“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter Drucker
January 19 is Get to Know Your Customer Day. It seems like we should spend more than a day learning
about our customers, right? Customers are the key to your success so it’s important to get to know them as well as you can. Learn about their interests, needs, and challenges so you can offer the products and services that are best suited for them.
Surveys: An easy way to learn about your customers is to just ask. There are plenty of easy-to-use online survey tools that you can use to collect feedback. Ask about their satisfaction, where you can improve, what needs are not currently met. The benefit of doing this online is that customers will speak candidly and let you know the good and the not so good. Also include some questions that can help build your relationship. Do they like to travel or play sports? Do they have kids? You may find you have more in common than just your business relationship.