Paid Search: Using Negative Match

Negative match is an option in paid search (talking about Google Adwords today) where you can choose keywords or related keywords that you do not want your ad to show up for. For some people, you may be thinking, “why would I not want to show up for something? I want to show up for everything!” A good amount of advertisers out there use broad match when setting up their keywords and I’m sure some even use exact match or phrase match, but probably few use negative match.

When you use broad match for a keyword, your ad will end up showing up for a lot of different searches that are similar or even related to your keyword. This is not …read more

Sample Customer Survey Questions

2 weeks ago I posted about the importance of surveying your customers. This allows for you to learn more about what is important to your customers, how customers feel about your products/services, and/or what customers thought about their shopping experience. You can use this information to improve your products/services and shopping experience. You can also use the information you find out about your customers to better target them – providing them what they are most interested in so that they are more likely to convert. Below are some sample customer survey questions you can use to learn more about your customers.Rating Questions (Typically from Poor to …read more

Help Us Choose a Winner for Our Design Contest

national pen employee design contestA few months ago, we decided to have our first employee design contest. We have now chosen our 5 finalists and need help in determining a winner. The winner will be determined based on the number of orders the design gets.Help us choose a winner! Order some pens with your favorite finalist design to cast your vote!We thank you on behalf of our candidates!Below are our designs submitted by our finalists, visit our Employee Design Contest page to buy pens with your favorite design.
national pen employee design contestBack in September 2008, we also launched our Contour Mania Contest asking you to help us create a new design for Our Contour Pen. …read more

Survey Your Customers

Almost every receipt I get from a restaurant or fast food place has a link or a phone number to a survey. I’ve also noticed that a lot of stores and businesses are doing the same thing on their receipts. Some cashiers or waiters/waitresses even purposely circle and point out the survey when they hand the receipt to you. I’ve been noticing that surveys have become a great thing of interest to businesses lately and for good reason. Don’t you, as a business owner, want to know what your customers feel about their experience with your products, services, or business? Don’t you, as a business owner, want to learn more about …read more

Yahoo Search Marketing Tries Out Favicons

Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you’ll probably see this:

That little B in the orange box is Blogger’s favicon. It’s showing up because we are using them to host this blog that you’re reading now. If you visit our website, http://www.pens.com/, you’ll see this as our favicon:


Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad. This is great because it …read more

I Want to Buy Something on Your Website, But I Need Help!

Most of the time when I shop online, I start browsing the site, looking at the products, and realize I have questions. I’m sure this has happened to you too and surely it will happen to your customers. What types of questions/concerns might your prospective customers have? Well, there are many, they can range from simple questions to more complex ones. For example: How do I know if this shirt size will fit me? What is the return policy? I have questions about the product, is there someone I can ask? Is there a guarantee?Your prospective customers are bound to have questions when shopping, so you, as a business, should provide a …read more

Mother’s Day Marketing

It’s Mother’s Day this weekend. It’s a holiday which means it is a perfect opportunity to promote your business. Utilizing holidays to promote your products and services is great because it will draw people to your business. It will help you boost sales over the weekend where sales might normally be soft. People generally like to go out to eat on Mother’s Day, so offer a Mother’s Day special! Maybe it’s a discount, maybe it’s a special once-a-year dish. Since Mother’s Day is on Sunday, it might be quite crowded. Offer a discount for people to come eat on Friday, Saturday, or even Monday! People will likely …read more

Free to Try – Engaging Your Customers

If you are confident about your products and services, prove it. Businesses who believe in their products will stand by it and are convinced that if you tried it, you would come back again. This shows off a company that is bold, willing to take chances, and believes in what they offer.Earlier this week, two popular fast food restaurants offered their version of flame grilled chicken to anyone who asked for FREE. The keyword here is FREE, KFC and El Pollo Loco both believed their product was better and they were willing to sacrifice the cost of the product to have people try their food – fully believing that if you tried it, you would see how …read more