Category Archives: Small Business Marketing Tips


Small Business Saturday is less than a month away. Are you ready?

It’s been several years now since American Express first promoted their newly-created Small Business Saturday (SBS), and it has now grown into a lucrative promotional opportunity for small business owners everywhere.

Sandwiched comfortably between Black Friday and Cyber Monday, this relatively new “holiday” has made a lasting and sizeable impact on the number of individuals who choose to shop at small businesses instead of large retailers over this key shopping weekend.

In fact, according to CNBC, more than $14 billion has been spent each year, for the past few years, at local retailers on Small Business Saturday. To continue our series on preparing for Small Business Saturday, keep the following promotional tips in mind as the holiday nears:

SBS Tip 1: Get Started

It’s possible you haven’t done much yet to prepare for SBS. If not, that’s ok – just hit the ground running right now. Get the word out, talk to customers about the upcoming holiday, and begin talking to other businesses in the area to lock down cross-promotion opportunities. It doesn’t matter if you haven’t followed the preparation steps up to this point, just make sure you stay focused on making your business as visible as possible leading up to the holiday. You still have time to create promotional flyers and other local advertisements. You can also order gifts now and still have them in time for some small business marketing materials.

SBS Tip 2: Website Maintenance

Even though the holiday focuses on small businesses, you should still expect customers to view your website and make buying decisions before ever stepping foot in your retail storefront. Ensure your site is up-to-date and provide easy access to the products that will be prominently displayed in your store. Your website will help steer your success this Small Business Saturday, but make sure you have your specials well displayed by signage throughout the store.

SBS Tip 3: Hammer Social Media

Nearly 65% of adults are active on social media, with some age demographics spending several hours per day engaged with one or more social media sites. Ensure that your Facebook page and Instagram profile are up-to-date and there is active dialogue surrounding Small Business Saturday. You could offer a Facebook- or Instagram-only promotion that ties into the day, or simply use your pages to feel out consumer interest. Ask your followers what they’d like to see in the store and what is most important to them this holiday season.

SBS Tip 4: Join the Fun

Just because SBS is tucked between two major shopping days doesn’t mean you can’t have fun, too. Take advantage of the fervor surrounding Black Friday and Cyber Monday by creating your own Small Business Saturday marketing promotions that start on Friday and run through Monday night. There is no reason why Saturday should be the only day to focus on – instead, create a 4-day extravaganza with in-store giveaways or refreshments that will draw in customers throughout the long weekend.

Small Business Saturday is right around the corner with only 30 days left to go. As you plan your Small Business Saturday promotions, give people a reason to shop locally at your store and see the business results over the big holiday weekend.

5 Best Trade Show Swag Items for Your Brand

5 Best Trade Show Swag Items

If you’ve ever attended a trade show or other large, industry-level event, you know that those little plastic bags the attendees are toting around probably contain more than just pamphlets and flyers. They’re often full of promotional giveaway products and trade show swag items that are handed out by exhibitors in order to provide a memorable link between the tradeshow, the exhibitor, and the attendee.

Consider the following gifts as some of the best trade show swag items to hand out to prospects and clients alike:

Trade Show Swag Item 1: Power Banks

power-bankTalk about effective swag. Power banks are coveted promo items because they can be used by virtually anyone in your industry. Long days on the trade show floor require an easy access solution to keep gadgets fully charged.

Try to keep your branding as minimal as possible, as no one wants a product that overtly shouts the company’s brand message and feels like an advertisement. Keep it simple and classy, and your clients will have a trade show swag item they will appreciate and use daily.

Trade Show Swag Item 2: Promotional Pens

promo-pensThough there is no shortage of pens in the world, you’d be amazed at how effectively you can market your business when you employ a batch of top-quality promo pens.

The trick here is to emphasize quality over quantity. Cheap pens often find their way to the back of the desk drawer or the trash can in no time. You’ll want your company to be synonymous with quality; not with a pen that easily falls apart.

A pen that writes smooth, fits comfortable in the hand and has a nice, sleek design will bring positive value to associate with your brand.  Make sure you check out the Paragon Pen & Stylus Tip, great for writing purchase orders and navigating your tablet as you present your product or service line.

Trade Show Swag Item 3: Lip Balm

lip-balmWhether you live in a cold weather area or a bright, sunny part of the nation, promotional lip balm is a thoughtful and useful gift that is universally applicable to virtually any client.

