Promotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer.s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.
Most marketing managers understand the benefits of customized promotional giveaway items, but they.re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we.ve just made the job of the marketing manager that much easier . with new, lower prices on EVERYTHING!
In this age-old battle of classic versus modern, artistic versus practical, and reusable vs. disposable, you.ll learn more than you ever wanted to know about fountain and ballpoint pens, from the promotional product company that brings you the best of both:
A History While the first practical fountain pen was patented by insurance salesman Lewis Waterman in 1884, the oldest known fountain pen in existence dates all the way back to 1702! Today.s fountain pen is based on a thousand-year history of the conventional quill pen, originally created when inventors discovered the natural ink reserve found in the hollow channel of bird feathers, and aimed to recreate it.
Are you tired of taking home the same kinds of promotional items from tradeshows and conferences? Your clients probably feel the same way! If customized pens, pencils, and notepads just aren.t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags. After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?
If you.re looking for a new way to promote your business and impress your clients and competitors, you.ve found the right place. You.ll love our selection of customizable bags that are perfect for any brand. From personalized duffle bags to briefcases, you.re sure to find a style that suits the identity of your company, and, in a time when disposable plastic shopping bags are losing popularity, our reusable tote and plastic bags are ideal for demonstrating your business.s sustainable mindset while getting your name out there in the produce aisle!
At National Pen, we stand behind our wide selection of promotional products, especially writing utensils. From plastic to metal, gel ink to rollerball, the possibilities for your personalized pens are endless.we even have custom pens that light up! But while we strive to provide you with every possible option, we can.t provide you with this: (photo of aurora diamante pen) the Aurora Diamante.
But why, you might ask.One of our main goals is to accommodate our clientele (you) with quality, affordable options, and well, as far as pens go, this one.s not cheap. In fact, at a retail value of just over $1.4 million dollars, the Aurora Diamante is the most expensive fountain pen on the planet, and for good reason. Crafted from pure platinum, encrusted with 1,919 De Beers diamonds (that.s more than 30 carats), and topped with an 18-karat gold nib, it seems this pen.s dollar value might be right on the money. And while the Italian-based Aurora Company, established in Turin in 1919, is willing to personalize this gem with your portrait, signature, or coat of arms (and possibly business logo), we.re unable to carry it as a promotional piece option because of its extreme exclusivity.only one of these pens is available for purchase every year. Just one!
If you.ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You.re not sure what to expect, or what.s expected of you.and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business.s target demographic, network with other organizations on your business.s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to .wow. the crowd! Here.s what you.ll need:
An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative.think professional.and your table will do half of the work necessary to engage your audience.
A well-rehearsed elevator spiel
Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?
The options for your personalized, business-branded pens are endless at National Pen, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we.ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.
Question 1: What does your business do? How would you like it to be represented? It.s important to consider the general attitude of your company. Fun? Serious? Professional? Creative? The nature of a company is usually somewhat defined by the nature of its work, and ideally, your pen should reflect this. For example, a design firm might prefer a uniquely shaped, contemporary looking pen (like a squiggle pen), while a hospital might lean towards something more practical or conventional (like the Executive Cirrus).
Did you know that how you write can indicate more than 5,000 personality traits? The size of your letters, spacing between words, shapes of letters and more can all signify different characteristics. Handwriting analysis (also known as graphology) can even be used for detecting lies and revealing possible health ailments.
Check out the infographic below to learn what your handwriting says about you. It’s also fun analyzing the handwriting of your friends and family members, so be sure to hand it off or pass it along!
Promotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tells the world that you exist, and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost. One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.
Custom travel mugs come in all shapes and sizes. It makes sense to take some time to truly determine which specific type will help promote your business most effectively. These travel mugs really are mini-billboards, and are incredibly effective at generating massive exposure for your organization . all at a low cost. With the increase of consumers who are seeking a greener way to tote their favorite hot or cold drinks, custom travel mugs are not only a great marketing tool . they are also completely practical! Recipients of your custom travel mugs will take them to coffee houses for their refills, use them at convenience stores to house hot and cold drinks for long commutes, and many will undoubtedly see use at home on the weekends in a variety of ways. Put your company.s message in the hands of your target audience with custom travel mugs . your name will truly get around!
Marketers are always looking for a way to put promotional items in the hands of prospects and customers that can actually see real-world use on a daily basis. For example, you can certainly give away a customized 4th of July picnic table centerpiece as a promotional marketing item, and it will see use on exactly one day out of the year. For most of us, we don.t leave the house or hop into our cars without a key ring. From a marketing penetration standpoint, it makes sense to provide a promotional item that can be affixed to a keychain. This increases the number of views your logos receives, and is a constant reminder of the benefits of working with your company.
Here is a shocking fact . In 2006, 1.3 million tons of plastic water bottles were produced in America, which required the energy equivalent of 50 million barrels of oil. About 76.5% of these bottles found their way to the landfill.
Consumers today know that the decisions they make have global ramifications. With filtered water consumption increasing year after year, savvy consumers are switching from disposable water bottles to refillable sports bottles en masse. These bottles prevent serious buildup in our landfills, and allow more affordable consumption of water. After all, bottled water is expensive . and you can certainly refill a sports bottle from a filtered water dispenser on your home refrigerator! The market for custom water bottles is booming, and today is a great time to take advantage of this boost from a marketing angle.