Sometimes it is difficult to come up with a unique slogan to suit your company. Fortunately, some local business can get away with using slogans that are unique to their city, but not their industry. These tag lines help inform customers why they should go with your company and help them remember you. Here are a few of these types of tag lines.
• We work hard on your yard so you don’t have to!
• The grass is always greener…on your side!
• Your lawn is my business.
• Sell or Buy – we can help you do both!
• Helping first-time buyers find a HOME.
• Why rent when you can own?
• Need a plumber right now? We won’t make you wait.
• Plumbing Emergency? Call us 24/7
• Stop running and call us.
• Quality work at a fair price.
• On Time…On Budget…Our Promise!
• We see things clearly.
• Visualize the savings.
• A cut above.
• Always on the cutting edge.
• It’s time to take a “brake.”
• Give your car a “brake.”
• If you’re falling apart at the seams, we’re here to take you in.
• We can help you out in a stitch.
• We’ve got you covered.
• Coverage you can count on.
• See us before things get hairy.
• We’re for the dogs.
• Serving the community for over 25 years.
• Quality service at the best price.
• Now taking appointments online
• We won’t make you wait.
Whatever you decide on for a tag line, remember to include it in all of your promotional materials to help it stick in the minds of your customers.
What are some successful tag lines you have used to promote your company?
Do you still remember the cute old lady asking “where’s the beef?” That was one catchy slogan. It outlived the brand’s use of the slogan, just like “I’m Going To Disneyland.” An effective slogan can mean the difference between an advertisement being seen and being remembered. Here are some tips to help make your own “Got Milk?” or other timeless tag line.
• Associative. Your tag line should represent your product or service in only a few words. The main benefit of what you are offering should somehow be invoked. “Maybe she’s born with it…Maybe it’s Maybelline,” emphasizes the natural beauty brought out with their make up brand.
• Differentiating. Let people know the difference between your brand and the competition. “The quicker picker-upper,” says “these towels will clean up your mess faster than the other guys.”
• Simple. The most effective slogans are short and sweet. Witty is good, but humor is subjective and frequently just cliché. “Be all you can be,” says a ton in only five short words.
• Emotion. Invoke emotion or need in consumers. How many times have you said, “Can you hear me now?” on a phone with a bad connection? Hearing someone confidently say “good” after the question makes us feel good.
• Sticky. The slogan needs to be memorable and maintain freshness. Anything trendy will not work in the long run and anything forgettable isn’t worth your money. “This is your brain. This is your brain on drugs,” is engrained in everyone’s minds though this line hasn’t been used for years.
Remember these tricks when making a slogan and you’ll be sure to create a memorable image that lasts.
What’s your favorite company slogan? Have you created a successful tagline for your company?
Photo courtesy of nomad73