National Pen featured in Retail Touch Points

National Pen CEO and President, Dave Thompson, was interviewed by Retail Touch Points on the company’s decision to implement a new e-Commerce platform and the effect it has had on business.

“What has surprised us most is that we thought our new e-Commerce customers would be more transactional than loyal. But we’ve found that retention is higher than normal; average annual spend is outside normal; and we’re attracting a new, different type of customer.”

Read here.