Speak to any online advertising expert or agency and chances are they will tell you how much more beneficial it is to use both organic and paid search together. There are obvious advantages to both paid and organic search, but leveraging your campaigns off the other, you can build a powerful search campaign.Using paid search, you have more control over your listing including placement, ad copy, and landing pages. With these options, you can run a lot of tests to determine what works best for you. Paid search also allows you to gain search visibility immediately whereas organic visibility can take months to appear. Some of the …read more
About 2 months ago, we had a contest for customers and others who were interested in helping us create a new design that would go on our Contour Pen. National Pen specializes in full color designs ready-to-use on pens, mugs, magnets, key chains, and more. With a variety of industries and themes to choose from, we wanted our customers to help us develop one for universal use. The one we chose as the winner fits well for our business. Congratulations to Mark Brace and his winning design.As a special gift to our participants, we also announced a few runner-ups where we really enjoyed the look and concept.We really enjoyed reviewing …read more
It’s important to know what people are saying about your company, but searching for your brand name online can take hours and if you want to check up periodically, you’re faced with search results you’ve already seen.
So how can you find out what people say about you online? Create a Google Alert and have new mentions of your company sent directly to your email. It’s easy to do, just visit their Alerts website, then type your company name in quotes in the search box. Select what kind of results you want and how often you’d like to receive them, and enter your email. Hit “Create Alert” and you’re done!
Every time a new site uses your …read more
Welcome to part 3 of our coupons series. We’ve already discussed offers you may provide and how to print them. Now you’ll need to distribute them. So how do you do that without spending an arm and a leg?• In person. Place coupons in store or in shopping bags. The problem with this is, with the exception of referral coupons, it can’t help you get new customers.• Mailing List. You can always mail or email existing customers with coupons. Again though, this will not get you new customers unless you send a referral coupon.• Door to door. This may be time …read more
Now that you’ve decided to use a coupon and what kind of discount to offer, let’s learn about printing options.• Do it yourself. Printing yourself is easy. You can print off hundreds of your own coupons on your PC or take a trip to the local copy store. It’s easy, but you risk customers making their own coupons, which can suddenly turn 100 coupons into 10,000. This can work positively as viral marketing, but be sure you can handle that sort of discount.• Have customers print them. This is the easiest and the only free way to print coupons. This method requires online or email …read more
How many times have you used a coupon at the grocery store for a product you’ve never tried before?Coupons are a great way to get customers to try your service or product. They can also “woo” your competitor’s customers to give you a try. If you have a new product, service or an overstock, try offering a coupon to draw attention and sales. You can also minimize the impact of a price increase with a coupon -people won’t realize there was a price hike when excited about a coupon.Different offers work better for some businesses than others. Which type of offer will work best for you?• BOGO. The …read more
About a month ago, I wrote about online marketing tips for the holiday season, now that we are truly in the midst of the holidays, many businesses are getting desperate on how to maximize sales in this tough economy. Multichannel Merchant has a great article called “Three Steps to Increase Online Holiday Sales” which points out some very simple things you can do to help drive conversion after a visitor has landed on your website.Automate Product Recommendations/SuggestionsFor those companies who recommend products, many still organize and choose products manually. This can be an extremely tedious and time consuming task. By investing in automated product recommendations, you will be able to more …read more
Google released a Search Engine Optimization (SEO) Starter Guide last week. If you are looking for some basic tips on how to optimize your website for the search engines (Google to be specific), then it is something definitely worth reviewing. Something to note though is that this should just be used as a guide and does not guarantee rankings. There are many more things you can do to optimize your website, but I would say this is a good best practice guide for the beginners out there.Photo courtesy of …read more
With the New Year coming up quickly, small business owners are looking to strategize and finalize their marketing plans for 2009. While traditional methods of advertising such as print ads, television, and radio always seem to be in the marketing plan, advertisers might want to put more focus on an alternative form of marketing next year. What might that be? Promotional products, giveaways, swag, freebies, whatever you want to call it, it is simply a product imprinted with your company logo, name, and/or contact information.
The Advertising Specialty Institute just released results from a study focused on the cost analysis of promotional products compared to other advertising media. Surveying 600+ people …read more
We all know the adage, “you gotta spend money to make money.” So why do companies pretend they don’t need to advertise to get customers?Margie Christman is the owner, designer and creator of a purse company called “Texas Bag Lady.” She serves as a great example as to why advertising a little can help your company a lot. When Margie started out, she promoted her business by including a pen displaying her company name with each purchase. Her husband discouraged her from ordering the pens, saying she couldn’t afford to spend money when she was just starting out.Within no time, a customer called, proving the husband wrong. The …read more