Small Business Saturday is less than a month away. Are you ready?
It’s been several years now since American Express first promoted their newly-created Small Business Saturday (SBS), and it has now grown into a lucrative promotional opportunity for small business owners everywhere.
Sandwiched comfortably between Black Friday and Cyber Monday, this relatively new “holiday” has made a lasting and sizeable impact on the number of individuals who choose to shop at small businesses instead of large retailers over this key shopping weekend.
In fact, according to CNBC, more than $14 billion has been spent each year, for the past few years, at local retailers on Small Business Saturday. To continue our series on preparing for Small Business Saturday, keep the following promotional tips in mind as the holiday nears:
If you’ve ever attended a trade show or other large, industry-level event, you know that those little plastic bags the attendees are toting around probably contain more than just pamphlets and flyers. They’re often full of promotional giveaway products and trade show swag items that are handed out by exhibitors in order to provide a memorable link between the tradeshow, the exhibitor, and the attendee.
Consider the following gifts as some of the best trade show swag items to hand out to prospects and clients alike:
Trade Show Swag Item 1: Power Banks
Talk about effective swag. Power banks are coveted promo items because they can be used by virtually anyone in your industry. Long days on the trade show floor require an easy access solution to keep gadgets fully charged.
October is known for more than just Pumpkin Spice Coffee, Halloween, and sweet treats. For many, October is best known as National Breast Cancer Awareness Month (NBCAM) and many small businesses do an excellent job to help raise awareness for this great cause. With National Pen, we offer a large supply of promotional products that fit well into this category but deciding can sometimes be overwhelming with so many options to choose from.
Don’t worry, National Pen has you covered! View 5 top selling pink promotional items that can easily help you align your marketing goals with this great cause in October or for your year-round marketing plan.
In the world of influencer marketing, social media campaigns, and other tech-driven promotional ideas, it’s easy to overlook more traditional marketing activities that continue to prove effective. One longstanding tactic is the distribution of marketing gifts. Promotional products for insurance agents range from simple to elaborate, but they all have one thing in common: They are designed to provide real value to clients and to remind them of the importance of your mutual business relationship.
Here is a list of the top promotional products for insurance agents and ideas to help boost your business:
1. Promotional Pens
It doesn’t get any simpler than a pen. Yet, they are incredibly effective and often priced far below most other giveaway items. Here’s the best part: even if your customer somehow loses your promo pen, you’ve just doubled your advertising exposure when the next person picks it up. Strike the perfect balance between quality and quantity, and you’ll discover an insurance promotional item that is effective and affordable at the same time.
National Pen prides itself on obtaining and developing top level talent to help grow our company, compete in the promotional products industry and most of all, serve you, the customer the best way we can.
It starts with investing in people who are not only smart but embrace overcoming obstacles and solving problems. And with an ever-evolving customer base of diverse backgrounds, it’s important that National Pen’s employees reflects and meets their customer’s diverse backgrounds to better serve the marketplace. According to www.hispanicheritagemonth.gov, “each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.” National Pen would like to highlight some of the superstar employees we have of Hispanic and Latino descent.
If you’ve already worked through the initial planning stages for a successful Small Business Saturday, here’s what you’ll want to accomplish over the next 60 days leading up to the event!
Small Business Saturday (SBS) is one of the most important marketing events for you to leverage over the next few months. After all, you likely already have marketing plans in place for the fall season, winter holidays, and into the new year, but by taking advantage of this retail-driven holiday, you can bring awareness to your brand that simply may not have been there before. More and more people are in the mindset to shop local, so make sure your business is ready with a successful Small Business Saturday marketing plan.
Proactively generating sales is made that much easier when you know how to drive referral traffic to your front door.
Here’s the simple message: referrals are important. This notion has been a cornerstone philosophy in the sales world for decades. So why does asking for and getting referrals seem difficult? Does it feel intrusive? Too time-consuming? Are you out of referral marketing ideas?
The referral is one key foundational element to any good sales strategy, and learning how to get referrals is incredibly important. Start with these five referral marketing ideas to get you started if you’re feeling stuck:
1. Ensure Your Client Knows the “Real You”
Many clients won’t refer you to others because they aren’t 100% sure about you, your business, what you offer, and what you don’t. You’ll want to connect with these clients and provide them with some insights into your brand and business. They should leave thinking “I have the perfect client for these guys…”
Today, the Country honors the anniversary of the 19th Amendment granting Women the “Right to Vote” on August 26, 1920.
Here at National Pen, we would like to celebrate 4 amazing Women who influence and grow our company in various positive ways. Each and every one has achieved some exciting accomplishments in their career and have been very gracious to share some insight on how their career has developed from the beginning and a piece of advice for the new generation of Women Leaders.
Melissa Naraval – V.P., Ecommerce
5.5 Years with National Pen General Responsibilities: Manages National Pen’s Web Marketing Efforts
This small business-focused holiday can be just the thing to kick-start your company’s sales – what marketing do you have planned?
Whether you’re a fan of Visa, MasterCard, or American Express, small business owners everywhere should tip their collective hats to the latter card issuer, as AMEX created a “holiday” six years ago strictly focused on boosting awareness and engagement with small businesses across the nation. Today, small businesses can now utilize Small Business Saturday marketing to boost foot traffic and sales.
Small Business Saturday (SBS) takes place between Black Friday and Cyber Monday each year, and the goal is simple – let the big box retailers have the Friday after Thanksgiving, and the online sites have the Monday after Turkey Day, but then persuade shoppers to choose local small businesses for their Saturday-after-Thanksgiving shopping needs.
With the current trending product called the selfie stick, the art of taking a selfie has become even easier. Say goodbye to those half-faced, blurry selfies you never post on Instagram, and hello to your clear, beautiful face as you learn to how to take the perfect selfie.
The selfie stick is great for snapping the perfect shot of you wherever you are. Need a group or family photo, but can’t find anyone to take it? Have no fear, the selfie stick is here! Just stick that arm out, push the button, and watch your photo dreams come to life. No more awkward encounters and handing your phone over to strangers.
All of us struggle with taking a great selfie. Some come out fuzzy and others, just downright ugly! But don’t worry, you aren’t alone. We can get through this together!