Category Archives: Marketing Tips

Holiday Season Marketing Tips To Maximize Exposure For Your Business

Holiday Season Marketing Tips for BusinessMarketing early and often is the key to a great holiday sales season

The holidays are right around the corner. Thanksgiving signals the unofficial beginning to the holiday season, and that means holiday meals, family visits, wrapping presents, and the inevitable shopping trip (or trips!). Those who rely on the purchasing power of consumers or businesses must capitalize on this timeframe that normally spans the month and a half between Thanksgiving and New Year Day. Some of the most powerful ways to market your business during this lucrative time are as follows:

  • Market early and often – You’ll want your clients thinking about you and your business before they are ready to make a purchasing decision.
  • Communicate to your target audience through a variety of mediums – Facebook promotions, direct mail campaigns, gift baskets, and holiday themed coupons will help increase awareness around your business or organization.
  • Most people or businesses purchase due to repetitious and effective advertising. Send something that is holiday themed or provides timely value to your prospects and current customer base often. For example – custom, holiday-themed pens could be sent in multiple waves so the client is reminded of your business during this festive time.
  • Create limited time offers that tie in the holiday season. A Thanksgiving special, Christmas deal, or New Year.s promo can drive in business while establishing a specific time-frame and sense of urgency in the client.
  • Send custom holiday cards to all of your prospects and current customers. Many cards are available with .seasonal. greetings versus religious messages, so you.ll be able to connect with just about anyone.
  • Send promotional giveaway items to your base that are just one step above the normal items you deliver. This is the time to show your customers and prospects that you care enough about them to send a thoughtful gift.

The holiday season is a time of year that provides you with an opportunity to market to your target audience and show your customers that you value their business. It is crucial to market early, to communicate often, and to give your audience a reminder of why your relationship is so important.

With a variety of holiday-themed promotional giveaway items and seasonal gifts, National Pen offers thoughtful and effective marketing products to help you secure more business. With the holiday season upon us, it is more important than ever to show your clients that you value their business!

Promote your business name on a Halloween bag

Halloween is a big deal for us, so capitalize on the fun and excitement!

Halloween Promotional BagAccording to the National Retail Federation, 43% of all Americans will put on a costume and hit the streets during the night of October 31st, Halloween night, one festive, fun, and sometimes creepy evening, motivates Americans to spend on average of $7 billion on costumes, candy, decorations, and party supplies.  In fact, the average adult spends almost $30 on a costume and $20 on a child.s costume. The average candy budget per household is over $21, and nearly $20 is spent in each household on Halloween decorations. This is a significant amount of money per household (especially considering it is for one evening) and indicates that Halloween is a marketing opportunity that must be capitalized for any business.

The real trick? Provide a Halloween bag as a treat and you’ll boost your results!

One of the most useful Halloween promotional items your business can distribute is candy bag sporting your company name or logo. Kids (and some enterprising adults) need these bags to tote the massive amounts of candy they will end up collecting over the course of a Halloween evening. Halloween bags come in a variety of shapes, sizes, and configurations.

The traditional Halloween color is orange – most likely a representation of the bright orange pumpkins that dot the doorsteps of suburban neighborhoods, but a variety of hues are available in Halloween bags. You might want to consider white, or a bright colored bag to enhance nighttime safety and visibility, or play it safe and stick with Halloween orange. You can also tailor the bag color and design to your company.s logo or insignia.

Kids of all ages will use a Halloween bag on the night of October 31st, but you’ll want to pay attention to your target audience and determine which bag size is most appropriate. Smaller children can’t haul around a gigantic bag full of candy, so you may want to order a variety of sizes to accommodate all trick or treaters.

Also, these bags are generally designed to be used for just one night, but you’ll want to invest in a quality bag so you don’t disappoint a child with a torn candy bag that deposits hard-earned sweets all over the street. Halloween bags are a perfect promotional giveaway item that provides utility, incredible brand awareness potential, and are inexpensive to distribute. Imagine the positive correlation that will be drawn between your organization and the sweet stash of candy that lies inside your promotional Halloween bag.

