Many companies find that their marketing message gets “lost in translation” during international ad campaigns
It can happen to anyone. You’re having a conversation with someone from another part of the country – or maybe even from another nation entirely, and you say something that really makes him or her gasp. What an odd reaction, you say; until you realize that what you were trying to say didn’t translate with the intended meaning. Major corporations around the world have also encountered these types of communication failures – the kind that cause marketing managers to shake their heads in disbelief and customers …read more
The big game is right around the corner – are you ready?
Superbowl parties are the perfect occasion to get out those festive plates, decorate the house with sports paraphernalia, and rally around your favorite team. Even after Superbowl Sunday, though, you can continue to ride the excitement of the big game by enjoying a variety of NFL keychain flashlights, note pads, and writing pens.
If you’re looking for a way to show your enthusiasm for your favorite team, we have the goods that will keep you and your fellow fans cheering long after the game is over. Imagine how much fun your guests will have with personalized NFL products – you’ll definitely make a lasting …read more
The Space Pen truly defies gravity – but how does it work?
During the heyday of the Space Race, NASA and the technology sector was challenged to create a pen that could write effectively in zero gravity. The private sector actually came through and invented it. The result of hundreds of hours of research, several prototypes, and the eventual real-world testing protocols of a zero gravity environment led to the creation of The Space Pen.
The old joke goes “The Americans spent millions of dollars creating a pen that can write in zero gravity. The Russians used a pencil.” While this is a lighthearted jest that pokes fun at the …read more
Custom sports bottles help support the hydration nation – and increase awareness of your business
Right now – after the New Year’s celebrations come to a close, is the perfect time to truly commit to the resolutions we all set forward. One of the most common commitments this time of year is to live a healthier and more active lifestyle. Diet and exercise become major focuses, and water intake is a big part of the healthy lifestyle equation. Nutritionists will confirm that sufficient water intake is vital to maintaining good health, and that dehydration can lead to significant health concerns. Your clients and prospects are among …read more
You need a coupon site that is comprehensive, current, and full of savings!
There is no doubt that the majority of businesses see the need for promotional marketing and giveaway items. These products can be used for enticing new clients, rewarding your existing book of business, or for simply helping to increase your brand’s market penetration. Whether you’re looking to put a Brand X pen into the hands of everyone in your industry at the next big tradeshow, or you want to send personalized golf tees to your best corporate clients, promotional marketing items are impactful and valuable to any business line.
One constraint that many marketing …read more
The holidays are upon us – stock up now on effective holiday promotional items!
The holidays typically boil down to friends, family, and good times. This time of year is also an important one in which to show your business partners and prospects that you value their business and are looking to continue building upon your business relationship in the coming year. Holiday themed promotional gift items are a great way to demonstrate your commitment to your client base, as well as to help convert industry prospects to new customers.
But what are the most effective (as well as most economical) promotional gift ideas this season? There isn’t one “magic” solution – rather, being able to stock a variety of holiday items will allow …read more
Frosty Pens bring holiday cheer and real utility to your marketing efforts!
When searching for the perfect promotional giveaway item, you’ll want to consider a few key points. First, who is your target audience? Second, what is your budget and how many people do you want to reach? Third, is there a season or holiday-based theme that you can capitalize on to drive more business and more deeply connect with your business partners and prospects? One of the most effective promotional marketing tools you can employ is the customized writing pen. Now, National Pen is proud to offer the Frosty Grip Pen that offers a smooth, pleasing profile with a …read more
Holiday Cards Deliver a Powerful Marketing Message
The holidays are a time of year in which we reflect on the good things in life. For those who operate in the business world, it is a time to show appreciation for the mutually beneficial clients who help drive your bottom line – as well as the industry prospects who may become lucrative business affiliates down the road. While delivering lavish gifts and a flood of promotional items isn’t always a possibility for every group, few can argue that the upfront cost of a pack of customized holiday cards isn’t worth the investment. In fact, holiday cards are a tremendously affordable way of showing your …read more
Marketing early and often is the key to a great holiday sales season
The holidays are right around the corner. Thanksgiving signals the unofficial beginning to the holiday season, and that means holiday meals, family visits, wrapping presents, and the inevitable shopping trip (or trips!). Those who rely on the purchasing power of consumers or businesses must capitalize on this timeframe that normally spans the month and a half between Thanksgiving and New Year Day. Some of the most powerful ways to market your business during this lucrative time are as follows:
- Market early and often – you’ll want your clients thinking about you and your business before they are ready to make a purchasing decision.
- Communicate to your target audience through a variety of mediums – Facebook promotions, direct mail campaigns, gift baskets, and holiday themed coupons will help increase awareness around your business or organization.
- Most people or businesses purchase due to repetitious and effective advertising. Send something that is holiday themed or provides timely value to your prospects and current customer base often. For example – custom, holiday-themed pens could be sent in multiple waves so the client is reminded of your business during this festive time.
- Create limited time offers that tie in the holiday season. A Thanksgiving special, Christmas deal, or New Year’s promo can drive in business while establishing a specific time-frame and sense of urgency in the client.
- Send custom holiday cards to all of your prospects and current customers. Many cards are available with “seasonal” greetings versus religious messages, so you’ll be able to connect with just about anyone.
- Send promotional giveaway items to your base that are just one step above the normal items you deliver. This is the time to show your customers and prospects that you care enough about them to send a thoughtful gift.
The holiday season is a time of year that …read more
Pens deliver your message every time – at a phenomenal value
The pen is the ultimate promotional giveaway item. While calendars, travel mugs, highlighters, and flashlights are terrific gifts that any marketing manager should stock up on, pens are a tremendously effective marketing tool in that they are relatively inexpensive, are highly useful in the real world, and last quite a long time. If you are looking to drive maximum market penetration for a minimal investment, pens deliver every time.
If you want to drive home the message that your promotional pen is more than what you’d normally expect to see on the bottom of a …read more