To Be an Innovator, It Is Occasionally Necessary To Redefine What Is .Normal.
When it comes to creating connections, business cards are the ubiquitous choice for most working professionals. With all of the contact information on one small piece of cardstock, networking becomes as simple as handing out a card and receiving another. The problem with business cards revolves around the simplicity of the process of exchanging cards. It is too easy, and too commonplace, to simply grab someone.s card and slip it in a pocket or purse. What happens with the card from there is anyone.s guess. Some people are highly organized and will ensure these cards get entered into a database, or simply snapped into a Rolodex. Others allow these cards to fester in a desk drawer for years. Business cards have their place, but for the organization that seeks to innovate and do something more creative . consider the business card pen!
Promotional Products Are Designed To Elicit a Response From Your Client
Whether you.ve selected a high-quality pen, a keychain flashlight, a travel mug, or a desk calendar as your promo item, the goal is to elicit a lasting and positive response from your client. One of the key considerations to make when strategizing around your promotional item purchase is to think about the impact that various colors will have on your target audience. Colors have been linked to physiological reactions in humans, so it pays to delve a little deeper into the impact that color selection will have on the effectiveness of your promotional item.
What Colors Should You Select For Your Promotional Items?
Give a Promotional Gift That Can Brighten Anyone.s Day! Pens have long been considered one of the most effective promotional items on the market due to their functionality and low cost. Promotional pens that light up are an exciting new way to add an extra level of function . while increasing the novelty factor over a standard pen. Pens are always going to be well received, and now you.ll be able to go one step further and offer a promotional giveaway item that will create buzz and excitement at any venue.
Why Promote Your Business With a Pen That Lights Up?
Everyone knows that pens are useful . but what is the utility factor for a pen that lights up? Illuminated pens come in a few varieties. Some have grip surfaces or pen bodies that illuminate with a soft glow. These help shed light on your specific marketing slogan or logo by shining directly through the housing of the pen and displaying the logo in a backlit glow. Other pens are available with mini flashlights built into the housing of the pen, which permits writing in low levels of light. These pens are even functional as mini-flashlights, which provides significant benefit to the client who spends significant time in his or her vehicle.
Promotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer.s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.
Most marketing managers understand the benefits of customized promotional giveaway items, but they.re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we.ve just made the job of the marketing manager that much easier . with new, lower prices on EVERYTHING!
In this age-old battle of classic versus modern, artistic versus practical, and reusable vs. disposable, you.ll learn more than you ever wanted to know about fountain and ballpoint pens, from the promotional product company that brings you the best of both:
A History While the first practical fountain pen was patented by insurance salesman Lewis Waterman in 1884, the oldest known fountain pen in existence dates all the way back to 1702! Today.s fountain pen is based on a thousand-year history of the conventional quill pen, originally created when inventors discovered the natural ink reserve found in the hollow channel of bird feathers, and aimed to recreate it.
Are you tired of taking home the same kinds of promotional items from tradeshows and conferences? Your clients probably feel the same way! If customized pens, pencils, and notepads just aren.t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags. After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?
If you.re looking for a new way to promote your business and impress your clients and competitors, you.ve found the right place. You.ll love our selection of customizable bags that are perfect for any brand. From personalized duffle bags to briefcases, you.re sure to find a style that suits the identity of your company, and, in a time when disposable plastic shopping bags are losing popularity, our reusable tote and plastic bags are ideal for demonstrating your business.s sustainable mindset while getting your name out there in the produce aisle!
At National Pen, we stand behind our wide selection of promotional products, especially writing utensils. From plastic to metal, gel ink to rollerball, the possibilities for your personalized pens are endless.we even have custom pens that light up! But while we strive to provide you with every possible option, we can.t provide you with this: (photo of aurora diamante pen) the Aurora Diamante.
But why, you might ask.One of our main goals is to accommodate our clientele (you) with quality, affordable options, and well, as far as pens go, this one.s not cheap. In fact, at a retail value of just over $1.4 million dollars, the Aurora Diamante is the most expensive fountain pen on the planet, and for good reason. Crafted from pure platinum, encrusted with 1,919 De Beers diamonds (that.s more than 30 carats), and topped with an 18-karat gold nib, it seems this pen.s dollar value might be right on the money. And while the Italian-based Aurora Company, established in Turin in 1919, is willing to personalize this gem with your portrait, signature, or coat of arms (and possibly business logo), we.re unable to carry it as a promotional piece option because of its extreme exclusivity.only one of these pens is available for purchase every year. Just one!
If you.ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You.re not sure what to expect, or what.s expected of you.and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business.s target demographic, network with other organizations on your business.s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to .wow. the crowd! Here.s what you.ll need:
An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative.think professional.and your table will do half of the work necessary to engage your audience.
A well-rehearsed elevator spiel
Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?
The options for your personalized, business-branded pens are endless at National Pen, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we.ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.
Question 1: What does your business do? How would you like it to be represented? It.s important to consider the general attitude of your company. Fun? Serious? Professional? Creative? The nature of a company is usually somewhat defined by the nature of its work, and ideally, your pen should reflect this. For example, a design firm might prefer a uniquely shaped, contemporary looking pen (like a squiggle pen), while a hospital might lean towards something more practical or conventional (like the Executive Cirrus).