Why Pens Make Good Promotional Items

Promote Your Business With a Highly Usable Pen!

Promotional PensFor the marketing manager who is seeking a promotional item that is affordable, desirable, and will actually find utility in the hands of the target audience, a pen makes a lot of sense. Tote bags, magnets, mugs, cards, and calendars are all fantastic promotional giveaway items, but a pen is in a class by itself. No matter how many pens an individual has, there seems to be a desire for more. Even if the pen isn’t needed immediately, it will frequently find a home in an automotive glove box, desk drawer, or office organizer. A pen is a great promotional item because it is a required daily tool for any professional worker.

Pens Come In A Variety Of Styles and Grades

Giving a pen away as a promotional item means more than simply stuffing something into a tote bag at a convention. Pens are personal items . with some users becoming quite enamored with a certain style of pen. These pens become personal choices and are frequently used to sign contracts, complete important documents, and travel in a briefcase of a laptop bag with the client. The perfect part? Your company.s logo is emblazoned on these often-used items, creating a continual reminder of your business. Investing in higher-quality customized pens means a better impression on the end user. After all, when is the last time anyone kept a pen that can’t write smoothly, leaves ink stains on hands, and feels flimsy?

Tailor Your Promotional Pen To Your Target Audience

Promotional pens are available in a seemingly endless array of styles and variations. Is your company offbeat, lighthearted, or a little risque Custom novelty pens may create that edginess you need to build a connection with a prospective client. Is your enterprise involved in environmental causes? Bamboo and pens built of natural materials may create that sense of down to earth responsibility that will truly be your calling card.

No matter which pen your organization chooses, rest assured that the return on investment from a promotional pen is fantastic. What better way to remind a prospect to sign up for your services than by signing a new contract with one of your promotional pens?

How to Pick a Color For Your Promotional Product

Promotional Products Are Designed To Elicit a Response From Your Client

Custom USB DrivesWhether you.ve selected a high-quality pen, a keychain flashlight, a travel mug, or a desk calendar as your promo item, the goal is to elicit a lasting and positive response from your client. One of the key considerations to make when strategizing around your promotional item purchase is to think about the impact that various colors will have on your target audience. Colors have been linked to physiological reactions in humans, so it pays to delve a little deeper into the impact that color selection will have on the effectiveness of your promotional item.

What Colors Should You Select For Your Promotional Items?

Considering the main color selections for promotional items is important as it can build the emotional link to your company or product.

Red is a bold choice for any marketing team, as it can induce feelings of anger, uneasiness, and stress. That said, just as red can range from lighter, pink-tinged shades, to darker, sophisticated variants, the emotion that is tied to this powerful color is undeniable.  Red should be restricted to those items that scream out, “look at me!”  Darker reds tend to evoke feelings of elegance, while lighter shades are fun and involving. Mid-hue reds tend to demand attention, think fire trucks, emergency vehicles, open flames, etc.

Blue is generally considered a calming color, and can be used quite effectively in promotional items that represent tranquility, peace, and harmony. Blue colors generally evoke an opposite reaction to reds and are useful for the marketer who wants to convey a sense of trust, calm, and serenity.

Green is a terrific color for the company who wants to be associated with fresh ideas, environmental conservation, and the beginning of something important. Green is fresh and rejuvenating. Shades that are too dark (think . hunter green) can come across too studious and stodgy, but just about any shade of green elicits a positive response from clients.

Yellow is a fun and uplifting color that always manages to put a smile on the face of the client. Yellow is associated with the sunshine, spring and summer, and outdoors activities. Yellow is a color often associated with happiness. That said, it isn.t normally the color of choice when attempting to convey a serious message.

