Small Business Saturday is almost here! This Saturday, November 24, marks the 3rd annual day that this event will be held. As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.
Inform the Customer, Raise Awareness. Letting people know that Small Business Saturday is on November 24, or this Saturday, is crucial. Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware. When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.
Create Something Tangible. Whether an advertisement, fliers, a storefront sign, or a creative display, let people know what Small Business Saturday is all about. Tangible items and/or products better inform the community and provide them with added information needed in decision making processes.
Provide a Takeaway. During this week leading up to the event and also on the day of, provide your customers with something that will allow them to remember YOU. Takeaways allow customers to ingrain your business into the back of their minds and remember what you have to offer them.
Build Relationships. Lasting relationships will not only benefit business success, but will also highlight your business proficiency and effectiveness for meeting needs. Make the customer and community feel as though it is family.
So let us “shop small” and show support within our community by helping those who give so much to us!