Category Archives: Uncategorized

What Does Your Handwriting Say About You?

Did you know that how you write can indicate more than 5,000 personality traits? The size of your letters, spacing between words, shapes of letters and more can all signify different characteristics. Handwriting analysis (also known as graphology) can even be used for detecting lies and revealing possible health ailments.

Check out the infographic below to learn what your handwriting says about you. It’s also fun analyzing the handwriting of your friends and family members, so be sure to hand it off or pass it along!

What Does Your Handwriting Say About You?

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Be Cool this Summer with Custom Koozies

custom-kooziesThe koozie is a popular sight at many summer BBQ’s, at the poolside, or down at the beach. As we glide past the Memorial Day weekend, enjoy 4th of July BBQ’s, and culminate with Labor Day festivities, the summertime activities of our nation are centered around food, fun, and good company. Warm days bring people together, move them outdoors, and necessitate cool drinks to keep everyone happy. The koozie is perfectly designed to accomplish two things – it keeps your cold drink icy, and it prominently displays a logo for all to see. While many of us use koozies with our favorite sports team logos or that of our favorite beverage company, a variety of companies have discovered the marketing advantage of distributing custom koozies.

Think about it – you’re having a blast at a summer BBQ. You are connecting with those that you haven’t seen in a while and sharing a couple of drinks outside. You install your custom koozie sporting the logo of one of your vendors. All of a sudden people will start to ask, “I see the name of that company… who are they?” This is the type of advertising that most companies only dream of – conversations starting during happy social events that can spark an interest in your product or service.

It’s going to be a hot summer – and those who understand the fundamental benefits of timely marketing will appreciate all that a custom koozie can do for their business. Koozies are affordable, lightweight, easy to customize, and can bring your business name into the household. Many promotional giveaways remain at the office, in a desk drawer, or infrequently used. A koozie becomes a part of a weekend BBQ, a day at the pool, or a family trip to the beach. For marketing teams, you can’t ask for much more!

Summer Events – for fun…for business!

With summer officially upon us, the time for company outings, picnics, BBQs and get-togethers are in full-swing. Though you might think you don’t have the budget or even the staff to host such an event, don’t forget that these occasions don’t just serve as Fun in the Sun, but they also serve as a great way to generate awareness, leads and even sales!

With budgets on everyone’s mind, there are ways your small business can host or participate in an event for you, your customers, and your employees! Join a community fair or outing – often times sponsorships are available at many levels and advertising is offered in return. You could sponsor T-shirts or Bags for the event, or even just volunteer to work a particular booth or food stand. At the very least, you’ll be representing your company and brand name (and you can always leave your business card pen behind)! Participating in local charities is also a very worthwhile (not to mention often tax-deductible) way to help out in your local community! Join a beach clean-up, park upkeep or even a day of building houses or cleaning up a community center.

Whatever you choose to do, remember – the dollars spent don’t have to be large, you just need to know how to use them! Getting your name and face seen about town is a very effective way to spread the news about you and your business!

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Get to Know Your Customer Day

According to a few sources, January 20th is “Get to Know Your Customer Day”. Whether you are a small business owner or a sales professional, you have one thing in common – your business IS your customer! While it is great to highlight “getting to know your customer” once a year, this really needs to be a daily effort. This got me thinking – how can we all really get to know our customers?

1. Ask! This might seem straightforward, but simply asking your customers opinion is worth its weight in gold. They can offer you insights such as product requests, service upgrades, and just general suggestions to help you give them exactly what they need – and stay loyal to your business.

2. Show them you care – loyalty clubs, customer appreciation days and incentives show customers you truly do appreciate their business – even if you just send them a thank you note with a personalized pen in it, that little gesture can go a long way.

3. Sales promotions can help customer retention and interest.

4. Customer Service – make sure your sales and customer support groups are delivering consistently pleasant and helpful service. They often times are the real face of your company.

5. Goodwill – support local causes in your community, or even sponsor a little league team. It’s a great way to give back to the community you sell to.

And remember, as Peter Drucker once said the only purpose of any business existence is the customer.

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Happy Holidays!

Keeping it short and simple this week – National Pen would like to wish everyone a wonderful holiday season and a happy and prosperous New Year!

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Customers for Life

Identifying and reaching out to customers is a challenge that businesses face on a regular basis. But what about retaining customers – for life? A plumber in Missouri, Benjamin Franklin Plumbing, uses a “front of the line” program for regular customers – meaning that in the dead of winter, if your pipes freeze, you won’t have to wonder when you’ll be able to get a plumber out. In a recent article on MSN’s Business on Main page, Keeping Customers for Life, companies like Benjamin Franklin Plumbing are used as a model for how to grow and retain your long-term customer base.

Here are some key steps used by companies like Southwest, ED Foods, and Crucial Technology:

- Delivery what you say you’re going to

- Expect the best

- From there, go beyond the usual

- Watch your customer, not your bottom line

- Nurture lifelong employees

- Make customers want to stick around

- Be picky about your lifelong customers

Customers truly are the heart of any business – we simply wouldn’t exist without them, so remember: treat them well, and your company will be treated well in return!

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Cross-Promotion for Small Businesses

Small business owners are often faced with the challenge of how to most effectively market their business with restricted budgets and resources. An article on bestsyndication.com titled 5 Ways Small Business Can Cross Promote, outlines the top 5 steps for making the most of your marketing dollar through collaboration.

1. Find complimentary business
2. Make an offer
3. Combine Mail-outs
4. Create a combination display
5. Link your site

This is an interesting approach to collaborative marketing. Often times, complimentary businesses or strategic partners pair up at tradeshows and conferences or in advertising campaigns. Perhaps a little ‘out of the box’ thinking can help uncover other uses for this team marketing methodology.

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