Small Business Saturday is almost here! This Saturday, November 24, marks the 3rd annual day that this event will be held. As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.
Inform the Customer, Raise Awareness:
Letting people know that Small Business Saturday is on November 24, or this Saturday is crucial. Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware. When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.