The color Black screams formal, regal, and professional, but it can be a little depressing if overused. Black, when combined with the steely professionalism of silver or platinum, can deliver a powerful statement of elegance and achievement. Limousines and luxury cars are frequently seen in either black or silver as these two colors certainly evoke a feeling of achievement.

Match The Color Of Your Promotional Item To Your Company Logo

Sometimes, conducting a thorough, psychological analysis of color schemes and tonal variations is digging way too deep. Simply match the colors of your company logo and call it a day!  With your brand as the focal point on the promotional item, you’ll be able to build the brand identity you’re seeking, simply by selecting the colors you already use.

The color is an important consideration to make when selecting promotional items for your organization.  After all, you don’t want to end up seeing red, feeling blue, or finding yourself green with envy!

Shop new, lower prices on EVERYTHING!

Lower PricingPromotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer.s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.

Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we’ve just made the job of the marketing manager that much easier with new, lower prices on EVERYTHING!

Customized pens are a terrific product to give to just about anyone, due to their low price and real-world usefulness. The utility of a pen is undeniable . evidenced by the fact that few people will turn away a custom pen, no matter how many pens they already have in their drawer. And now, with our new, lower pricing on a variety of custom pens, you’ll be able to either distribute a larger number of these enticing giveaway items or invest in a higher quality of pen for less money than you.d ever thought possible.

Sports bottles and travel mugs are phenomenal promotional items, as most consumers use either of these on a daily basis. Put your logo or brand name in front of a client or prospect every day, and you.ll see returns on your marketing investment. Now you have the ability to increase your market penetration by being able to purchase more promotional products, with no increase in total, delivered cost!

No matter which cheap promotional item you feel will help drive your business, National Pen has the pricing and product assortment to help support your marketing needs. With a massive inventory of pens, keychain flashlights, stationery items, bags and coolers, office items, and home and auto goods, you’ll find the promo items you need at a price that can’t be beat!  With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.

With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.

Brand-in-a-Bag! Why Custom Bags are a Great Giveaway

Personalized Tote BagsAre you tired of taking home the same kinds of promotional items from trade shows and conferences?  Your clients probably feel the same way!  If customized pens, pencils, and notepads just aren’t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags.  After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?

If you’re looking for a new way to promote your business and impress your clients and competitors, you’ve found the right place. You’ll love our selection of customizable bags that are perfect for any brand. From personalized duffle bags to briefcases, you’re sure to find a style that suits the identity of your company, and, in a time when disposable plastic shopping bags are losing popularity, our reusable tote, and plastic bags are ideal for demonstrating your business’s sustainable mindset while getting your name out there in the produce aisle!

Give the crowd something they can use. Consider custom bags for your next promotional takeaway item!

Tradeshow 101: Everything You Need to Know to Prepare for a Tradeshow

TSLAC Staff Connects with Texas Library Association at Annual Conference 4.24-27.13If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You.re not sure what to expect, or what.s expected of you.and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business.s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow. the crowd!” Here’s what you’ll need:

An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative.think professional.and your table will do half of the work necessary to engage your audience.

A well-rehearsed elevator spiel. Once you’ve attracted interest, it’s time to talk to people. Be ready with a concise, interesting, 30-second or less description about your business. Think of it as a commercial or pitch that tells your audience everything they want to know and what you can offer them. A well-executed elevator spiel will help encourage further questions, interest, and interaction between you and the people you meet (which is your goal!).

Promotional materials. Guests expect to take something away from your table (and not just your business card), so come prepared with memorable, useful collateral to hand out! Custom USB flash drives, pens, and lanyards are great takeaways that can be reused again and again in the workplace as reminders of your business. Or, go all out with larger personalized items like travel mugs, apparel, or tote bags, and leave a lasting impression on those you meet with a promotional product that.s functional in and out of the office. Check out our list of selections for all of these tradeshow giveaways today!

With our help, you’ll look like a pro at your first trade show.

Want to Get Your Name Around? The Solution is Custom Travel Mugs

Custom Travel MugsPromotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tell the world that you exist and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost.

