In honor of National Small Business Week – help drive additional focus towards your small business by revamping your promotional marketing plan
In 1963, the Small Business Administration (SBA) began officially recognizing the incredibly powerful role that small businesses play in our economy by launching a National Small Business Week campaign. Often held during the spring, this week is dedicated to the entrepreneurs, leaders, and dreamers that so often comprise the ranks of small businesses in America.
According to the SBA: “Activities will include forums and panels discussing trends in small business, business innovation, financing, growth, matchmaking events, as well as networking opportunities and award ceremonies.”
Small businesses in the US provide 120 million jobs. That’s according to a recent Forbes article that highlights the importance of small businesses to the domestic economy. The SBA reports that between ’09 and ’11, small businesses were responsible for 67% of the new jobs added to the market. And, small businesses currently make up more than 99.7% of all employers in the US. More than half a million new small businesses are created each month in the US, and the method in which these businesses are starting is changing, too. In 2013 alone, more than $2.7-billion was raised for new business ventures via crowdfunding sites like Kickstarter!
While many small business owners find that there simply isn’t enough time in the day to think about things like National Small Business Week, this may be the perfect opportunity for business owners to truly reflect on the difference they’re making in the lives of their employees, customers, and stakeholders.
Over the past 51 years, the SBA has chosen one week out of the year to showcase incredible businesses – so why not use this as the impetus to solidify your marketing approach? With promotional products from National Pen, you’ll be able to increase your brand awareness, strengthen your market share, and create positive, lasting experiences for your clients, prospects, and business relationships. Just three years after the SBA began recognizing National Small Business Week, National Pen was officially created!
Choose from numerous marketing options, including customizable pens. Pens are available with your choice of logo or company imprint – perfect for supporting your marketing efforts during and after this small business focused timeframe. Choose from discounted ball point pens all the way up to more luxurious desk sets. Various promotional office supplies, drinkware, home and automotive gifts, stationery, bags, and more are available to reinforce your marketing activities and help you win more business. During National Small Business Week 2014, partner with National Pen to help you grow your business and gain market share. Your customers and employees will thank you!