Go for unique patterns and imprints, but shy away from scents or flavors that are too strong, as they might be off-putting to some. Try simple flavors that appeal to the masses, like mint, lemon, vanilla, and raspberry.

Trade Show Swag Item 4: Reusable Water Bottles

water-bottleLogo water bottles are highly effective as trade show swag, as they are inherently useful and promote a sense of responsibility. Your customers will love minimizing their environmental footprint, while also enjoying a convenient way to stay hydrated at all times. You can brand your agency’s name on the side of each bottle, where it will dutifully advertise your business with each sip.

Trade Show Swag Item 5: LED Flashlights

lakFlashlights offer plenty of power and terrific battery life, and are quite inexpensive, especially when purchased in high volume quantities. Consider some of the flatter variants on the market today that takes up little room and delivers super bright light. In particular, keychain flashlights are hot trade show swag items.

The ever popular LED Flashlight Key Chain contains a shiny metal barrel with laser engraved finish.  Bring high value and functionality to your promotional items ensuring your customers will use these promotional items daily.

The five promotional items listed above are highly effective and can make your swag bag as appealing as possible during an upcoming trade show or marketing campaign. When looking for the best trade show swag for your next event, consider the value of the gifts you’re providing, no matter how big or small!

5 Top Pink Promotional Products for October Breast Cancer Awareness Month

october-breast-cancer-bannerOctober is known for more than just Pumpkin Spice Coffee, Halloween, and sweet treats. For many, October is best known as National Breast Cancer Awareness Month (NBCAM) and many small businesses do an excellent job to help raise awareness for this great cause. With National Pen, we offer a large supply of promotional products that fit well into this category but deciding can sometimes be overwhelming with so many options to choose from.

Don’t worry, National Pen has you covered! View 5 top selling pink promotional items that can easily help you align your marketing goals with this great cause in October or for your year-round marketing plan.

1.  Domestic Ribbon Tote Bag

Domestic Ribbon Tote Bag

Domestic Ribbon Tote Bag – National Pen

From the moment you set your eyes on this tote bag, you can see very easily why this makes for a great Pink Promotional Product giveaway. This cute tote bag is offered in Black or White with a Pink Ribbon handle for excellent brand awareness. The Tote Bag measures 15″ W x 12″ H x 5”D, plenty big enough to take to the grocery store, weekend sporting events or as a great bag to go Trick or Treating for Halloween.

2.  Awareness Ribbon Stress Reliever

Awareness Ribbon Stress Reliever - National Pen

Awareness Ribbon Stress Reliever – National Pen

Squeeze. Relax. Squeeze. Relax. Fun products that are useful and raise awareness keep customers engaged. Nothing rings truer than a stress reliever your customers will keep with them in the office or at home. They’ll associate your business with a relaxing, easy to work with the company that puts the “fun” in “functionality.”  Made durable and comes in attractive Pink Ribbon designs to maximize the promotion of your brand message!

3.  Classic Squiggle Pen

Pink Ribbon Squiggle Pen - National Pen

Pink Ribbon Squiggle Pen – National Pen

The classics never go out of style!  There’s a reason why this pen has been a shining beacon in National Pen’s lineup of top full-color promotional items.  The Squiggle Pen is highly customizable with full-color decorating ability. Choose a custom image, all Pink barrels or the Pink Ribbon design found in the custom design section. Pens are the ideal promotional item for every new business. It’s often stated a pen will pass through 7 people before it’s discarded. Match the power of the pink ribbon and your business imprint.

4. 11oz. Ceramic Coffee Mug

Breast Cancer Awareness Themed Coffee Mug - National Pen

Breast Cancer Awareness Themed Coffee Mug – National Pen


Speaking of full-color designs, nothing brings positive branding than a cup of “hot Joe” paired with your brand.  Drop a full-color pink design featuring the pink ribbon and you’ll be spreading awareness for this great cause every morning for your customers. Our 11oz. ceramic coffee mug can currently even be found in our “Buy 1, Get some Free” category.  Not only do these make for great promotional items, but mugs work just as great as thank you gifts your most valued customers will use over and over again.

