How you can make small marketing dollars equal year-round advertising

One of the easiest ways to keep your message around month after month is with a promotional calendar. Calendars don’t get thrown in a drawer, they get coveted wall space, and they are a unique way to display your personalized message. Cost-effective and budget-friendly, calendars are a great way to show your customers and prospects you care. They make great holiday gifts and are the perfect way to generate goodwill and brand awareness at the same time!We offer a variety of calendars and planners to fit your brand, your budget and your look!Our most popular option, the Reflections Wall Calendar, offers style and stunning graphics for a fraction of what you would think.For a touch of fun, choose the Mickey and Friends Wall Calendar with colorful Disney …read more

Holiday Gifts for employees and for customers!


How can you show your appreciation for all the hard work your employees put forth all year? Or how much you appreciate your customers for being the integral part of you and your businesses success? Typically, many companies choose the holiday time at the end of the year to show their gratitude – either through holiday parties, company outings, employee gifts, or customer appreciation gifts.

But what is the ideal item or gesture? Often times business owners, especially small businesses struggle to find the balance between cost and quality. Budgets are tight, especially this year, and being able to express your gratitude without breaking the bank is a tightrope walk almost every business owner …read more

Proud to be American-made

We recently received the letter below from a happy customer. You may not know that many of our National Pen brand products are 100% Made in the USA. We manufacture top-selling pens like the Contour and the Colorama at our plant in Shelbyville, TN. The benefit to you is that you get American-made quality, factory direct prices and fast delivery. Most of all, you can feel good knowing that when you buy our products, you’re helping to keep dollars and jobs here in the USA.“Dear Mr. Thompson:Several weeks ago, I ordered pens from your company. We plan to give them away at the county fair. The pens arrived promptly, and look even better than as …read more

Summer Events – for fun…for business!

With summer officially upon us, the time for company outings, picnics, BBQs and get-togethers are in full-swing. Though you might think you don’t have the budget or even the staff to host such an event, don’t forget that these occasions don’t just serve as Fun in the Sun, but they also serve as a great way to generate awareness, leads and even sales!With budgets on everyone’s mind, there are ways your small business can host or participate in an event for you, your customers, and your employees! Join a community fair or outing – often times sponsorships are available at many levels and advertising is offered in return. You could sponsor T-shirts or Bags for the event, or even just volunteer to …read more

Guarantee Your Sales!

Have you ever taken a plunge on a new product and realized it just wasn’t what you were hoping for? I know I have, and as a direct result, when I do my online shopping, I look for a guarantee. Though it might seem like a big risk as a small business, guarantees can actually pay you back with more sales, customer loyalty and buyer confidence.When customers are looking for which product or service to choose, a guarantee might be the deciding factor – offering the risk-free purchase they desire.Some of the other benefits of offering a guarantee are:

Customer Buying …read more

The Power of Word of Mouth

Word of mouth marketing has been a proven tool in generating interest, traffic, awareness and ultimately – sales. But how has word of mouth marketing changed in the past few years? With the advent of the internet, information is literally at your fingertips in a matter of seconds. Wide searches and reviews can generate foot and internet traffic for retailers and businesses.However, one of the most important advances has been the use of social media for businesses. Forrester analyst Augie Ray recently wrote Word of Mouth and Social Media: A Tale of Two Burger Joints. This article discusses how two wildly popular restaurants rose to success – one over the course of 10 years, and the other – in just one year. How did this …read more

Test Your Business!


When developing a marketing and sales strategy for your business, there are many avenues, ideas and programs to follow. It’s overwhelming at times – Do I focus on message? Do I need a new design? Is my website performing? It’s enough to make your head spin! However, one of the key pieces of advice any consultant, marketing guru or successful businessperson can give is to test, Test, TEST!
Justin Premick published an article about his case study regarding his email efforts and how effective they were. The focus of the case study was comparing text links to html buttons in an email. He was trying to discover which type of …read more

Sizing Up Your Competition

When formulating a marketing and sales plan, one of the best places to start is with your competition – what better way to get a feel for what is working, what you can do better, and how to set yourself apart? As Steve Strauss discusses in his article How to Research Your Competition, using marketing research and competitive analysis is key in understanding the market landscape.So just how should you research your competition?1. Start with their website – it should contain history, product or service positioning and other useful information.2. Do physical research – visit their store, call their customer service or purchase from them…what …read more

Going Green – for your environment, for your business!

Being eco-friendly and saving our resources is not just an environmental issue. It’s also a great way to save dollars in your business, and reach out to your customer and client base. Some obvious benefits of following the “Reduce, Reuse, Recycle” adage are: saving our environment, reducing waste, and saving money.

But what are the not-so-obvious benefits?

Why not use your ad message in a “green” way – like putting your imprint on a Shopping Tote? Many stores encourage the use of re-usable shopping bags, and some even charge for bags or boxes. What a simple way to keep your name and message …read more

Get to Know Your Customer Day

According to a few sources, January 20th is “Get to Know Your Customer Day”. Whether you are a small business owner or a sales professional, you have one thing in common – your business IS your customer! While it is great to highlight “getting to know your customer” once a year, this really needs to be a daily effort. This got me thinking – how can we all really get to know our customers?1. Ask! This might seem straightforward, but simply asking your customers opinion is worth its weight in gold. They can offer you insights such as product requests, service upgrades, and just general suggestions to help you give them exactly what they …read more