If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You.re not sure what to expect, or what.s expected of you.and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business.s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow. the crowd!” Here’s what you’ll need:
An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative.think professional.and your table will do half of the work necessary to engage your audience.
Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?
The options for your personalized, business-branded pens are endless at National Pen, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we.ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.
Question 1: What does your business do? How would you like it to be represented?
It’s important to consider the general attitude of your company. Fun? Serious? Professional? Creative? The nature of a company is usually somewhat defined by the nature of its work, and ideally, your pen should reflect this. For example, a design firm might prefer a uniquely shaped, contemporary looking pen (like a squiggle pen), while a hospital might lean towards something more practical or conventional (like the Executive Cirrus).
Did you know that how you write can indicate more than 5,000 personality traits? The size of your letters, spacing between words, shapes of letters and more can all signify different characteristics. Handwriting analysis (also known as graphology) can even be used for detecting lies and revealing possible health ailments.
Check out the infographic below to learn what your handwriting says about you. It’s also fun analyzing the handwriting of your friends and family members, so be sure to hand it off or pass it along!
Promotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tell the world that you exist and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost.
One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.
Custom travel mugs come in all shapes and sizes. It makes sense to take some time to truly determine which specific type will help promote your business most effectively. These travel mugs really are mini-billboards and are incredibly effective at generating massive exposure for your organization, all at a low cost. With the increase of consumers who are seeking a greener way to tote their favorite hot or cold drinks, custom travel mugs are not only a great marketing tool, they are also completely practical!
Marketers are always looking for a way to put promotional items in the hands of prospects and customers that can actually see real-world use on a daily basis. For example, you can certainly give away a customized 4th of July picnic table centerpiece as a promotional marketing item, and it will see use on exactly one day out of the year. For most of us, we don’t leave the house or hop into our cars without a key ring. From a marketing penetration standpoint, it makes sense to provide a promotional item that can be affixed to a keychain. This increases the number of views your logos receives and is a constant reminder of the benefits of working with your company.
Here is a shocking fact: In 2006, 1.3 million tons of plastic water bottles were produced in America, which required the energy equivalent of 50 million barrels of oil. About 76.5% of these bottles found their way to the landfill.
Consumers today know that the decisions they make have global ramifications. With filtered water consumption increasing year after year, savvy consumers are switching from disposable water bottles to refillable sports bottles en masse. These bottles prevent serious buildup in our landfills and allow more affordable consumption of water. After all, bottled water is expensive and you can certainly refill a sports bottle from a filtered water dispenser on your home refrigerator!
The Koozie is a popular sight at many summer BBQ’s, at the poolside, or down at the beach. As we glide past the Memorial Day weekend, enjoy 4th of July BBQ’s, and culminate with Labor Day festivities, the summertime activities of our nation are centered around food, fun, and good company. Warm days bring people together, move them outdoors, and necessitate cool drinks to keep everyone happy.
The Koozie is perfectly designed to accomplish two things: it keeps your cold drink icy, and it prominently displays a logo for all to see. While many of us use Koozies with our favorite sports team logos or that of our favorite beverage company, a variety of companies have discovered the marketing advantage of distributing custom koozies.
You know you need to market your brand with promotional products, now, which ones are the right items for your organization?
The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that made Apple so successful. That said, the promotional giveaways typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:
Pens: so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.
Do you think your business is too small to be online? Other projects take priority because you think it’s going to be expensive and you need to find external resources to make it happen? You are not alone! A survey from Google/IPSOS found that 62% of businesses with less than 250 employees are not online in California alone. Don’t let that convince you it isn’t important.
Now is the most crucial time to make your presence online known! Get there before everyone else does and give yourself a marketing advantage. One in five* people are looking for local businesses to learn more about them and use reviews to judge how customers value them. Customers are looking for you, now you need to be able to be found. Over the next three years, businesses that make use of the web expect to grow 40% faster than those that don.t.*
It sounds a bit odd to blog about reading blogs, but that.s just what I am going to do. When you are running a small business it is extremely helpful to learn from your peers to see how you can adapt their practices to grow your business. Everyone is so busy, head down with the day to day details that you can miss great ways to improve some aspect of your business. Don.t recreate the wheel, designate some time daily or weekly to read what others in your industry are doing, or read marketing tips in fields that you might not be familiar with . learn about online marketing, outside resources you may need, new tools in your industry, or changing needs of your customers.