5. Soft Touch Paragon Pen in Fun Pink Color

pink-paragonOur best-selling Paragon pen just got a whole lot brighter. Now offered in fun bright colors, with a rubber painted aluminum finish, this pen will quickly become your customer’s favorite. Take your brand and logo to the highest quality with a laser engraved finish and stand out from the rest. With two lines of custom engraving possible, make sure you imprint your brand and save one line for this special cause.

With so many options to choose from this October, make sure you head over to National Pen’s Pink Breast Cancer Awareness Pens & Merchandise page for our full line-up of customizable promotional products in pink, pink ribbon and breast cancer awareness designs.

4 Top Promotional Products for Insurance Agents

4 Top Promotional Products for Insurance Agents

In the world of influencer marketing, social media campaigns, and other tech-driven promotional ideas, it’s easy to overlook more traditional marketing activities that continue to prove effective. One longstanding tactic is the distribution of marketing gifts. Promotional products for insurance agents range from simple to elaborate, but they all have one thing in common: They are designed to provide real value to clients and to remind them of the importance of your mutual business relationship.

Here is a list of the top promotional products for insurance agents and ideas to help boost your business:

1. Promotional Pens

It doesn’t get any simpler than a pen. Yet, they are incredibly effective and often priced far below most other giveaway items. Here’s the best part: even if your customer somehow loses your promo pen, you’ve just doubled your advertising exposure when the next person picks it up. Strike the perfect balance between quality and quantity, and you’ll discover an insurance promotional item that is effective and affordable at the same time.

Tip: Since pens are so lightweight and compact, they’re perfectly suited for high-volume marketing activities like mailing campaigns or tradeshow networking.

2. Custom Calendars

National Pen Custom Promotional Calanders

National Pen Custom Promotional Calendars

Imagine delivering a promotional gift to your insurance company’s client or prospective customer that is designed to provide at least 12 months of use. Calendars top the list of insurance promotional ideas since they can be customized with your choice of personalized imprint to help deliver your marketing message, business contact information, company logo, and more. The constant reminder of your insurance company and/or agent name will imprint on the minds of the lucky recipients. This enhances your odds at securing new business in the future.

Tip: Order early to ensure your customers get a full year of use out of your promotional calendar. Then, tailor the calendar’s design and imprint style to your target market.

3. Business Card Magnets

Custom Business Card Holders

Custom Business Card Magnet

Take a look at any office or home refrigerator, and you’ll notice one commonality among them. They all have magnets stuck on the front or sides. Not only are business card magnets incredibly economical to purchase, but they are designed to last for years and can provide a high level of marketing impact for pennies on the dollar. If you specialize in home insurance, consider ordering house-shaped magnets. Car insurance guru? Opt for car-shaped magnets instead.

Tip: Provide two magnets to each prospect via your desired marketing channel, then suggest they keep one on their home fridge and one at the office. Let them know that in the event of an emergency you’ll be there for them, whether at work or at home.

4. Reusable Shopping Bags

Promotional Tote Bag

Promotional Tote Bag

Over the years, traditional plastic shopping bags at the grocery store will eventually be replaced by more environmentally-friendly and economical recyclable/reusable bags. Provide your clients with value-priced promotional tote bags, and they’ll thank you for starting them down the road of shopping more responsibly, all while acting as a mobile billboard for your business.

Tip: Give two bags to your insured clients and then ask them to drop by the office anytime they want more. This will increase the number of touchpoints, and allow you to discuss policy upgrades or simply check on your client.

Plan out your calendar of events and open houses in advance, and order products that will bring the most value for each group.

Ordering promotional products for insurance agents is quick, easy, and affordable when you order these value-priced gifts and use them effectively.

60 Days For Small Business Saturday Marketing

If you’ve already worked through the initial planning stages for a successful Small Business Saturday, here’s what you’ll want to accomplish over the next 60 days leading up to the event!

Small Business Saturday (SBS) is one of the most important marketing events for you to leverage over the next few months. After all, you likely already have marketing plans in place for the fall season, winter holidays, and into the new year, but by taking advantage of this retail-driven holiday, you can bring awareness to your brand that simply may not have been there before. More and more people are in the mindset to shop local, so make sure your business is ready with a successful Small Business Saturday marketing plan.

