Category Archives: Small Business Marketing Tips

Stay Positive!

October is Positivity Month.  Looking for some ways to stay on top and be more efficient?  Here are some ideas to manage energy and promote positivity:

The Power of a Good Night Sleep.  While days generally consist of long hours at work followed by trying to complete tasks afterwards, many people underestimate just how important sleep plays in the energy that we have.  According to the American Psychological Association, 40% of adults suffer from daytime sleepiness a few days a month, and another 20% suffer a few days a week as a result of their sleep habits.  This reduces energy, well-being, and ultimately causes daily activities to hinder as a result.  By aiming to average at least 8 hours of sleep a night, you will begin to feel better on a daily basis and operate at a higher level.

Develop Daily Plans.  Take time on a daily basis to map out what you need to accomplish.  By staying organized, you will begin to develop efficiency and identify tasks that are necessary for the utilization of your energy.  Think about the hours at work and home that are dedicated to tasks other than those that are necessary (surfing the web, telephone, social media, etc.).  Though we all want a little “me” time here and there, this leads to unproductive habits and drains our energy by not staying on task.  By keeping an organizer, schedule, or list, you can accomplish tasks quicker, save energy, and create more time for yourself to do things you want!

Create Time For You.  Half the battle with staying energetic and positive is that there seems to not be enough “me” time.  Whether work feels overwhelming or life becomes hectic, making sure that you set aside time for yourself is one of the most important aspects towards maintaining health and happiness.  On a weekly basis, find time in which you can perform something brings yourself happiness.  Whether it is catching a football game on television, going to the movies, meeting up with friends or family, and/or performing your favorite activity, find time for such.  By doing so, you will feel more relaxed, refreshed, and ready to take on tasks and goals ahead.

Go For It.  Don’t be afraid and have a “can do” attitude.  One major obstacle to obtaining positivity is the fear of failure.  Set goals that you see yourself being able to reach and go for them.  By holding back, you are only promoting negativity and the possibility of failure.  Whether win, lose, or draw; knowing that you gave it your all will allow you to gain satisfaction, bring about positive energy, and affirm your actions as being successful endeavors.

Surround Yourself With Positive Energy.  Whether it is being around good people, extending a helping hand, or becoming more involved (activities, organizations, etc.), surrounding yourself with positive energy will help promote health, wealth, and happiness.  Positivity and energy are transferable sources that when shared create mutual satisfaction and happiness.  Immersing yourself into actions that promote personal and communal positivity will lead to greater satisfaction and success within your daily lives.

Do Your Part, Raise Awareness!

October is Breast Cancer Awareness Month.  Breast Cancer has touched and afflicted the lives of many, and it is during this month that we all should take time to acknowledge this devastating disease.  Whether you are a fighter, survivor, or somebody that has been touched by the disease, we should all take part in raising awareness to promote hope, further inform those around us, and seek advancement in medicine for a cure.

How can one become involved?  There are many ways this October to become involved in the fight against Breast Cancer.  Whether through charitable acts, joining a fundraiser, or simply donning the pink ribbon to show your support, anyone has the power to raise awareness.  The most important factor in becoming involved with the cause is to show your support with kindness of heart and dedication.  You can find further information about National Breast Cancer Month at the National Breast Cancer Foundation: (http://www.nationalbreastcancer.org/breast-cancer-awareness-month?gclid=CPejhoy71rICFad7QgodgEwAJA).  The website gives in-depth information about what the month entails and highlights possible ways to raise awareness and get involved.

National Pen and Breast Cancer Awareness!  We at National Pen extend our thoughts and respect to all of those who have been touched by this dreaded disease.  During this month, National Pen is dedicated towards informing those who follow us about the importance and significance of spreading awareness.  We are taking a first-hand approach through the products we offer (Breast Cancer Inspired!) and our involvement with those who share in our business activities.  Our Breast Cancer inspired products allow you, your business, consumers, and others to show support through actively raising awareness.  Help combat this disease and raise awareness through our products!

Show Your Support by Promoting Awareness:
http://www.pens.com/October-is-Breast-Cancer-Awareness
http://www.pens.com/site/products/CLX
http://www.pens.com/drinkware/11-oz-ceramic-mug/mug

Also Check Out Pink NFL Pens:
http://www.pens.com/pens-and-writing/nfl-squiggle-pen–low-minimum/nf2

Let us all remember to do our part the rest of this month in raising awareness.  Each day is another step forward, and through our support and recognition we can help raise hope to all!

What’s a QR Code?

Do you know what a QR code is?  If you answered no, you’re not alone.  QR codes have become a popular advertising tool so let’s run through the basics.

What is a QR code?
A Quick Response (QR) code is a type of barcode.  Shaped like a square, the code contains a pattern of black square dots and stores information for users to access when they scan the code using a mobile device. 

Here’s an example of a QR code for an NFL promotion on Pens.com.

How do I read a QR code?
If your smartphone doesn’t already have a QR code reader installed, there are several free QR code readers that you can download. Check out the options in your AppStore or choose from this list.  Hover your reader over the code and you’ll see its contents in a few seconds.

Where can I get a QR code?
A search for “QR Code Generators” online or on your phone will bring up a number of free sites that let you create QR codes.  You can choose to link your QR code to a url, text, phone number, SMS or a vCard.  Once you enter your preferred link, you create a code which you can download, print or email.  It takes less than a minute to create your QR code.

How can I use a QR code to promote my business?
QR codes are a great way to connect your customers with your company, whether it’s to read content on your web site, receive a promotion via text message or to call you without having to dial your number.  Here are some ideas to get you started:

  • Include a QR code that links to your email or phone number in your email signature.
  • Post a QR code that links to your company web site on signs outside your business so customers can get information even when you’re not open.  Restaurant owners, this is a great way to post your menu without having to re-print every time you make a change.
  • Add a QR code that links to a customer survey on your invoices to get valuable feedback on how you’re doing.
  • Print codes for special offers or complimentary services on materials you give out at tradeshows.
  • Put a QR code that links to your online bio or LinkedIn profile on the back of your business card.
  • Of course, we can’t forget to mention printing the codes on your promotional products!  National Pen can put a QR code on any of our full color products, but scanning a pen could be a little tricky!  We recommend choosing a flat product like the Full Color Magnet, Spiral Flip Pad or Sticky NotebookCalendars and planners are also good options.

The options for using QR codes are only limited by your creativity!  So give it a try.  If you have ideas to share about how you’re using QR codes, we’d love to hear them.