Category Archives: Marketing Tips

5 Custom Products that Everyone Should Have in Their Car

The Convention FlashlightPeople’s cars are often filled with clutter, so try helping your customers fill their cars with these useful items that they will be extremely glad to have.

  1. A Document Case

Having your documents organized and neat is important. If you are ever involved in a traffic stop, it is necessary to be able to quickly locate all of the necessary documents. This custom auto document case comes in a variety of colors to help easily identify it in your glove compartment. 

2.   A Tire Pressure Gauge

Ever see that low tire pressure light pop on when the weather changes? Having a tire pressure gauge is really important. Accurate tire pressure helps with gas mileage and vehicle efficiency. This Mini Tire Pressure Gauge Keychain offers the convenience of being on your keys so you will never be in the car without it! 

3.   An Emergency Tool

While we never hope to be in an emergency, it is important to plan for one. This Auto Safety Tool offers a seatbelt cutting blade and a steel pointed head that could break glass should your vehicle become submerged in water or be in another emergency situation.

4.    A USB Car Charger Adapter

Nearly all electronics charge through a USB port. That is why a USB car adapter makes the top 5 list. Having battery in your cell phone is a safety precaution, and one that is easily taken. The Dual USB Car Charger supports the simultaneous use of two USB inputs allowing you to charge your phone while you charge another electronic device.

5.   A Flashlight  

This one may seem like common sense, but do you have a flashlight in your car? A flashlight comes in handy during an emergency or even if your phone falls underneath your seat.  The Convention Flashlight is a powerful, compact flashlight that also has a built-in pen.

All of these items from National Pen are easily branded with your company’s logo and contact information. Your clients and employees will be grateful that you are providing them with these items that help promote safety and are extremely useful.

Turn Up the Heat on Your Advertising… It’s Beach Season!

Handy Hugger Can CoolerAs your promotional item order time is approaching, so is summer! Consider giving your clients something really useful. Beach items tend to not get thrown away because of their seasonality and functionality. People are usually going to the beach on vacation and everything they don’t have to buy means more funds for the fun!

The Beach Buddy Mat functions as a tote bag while unzipping to become an even more functional beach mat!  It is equipped with an inflatable pillow, a front pocket and is available in a variety of colors.

Similarly, the Handy Hugger and the Bottle Buddy are also great for the beach as they keep drinks cool in the hot sun.

Even more so, and probably more importantly, all of these items can be customized and branded with your company logo and information.  So while your clients are soaking up the sun, everyone at the beach is soaking up some of your brand awareness.

Let’s Get Physical…With Marketing!

Translucent Tumbler - 16 ozAll types of marketing have a common goal: remember the message.  With one message, and several different types of learning comprehension, is your marketing really resonating with all of the different types of learning? Research on the different learning styles is abundant. However, all of the countless categories and sub-categories tend to fall into three main groups: 

  • Audio
  • Visual
  • Physical

The breakdown of advertisements within these groups is overwhelmingly weighted towards visual and audio. Every magazine, billboard, television commercial, radio ad, and Internet ad only have the opportunity to offer audio and visual advertisements.  Audio and visual learners comprise 95% of the population, which accounts for the weighted marketing efforts.

But what about the physical learners? The audio and visual advertising aren’t resonating with people who have positive cognitive association with touch. There is an opportunity to break through all of the audio/visual clutter for this portion of the population and give them an advertisement that they will appreciate and remember.

A promotional item with your company logo or contact information is often overlooked, but it might be the key to reaching this elapsed audience. Research shows that selecting an item that the consumer would find useful accompanied by a utility time greater than or equal to three months will increase the amount of impressions and consumer loyalty.

Something like a custom USB hub or travel coffee mug are just two examples of items that offer utility and repetitive use that are easily branded with your logo.  If you are interested in getting physical with your marketing one of our customer service representatives can help you chose the promotional item that is right for you, your business, and your consumers. Give us a call!  1-866-900-PENS (7367).

The Best Promotional Marketing Items Also Make Great Gifts!

