8 Virtually Free Ways to Market Your Business

All businesses need to advertise, but not all of them have the budget to do a full-fledged marketing campaign. Of those who can afford to advertise, many find they still cannot afford all the promotion they need. I imagine you, like most of us, are in one of these boats. Advertising is hard for small businesses. You don’t have a budget for much, especially non-essentials.Advertising is essential, but it can be relatively inexpensive. Here’s what can you do to advertise on a low or non-existent budget.• Spend time near your customers. Whether it’s online, a spa, a coffee shop or a sporting event, building a …read more

The Five Factors of A Successful Logo



How long does it take you to recognize the brands above? Less than a second, right? Logos are an important part of a brand’s image. They can be made up of initials, words, graphics, shapes or a combination of one or more of those aspects. Despite how different the logos themselves are, there are always five factors that apply to a strong logo.• Recognizable –If your logo contains text, make it readable. Your brand won’t be remembered if it can’t be read. Similarly, if your logo looks like another company’s, your customers will think of that brand when they see your advertising icon -a …read more

Creating a Slogan That Sticks

Do you still remember the cute old lady asking “where’s the beef?” That was one catchy slogan. It outlived the brand’s use of the slogan, just like “I’m Going To Disneyland.” An effective slogan can mean the difference between an advertisement being seen and being remembered. Here are some tips to help make your own “Got Milk?” or other timeless tag line.• Associative. Your tag line should represent your product or service in only a few words. The main benefit of what you are offering should somehow be invoked. “Maybe she’s born with it…Maybe it’s Maybelline,” emphasizes the …read more

Price Right Every Time


Sometimes, it is hard to decide how to price your products and services. It is easy to lower prices … but much harder to raise them. Do you think you are losing customers because of your prices? You might be right. After all, if you ask customers why they stopped buying they’ll almost always say price. But, it’s frequently something else. Before you start lowering prices and profits, there are some things you need to ask yourself.Are you offering the best customer experience? Are your employees friendly? Is your store clean and inviting? If your answers are yes, then what?• Discount smartly. …read more