The holidays aren’t always necessarily about limitless joy. If you’re feeling anxious this season, consider some of the stress-killing tactics below.
People often refer to this time of year as the Season of Joy, or a time to be merry, but for some of us, especially marketers, the holiday season is a stressful time of year that isn’t quite as fun as all those holiday commercials indicate. There are deadlines to be met, clients to satisfy, and next quarter planning to be done. This all must be done before everyone goes on holiday vacation, so there is typically an even bigger crunch for time.
If you are feeling anxious about the holidays, consider the following holiday stress tips to minimize any negative feelings you may be having. Then, get into the holiday spirit so you can better enjoy time with your friends, family, and all the social activities on your calendar!
If you’re a small business owner and haven’t yet prepared for the upcoming Small Business Saturday (SBS) event on November 26th, you shouldn’t count yourself out. Sure, it pays to begin the planning process a few months ahead of time, but you’ll effectively pull this SBS off by considering some of these last-minute marketing tactics that have proven effective over the past several years. Consumers spend an average of $15 billion on this important day of the year for small businesses – will you get a piece of the action?
Below are 5 tips to prepare for next week’s Small Business Saturday!
Create an Offer and Push It
Use your social media pages to connect with your existing fan base and valuable prospects, then deliver a Small Business Saturday offer they can’t refuse. Becuase social media topics and messages tend to spread like wildfire, this medium can help you overcome a lack of time. Make the offer unique or truly advantageous for the shopper, then get it promoted immediately.
You’ve done it. You’ve finally decided to launch your business. Now to get your name out there so you can have customers. You have all these skills, but running a successful business requires more than just knowing the service you provide, it requires getting your business brand out there. ready. Set. Go. Here’s what you need!
“Keep it simple stupid,” The saying our mom’s have been telling us our whole lives. A name should be easy for your customers to remember, and even easier to spell. Anything more and anything less and your customers will either never find you or not remember.
A lot of money has gone into studies about colors and shapes, but realistically, your logo should reflect your company. The best thing to do is think about all your favorite brands, gather up images of their logo and ask yourself what comes to mind when you look at their logo. Do you think the person who created this logo wanted you to feel this way? From there, write down what you like and try to incorporate it into your logo. Once you have a prototype, think about investing in graphic design help from a professional. Meet with them, tell them your vision and list out the qualities that inspired your prototype and w3atch them bring your logo to life. Try to give them as much detail and direction as possible to keep cost down and money in your pocket.
You wanted to open up a mechanic shop, a photography business or restaurant. You love working on cars. You can find the beauty of how light should reflect off the subject you are photographing. Your friends have been raving about your chef skills for years and you never have leftovers after a night in the kitchen because everyone eats it all like it’s their last meal. Whatever your skills are, you have now accomplished the dream of opening up your own business. Now to keep that dream alive, you realize, you have to sell that dream to investors for money, your coworkers to work hard and your customers because you need their consistent business.
Trade shows are where the connections happen, orders are written and first impressions can be the lasting impression. Make sure when you are representing your company or business you have these top promotional items to hand out at your booth. Many people will have unique items, but a promotional item that is unique and serves an immediate function will have you coming back to the office with the most business cards and leads!
Writing order on forms? Writing info on the back of business cards? Stylus pens for your touch screen device? Low cost promotional item? Someone ask you for a pen? We cn go on and on about the power of the pen, but the plain fact is promotional pens are a clear and consistent winner for promotional items you need to give away at a trade show.
Premium gifts serve the basic purpose of your standard gifts, to reward good behavior and encourage your employees to strive for more. Encouraging this type of behavior will make your employees feel respected and appreciated. It will also help determine who wants to develop their career for the long term. Here are some reasons to give your employees the not just gifts, but Premium Gifts!
Thank you gifts
Numerous studies have often said employees love when their manager tells them “good job!” A thank you gift can go a long way to improving employee morale. It doesn’t have to be over the top or too expensive either. It just simply has to display how thankful you are to have them on your team. Consider a pen and journal set with a special thank you message.
Sporting events are a great place to gain exposure for your brand. There you will find a diverse group of people in a relaxed environment, coming together for a common goal. An easy way to connect with them is to offer promotional items they can use at the game displaying your logo to go along with the positive feelings of the game itself.
Here are 5 winning promotional items to distribute at sporting events:
Start simple. Most people in the lead up to the big game, from pro to college football, often enjoy more of the pregame festivities than the game itself. Walking around in the tailgate section of a big game handing out can coolers for all the thirsty potential clients to keep their beverages nice and cool while keeping their hands dry.
With so many options to choose from, knowing which one to invest in can be excruciating. Knowing the advantages and disadvantages of some of the options is the goal if this blog. Here you can find some basic options to choose from and great ways to use these drinkware choices.
1) Coffee mugs: Full color vs. one-color
Ummmm Coffee! Who doesn’t love it and need it to get the day started. Coffee mugs are a great promotional item that you know will be used. Full color options give you the ability to display your logo the way it was meant to be. Also coffee mugs offer large decorating areas to enhance your brand and logo with cute and funny comments or decorations.
2) Water bottle: Plastic vs. Stainless Steel
if your brand has anything to do with a life-style, water bottles can bring it to life. Healthy living, sustainable energy, green living or just out to display a positive refreshing message, water bottles deliver. Like a lot of things, timing is everything and January for New Year’s resolutions is a great time to be giving out your water bottles for all the new gym membership owners.
We’ve all been there, trying to open a new account, someone you’ve been prospecting for ages but just can’t seem to find the solution to closing the deal. You call, email, mail and sometimes you even fly across the country but can’t get it done! Sales are slow and you know if you can just get this one client, all the hard work will have been worth it. Well, a good sales person knows that if you can’t get in the front – back – side door, well then, change the venue.
In this blog, you’ll find the basics on how to have a successful happy hour to set the setting on closing the deal.
1 – How to ask – It’s simple. Just ask.
For some, asking a client out can be scary, and for others it the perk of the job. I often go with the basic “Hi XXXXX, I’ll be in town on this date, what’s a good bar or restaurant we can meet for happy hour? I’m buying!” It’s simple, straight to the point, provides a small sense of urgency with open ended response, plus the client knows he won’t be spending much money to go to his/her favorite watering hole or place they have been wanting to try.
Promo calendars represent the perfect gift to help you increase visibility for your brand
Marketing managers across the nation will tell you promotional marketing gifts truly do work to enhance the visibility and prominence of a brand within a specific industry. Whether these promo items are used at a tradeshow as a handout for customers and prospects, or they’re sent out to clients or prospective customers during a high-volume mailing campaign, promotional gifts work. And there are few promo gifts that are as effective as top quality promo calendars. Continue reading →