Category Archives: Marketing Tips

How to Pick a Color For Your Promotional Product

Promotional Products Are Designed To Elicit a Response From Your Client

Custom USB DrivesWhether you’ve selected a high-quality pen, a keychain flashlight, a travel mug, or a desk calendar as your promo item, the goal is to elicit a lasting and positive response from your client. One of the key considerations to make when strategizing around your promotional item purchase is to think about the impact that various colors will have on your target audience. Colors have been linked to physiological reactions in humans, so it pays to delve a little deeper into the impact that color selection will have on the effectiveness of your promotional item.

What Colors Should You Select For Your Promotional Items?

Considering the main color selections for promotional items is important as it can build the emotional link to your company or product. Red is a bold choice for any marketing team, as it can induce feelings of anger, uneasiness, and stress. That said, just as red can range from lighter, pink-tinged shades, to darker, sophisticated variants, the emotion that is tied to this powerful color is undeniable. Red should be restricted to those items that scream out – “look at me!” Darker reds tend to evoke feelings of elegance, while lighter shades are fun and involving. Mid-hue reds tend to demand attention – think fire trucks, emergency vehicles, open flames, etc.

Blue is generally considered a calming color, and can be used quite effectively in promotional items that represent tranquility, peace, and harmony. Blue colors generally evoke an opposite reaction to reds, and are useful for the marketer who wants to convey a sense of trust, calm, and serenity.

Green is a terrific color for the company who wants to be associated with fresh ideas, environmental conservation, and the beginning of something important. Green is fresh and rejuvenating. Shades that are too dark (think – hunter green) can come across too studious and stodgy, but just about any shade of green elicits a positive response among clients.

Yellow is a fun and uplifting color that always manages to put a smile on the face of the client. Yellow is associated with sunshine, spring and summer, and outdoors activities. Yellow is a color often associated with happiness. That said, it isn’t normally the color of choice when attempting to convey a serious message.

The color black screams formal, regal, and professional, but it can be a little depressing if overused. Black, when combined with the steely professionalism of silver or platinum, can deliver a powerful statement of elegance and achievement. Limousines and luxury cars are frequently seen in either black or silver as these two colors certainly evoke a feeling of achievement.

Match The Color Of Your Promotional Item To Your Company Logo

Sometimes, conducting a thorough, psychological analysis of color schemes and tonal variations is digging way too deep. Simply match the colors of your company logo and call it a day! With your brand as the focal point on the promotional item, you’ll be able to build the brand identity you’re seeking – simply by selecting the colors you already use. Color is an important consideration to make when selecting promotional items for your organization. After all, you don’t want to end up seeing red, feeling blue, or finding yourself green with envy!

Shop new, lower prices on EVERYTHING!

Lower PricingPromotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer’s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.

Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we’ve just made the job of the marketing manager that much easier – with new, lower prices on EVERYTHING!

Customized pens are a terrific product to give to just about anyone, due to their low price and real-world usefulness. The utility of a pen is undeniable – evidenced by the fact that few people will turn away a custom pen, no matter how many pens they already have in their drawer. And now, with our new, lower pricing on a variety of custom pens, you’ll be able to either distribute a larger number of these enticing giveaway items, or invest in a higher quality of pen – for less money than you’d ever thought possible.

Sports bottles and travel mugs are phenomenal promotional items, as most consumers use either of these on a daily basis. Put your logo or brand name in front of a client or prospect every day, and you’ll see returns on your marketing investment. Now you have the ability to increase your market penetration by being able to purchase more promotional product – with no increase in total, delivered cost!

No matter which cheap promotional item you feel will help drive your business, National Pen has the pricing and product assortment to help support your marketing needs. With a massive inventory of pens, keychain flashlights, stationary items, bags and coolers, office items, and home and auto goods, you’ll find the promo items you need – at a price that can’t be beat! With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.

Brand-in-a-Bag! Why Custom Bags are a Great Giveaway

Personalized Tote BagsAre you tired of taking home the same kinds of promotional items from tradeshows and conferences? Your clients probably feel the same way! If customized pens, pencils, and notepads just aren’t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags. After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?

If you’re looking for a new way to promote your business and impress your clients and competitors, you’ve found the right place. You’ll love our selection of customizable bags that are perfect for any brand. From personalized duffle bags to briefcases, you’re sure to find a style that suits the identity of your company, and, in a time when disposable plastic shopping bags are losing popularity, our reusable tote and plastic bags are ideal for demonstrating your business’s sustainable mindset while getting your name out there in the produce aisle!

Give the crowd something they can use. Consider custom bags for your next promotional takeaway item!

