Right now – after the New Year’s celebrations come to a close, is the perfect time to truly commit to the resolutions we all set forward. One of the most common commitments this time of year is to live a healthier and more active lifestyle. Diet and exercise become major focuses, and water intake is a big part of the healthy lifestyle equation. Nutritionists will confirm that sufficient water intake is vital to maintaining good health, and that dehydration can lead to significant health concerns. Your clients and prospects are among …read more
There is no doubt that the majority of businesses see the need for promotional marketing and giveaway items. These products can be used for enticing new clients, rewarding your existing book of business, or for simply helping to increase your brand’s market penetration. Whether you’re looking to put a Brand X pen into the hands of everyone in your industry at the next big tradeshow, or you want to send personalized golf tees to your best corporate clients, promotional marketing items are impactful and valuable to any business line.
One constraint that many marketing …read more
The holidays typically boil down to friends, family, and good times. This time of year is also an important one in which to show your business partners and prospects that you value their business and are looking to continue building upon your business relationship in the coming year. Holiday themed promotional gift items are a great way to demonstrate your commitment to your client base, as well as to help convert industry prospects to new customers.
But what are the most effective (as well as most economical) promotional gift ideas this season? There isn’t one “magic” solution – rather, being able to stock a variety of holiday items will allow …read more
When searching for the perfect promotional giveaway item, you’ll want to consider a few key points. First, who is your target audience? Second, what is your budget and how many people do you want to reach? Third, is there a season or holiday-based theme that you can capitalize on to drive more business and more deeply connect with your business partners and prospects? One of the most effective promotional marketing tools you can employ is the customized writing pen. Now, National Pen is proud to offer the Frosty Grip Pen that offers a smooth, pleasing profile with a …read more
Holiday Cards Deliver a Powerful Marketing Message
The holidays are a time of year in which we reflect on the good things in life. For those who operate in the business world, it is a time to show appreciation for the mutually beneficial clients who help drive your bottom line – as well as the industry prospects who may become lucrative business affiliates down the road. While delivering lavish gifts and a flood of promotional items isn’t always a possibility for every group, few can argue that the upfront cost of a pack of customized holiday cards isn’t worth the investment. In fact, holiday cards are a tremendously affordable way of showing your …read more
Marketing early and often is the key to a great holiday sales season
The holidays are right around the corner. Thanksgiving signals the unofficial beginning to the holiday season, and that means holiday meals, family visits, wrapping presents, and the inevitable shopping trip (or trips!). Those who rely on the purchasing power of consumers or businesses must capitalize on this timeframe that normally spans the month and a half between Thanksgiving and New Year Day. Some of the most powerful ways to market your business during this lucrative time are as follows:
- Market early and often – you’ll want your clients thinking about you and your business before they are ready to make a purchasing decision.
- Communicate to your target audience through a variety of mediums – Facebook promotions, direct mail campaigns, gift baskets, and holiday themed coupons will help increase awareness around your business or organization.
- Most people or businesses purchase due to repetitious and effective advertising. Send something that is holiday themed or provides timely value to your prospects and current customer base often. For example – custom, holiday-themed pens could be sent in multiple waves so the client is reminded of your business during this festive time.
- Create limited time offers that tie in the holiday season. A Thanksgiving special, Christmas deal, or New Year’s promo can drive in business while establishing a specific time-frame and sense of urgency in the client.
- Send custom holiday cards to all of your prospects and current customers. Many cards are available with “seasonal” greetings versus religious messages, so you’ll be able to connect with just about anyone.
- Send promotional giveaway items to your base that are just one step above the normal items you deliver. This is the time to show your customers and prospects that you care enough about them to send a thoughtful gift.
The holiday season is a time of year that …read more
The pen is the ultimate promotional giveaway item. While calendars, travel mugs, highlighters, and flashlights are terrific gifts that any marketing manager should stock up on, pens are a tremendously effective marketing tool in that they are relatively inexpensive, are highly useful in the real world, and last quite a long time. If you are looking to drive maximum market penetration for a minimal investment, pens deliver every time.
If you want to drive home the message that your promotional pen is more than what you’d normally expect to see on the bottom of a …read more
When it comes to promotional giveaway items, you can’t beat the simplicity, utility, and economy of a quality promotional pen. Pens are used every day, and it seems that you can’t have too many writing implements around the office, in your car, or at home. With the recent popularity of touchscreen devices – like smart phones, tablets, and sophisticated new laptops, a promotional stylus pen is an incredibly useful additional to your marketing kit. Stylus pens incorporate a soft, yet highly controllable end piece that makes accessing all of the functions of your …read more
Highlighters are found in nearly every office around the world, and are popular among students and professionals alike. Whether you’re looking to make a big impact with your book of prospects, your list of current clients, or any specifically targeted group, you’ll find that highlighters provide a practical and fun medium for getting your message out. Highlighters are useful in just about any setting, and can be ordered in a variety of configurations to match the needs of your targeted audience.
Some of the most inventive highlighters available today …read more
You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive …read more