Benefits of Internal Search Marketing

I really like using internal search on websites when I’m looking for information and even when I’m shopping. If you know what you are looking for, using a website’s search box is the way to go. You don’t have to waste your time clicking all over the site to discover that you can’t find what you went there to look for. How to execute a good internal search is a completely different subject from the benefits of it. Today I will just touch on the benefits.Reviewing internal search on e-commerce websites provides great insight into what your customers are really looking for. It also helps you better understand the terminology that …read more

Building a Good Landing Page

Setting up a landing page properly is absolutely crucial to maximizing conversions. When I shop for something online, I like to do a lot of research, I like to shop around for the best deal, and I want to purchase from a company that looks like they know what they are doing.I was prompted to write about landing pages after I saw this article on PPC Landing Pages: Surprising Examples at Search Engine Watch. It is absolutely amazing to see that some large, credible retailers still do not understand the important elements that belong on a landing page. While the article focuses mainly on pay-per-click ads and their landing pages, I think that these simple tips are relevant to …read more

Promoting Your Business Offline

Visibility in the online space is important, but it is just as important to promote yourself offline. Chris Crum from Small Business Newz wrote a great article on places you could advertise your business offline.Stickers Throw in a few stickers in the package or bag your customers receive. People love free things. Plus stickers are an effective way to promote your business to those who normally don’t surf the web. You may be able to reach a new group of people with your logo and website imprinted on a sticker.FlyersHanding out flyers does not seem to be as effective as posting them somewhere. Post up your flyer in places where people …read more

Paid and Organic Search Complement Each Other

Speak to any online advertising expert or agency and chances are they will tell you how much more beneficial it is to use both organic and paid search together. There are obvious advantages to both paid and organic search, but leveraging your campaigns off the other, you can build a powerful search campaign.Using paid search, you have more control over your listing including placement, ad copy, and landing pages. With these options, you can run a lot of tests to determine what works best for you. Paid search also allows you to gain search visibility immediately whereas organic visibility can take months to appear. Some of the …read more

Contour Mania Contest Winner

About 2 months ago, we had a contest for customers and others who were interested in helping us create a new design that would go on our Contour Pen. National Pen specializes in full color designs ready-to-use on pens, mugs, magnets, key chains, and more. With a variety of industries and themes to choose from, we wanted our customers to help us develop one for universal use. The one we chose as the winner fits well for our business. Congratulations to Mark Brace and his winning design.As a special gift to our participants, we also announced a few runner-ups where we really enjoyed the look and concept.We really enjoyed reviewing …read more

Easily Monitor Your Reputation Online

It’s important to know what people are saying about your company, but searching for your brand name online can take hours and if you want to check up periodically, you’re faced with search results you’ve already seen.

So how can you find out what people say about you online? Create a Google Alert and have new mentions of your company sent directly to your email. It’s easy to do, just visit their Alerts website, then type your company name in quotes in the search box. Select what kind of results you want and how often you’d like to receive them, and enter your email. Hit “Create Alert” and you’re done!

Every time a new site uses your …read more

The Power of Coupons – Distributing :: Part 3

Welcome to part 3 of our coupons series. We’ve already discussed offers you may provide and how to print them. Now you’ll need to distribute them. So how do you do that without spending an arm and a leg?• In person. Place coupons in store or in shopping bags. The problem with this is, with the exception of referral coupons, it can’t help you get new customers.• Mailing List. You can always mail or email existing customers with coupons. Again though, this will not get you new customers unless you send a referral coupon.• Door to door. This may be time …read more

The Power of Coupons – Printing :: Part 2

Now that you’ve decided to use a coupon and what kind of discount to offer, let’s learn about printing options.• Do it yourself. Printing yourself is easy. You can print off hundreds of your own coupons on your PC or take a trip to the local copy store. It’s easy, but you risk customers making their own coupons, which can suddenly turn 100 coupons into 10,000. This can work positively as viral marketing, but be sure you can handle that sort of discount.• Have customers print them. This is the easiest and the only free way to print coupons. This method requires online or email …read more

The Power of Coupons – Planning :: Part 1

How many times have you used a coupon at the grocery store for a product you’ve never tried before?Coupons are a great way to get customers to try your service or product. They can also “woo” your competitor’s customers to give you a try. If you have a new product, service or an overstock, try offering a coupon to draw attention and sales. You can also minimize the impact of a price increase with a coupon -people won’t realize there was a price hike when excited about a coupon.Different offers work better for some businesses than others. Which type of offer will work best for you?• BOGO. The …read more