Tradeshow 101: Everything You Need to Know to Prepare for a Tradeshow

TSLAC Staff Connects with Texas Library Association at Annual Conference 4.24-27.13If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You’re not sure what to expect, or what’s expected of you…and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business’s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow” the crowd! Here’s what you’ll need:

  1. An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative…think professional…and your table will do half of the work necessary to engage your audience.
  2. A well-rehearsed elevator spiel. Once you’ve attracted interest, it’s time to talk to people. Be ready with a concise, interesting, 30-second or less description about your business. Think of it as a commercial or pitch that tells your audience everything they want to know and what you can offer them. A well-executed elevator spiel will help encourage further questions, interest, and interaction between you and the people you meet (which is your goal!).
  3. Promotional materials. Guests expect to take something away from your table (and not just your business card), so come prepared with memorable, useful collateral to hand out! Custom USB flash drives, pens and lanyards are great takeaways that can be reused again and again in the workplace as reminders of your business. Or, go all out with larger personalized items like travel mugs, apparel, or tote bags, and leave a lasting impression on those you meet with a promotional product that’s functional in and out of the office. Check out our list of selections for all of these tradeshow giveaways today!

With our help, you’ll look like a pro at your first tradeshow.

Want to Get Your Name Around? The Solution is Custom Travel Mugs

Custom Travel MugsPromotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tells the world that you exist, and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost. One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.

Custom travel mugs come in all shapes and sizes. It makes sense to take some time to truly determine which specific type will help promote your business most effectively. These travel mugs really are mini-billboards, and are incredibly effective at generating massive exposure for your organization – all at a low cost. With the increase of consumers who are seeking a greener way to tote their favorite hot or cold drinks, custom travel mugs are not only a great marketing tool – they are also completely practical! Recipients of your custom travel mugs will take them to coffee houses for their refills, use them at convenience stores to house hot and cold drinks for long commutes, and many will undoubtedly see use at home on the weekends in a variety of ways. Put your company’s message in the hands of your target audience with custom travel mugs – your name will truly get around!

It’s a Slam Dunk! Custom Sports Bottles Help Propel Your Brand

waterbottlesHere is a shocking fact – In 2006, 1.3 million tons of plastic water bottles were produced in America, which required the energy equivalent of 50 million barrels of oil. About 76.5% of these bottles found their way to the landfill.

Consumers today know that the decisions they make have global ramifications. With filtered water consumption increasing year after year, savvy consumers are switching from disposable water bottles to refillable sports bottles en masse. These bottles prevent serious buildup in our landfills, and allow more affordable consumption of water. After all, bottled water is expensive – and you can certainly refill a sports bottle from a filtered water dispenser on your home refrigerator! The market for custom water bottles is booming, and today is a great time to take advantage of this boost from a marketing angle.

There are few consumers today who don’t use a refillable sports bottle – so why not take advantage of this fact to get your message out? Most people use theirs daily, and the specific design on the water bottle helps to differentiate the bottle from those lurking in the cubicle next door. With the focus on the green movement and eco-friendly products, this is a fantastic way to increase market penetration and show that your organization supports responsible causes. According to the latest data, Americans consume an average of 167 bottles of water per year. This means that the ability to increase exposure for your product is substantial.

Consumers are using their sports bottles on a daily basis. Take advantage of a powerful marketing message by affixing your logo to a quality water bottle. Your clients and prospects will likely use your sports bottle several times per week – and that’s the type of promotional giveaway that really pays back.

The Top Seven Promotional Products That Can Make Your Business a Hit

Promotional ProductsYou know you need to market your brand with promotional products – now, which ones are the right items for your organization? The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that has made Apple so successful. That said, the promotional giveaways that are typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:

Pens – so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.

CoolersPersonalized lunch bags and coolers are a great way to get your company’s logo in front of consumers during their downtime. Coolers come out during BBQ’s, at sporting events, on camping trips, and at the beach. Keep your logo modest, so as not to put off a prospective client, and you’ll have brand recognition during those happy moments in people’s lives.

MagnetsPromotional magnets are a simple way to increase your marketing reach. Magnets are typically used to hold either photos or important documents within reach of the user. Your magnet will see a lot of use, and provides a highly visible reminder of your organization.

Flashlights – Literally brighten your company’s future with a keychain flashlight. These units provide actual real-world value and are a constant reminder that your organization cares for the safety and convenience of its customer base. LED technology has increased performance and reduced costs.

Sports Bottles – Sports bottles will hopefully overtake the plastic water bottle fad someday. With the green movement at full steam ahead, eco-friendly products like a custom sports bottle can tell your customers and prospects that you are a powerful company that supports key initiatives.

Travel Mugs – These moveable billboards for your company are a great way to enhance your marketing ability – at a low price. Also embracing the green movement, these refillable mugs offer an environmentally conscious way to keep favorite hot or cold beverages within reach, even on the road!

