal, try standing next to a window!

3) Glow Like You Were Meant To: If you are taking a selfie outdoors, make sure the sun is directly behind your head. This will cause a halo-like effect and leave you glowing!

4) Work the Angles: Tilt your head at an angle that works for you. Don’t be afraid to try a few different ones until you find the right one. Take a few test shots, testing out your angle and lighting.

5) Be Bold: If you’re a woman, swipe on your favorite bold lipstick color! This will give a bright focal point to the selfie. Plus, it will highlight your smile.

6) Stage your Selfie! Make sure you have a good, clean background. We have all seen nightmare selfies with a dirty bedroom or even a bathroom in the background. You can also add something interesting to your selfie. It could be your super cool friends, a great outdoor view, or exceptionally delicious food. Get your family involved! Your kids, grandkids or parents will totally think you’re hip!

7) Avoid mirror selfies: You can often see the phone you’re using and overall they just don’t look that great.  Unless you want to showcase the smudges on your bathroom mirror, it is just not a good idea. Selfie sticks typically eliminate the need for mirror selfies.

8) Finally, a real smile is the best smile! Whether you want to throw a funny face, smirk, or smile into the mix, loosen up and have fun with it!

Now that you have 8 new tips on how to take the perfect selfie. Get on your selfie game and try them out with selfie sticks!

If you wish to purchase custom selfie sticks for you and your friends from National Pen, use coupon code SELFIESTICK at checkout for free shipping and free setup.

Custom Selfie Stick: The New Face of Promotions

LTV Selfie StickNowadays, you can’t go anywhere without seeing at least one person taking a selfie on their smartphone. Selfies are the most popular type of photos taken on phones, thanks to social media. But, anyone who’s ever taken a group selfie knows how difficult it is to fit everyone into the picture. That is, unless you have a selfie stick! Many people use selfie sticks to help them capture the perfect selfie. If your business is looking for a promotional product that your customers will actually want to use, a custom selfie stick is the way to go.

When you’re thinking about creating promotional products, it’s important to consider what kinds of products will provide long-term value and usage to potential customers. Selfie sticks are great for promoting your business because they’re functional and relevant to customers’ lifestyles. Many people already use selfie sticks, so creating custom selfie sticks with your logo or slogan is a creative promotional tactic.

Their visibility is also another reason why selfie sticks are appealing as a promotional product. When someone uses a custom selfie stick, it immediately catches your attention, which is perfect for getting people to notice your business logo or slogan. Best of all, selfie sticks are easily portable, so your business gets continual free advertising wherever people take their selfie sticks.

Your business can use custom selfie sticks in a variety of ways. Selfie sticks are good giveaways at tradeshows and conferences because attendees can use them right away. For the entire event, people can take photos with their selfie sticks that have your logo on them. This is helpful for establishing both brand awareness and association for your business.

Aside from traditional events, there are lot of creative ways you can use selfie sticks for promotions. For instance, after you give away these custom selfie sticks, you can host photo contests on social media. Customers can submit their best selfies using the selfie stick for a chance to win prizes. These interactive contests are a great way to encourage people to use the promotional product and interact with your brand. By using customized selfie sticks as part of the contest, it showcases your business in a fun and interesting manner.

You can also buy custom selfie sticks for personal use! Available with low minimums, you can order custom selfie sticks for fun favors at weddings, parties, family reunions and more!

The LTV custom selfie stick is one of the most popular ones at National Pen. The selfie stick is 42” extendable and available in four versatile colors: black, green, blue, and red. Each selfie stick is made of aluminum alloy to ensure performance and long term durability, while the silicone handle provides all-day comfort. The selfie sticks are fully customizable to meet all your business needs. You’ll be able to personalize them with up to five lines of text and a maximum of 26 characters per line.

There are a variety of options for what you can include on these selfie sticks, such as a custom marketing message, seasonal advertisement, business contact information, stylish logo or other information. Regardless of how you choose to design your custom selfie stick, we’re confident that your customers or friends will absolutely love using them for all their selfies!

Is Your Desk in Need of a Makeover? Try These Seven Personalized Office Items

NTAYou likely spend a lot of time at your desk, so consider today whether your workspace is in need of a serious makeover – if so, take a look at these personalized office items.

Think about the last time that somebody walked by your desk and said “wow that is a really neat…anything!” Chances are that your personal workspace is a utilitarian zone that is in need of a serious makeover – maybe it needs a touch of color or a host of new office items to increase the fun factor and make your life easier. Either way, consider the following seven personalized office items to add a touch of class, color, and usefulness to your workspace:

Custom desk calendar: if your old, marked up, and uninspiring desk calendar takes center stage on your work desk, you might want to consider replacing it with a new, full-color design. Custom calendars are available today with beautiful natural scenes, automotive themes, or virtually any type of graphics or images you are looking for.

Personalized notepad: take notes in style, increase your ability to stay organized, and maybe even add a touch of color to your desk by including a stack of custom notepads in your personal work area. You’ll find that taking notes or jotting down memos is made easier and more enjoyable when you have a top-quality notepad to work with.

Colorful magnets: you can use personalized magnets to help increase your organizational effectiveness, while at the same time adding a touch of color and style to your desk. From simple magnets with one or two word messages to full-color magnets that sport a custom image or relaxing design, personalized magnets are ideally suited for file cabinets, hutches, and other magnetic areas within your workstation.

