Brand-in-a-Bag! Why Custom Bags are a Great Giveaway

Personalized Tote BagsAre you tired of taking home the same kinds of promotional items from tradeshows and conferences? Your clients probably feel the same way! If customized pens, pencils, and notepads just aren’t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags. After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?

If you’re looking for a new way to promote your business and impress your clients and competitors, you’ve found the right place. You’ll …read more

The World’s Most Expensive Pen

World Most Expensive PenAt National Pen, we stand behind our wide selection of promotional products, especially writing utensils. From plastic to metal, gel ink to rollerball, the possibilities for your personalized pens are endless—we even have custom pens that light up! But while we strive to provide you with every possible option, we can’t provide you with this: (photo of aurora diamante pen) the Aurora Diamante.

But why, you might ask…One of our main goals is to accommodate our clientele (you) with quality, affordable options, and well, as far as pens go, this one’s not cheap. In fact, at a retail value of just over $1.4 million dollars, the Aurora Diamante is the most expensive fountain pen on the planet, and for good …read more

Tradeshow 101: Everything You Need to Know to Prepare for a Tradeshow

TSLAC Staff Connects with Texas Library Association at Annual Conference 4.24-27.13If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You’re not sure what to expect, or what’s expected of you…and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business’s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow” the crowd! Here’s what you’ll need:

  1. An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative…think professional…and your table will do half of the work necessary to engage your audience.
  2. A well-rehearsed elevator spiel. Once you’ve attracted interest, it’s time to talk to people. Be ready with a concise, interesting, 30-second or less description about your business. Think of it as a commercial or pitch that tells your audience everything they want to know and what you can offer them. A well-executed elevator spiel will help encourage further questions, interest, and interaction between you and the people you meet (which is your goal!).
  3. Promotional materials. Guests expect to take something away from your table (and not just your business card), so come prepared with memorable, useful collateral to hand out! Custom USB flash drives, pens and lanyards are great takeaways that can be reused again and again in the workplace as reminders of your business. Or, go all out with larger personalized items like travel mugs, apparel, or tote bags, and leave a lasting impression on those you meet with a promotional product that’s functional in and out of the office. Check out our list of selections for all of these tradeshow giveaways today!

With our help, you’ll look like a pro at your first …read more

How to Choose the Custom Pen That’s Best for Your Business

Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?

squiggle penThe options for your personalized, business-branded pens are endless at National Pen, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we’ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.

Question 1: What does your business do? How would you like it to be represented?
It’s important to consider the general attitude of your company. …read more

What Does Your Handwriting Say About You?

Did you know that how you write can indicate more than 5,000 personality traits? The size of your letters, spacing between words, shapes of letters and more can all signify different characteristics. Handwriting analysis (also known as graphology) can even be used for detecting lies and revealing possible health ailments.

Check out the infographic below to learn what your handwriting says about you. It’s also fun analyzing the handwriting of your friends and family members, so be sure to hand it off or pass it along!

What Does Your Handwriting Say About You? …read more

Want to Get Your Name Around? The Solution is Custom Travel Mugs

Custom Travel MugsPromotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tells the world that you exist, and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost. One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.

Custom travel mugs come in all shapes and sizes. It makes sense to take …read more

Put your Company in the Spotlight with Keychain Flashlights

Keychain FlashlightMarketers are always looking for a way to put promotional items in the hands of prospects and customers that can actually see real-world use on a daily basis. For example, you can certainly give away a customized 4th of July picnic table centerpiece as a promotional marketing item, and it will see use on exactly one day out of the year. For most of us, we don’t leave the house or hop into our cars without a key ring. From a marketing penetration standpoint, it makes sense to provide a promotional item that can be affixed to a keychain. This increases the number of views your logos receives, and is a constant reminder of the benefits of working …read more

It’s a Slam Dunk! Custom Sports Bottles Help Propel Your Brand

waterbottlesHere is a shocking fact – In 2006, 1.3 million tons of plastic water bottles were produced in America, which required the energy equivalent of 50 million barrels of oil. About 76.5% of these bottles found their way to the landfill.

Consumers today know that the decisions they make have global ramifications. With filtered water consumption increasing year after year, savvy consumers are switching from disposable water bottles to refillable sports bottles en masse. These bottles prevent serious buildup in our landfills, and allow more affordable consumption of water. After all, bottled water is expensive – and you can certainly refill a sports …read more

Be Cool this Summer with Custom Koozies

custom-kooziesThe koozie is a popular sight at many summer BBQ’s, at the poolside, or down at the beach. As we glide past the Memorial Day weekend, enjoy 4th of July BBQ’s, and culminate with Labor Day festivities, the summertime activities of our nation are centered around food, fun, and good company. Warm days bring people together, move them outdoors, and necessitate cool drinks to keep everyone happy. The koozie is perfectly designed to accomplish two things – it keeps your cold drink icy, and it prominently displays a logo for all to see. While many of us use koozies with our favorite sports team logos or that of our favorite beverage …read more

The Top Seven Promotional Products That Can Make Your Business a Hit

Promotional ProductsYou know you need to market your brand with promotional products – now, which ones are the right items for your organization? The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that has made Apple so successful. That said, the promotional giveaways that are typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:

Pens – so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in …read more