One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.

Custom travel mugs come in all shapes and sizes. It makes sense to take some time to truly determine which specific type will help promote your business most effectively. These travel mugs really are mini-billboards and are incredibly effective at generating massive exposure for your organization, all at a low cost. With the increase of consumers who are seeking a greener way to tote their favorite hot or cold drinks, custom travel mugs are not only a great marketing tool, they are also completely practical!

Recipients of your custom travel mugs will take them to coffee houses for their refills, use them at convenience stores to house hot and cold drinks for long commutes, and many will undoubtedly see use at home on the weekends in a variety of ways.

Put your company’s message in the hands of your target audience with custom travel mugs, your name will truly get around!

It’s a Slam Dunk! Custom Sports Bottles Help Propel Your Brand

waterbottlesHere is a shocking fact: In 2006, 1.3 million tons of plastic water bottles were produced in America, which required the energy equivalent of 50 million barrels of oil.  About 76.5% of these bottles found their way to the landfill.

Consumers today know that the decisions they make have global ramifications.  With filtered water consumption increasing year after year, savvy consumers are switching from disposable water bottles to refillable sports bottles en masse. These bottles prevent serious buildup in our landfills and allow more affordable consumption of water.  After all, bottled water is expensive and you can certainly refill a sports bottle from a filtered water dispenser on your home refrigerator!

The market for custom water bottles is booming, and today is a great time to take advantage of this boost from a marketing angle.

There are few consumers today who don’t use a refillable sports bottle, so why not take advantage of this fact to get your message out?  Most people use theirs daily, and the specific design on the water bottle helps to differentiate the bottle from those lurking in the cubicle next door.  With the focus on the green movement and eco-friendly products, this is a fantastic way to increase market penetration and show that your organization supports responsible causes.  According to the latest data, Americans consume an average of 167 bottles of water per year. This means that the ability to increase exposure for your product is substantial.

Consumers are using their sports bottles on a daily basis. Take advantage of a powerful marketing message by affixing your logo to a quality water bottle. Your clients and prospects will likely use your sports bottle several times per week and that’s the type of promotional giveaway that really pays back.

The Top Seven Promotional Products That Can Make Your Business a Hit

Promotional ProductsYou know you need to market your brand with promotional products, now, which ones are the right items for your organization?

The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that made Apple so successful. That said, the promotional giveaways typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:

Pens: so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.

Coolers: Personalized lunch bags and coolers are a great way to get your company.s logo in front of consumers during their downtime. Coolers come out during BBQ.s, at sporting events, on camping trips, and at the beach. Keep your logo modest, so as not to put off a prospective client, and you.ll have brand recognition during those happy moments in people.s lives.

Magnets: Promotional magnets are a simple way to increase your marketing reach. Magnets are typically used to hold either photos or important documents within reach of the user. Your magnet will see a lot of use, and provides a highly visible reminder of your organization.

Flashlights: Literally, brighten your company’s future with a keychain flashlight. These units provide actual real-world value and are a constant reminder that your organization cares for the safety and convenience of its customer base. LED technology has increased performance and reduced costs.

Sports Bottles: Sports bottles will hopefully overtake the plastic water bottle fad someday. With the green movement at full steam ahead, eco-friendly products like a custom sports bottle can tell your customers and prospects that you are a powerful company that supports key initiatives.

Travel Mugs: These moveable billboards for your company are a great way to enhance your marketing ability at a low price. Also embracing the green movement, these refillable mugs offer an environmentally conscious way to keep favorite hot or cold beverages within reach, even on the road!

Calendars: A promotional calendar that is in use provides an entire year of daily reminders about your company. Get creative and customize a calendar with information specific to your company or client base. 365 reminders of why your organization is great is priceless.

Promotional giveaway items have the ability to increase your market share, provide a real-world benefit for your customers, and enable you to entice prospects with timely marketing materials. These top promo items are sure to help grow your business, and can do so at remarkably little expense!