7 LED Flashlight Key ChainPromotional marketing supplies that provide real utility are in demand these days!

Utility can be boiled down to a simple analogy. Which of these two marketing items would provide better exposure for your brand and a prolonged marketing push for your business – chocolates in a custom printed foil wrapper, or a small LED flashlight sporting your company logo? While there is no denying the positive impact a box of chocolates can make on the morale level in the office, an LED flashlight can continue to deliver real utility for years. And, the positive associations with your logo will extend far beyond the moment the gift is received. An LED flashlight in the glove box of your car will help your clients navigate a dark parking lot safely, can help them gain easier access to their front door, and can even assist them in a roadside emergency situation.

If you’re considering ordering promotional marketing items to help grow your business and increase market penetration, keep utility in mind. Your clients and prospects will find repeated use for customizable gifts like USB flash drives, rulers, tape measures, flashlights, piggy banks, tote bags, bottle openers, and more!

If you’re in the construction trades and are looking to improve your market position, consider a gift of a carpenter’s pencil, tape measure, multi-bit screwdriver pen, carabineer, level, multi-function knife set, or auto safety tool. Any of these gifts are guaranteed to be used often – with your logo and company information right out front for all to see.

Customers or prospects in the financial services industries will love to receive customized piggy banks, calculators, laptop bags, or coffee/travel mugs. Those who are on the road frequently may find great utility from a variety of office themed promotional giveaway items. And the best part? They’ll provide a wealth of marketing exposure for your company by deploying your gifts in the field!

At National Pen, we pride ourselves on offering more than just the best value in promotional giveaway items – we also house a massive assortment of truly useful marketing gifts that will help you get your message across loud and clear.

Why Custom Koozies are Perfect for Parties and Events

Handy Hugger KoozieThe classic koozie keeps drinks at the perfect temperature – and your hands comfortable

There are few promotional giveaway items that are as universally welcomed as the drink koozie. Now, you have the ability to order custom koozies from National Pen that will help your business increase market penetration and deliver better brand awareness – all at prices that are unbelievably low. And, parties or sporting events are perfect venues for these durable and useful items.

Imagine the conversations that will begin as you hand your guests a chilled beverage inside a customized koozie. As you work to build your sphere of influence and gain traction in your field, you’ll want to have as many opportunities as possible to get your brand name out in the open. Sporting events and parties are a terrific forum for this type of marketing as you’re introducing your brand during relaxing, social events. Your prospects, clients – and even friends, will subconsciously associate your brand with good times and this can contribute to a more favorable opinion of your business.

Custom koozies are also perfect for public sporting events, as the marketing power of advertising your brand in public is undeniable. You’ll be able to place your logo or brand name in the public eye – helping you gain exposure and showing the world that your company is open for business!

When you’re ready to order custom beverage holders for your next party or event, check out our selection online or contact us at 1-866-900-PENS (7367). We’ll help you design a custom koozie that will prominently display your logo and brand – all the better to promote your business and help you gain market share.

Top Marketing Fails [SlideShare]

Many companies find that their marketing message gets “lost in translation” during international ad campaigns

It can happen to anyone. You’re having a conversation with someone from another part of the country – or maybe even from another nation entirely, and you say something that really makes him or her gasp. What an odd reaction, you say; until you realize that what you were trying to say didn’t translate with the intended meaning. Major corporations around the world have also encountered these types of communication failures – the kind that cause marketing managers to shake their heads in disbelief and customers to question the motives of those in charge of the ads.

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Sometimes, marketing issues arise due to an incorrect translation between an English-speaking company and their international audience. Just ask Pepsi. Their international campaign targeted at the Republic of China touted that “Pepsi brings you back to life!” In China, this translated to “Pepsi brings your ancestors back from the dead!” It is curious that a company as large and savvy as Pepsi wouldn’t ask for a consultation from a Chinese language or culture expert before launching a major ad campaign that promised to resurrect the dead.

Other companies have suffered similar marketing failures, especially those who have tried to jump all over the popularity of newsworthy world events. Kenneth Cole, the great, Brooklyn-based purveyor of trendy clothes and fashion accessories, decided to piggyback on the tumultuous events of the Arab Spring uprising in 2011 by tweeting “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online — KC.” With people dying in the streets and a nation facing severe political unrest, it was obviously considered in bad taste to make light of such a serious situation.

Several other companies, from Chevrolet to Gerber Baby Food, have committed catastrophic faux pas through a variety of marketing campaigns. Many marketing fails have resulted in absolutely hilarious situations – some of them providing lessons and insights into international customs and traditions that don’t end up aligning with Western marketing ploys. Others have emerged as truly insensitive or narrow-minded marketing activities that have tarnished the reputation of several well-known companies.

Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades. Here is a SlideShare of eight of the top marketing failures that demonstrate just how easy it is for an honest marketing message to get lost in translation – or for a company to offend millions via a simple Tweet.


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<iframe src="http://www.slideshare.net/slideshow/embed_code/30588013" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen></iframe><div style="margin-bottom:5px"><strong><a href="http://www.pens.com/blog/top-marketing-fails-slideshare/?utm_source=contentmarketing&utm_medium=referral&utm_campaign=marketingfailsslideshare" target="_blank">Top Marketing Fails [Slide Share]</a> </strong> from <strong><a href="http://www.pens.com/" target="_blank">National Pen</a></strong></div>

Tis the Season! Get Promotional Holiday Gift Ideas

Customized Holiday Gift IdeaThe holidays are upon us – stock up now on effective holiday promotional items!

The holidays typically boil down to friends, family, and good times. This time of year is also an important one in which to show your business partners and prospects that you value their business and are looking to continue building upon your business relationship in the coming year. Holiday themed promotional gift items are a great way to demonstrate your commitment to your client base, as well as to help convert industry prospects to new customers.

But what are the most effective (as well as most economical) promotional gift ideas this season? There isn’t one “magic” solution – rather, being able to stock a variety of holiday items will allow you to more effectively target your customers, prospects, and even employees!

First off, let’s talk about the power of a customized holiday greeting card. Holiday cards show you clients that you care about them, and think highly enough to send out a beautiful card during this time of year. Sometimes, the littlest differences make the biggest impact, and sending a holiday card can sway a prospect into doing business with you – versus a competitor who doesn’t even take the time to mail a card. Your choice of card is also important as it hints at the level of commitment you have to your base. Foil-lined envelopes and custom designs not only look great – they are representative of your business. With a complete line of holiday envelopes, National Pen has you covered!

The holiday season is also a time in which people indulge in sweet treats and decadent desserts. Simple gift ideas like custom lollipops, wrapped candy, chocolate gift sets, and mints can add a fun and festive atmosphere to the workplace. These sweet treats will leave a lasting impression and will remind your customers of you each time a piece is unwrapped. The power of custom candy or chocolate cannot be underestimated.

This holiday season also provides a terrific time to promote your business on customized mugs and drinkware. With colder temperatures brings hotter drinks – and a set of customized mugs can go a long way to showing your business associates that you care about them. Let these mugs be a constant reminder of your commitment to your clients and prospects.

Promotional holiday gift ideas don’t need to be lavish. They simply need to be usable, tailored to your target audience, affordable relative to your marketing budget, and of a quality that represents your company in the best light. At National Pen, we offer an incredible assortment of holiday marketing gifts, as well as promotional items for any time of year.

 

Holiday Season Marketing Tips To Maximize Exposure For Your Business

Holiday Season Marketing Tips for BusinessMarketing early and often is the key to a great holiday sales season

The holidays are right around the corner. Thanksgiving signals the unofficial beginning to the holiday season, and that means holiday meals, family visits, wrapping presents, and the inevitable shopping trip (or trips!). Those who rely on the purchasing power of consumers or businesses must capitalize on this timeframe that normally spans the month and a half between Thanksgiving and New Year Day. Some of the most powerful ways to market your business during this lucrative time are as follows:

  • Market early and often – you’ll want your clients thinking about you and your business before they are ready to make a purchasing decision.
  • Communicate to your target audience through a variety of mediums – Facebook promotions, direct mail campaigns, gift baskets, and holiday themed coupons will help increase awareness around your business or organization.
  • Most people or businesses purchase due to repetitious and effective advertising. Send something that is holiday themed or provides timely value to your prospects and current customer base often. For example – custom, holiday-themed pens could be sent in multiple waves so the client is reminded of your business during this festive time.
  • Create limited time offers that tie in the holiday season. A Thanksgiving special, Christmas deal, or New Year’s promo can drive in business while establishing a specific time-frame and sense of urgency in the client.
  • Send custom holiday cards to all of your prospects and current customers. Many cards are available with “seasonal” greetings versus religious messages, so you’ll be able to connect with just about anyone.
  • Send promotional giveaway items to your base that are just one step above the normal items you deliver. This is the time to show your customers and prospects that you care enough about them to send a thoughtful gift.

