Marketing early and often is the key to a great holiday sales season
The holidays are right around the corner. Thanksgiving signals the unofficial beginning to the holiday season, and that means holiday meals, family visits, wrapping presents, and the inevitable shopping trip (or trips!). Those who rely on the purchasing power of consumers or businesses must capitalize on this timeframe that normally spans the month and a half between Thanksgiving and New Year Day. Some of the most powerful ways to market your business during this lucrative time are as follows:
- Market early and often – you’ll want your clients thinking about you and your business before they are ready to make a purchasing decision.
- Communicate to your target audience through a variety of mediums – Facebook promotions, direct mail campaigns, gift baskets, and holiday themed coupons will help increase awareness around your business or organization.
- Most people or businesses purchase due to repetitious and effective advertising. Send something that is holiday themed or provides timely value to your prospects and current customer base often. For example – custom, holiday-themed pens could be sent in multiple waves so the client is reminded of your business during this festive time.
- Create limited time offers that tie in the holiday season. A Thanksgiving special, Christmas deal, or New Year’s promo can drive in business while establishing a specific time-frame and sense of urgency in the client.
- Send custom holiday cards to all of your prospects and current customers. Many cards are available with “seasonal” greetings versus religious messages, so you’ll be able to connect with just about anyone.
- Send promotional giveaway items to your base that are just one step above the normal items you deliver. This is the time to show your customers and prospects that you care enough about them to send a thoughtful gift.
The holiday season is a time of year that …read more
Pens deliver your message every time – at a phenomenal value
The pen is the ultimate promotional giveaway item. While calendars, travel mugs, highlighters, and flashlights are terrific gifts that any marketing manager should stock up on, pens are a tremendously effective marketing tool in that they are relatively inexpensive, are highly useful in the real world, and last quite a long time. If you are looking to drive maximum market penetration for a minimal investment, pens deliver every time.
If you want to drive home the message that your promotional pen is more than what you’d normally expect to see on the bottom of a …read more
The popularity of touchscreen devices makes stylus pens a perfect promotional item
When it comes to promotional giveaway items, you can’t beat the simplicity, utility, and economy of a quality promotional pen. Pens are used every day, and it seems that you can’t have too many writing implements around the office, in your car, or at home. With the recent popularity of touchscreen devices – like smart phones, tablets, and sophisticated new laptops, a promotional stylus pen is an incredibly useful additional to your marketing kit. Stylus pens incorporate a soft, yet highly controllable end piece that makes accessing all of the functions of your …read more
Highlight the benefits of your organization with a practical and memorable highlighter
Highlighters are found in nearly every office around the world, and are popular among students and professionals alike. Whether you’re looking to make a big impact with your book of prospects, your list of current clients, or any specifically targeted group, you’ll find that highlighters provide a practical and fun medium for getting your message out. Highlighters are useful in just about any setting, and can be ordered in a variety of configurations to match the needs of your targeted audience.
Some of the most inventive highlighters available today …read more
Employees love receiving complimentary promotional gifts – so stock up now!
You know how important it is to promote your brand and increase the market awareness of your company. Businesses spend thousands – even millions of dollars each year on promotional campaigns and they expect a significant return on the investment. One of the most economical ways to impart loyalty and positive recognition of your brand is to send promotional gifts to the employees of the businesses you are communicating with. All employees love receiving free promotional items, and your company will certainly prosper when you decide to create a positive …read more
National Breast Cancer Awareness Month Pairs With Promotional Marketing
At National Pen, we stock a massive assortment of marketing and promotional items that are designed to impress your clients and increase your brand awareness. One of the most important ways that you can reinforce your corporate message, increase market penetration, and provide a positive correlation between your sales force and the client is by providing high quality, relevant, and timely promotional products. Every October, governments and businesses take the opportunity to observe National Breast Cancer Awareness Month (NBCAM). October is a time to …read more
Halloween is a big deal for us, so capitalize on the fun and excitement!
According to the National Retail Federation, 43% of all Americans will put on a costume and hit the streets during the night of October 31st. Halloween night – one festive, fun, and sometimes creepy evening, motivates Americans to spend on average of $7 billion on costumes, candy, decorations, and party supplies. In fact, the average adult spends almost $30 on a costume and $20 on a child’s costume. The average candy budget per household is over $21, and nearly $20 is spent in each household on Halloween decorations. This is a significant amount of money per household (especially considering it is for one evening), and indicates that …read more
If you work in an office, there are some office personalities that are all-too familiar. You may not have a coworker named Milton with a red stapler, but you’re sure to recognize these character types – some funny and some down-right annoying!
Today’s Office Showcases a Variety of Personalities – All Under One Roof
Today’s modern office environment is the driver of endless jokes, mockumentary television shows, and countless anecdotal stories. Why is the office such incredible fodder for insightful and entertaining commentary? Simply put, no other location blends such an array of personality types that run the gamut from introverts to …read more
Promote Your Business With a Highly Usable Pen!
For the marketing manager who is seeking a promotional item that is affordable, desirable, and will actually find utility in the hands of the target audience, a pen makes a lot of sense. Tote bags, magnets, mugs, cards, and calendars are all fantastic promotional giveaway items, but a pen is in a class by itself. No matter how many pens an individual has, there seems to be a desire for more. Even if the pen isn’t needed immediately, it will frequently find a home in an automotive glove box, desk drawer, or office organizer. A pen is a great …read more
To Be an Innovator, It Is Occasionally Necessary To Redefine What Is “Normal”
When it comes to creating connections, business cards are the ubiquitous choice for most working professionals. With all of the contact information on one small piece of cardstock, networking becomes as simple as handing out a card and receiving another. The problem with business cards revolves around the simplicity of the process of exchanging cards. It is too easy, and too commonplace, to simply grab someone’s card and slip it in a pocket or purse. What happens with the card from there is anyone’s guess. Some people are highly organized and will ensure …read more