Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you.ll probably see this:
That little B in the orange box is Blogger.s favicon. It.s showing up because we are using them to host this blog that you.re reading now. If you visit our website, http://www.pens.com/, you.ll see this as our favicon:
Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad
. This is great because it will let customers know whether or not the site you are going to is the true owner of the brand or company you are looking for. For example, here is Nike.s ad:
Notice the favicon of the famous Nike logo we all know. This way if I was looking to shop from the authentic Nike site, I could. The other listings that show up on a search for Nike are Zappos, Kohl.s, Finish Line, and a few others. They would each have their own favicon.
While Yahoo Search Marketing is just rolling this feature out to certain advertisers during its testing period, I think it.s a move in the right direction. This will help customers when they shop as they will be able to easily identify your brand. Establish your logo, your look, keep it consistent, and use it everywhere. This way, people will learn to recognize you just by your logo or favicon.