Category Archives: Social Media

Do Your Part, Raise Awareness!

October is Breast Cancer Awareness Month.  Breast Cancer has touched and afflicted the lives of many, and it is during this month that we all should take time to acknowledge this devastating disease.  Whether you are a fighter, survivor, or somebody that has been touched by the disease, we should all take part in raising awareness to promote hope, further inform those around us, and seek advancement in medicine for a cure.

How can one become involved?  There are many ways this October to become involved in the fight against Breast Cancer.  Whether through charitable acts, joining a fundraiser, or simply donning the pink ribbon to show your support, anyone has the power to raise awareness.  The most important factor in becoming involved with the cause is to show your support with kindness of heart and dedication.  You can find further information about National Breast Cancer Month at the National Breast Cancer Foundation: (http://www.nationalbreastcancer.org/breast-cancer-awareness-month?gclid=CPejhoy71rICFad7QgodgEwAJA).  The website gives in-depth information about what the month entails and highlights possible ways to raise awareness and get involved.

National Pen and Breast Cancer Awareness!  We at National Pen extend our thoughts and respect to all of those who have been touched by this dreaded disease.  During this month, National Pen is dedicated towards informing those who follow us about the importance and significance of spreading awareness.  We are taking a first-hand approach through the products we offer (Breast Cancer Inspired!) and our involvement with those who share in our business activities.  Our Breast Cancer inspired products allow you, your business, consumers, and others to show support through actively raising awareness.  Help combat this disease and raise awareness through our products!

Show Your Support by Promoting Awareness:
http://www.pens.com/October-is-Breast-Cancer-Awareness
http://www.pens.com/site/products/CLX
http://www.pens.com/drinkware/11-oz-ceramic-mug/mug

Also Check Out Pink NFL Pens:
http://www.pens.com/pens-and-writing/nfl-squiggle-pen–low-minimum/nf2

Let us all remember to do our part the rest of this month in raising awareness.  Each day is another step forward, and through our support and recognition we can help raise hope to all!

Knowledge is Power

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter Drucker

January 19 is Get to Know Your Customer Day. It seems like we should spend more than a day learning
about our customers, right? Customers are the key to your success so it’s important to get to know them as well as you can. Learn about their interests, needs, and challenges so you can offer the products and services that are best suited for them.

What are the best ways to do this?

Surveys: An easy way to learn about your customers is to just ask. There are plenty of easy-to-use online survey tools that you can use to collect feedback. Ask about their satisfaction, where you can improve, what needs are not currently met. The benefit of doing this online is that customers will speak candidly and let you know the good and the not so good. Also include some questions that can help build your relationship. Do they like to travel or play sports? Do they have kids? You may find you have more in common than just your business relationship.

Personal Meetings: If you’re in the sales field, take your top customers out for lunch or coffee. Instead of just sticking to business, keep the conversation diverse so you learn as much as you can. If you have a retail or service location, consider providing refreshments for an hour or two when you can mingle and chat with customers.

Social Media: The Internet makes it possible to connect to your customers year-round. Set up accounts on Yelp, Facebook and/or Linked In for your business. Let customers know where to find you so you can keep an open dialog with them. The bonus to you is that new customers may find you online, especially when you get rave reviews!

The most important thing about getting to know your customers is taking the time to interpret what you learned. Listen to what they’re telling you, and read through their comments. Based on what you now know, think about what you can do to best meet their needs. Answer that succesfully and you’ll have more customers to get to know next time around! Happy customers tell their friends…

We value your support would love to know more about you and what you think about National Pen. Please let us know how we’re doing!

Yahoo Search Marketing Tries Out Favicons

Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you’ll probably see this:

That little B in the orange box is Blogger’s favicon. It’s showing up because we are using them to host this blog that you’re reading now. If you visit our website, http://www.pens.com/, you’ll see this as our favicon:

Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad. This is great because it will let customers know whether or not the site you are going to is the true owner of the brand or company you are looking for. For example, here is Nike’s ad:
 
Notice the favicon of the famous Nike logo we all know. This way if I was looking to shop from the authentic Nike site, I could. The other listings that show up on a search for Nike are Zappos, Kohl’s, Finish Line, and a few others. They would each have their own favicon.

While Yahoo Search Marketing is just rolling this feature out to certain advertisers during its testing period, I think it’s a move in the right direction. This will help customers when they shop as they will be able to easily identify your brand. Establish your logo, your look, keep it consistent, and use it everywhere. This way, people will learn to recognize you just by your logo or favicon.

On another note, have a great Memorial Day Weekend!

Your Business Should Use Twitter and Facebook

Web marketing is a constantly changing forum. Businesses and business owners alike should be up-to-date, focused, and involved in the latest marketing strategies. They should be evaluating the different arenas of web marketing available and develop a plan of attack on how that particular form of marketing can be beneficial to them. It doesn’t matter if it’s email marketing, website marketing, SEO, SEM, media buying, affiliates, or social media. Whatever is out there should be studied and evaluated. Ask the question of how does this work with my business? How about my audience? What does this form of marketing entail? Has it been successful for my competitors? If so, how? I read an article from Forbes today about social networking through Facebook and Twitter for upper management. Today’s post is going to be about how Facebook and Twitter can work for your business if executed correctly.

Here is a little background on Facebook and Twitter for those unfamiliar with these forums. Facebook is a social networking site where people can sign up and connect with friends and others. It is very similar to MySpace but much cleaner and less spammy. Each person has a profile, can share pictures, links, chat, etc. Businesses can also create their own page about their services and products and people can add it to their profile basically showing that they are a “fan” of that company. Twitter is similar to a mini blog. People and businesses can update with short sentences on what is going on. People use this to update their friends and businesses use this to connect with the audience and promote specials.

Things like Facebook and Twitter tend to be overlooked in businesses because the value in them is not seen. In the view of consumers, transparency is good. A business that involves itself in blogs, Facebook, Twitter, and other forms of social media show their transparency. People enjoy knowing that there are people behind the business. By representing a company with a human face, people feel a much more personalized experienced. Being visible in the social networking world allows the company to communicate at a personal level with its customers. It shows customers that these people care and are human too.

Using Twitter or Facebook, a company is able to see what people are saying about their business, products, and services. Businesses will also gain direct access to its customers to poll about new products, evaluate customer experience, and collect ideas for the next great thing.

However, succeeding through these social networking portals requires certain finesse in speaking to the audience. You should never talk badly about your competitors or anyone else. Doing this shows unprofessionalism and may give you a bad reputation. You should also never pretend to comment as someone else. If you are caught, your credibility will go down the drain. Instead, let your loyal customer support you. If your company provides great services and products, the positive publicity will come naturally. If you are getting negative feedback, this is a source for alleviating any problems.

Make sure you do your research before you dive into any social media network. Be positive, personable, and tasteful and you will see the fruits of your labor grow.

Photo courtesy of 7son75

Easily Monitor Your Reputation Online

It’s important to know what people are saying about your company, but searching for your brand name online can take hours and if you want to check up periodically, you’re faced with search results you’ve already seen.

So how can you find out what people say about you online? Create a Google Alert and have new mentions of your company sent directly to your email. It’s easy to do, just visit their Alerts website, then type your company name in quotes in the search box. Select what kind of results you want and how often you’d like to receive them, and enter your email. Hit “Create Alert” and you’re done!

Every time a new site uses your search term, you’ll get notified via email. Of course, if you have a very generic name and pull up too many search results, you may want to try including your city name or your industry in the search as well.

Image Courtesy of keso