Calendars – A promotional calendar that is in use provides an entire year of daily reminders about your company. Get creative and customize a calendar with information specific to your company or client base. 365 reminders of why your organization is great is priceless.

Promotional giveaway items have the ability to increase your market share, provide a real-world benefit for your customers, and enable you to entice prospects with timely marketing materials. These top promo items are sure to help grow your business, and can do so at remarkably little expense!

Keep on Learning

It sounds a bit odd to blog about reading blogs, but that’s just what I am going to do. When you are running a small business it is extremely helpful to learn from your peers to see how you can adapt their practices to grow your business. Everyone is so busy, head down with the day to day details that you can miss great ways to improve some aspect of your business.  Don’t recreate the wheel, designate some time daily or weekly to read what others in your industry are doing, or read marketing tips in fields that you might not be familiar with –  learn about online marketing, outside resources you may need, new tools in your industry, or changing needs of your customers.

You can do a quick search on Google and find hundreds of blogs.  Here are listings of some of the more interesting ones we found:

Big Ideas Blog – big ideas for small businesses
http://bigideasblog.infusionsoft.com/

NY Times
http://boss.blogs.nytimes.com/

Entrepreneur
http://www.entrepreneur.com/blog/index.html

Intuit
http://blog.intuit.com/

Small Business Saturday Tips

Small Business Saturday is almost here!  This Saturday, November 24, marks the 3rd annual day that this event will be held.  As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.

Inform the Customer, Raise Awareness.  Letting people know that Small Business Saturday is on November 24, or this Saturday, is crucial.  Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware.  When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.

Create Something Tangible.  Whether an advertisement, fliers, a storefront sign, or a creative display, let people know what Small Business Saturday is all about.  Tangible items and/or products better inform the community and provide them with added information needed in decision making processes.

Provide a Takeaway.  During this week leading up to the event and also on the day of, provide your customers with something that will allow them to remember YOU.  Takeaways allow customers to ingrain your business into the back of their minds and remember what you have to offer them.

Build Relationships.  Lasting relationships will not only benefit business success, but will also highlight your business proficiency and effectiveness for meeting needs.  Make the customer and community feel as though it is family.

So let us “shop small” and show support within our community by helping those who give so much to us!

 

Stay Positive!

October is Positivity Month.  Looking for some ways to stay on top and be more efficient?  Here are some ideas to manage energy and promote positivity:

The Power of a Good Night Sleep.  While days generally consist of long hours at work followed by trying to complete tasks afterwards, many people underestimate just how important sleep plays in the energy that we have.  According to the American Psychological Association, 40% of adults suffer from daytime sleepiness a few days a month, and another 20% suffer a few days a week as a result of their sleep habits.  This reduces energy, well-being, and ultimately causes daily activities to hinder as a result.  By aiming to average at least 8 hours of sleep a night, you will begin to feel better on a daily basis and operate at a higher level.

Develop Daily Plans.  Take time on a daily basis to map out what you need to accomplish.  By staying organized, you will begin to develop efficiency and identify tasks that are necessary for the utilization of your energy.  Think about the hours at work and home that are dedicated to tasks other than those that are necessary (surfing the web, telephone, social media, etc.).  Though we all want a little “me” time here and there, this leads to unproductive habits and drains our energy by not staying on task.  By keeping an organizer, schedule, or list, you can accomplish tasks quicker, save energy, and create more time for yourself to do things you want!

Create Time For You.  Half the battle with staying energetic and positive is that there seems to not be enough “me” time.  Whether work feels overwhelming or life becomes hectic, making sure that you set aside time for yourself is one of the most important aspects towards maintaining health and happiness.  On a weekly basis, find time in which you can perform something brings yourself happiness.  Whether it is catching a football game on television, going to the movies, meeting up with friends or family, and/or performing your favorite activity, find time for such.  By doing so, you will feel more relaxed, refreshed, and ready to take on tasks and goals ahead.

Go For It.  Don’t be afraid and have a “can do” attitude.  One major obstacle to obtaining positivity is the fear of failure.  Set goals that you see yourself being able to reach and go for them.  By holding back, you are only promoting negativity and the possibility of failure.  Whether win, lose, or draw; knowing that you gave it your all will allow you to gain satisfaction, bring about positive energy, and affirm your actions as being successful endeavors.

Surround Yourself With Positive Energy.  Whether it is being around good people, extending a helping hand, or becoming more involved (activities, organizations, etc.), surrounding yourself with positive energy will help promote health, wealth, and happiness.  Positivity and energy are transferable sources that when shared create mutual satisfaction and happiness.  Immersing yourself into actions that promote personal and communal positivity will lead to greater satisfaction and success within your daily lives.