Customized planners: keep organized and stay on top of your business by using a customized planner today. You are much more likely to actually complete calendar entries, take notes, and stay organized by having a personalized planner at your disposal. And, a top-quality planner will look right at home in a business meeting or a client get together – not just sitting on your desk.

Custom candy: add some fun to your desktop by including a bowl of customized candies that will provide a sweet retreat from the stresses of the day. Add a variety of custom candies and reward yourself for a job well done with a quick bite throughout the day.

Personalized phone speakers: since most of us have a smartphone sitting on our desk on any given day, take advantage of your built-in MP3 player by including a top-quality phone speaker to your workstation. Many of these are quite compact and will fit in seamlessly with your other desktop equipment.

Custom pens: one way to add a sense of uniformity and neatness to your desk is to include a batch of customized pens to your desk organizer. You will have something to write with that will bring a smile to your face with each stroke of the pen, and you’ll have the option of adding a splash of color to your desktop.

Dress-up your work area and organize your desktop today by including any of these personalized office items above. For more ideas visit http://www.pens.com/office.

Brighten Up Your Summer Marketing with Promotional Sunglasses

If you are looking for the ideal promotional giveaway item, regardless of the industry in which you operate, you’ll want to consider adding a batch of promotional sunglasses to your marketing toolkit. Sunglasses are ideal because they combine all of the key attributes for any effective promotional gift – they are seriously useful, ideal for men and women and those of all ages, and they can sourced at factory-direct prices today. Plus, you can use personalized sunglasses to market your business or organization regardless of the time of year or the promotion you’re supporting.
Your customers will absolutely love your thoughtful gift, and we’re confident that they’ll adore wearing one of our unique and stylish choices. Best of all, you’ll have the ability to designate your choice of customized imprint. Include a personalized marketing message, a seasonal advertisement, your business contact information, address, or website, or simply your logo for an attractive, understated look. The majority of our sunglasses are sized to accommodate several lines of text – most permitting up to 25 characters per line so you can fit your entire message with ease.

Beyond looking amazing, our customizable sunglasses also deliver incredible protection for you and your clients! They are built using high quality UV400 lenses that block 100% of UVA and UVB light. These are the harmful wavelengths that can cause eye strain and are potentially damaging to your vision. Top quality lenses and robust yet lightweight frames combine to create sunglasses that outperform other models on the market today – and they are available at an incredibly low unit cost.

In fact, as you increase your order size you’ll notice a significant reduction in the unit cost of these promotional sunglasses. Prices can drop by as much as 25% as the order gets bigger, and the setup charge remains the same, meaning that you’ll really notice the savings as you increase your order volume. To place your order, simply decide on the sunglasses that you feel will make the biggest impact with your customer base or high-value prospects. Then, create the customized text or graphics to help spotlight your brand. Lastly, select an order quantity that makes sense for your business – and you’ll be done! We will process your order quickly and deliver your batch of personalized sunglasses in no time.

Sunglasses from National Pen are available in a variety of colors and are highly customizable to meet the needs of your specific business. From our inventive Bottle Opener Malibu sunglasses to our timeless and sleek Aviator frames, you’re bound to find the ideal assortment of promotional sunglasses for your marketing needs. Shop with confidence with a full one year, money back guarantee, and quick and efficient shipping options.

The Power of Summer-Themed Promotional Gifts

30ReasonstoLoveSummer_2014_SlotWith so many promotional gifts available today that are geared towards fun in the summer sun, you’ll add serious marketing power to your promotional arsenal when you focus on summer-themed gifts!

When it comes to finding the absolute best promotional gifts on the market today, ensure that you source items that combine real-world utility, a reasonable price point, and long-term durability. To add even greater potency to your suite of offerings, consider adding several variants that tag on to a seasonal theme. We’re right in the swing of summer right now, so take the time to add summer-themed gifts to your marketing toolkit and you’ll fare better when it comes to targeting the key players within your industry.
Give your customers and prospective clients even more reason to love this season with incredibly enticing promotional gifts that can make summer even better. From gifts that enhance backyard BBQs to those that make days at the beach even more pleasant, you’ll delight the lucky recipients in your industry, while reinforcing the importance of your mutually beneficial relationship.

When you send summer-themed promotional gifts to clients and prospects you show that you care about them, and you make their life better – one beer can Koozie at a time. Best of all, investing in summer-themed promotional gifts serves to highlight your business or organization, and does so in a way that correlates good times over the summer with your business name. This positive brand recognition will help you to enhance market penetration and win new business.
A variety of gifts are available today that can help you to drive your business forward – and any promo items that tie-in a summer theme can truly make a lasting impact. Deliver a batch of customized zip-up bottle Koozies to your prospective clients and they’ll keep their favorite beverage cool while fondly gazing at your customized marketing message, or reward loyalty among your top clients by providing them with a customized rolling cooler case. Personalized silicone speakers with integrated phone stands can elevate the mood at any summer gathering, while a rechargeable power bank can keep the tunes coming for hours on end.
Fun, summer-themed games are also bound to be a hit with clients and prospects, so choose promo items like mini flyers, flexible flyers, and more to provide hours of entertainment. Keep your valued business contacts protected from the ravages of the sun by delivering a batch of customized lip balms in a variety of flavors, or send a personalized, screen printed baseball cap to provide shade from UV rays.

Marketing your business with summer-themed gifts is an incredible tactic that can keep your business name at the forefront of your industry. For special summer-themed gifts that are available today at factory direct prices, visit http://www.pens.com/summer-products.