Small Business Saturday celebrates all that is unique and important about our domestic small businesses – and it has helped to shine a light on this key component of our economy since 2010. Promote your small business this November!
On November 27, 2010, American Express decided to launch a unique and focused campaign that encouraged individuals across the nation to support small, local businesses. The day became official in 2011, with a huge outpouring of support from government officials, business leaders, and more – all with the mission to help encourage greater patronage of small businesses in America. Between November 24 and November 25, 2012, research shows that just under 74 million people went out to shop at a small business. In 2013, 1,450 local organizations formed to lend support to Small Business Saturday – creating rallying groups called Neighborhood Champions. And in 2014, an estimated $14.3 billion was spent at small independent businesses on that year’s Small Business Saturday. The impact of this program has been far-reaching and has helped small businesses to increase their viability within their market – as well as their overall visibility.