Construction Management: Tools of the Trade

The digital age has proven we can get things done efficiently and effectively online. But when it comes to construction management, there are processes and business needs that require a good, old-fashioned, pen-to-paper mentality and construction management tools.

Group of Construction Workers Standing on Worksite

To ensure a smoothly run construction company, there are several pieces that must work together for the process to be successful. There are internal processes, marketing, and operations to think about, but there’s also the actual project management required to handle several construction jobs at once. Although there are several online apps and tools necessary to keep everything organized in a centralized place, especially if there are multiple collaborators, there are those office supplies you’ll always need no matter what new technology is introduced over the years.

...read more

Creating the Perfect Tradeshow Experience for Your Brand

Looking to maximize your brand’s tradeshow experience this year? Keep the following dos, don’ts, and must-haves in mind when formulating your plan for your next expo hall visit.

Aerial View of a Tradeshow Hall

You’ve made the wise choice to attend a tradeshow to highlight your business and increase market penetration. The plan is sound – show up, bring free goodies, talk to the attendees, and you’ll go home with a stack of leads that will surely keep you busy until the end of the year. Right? Well, not exactly.

Many business owners and sales team leads learn the hard way that participating in a tradeshow doesn’t always equate to a successful event. Instead, the before, during, and after segments of the tradeshow experience must be managed in a very deliberate manner in order to net positive results.

...read more

Meditation at Work: Strategies to Make Waves by Drowning Out the Noise

Modern life is noisy and often overwhelming. Is meditation the answer? It’s never been so imperative to brain health and general wellness. But can it be done in the workplace?

Coworkers Meditating at Work

Meditation at work may sound counterintuitive. Most work environments are a hub of activity, constant interruptions, and background noise that can prove to be distracting rather than relaxing; hardly the place for Zen. However, it’s for these reasons that office meditation is all the more necessary.

With hectic paces and cut-it-close deadlines, it can seem like there’s simply no time for meditation in the workplace. But once you know how to quiet your mind and drown out the noise, you’ll find taking meditation breaks will help boost your productivity, improve your focus and mindset, and ultimately, be better for your bottom line. For many, it is a life-changing practice that provides heightened self-awareness and a newfound sense of calm.

...read more

Managing Office Politics: How to Boost Employee Morale & Company Culture

While office politics are seemingly unavoidable, it’s really just a matter of turning negatives into positives and spreading the good vibes and do-good attitudes to boost employee morale. Is this easier said than done?

Group of Coworkers Collaborating

Office politics have the power to potentially put a damper on employee morale and company culture. Correcting them can be challenging, especially if your workplace is highly competitive. If you don’t have your head in the game, you may find that you are being outwitted and possibly out promoted by your colleagues. This can quickly lead to harboring jealous or bad feelings, which you can nip in the bud by changing a few things about your own behavior.

...read more

Working From Home Part 2: How to Keep Remote Workers Engaged

How do you keep your remote workers engaged and productive when they’re working from home or out of sight most of the time?

Remote Employee Taking a Business Call from Home

Telecommuting isn’t just reserved for IT professionals and C-level executives anymore. In fact, the remote workplace is becoming so common that driving miles across town to an office, parking in the lot, taking the elevator up to the office level, and then settling in amongst a sea of cubicles seems almost outdated. Conference calls, once the hallmark of office life, are now giving way to WebEx sessions, video chats, and other collaborative meeting options. Technology has made it easier than ever to work remotely – and studies show productivity increases substantially when workers are allowed to work from home or otherwise sign in remotely.

...read more

Dental Marketing Confidential: How to Impress New Patients

Creating a successful dental marketing campaign is vitally important to your practice. If done effectively, it can alleviate apprehension in prospective new patients. Here’s how marketing for dentists can shine a light on your practice and build trust with new patients.Toothpaste on a Toothbrush

It’s amazing how much thought must go into operating a dental practice. It takes hard work, serious upfront capital, and an acute understanding of dental marketing techniques that work well for the industry. The bottom line when it comes to any business is to welcome guests warmly, keep people happy, and create patients/clients/customers for life.

Patient satisfaction is linked to several key components. When it comes to creating a lasting, positive impression, ask yourself the following questions:

...read more

Church Marketing that Spreads the Word & Grows Your Congregation

Here’s how to boost the excitement around your next service and attract and keep more people through innovative church marketing ideas.

Young Churchgoers in a Prayer Circle

Believe it or not, your church organization has its own “brand.” Just as we associate sleek design features and fast technology with Apple or sporty aesthetics and high performance with BMW, your church says something, too. How you define and communicate that message are fundamentals in building your church’s identity. By spreading that message, you’ll better engage your current congregation and continue attracting new members to your community.

Church Marketing Ideas

If you’re unsure about what kind of growth strategies can help your faith community, these five tips will help put you on the right path for starting your church marketing plan:

...read more

7 Real Estate Agent Tips for Real Estate Marketing

Now that we’re well into 2017, it’s a good time to get going on the New Year’s resolutions you made at the beginning of the month if you haven’t started yet. These realtor tips should get your resolutions in full swing.

Real Estate Agent and Couple Looking at Homes

Setting goals and making resolutions is a great practice in theory, but in order to make any real improvements, they must be followed by action. Due to the hectic nature of the real estate world, it can be easy to sweep work resolutions under the rug and carry on with your normal practices and habits. But, staying organized and better managing your real estate business will help you to become more in control, which can only lead to good things this year.

...read more

5 Simple Tips to Give Your Logo Love

Place your logo on products that are both functional and meaningful to help with brand placement that will get the word out about your business and help your audience fall in love!

Hand Drawn Logo with Love Theme

A brand’s logo placement is a key consideration when crafting the ultimate promotional marketing campaign. Just ask Starbucks. They had to repaint many of their delivery vans because its corporate branding changed from “Starbucks” to “Sucks” when the sliding door was open – making for the infamous Starbucks Sliding Door Van Fail. This is a popular example of a good logo placement gone wrong, which then changes how the public associates this messaging with their brand. Determining your logo placement requires a good amount of thought and TLC for a successful campaign that will have your customers falling head over heels in love with your company.

...read more

Working From Home Part 1: How to Get Your Boss to Approve Remote Work

Telecommuting, or work from home, opportunities are becoming increasingly popular.

Work from Home Setting with Laptop and Mug
According to the U.S. Department of Labor, 24% of employed people performed part or all of their work from home in 2015. For many who take advantage of the benefit, telecommuting provides a needed change in environment, a chance to focus without the constant distraction of office noise, and the flexibility to change work habits to more closely align with everyday life – all while still delivering quality performance.

There is a certain level of trust and confidence employers must have in an employee to allow a work from home situation, but there are ways to make the remote work transition be handled in a way that makes both parties comfortable.

...read more