Create Memorable Touchpoints

With any marketing event comes an opportunity for you to flex your creative muscles and engage with your clients in a meaningful and memorable way. If you operate a physical location or retail storefront, create countdown calendars that can be hung in the store and deliver a new message each day. Include small discounts, promotions, or giveaways tied to the countdown. Anything you can do to keep the SBS holiday and your related promotional offerings in mind will pay off down the road. A simple solution is to add some brand swag – a pen, button, or personalized candy wrappers – to their checkout bag.

Use Direct Mail Marketing

To generate buzz and excitement for the upcoming Small Business Saturday holiday, consider creating a direct mail campaign that will target either those in your geographic area and/or those who have a high likelihood to buy. Add a sales incentive to the mailers, create high-quality images that deliver a professional tone, and include coupons or discounts good for SBS. Use whatever asset you design as a flyer, as well, to hang in your window and where allowed on community bulletin boards.

Leverage Social Media

One way to shine a light on the upcoming holiday is by linking SBS to your social media profile and related posts. Start by creating new blogs that tout the value of Small Business Saturday or demonstrate the importance of small businesses to the economy. Twitter and Facebook can also be used to effectively market your business, and you can embed links that will route back to your landing page or promotional site.

Add Value with Cross-Promotion

Now is the time to focus on the cross-promotion part of the equation. Whether that means you’re driving foot traffic into a location near you, or you’re directing clients to a partner’s website or store front, the tighter the networking web the better off you’ll be. A fun idea is to design themed bags with your company’s logo, tagline, or affiliation with what it means to “shop local.” Also, consider hosting an in-store SBS party with other vendors/businesses offering customers home-baked treats and favors for stopping by.

Get Excited

This is your time to shine, so plan events, activities, and promotions that will draw others to your business. Show how excited you are, and don’t be bashful when explaining how your small business helps the local community. You’d be amazed at how much goodwill you can generate when you put a local spin on something. For example, by simply designating 5% of the profits from SBS to a local school or worthy cause, you may drive in significantly greater numbers of shoppers than you ever thought possible. Not to mention getting into the holiday spirit of giving back to the community.

November 26, 2016 represents an incredible opportunity to grow your business and increase awareness of the importance of small business in America. Get creative in your Small Business Saturday marketing approach, leverage social media and traditional media options, offer customized promotional marketing gifts to reward client interest and loyalty, partner with others, and put a plan in place today that you will benefit from later.

5 Referral Marketing Ideas | Best Way to Get Referrals

Proactively generating sales is made that much easier when you know how to drive referral traffic to your front door.

Here’s the simple message: referrals are important. This notion has been a cornerstone philosophy in the sales world for decades. So why does asking for and getting referrals seem difficult? Does it feel intrusive? Too time-consuming? Are you out of referral marketing ideas?

The referral is one key foundational element to any good sales strategy, and learning how to get referrals is incredibly important. Start with these five referral marketing ideas to get you started if you’re feeling stuck:

1. Ensure Your Client Knows the “Real You”Personal

Many clients won’t refer you to others because they aren’t 100% sure about you, your business, what you offer, and what you don’t. You’ll want to connect with these clients and provide them with some insights into your brand and business. They should leave thinking “I have the perfect client for these guys…”

One way to keep your business at the forefront with clients is to leave behind customized promotional products that are useful, exchange hands easily, and will remind those in your industry of the importance of creating a mutually beneficial relationship with your organization.

2. Create a Referral Program

refer a friendTake the guesswork out of the process by structuring a referral program that will entice your clients to drive traffic toward your business. A referral program can also help minimize most of the jitters salespeople feel when asking for referrals, as a company-sponsored program tends to legitimize the idea of asking for referrals in the first place.

3. Create a Client-Partnership

handshakeWhen you begin treating referring clients as partners, you’ll likely receive an increased boost in referrals. These clients should feel like strategic partners working alongside your business to foster mutually beneficial results and shared success. Once they see that their business can improve when they refer to you, they’ll want to maintain close ties to your organization.

4. Be a Content Source in the IndustryContent Source

The best way to get referrals isn’t by merely asking and trying to be a good partner. You’ll also want to create information and shareable resources that can increase awareness of your brand.

Invite others to a seminar or webinar that addresses current industry topics. Then, show how your business can be a good strategic partner for these invited guests.

