National Small Business Week 2014 – May 12th – 16th

Small Business WeekIn honor of National Small Business Week – help drive additional focus towards your small business by revamping your promotional marketing plan

In 1963, the Small Business Administration (SBA) began officially recognizing the incredibly powerful role that small businesses play in our economy by launching a National Small Business Week campaign. Often held during the spring, this week is dedicated to the entrepreneurs, leaders, and dreamers that so often comprise the ranks of small businesses in America.

According to the SBA: “Activities will include forums and panels discussing trends in small business, business innovation, …read more

Easy Stretches for the Office Worker

office exercise.jpgTell me if this sounds like you. Every day, you are constantly at your desk. The only time you ever leave your cubicle is to use the bathroom or eat lunch, and even then, sometimes you work while you eat! After all, if you don’t finish the work, who will? It doesn’t take too long to feel overwhelmed with endless projects. However, sitting long at your desk for too has proven to be detrimental to your health.

Professor Alan Hedge, a professor of ergonomics at Cornell University, recommends the 20-20 rule. Every 20 minutes, stand up and take a 20 second stretch. He says, “Just 20 seconds away from your computer screen reduces fatigue and …read more

5 Custom Products that Everyone Should Have in Their Car

The Convention FlashlightPeople’s cars are often filled with clutter, so try helping your customers fill their cars with these useful items that they will be extremely glad to have.

  1. A Document Case

Having your documents organized and neat is important. If you are ever involved in a traffic stop, it is necessary to be able to quickly locate all of the necessary documents. This custom auto document case comes in a variety of colors to help easily identify it in your glove compartment. 

2.   A Tire Pressure Gauge

Ever see that low tire pressure light pop on when the weather changes? Having a tire pressure gauge is really important. Accurate tire pressure helps with gas mileage and vehicle …read more

Turn Up the Heat on Your Advertising… It’s Beach Season!

Handy Hugger Can CoolerAs your promotional item order time is approaching, so is summer! Consider giving your clients something really useful. Beach items tend to not get thrown away because of their seasonality and functionality. People are usually going to the beach on vacation and everything they don’t have to buy means more funds for the fun!

The Beach Buddy Mat functions as a tote bag while unzipping to become an even more functional beach mat!  It is equipped with an inflatable pillow, a front pocket and is available in a variety of colors.

Similarly, the Handy Hugger and the Bottle Buddy are also great for the beach as they keep drinks cool in the hot sun.

Even more so, and probably …read more

Let’s Get Physical…With Marketing!

Translucent Tumbler - 16 ozAll types of marketing have a common goal: remember the message.  With one message, and several different types of learning comprehension, is your marketing really resonating with all of the different types of learning? Research on the different learning styles is abundant. However, all of the countless categories and sub-categories tend to fall into three main groups: 

  • Audio
  • Visual
  • Physical

The breakdown of advertisements within these groups is overwhelmingly weighted towards visual and audio. Every magazine, billboard, television commercial, radio ad, and Internet ad only have the opportunity to offer audio and visual advertisements.  Audio and …read more

The Best Promotional Marketing Items Also Make Great Gifts!

7 LED Flashlight Key ChainPromotional marketing supplies that provide real utility are in demand these days!

Utility can be boiled down to a simple analogy. Which of these two marketing items would provide better exposure for your brand and a prolonged marketing push for your business – chocolates in a custom printed foil wrapper, or a small LED flashlight sporting your company logo? While there is no denying the positive impact a box of chocolates can make on the morale level in the office, an LED flashlight can continue to deliver real utility for years. And, the positive associations with your logo will extend far beyond the moment the gift is received. An LED …read more

The Evolution of Tax Preparation Methods

1040 formFrom the mighty pen to the decisive keystroke – doing your taxes has changed somewhat over the years

For most of us, preparing our income taxes generates a mixed bag of emotions. For starters, recent surveys have shown that over two thirds of American adults feel that they do not adequately understand the tax code and don’t feel comfortable filing their own taxes. This demonstrates that there is a definite need today for professional tax preparation and accounting services. Whether you owe money or are anticipating a refund, filing income taxes and completing the necessary tax preparation forms is a must-do. But how has the actual …read more

Tax Professionals – Retain Current Clients and Attract New Customers With Promotional Gifts

Tax DesignsPromotional gifts help you to differentiate your tax preparation or accounting firm during this critical time of year

As a tax professional you’ve certainly got your hands full this time of year. W-2s have been sent out by employers, 1099s have made their way into the hands of your clients, and your business relationships are conducting year-end reviews to analyze their overall financial performance for the calendar year. With the April 15th tax deadline looming, your workload is surely getting pretty intense at the office these days. So the last thing you’ll want to bother yourself with right now is trying to attract …read more

Why Custom Koozies are Perfect for Parties and Events

Handy Hugger KoozieThe classic koozie keeps drinks at the perfect temperature – and your hands comfortable

There are few promotional giveaway items that are as universally welcomed as the drink koozie. Now, you have the ability to order custom koozies from National Pen that will help your business increase market penetration and deliver better brand awareness – all at prices that are unbelievably low. And, parties or sporting events are perfect venues for these durable and useful items.

Imagine the conversations that will begin as you hand your guests a chilled beverage inside a customized koozie. As you work to build your sphere of influence and gain …read more