Do you know what a QR code is? If you answered no, you’re not alone. QR codeshave becomeapopularadvertising tool so let’s run through the basics.
What is a QR code?
A Quick Response (QR) code isa type of barcode. Shaped like a square, the code contains a pattern of black square dots and stores information for users to access when they scan the code using a mobile device.
Here’s an example of a QR code for an NFL promotion on Pens.com.
How do I read a QR code?
If your smartphone doesn’t already have a QR code reader installed, there areseveral free QR code readers that you can download. Check out the options in your AppStore or choose fromthis list. Hover your reader over the code andyou’ll see its contents in a few seconds.