Make sure to include links or buttons on your social pages that encourage clients to visit pages like Yelp or Google to learn more about your brand. Who knows, you might even boost the number of positive reviews on these sites by doing so!

5. Ask for Referrals

Ask for referralSimply asking for referrals seems so obvious – yet a failure to do so is one of the biggest hindrances to building a successful referral program. Your sales or marketing team will have to position your company in a way where referrals are beneficial, either for them or the person they refer. Just ask and you’ll often receive – as long as you’ve created a value proposition that makes sense for the client.

Referrals represent one of the best ways to generate leads and land new business, yet so many today struggle to create consistent practices that can drive sales growth. Follow the referral marketing ideas above on how to increase referrals, and see just how easy it is to solicit new business when you’re on the receiving end of a quality referral.

90 Days Until Small Business Saturday – Get Marketing!

This small business-focused holiday can be just the thing to kick-start your company’s sales – what marketing do you have planned?

Whether you’re a fan of Visa, MasterCard, or American Express, small business owners everywhere should tip their collective hats to the latter card issuer, as AMEX created a “holiday” six years ago strictly focused on boosting awareness and engagement with small businesses across the nation. Today, small businesses can now utilize Small Business Saturday marketing to boost foot traffic and sales.

Small Business Saturday (SBS) takes place between Black Friday and Cyber Monday each year, and the goal is simple – let the big box retailers have the Friday after Thanksgiving, and the online sites have the Monday after Turkey Day, but then persuade shoppers to choose local small businesses for their Saturday-after-Thanksgiving shopping needs.

If you own or operate a small business, consider this day as a holiday devoted just to you. To maximize it, you’ll want to keep the following key marketing concepts in mind when November 26th rolls around this year:

1.  Plan Your Small Business Saturday Marketing

Don't Get Caught Without a Plan - Start Today!

Don’t Get Caught Without a Plan – Start Today!

With 90 days to prepare for the holiday, decide how you want to promote your business in conjunction with the holiday. It is important to realize that not all people know about Small Business Saturday, so use the time leading up to the day as an opportunity to fill them in.

Remind your customers of the day by creating flyers and handing out Small Business Saturday promotional items such as pens that can be handed out quickly and easily. A custom batch of postcards, for instance, can (inexpensively) serve this purpose and will remind the customer of your business far beyond November 26th.

Now is the time to start seeing which promotional products you want to use and order in advance for Small Business Saturday.

2.  Cross Promote Your Business

This buzzy-sounding phrase is actually perfectly suited for your Small Business Saturday marketing plan. Find complementary businesses in your area and find a way to boost awareness of both companies by promoting each other!


Picture Provided by Crown Marketers (

For example, if you run an automotive repair business, consider partnering with the car wash down the street to offer discounted washes with each oil change at your shop. You’ll both benefit, and the customers will have an opportunity to learn about both of your businesses.

3.  Prepare Your Social Marketing

Image provided by

Image provided by

Clients today are as smart as ever – especially when it comes to using social media tools to add value to their shopping experience. Well in advance of the Small Business Saturday holiday, create Facebook posts or Tweets that encourage others to share information about this special day.

Keep in mind that the Small Business Saturday Facebook page alone has more than 3 million followers. Linking to this site or using hashtags like #SmallBusinessSaturday or #SmallBizSaturday is a great idea to boost your marketing efforts.

4.  Build upon Small Business Saturday

If you’ve already participated in Small Business Saturday in previous years, make sure you promote it this year to create a snowball effect of new business. Or, if you’re already a vocal supporter of small businesses in your area, use this time to communicate the importance of shopping locally-owned companies by showing the correlation between these businesses and the local economy. Use the holiday as a means to continually remind your local area why “grass roots” is the way to go.

Small Business Saturday is 90 days away, and now is the perfect time to gear up your Small Business Saturday marketing, plan accordingly, and start creating awareness of the importance of shopping locally.

Small Business Saturday 2015

small biz satSmall Business Saturday celebrates all that is unique and important about our domestic small businesses – and it has helped to shine a light on this key component of our economy since 2010. Promote your small business this November!

