I am certain that many online businesses right now are thirsty for MORE…more visitors and more purchases, which translates into more money. Obviously, having more purchases will result in additional revenue, but how can anyone purchase your products if they have no idea what you sell, or worse, have never even heard of you before? The key is to draw in visitors, create Brand awareness, and show prospects what your business is all about.
How do you get more visitors?
The answer is simple, content. Not just any content, but relevant, useful content. No matter what industry you are in, content is still king. Having targeted, focused content is important for two reasons. The first reason is SEO, search engine spiders need to find your site. If your website is search engine friendly, then what your website needs is content. If your website is not search engine friendly, stay tuned for a future post on simple tips to help improve your site architecture. Content helps the spiders understand what your site is about and how it may be relevant to specific terms or phrases for its end users. The second reason is to offer a good experience for the prospect, to show your expertise in your industry, and to offer useful information for your prospects. If a prospect lands on your website and sees a whole library full of useful information, they will certainly believe that you know what you are talking about. After all, it is YOUR business and YOUR products, so share your expertise. By offering useful information, your prospects are more likely to remember who you are and if what you offer is relevant, they will probably take a deeper look into who you are and what you sell.
What type of content should you offer?
The content you offer should pertain to your industry. Be creative, yet useful. Research what people are interested in and write about it. Here are a few content ideas:
Retail – It doesn’t matter if you are selling hats, clothing, jewelry, or shovels. Tell the customer about the product. What are the specifications? What makes Product A unique from Product B? How can the customer use it?
Services – If you provide a service, you should definitely let your prospects know what the benefits are and why they should choose your service instead of Joe Schmo who offers the same thing.
It doesn’t matter what industry you are in, you can offer case studies, testimonials, and tips. Give an example of real life customers who have used your products/services and have had positive results. Did a customer say something good about your business? Show it off! This gives credibility. You can always write articles or create a list of tips for using your products or services. If you own a restaurant, offer fun cooking recipes. If you are a realtor, create a checklist for home buyers. If you sell dresses, offer creative solutions for dress accessories. If you sell digital cameras, write about how to choose a beginner’s camera. This list is endless. By offering such information, you will find a targeted audience visiting your site. Getting them to visit your site is the first step in getting them to make a purchase. Are they a first time buyer, how about offering a special deal to them on the same page of that content they just reached?
I can go on and on about the importance of content and what it can do for you. It may take a little bit of effort to sit down and write up something, but it is well worth it. Be creative, be up to date, and be relevant.