The holiday season is a time of year that provides you with an opportunity to market to your target audience and show your customers that you value their business. It is crucial to market early, to communicate often, and to give your audience a reminder of why your relationship is so important. With a variety of holiday-themed promotional giveaway items and seasonal gifts, National Pen offers thoughtful and effective marketing products to help you secure more business. With the holiday season upon us, it is more important than ever to show your clients that you value their business.

Promote your business name on a Halloween bag

Halloween is a big deal for us, so capitalize on the fun and excitement!

Halloween Promotional BagAccording to the National Retail Federation, 43% of all Americans will put on a costume and hit the streets during the night of October 31st. Halloween night – one festive, fun, and sometimes creepy evening, motivates Americans to spend on average of $7 billion on costumes, candy, decorations, and party supplies. In fact, the average adult spends almost $30 on a costume and $20 on a child’s costume. The average candy budget per household is over $21, and nearly $20 is spent in each household on Halloween decorations. This is a significant amount of money per household (especially considering it is for one evening), and indicates that Halloween is a marketing opportunity that must be capitalized for any business.

The real trick? Provide a Halloween bag as a treat and you’ll boost your results!

One of the most useful Halloween promotional items your business can distribute is candy bag sporting your company name or logo. Kids (and some enterprising adults) need these bags to tote the massive amounts of candy they will end up collecting over the course of a Halloween evening. Halloween bags come in a variety of shapes, sizes, and configurations.

The traditional Halloween color is orange – most likely a representation of the bright orange pumpkins that dot the doorsteps of suburban neighborhoods, but a variety of hues are available in Halloween bags. You might want to consider white, or a bright colored bag to enhance nighttime safety and visibility, or play it safe and stick with Halloween orange. You can also tailor the bag color and design to your company’s logo or insignia.

Kids of all ages will use a Halloween bag on the night of October 31st, but you’ll want to pay attention to your target audience and determine which bag size is most appropriate. Smaller children can’t haul around a gigantic bag full of candy, so you may want to order a variety of sizes to accommodate all trick or treaters. Also, these bags are generally designed to be used for just one night, but you’ll want to invest in a quality bag so you don’t disappoint a child with a torn candy bag that deposits hard-earned sweets all over the street. Halloween bags are a perfect promotional giveaway item that provide utility, incredible brand awareness potential, and are inexpensive to distribute. Imagine the positive correlation that will be drawn between your organization and the sweet stash of candy that lies inside your promotional Halloween bag.

Why Pens Make Good Promotional Items

Promote Your Business With a Highly Usable Pen!

Promotional PensFor the marketing manager who is seeking a promotional item that is affordable, desirable, and will actually find utility in the hands of the target audience, a pen makes a lot of sense. Tote bags, magnets, mugs, cards, and calendars are all fantastic promotional giveaway items, but a pen is in a class by itself. No matter how many pens an individual has, there seems to be a desire for more. Even if the pen isn’t needed immediately, it will frequently find a home in an automotive glove box, desk drawer, or office organizer. A pen is a great promotional item because it is a required daily tool for any professional worker.

Pens Come In A Variety Of Styles and Grades

Giving a pen away as a promotional item means more than simply stuffing something into a tote bag at a convention. Pens are personal items – with some users becoming quite enamored with a certain style of pen. These pens become personal choices, and are frequently used to sign contracts, complete important documents, and travel in a briefcase of laptop bag with the client. The perfect part? Your company’s logo is emblazoned on these often-used items, creating a continual reminder of your business. Investing in higher-quality customized pens means a better impression on the end user. After all, when is the last time anyone kept a pen that can’t write smoothly, leaves ink stains on hands, and feels flimsy?

Tailor Your Promotional Pen To Your Target Audience

Promotional pens are available in a seemingly endless array of styles and variations. Is your company offbeat, lighthearted, or a little risqué? Custom novelty pens may create that edginess you need to build a connection with a prospective client. Is your enterprise involved in environmental causes? Bamboo and pens built of natural materials may create that sense of down to earth responsibility that will truly be your calling card. No matter which pen your organization chooses, rest assured that the return on investment from a promotional pen is fantastic. What better way to remind a prospect to sign up with your services than by signing a new contract with one of your promotional pens?