On November 27, 2010, American Express decided to launch a unique and focused campaign that encouraged individuals across the nation to support small, local businesses. The day became official in 2011, with a huge outpouring of support from government officials, business leaders, and more – all with the mission to help encourage greater patronage of small businesses in America. Between November 24 and November 25, 2012, research shows that just under 74 million people went out to shop at a small business. In 2013, 1,450 local organizations formed to lend support to Small Business Saturday – creating rallying groups called Neighborhood Champions. And in 2014, an estimated $14.3 billion was spent at small independent businesses on that year’s Small Business Saturday. The impact of this program has been far-reaching and has helped small businesses to increase their viability within their market – as well as their overall visibility.

If you own a small business and want to make this year’s Small Business Saturday as lucrative as possible, make sure that you champion this day by promoting your business as effectively as possible. Create a social media campaign that encourages potential shoppers to snap a selfie in front of your business for the chance to win something of value. Or, host day kickoff breakfast to get everyone in the shopping mood the morning of the event. You can order a wide variety of promotional marketing gifts to help support this important day, or send marketing materials or gifts to as many key players within your target market as possible, several days or weeks before the event begins. The idea is to encourage as many people to visit localized, small businesses as possible.

If you are considering ordering promotional marketing gifts to help boost your visibility on this important day, first start by creating a plan. Who’s your target market? What do they value and what will help to drive them to your front door? Are they reachable via social media or will your typical customers prefer to receive a physical reminder of the event? Once you have created a plan, make sure that you create excitement before the big day by sending out promotional gifts, targeted promotional emails, or create social media posts that will drive consumers towards your business. Lastly, make your business hard to resist. Implement an in-store event or big sale, and reward new customers with promotional gifts just for stepping foot within your front door. Make sure that you don’t neglect repeat customers, so think about creating a referral prize or offer that rewards existing clients for their continued business and support.

This November 28th will likely prove to be an incredible day for small businesses across the nation. But to make sure that your business stands out from the rest, create a plan, build excitement, and make your business irresistible when compared to your competitors. Promotional marketing gifts, social media campaigns, and more, will help you to do just that.

Are You Prepared to Capitalize on National Small Business Week 2015?

Small Business WeekNational Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?

Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great.

For every three new jobs that are created in the United States each year, two of them are the result of a small business owner hiring a job-seeker. Of all of the eligible workers in the U.S., greater than 50% either work for or own a small business . and that number is growing each year. But how can you set yourself apart from the rest of the crowd during this pro-business time of the year? The answer is, focus on what has made you so great, and ensure that as many people as possible know about you. Continue to perform with integrity, partner with and hire from your community to ensure that the economic impact of your business will be felt close to home, and do all that you can to help the nation recover economically. The byproduct of these activities is greater sales, enhanced revenues, and the ability to create even more jobs.

This National Small Business week, do more than just continue to perform at a high level . you.ll want to ensure that you market your business as effectively as possible to grow your company in an aggressive but sustained manner. Whether this means investing in social media marketing, revamping upcoming sales or marketing campaigns, or reaching out to prospective clients or existing customers by using promotional marketing gifts . do something to be different this week! For those who want to invest in promotional marketing gifts, turn to the leaders in the industry . National Pen.

To honor our small business owners and to help create additional buzz around any business or organization, we are featuring a Small Business Week coupon (coupon code: PROMO20) that allows for 20% off of National Pen brand products from May 4, 2015 to May 12, 2015. This will help business owners like you to increase the volume and frequency of promotional gift giving, while driving brand awareness and opening new opportunities for sales. This National Small Business Week, make sure that you are prepared to perform during the one week of the year that is dedicated to our nation.s entrepreneurs.

eBook: How to Maximize Your Tradeshow Experience

eBook: How to Maximize Your Tradeshow Experience

Trade shows are a wonderful way to gain exposure to prospective customers or clients at an industry focused event. Those exhibiting and attending are usually intensive around one subject or industry such as technology, home improvement, and medical.

Whether you are a tradeshow newbie, you’ve gone to a tradeshow and wish it had gone better, or maybe it went great, and you just want to make it even greater, this free ebook download is for you!

Included eBook Features

This ebook is a one-year planning guide of how to be a successful exhibitor at a trade show. Having a guide like this will ensure that every deadline is met, your staff is prepared, and that you are completely ready for the big day. From travel accommodations to ordering your promotional items, this guide lays out all of the steps you need to take in a timeline format so all you have to worry about is doing your best.

View eBook: How to Maximize Your Tradeshow Experience