Category Archives: Small Business Saturday

3 Ways to Boost Small Business Saturday in Your Favor

lpg paragon penLike the quote says, “Build your own dream or someone else will hire you to build theirs.” It’s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business. As many risks and fears there are associated with starting your own business, there is far more gratification and satisfaction.

In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.

Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this special designated day has to offer your small business.

First- Use social media to get involved in small business groups and list in small business directories. Use social media to advertise your small business Saturday offerings.  Maybe host a coffee or wine event at your store on Saturday morning or evening, or maybe it is an early morning discount.

Second- Make your store holiday fabulous. From Christmas music to decorations, that time between Thanksgiving and the December holidays is short – it is important to join in the festivities.

Third- Have a special for return customers. Maybe offer 50% off one item next time they visit the store, or even if it’s 10% off their entire purchase, having this added special is bound to have customers return. Feeling creative? Put your special for repeat customers on a business promotional item. Have the deal or special printed on our Paragon Pen or other bestselling products!

Small Business Saturday Tips

Small Business Saturday is almost here!  This Saturday, November 24, marks the 3rd annual day that this event will be held.  As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.

Inform the Customer, Raise Awareness.  Letting people know that Small Business Saturday is on November 24, or this Saturday, is crucial.  Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware.  When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.

Create Something Tangible.  Whether an advertisement, fliers, a storefront sign, or a creative display, let people know what Small Business Saturday is all about.  Tangible items and/or products better inform the community and provide them with added information needed in decision making processes.

Provide a Takeaway.  During this week leading up to the event and also on the day of, provide your customers with something that will allow them to remember YOU.  Takeaways allow customers to ingrain your business into the back of their minds and remember what you have to offer them.

Build Relationships.  Lasting relationships will not only benefit business success, but will also highlight your business proficiency and effectiveness for meeting needs.  Make the customer and community feel as though it is family.

So let us “shop small” and show support within our community by helping those who give so much to us!

 

Small Business Saturday!

November 24, 2012 is a day dedicated towards showing our support for small business nationwide.  Small Businesses create more jobs and opportunities than any other business in the nation.

With the support of American Express, last year over one hundred million people came together and dedicated their efforts shopping “small.”

 National Pen recognizes that the majority of our customers are in fact small businesses.  Whether you need promotional tools, items for giveaways, or products to highlight your small business, let us serve you with all your needs!  Come visit us @National Pen

Get ready for Small Business Saturday

Saturday, November 26, has been dubbed Small Business Saturday – a day all about supporting YOU. For the second year, US consumers will be encouraged to shop small and support the local businesses who continue to create jobs and boost our economy.

Next weekend marks one of the biggest shopping weekends of the year so make sure you make the most of it. Check out tips on how to promote your business in the days leading up to this event and take advantage of the opportunity to put a lasting message in the hands of the new customers that come through your door. There’s still time to use our Rush service to purchase personalized gifts that ship in just 48 hours.

Our tried and true Contour pen with bright full color designs is both impressive and practical. And it’s Made in the USA!

Our Monthly Patriotic Pocket Planner is a great way to say “thanks for your support” all year long.

However you choose to welcome your customers, we hope that Small Business Saturday is a huge success for you. Kudos to American Express Open for rallying us all to support small businesses nationwide.