As a tax professional, you’ve certainly got your hands full this time of year. W-2s have been sent out by employers, 1099s have made their way into the hands of your clients, and your business relationships are conducting year-end reviews to analyze their overall financial performance for the calendar year. With the April 15th tax deadline looming, your workload is surely getting pretty intense at the office these days. So the last thing you’ll want to bother yourself with right now is trying to attract new business and retaining existing client relationships. Let National Pen support your marketing efforts and retention plan this tax season with our assortment of high-quality, tax promotional items.
There are few promotional giveaway items that are as universally welcomed as the drink koozie. Now, you have the ability to order custom koozies from National Pen that will help your business increase market penetration and deliver better brand awareness – all at prices that are unbelievably low. And parties or sporting events are perfect venues for these durable and useful items.
Imagine the conversations that will begin as you hand your guests a chilled beverage inside a customized koozie.
As you work to build your sphere of influence and gain traction in your field, you’ll want to have as many opportunities as possible to get your brand name out in the open. Sporting events and parties are a terrific forum for this type of marketing as you’re introducing your brand during relaxing, social events. Your prospects, clients – and even friends, will subconsciously associate your brand with good times and this can contribute to a more favorable opinion of your business.
Many companies find that their marketing message gets “lost in translation” during international ad campaigns
It can happen to anyone. You’re having a conversation with someone from another part of the country – or maybe even from another nation entirely, and you say something that really makes him or her gasp. What an odd reaction, you say; until you realize that what you were trying to say didn’t translate with the intended meaning. Major corporations around the world have also encountered these types of communication failures – the kind that cause marketing managers to shake their heads in disbelief and customers to question the motives of those in charge of the ads.
During the heyday of the Space Race, NASA, and the technology sector was challenged to create a pen that could write effectively in zero gravity. The private sector actually came through and invented it. The result of hundreds of hours of research, several prototypes, and the eventual real-world testing protocols of a zero gravity environment led to the creation of The Space Pen.
The old joke goes “The Americans spent millions of dollars creating a pen that can write in zero gravity. The Russians used a pencil.”
While this is a lighthearted jest that pokes fun at the tenacious efforts made by American scientists to create the pen (versus the simple Russian solution), the fact is that pencils don’t really work in space. When astronauts use pencils, the fine graphite dust that is emitted while writing with a pencil finds its way into the inner workings of sensitive equipment. Zero gravity can also drive broken pencil tips into switchgear and other critical parts, too. Plus, documentation was neither neat nor permanent using pencils, so the need for a ballpoint pen that can write in a zero gravity environment was real.
Right now – after the New Year’s celebrations come to a close, is the perfect time to truly commit to the resolutions we all set forward. One of the most common commitments this time of year is to live a healthier and more active lifestyle. Diet and exercise become major focuses, and water intake is a big part of the healthy lifestyle equation. Nutritionists will confirm that sufficient water intake is vital to maintaining good health and that dehydration can lead to significant health concerns. Your clients and prospects are among those who have committed to the healthy practices of good diet, routine exercise, and drinking plenty of water.
There is no doubt that the majority of businesses see the need for promotional marketing and giveaway items. These products can be used for enticing new clients, rewarding your existing book of business, or for simply helping to increase your brand’s market penetration. Whether you’re looking to put a “Brand X” pen into the hands of everyone in your industry at the next big tradeshow, or you want to send personalized golf tees to your best corporate clients, promotional marketing items are impactful and valuable to any business line.
One constraint that many marketing managers have is money. But, the next closest resource that is becoming increasingly scarce these days is time! The overall budget must be considered when sales managers and marketing gurus work on their next promotional item purchase. Many purchasers look to online coupon codes and voucher programs to save on their marketing expenses. This is usually accomplished by trolling the Internet in search of random coupon codes on affiliate websites.
The holidays typically boil down to friends, family, and good times. This time of year is also an important one in which to show your business partners and prospects that you value their business and are looking to continue building upon your business relationship in the coming year. Holiday themed promotional gift items are a great way to demonstrate your commitment to your client base, as well as to help convert industry prospects to new customers.
But what are the most effective (as well as most economical) promotional gift ideas this season? There isn’t one “magic” solution – rather, being able to stock a variety of holiday items will allow you to more effectively target your customers, prospects, and even employees!
When searching for the perfect promotional giveaway item, you’ll want to consider a few key points.
First, who is your target audience?
Second, what is your budget and how many people do you want to reach?
Third, is there a season or holiday-based theme that you can capitalize on to drive more business and more deeply connect with your business partners and prospects?
One of the most effective promotional marketing tools you can employ is the customized writing pen. Now, National Pen is proud to offer the Frosty Grip Pen that offers a smooth, pleasing profile with a translucent barrel design and frosted clip. These pens fulfill the three key points above with ease!
While determining your target audience is important, it seems that everyone is happy to receive a customized pen. This makes the question of “who am I really targeting here?” a moot point. Pens are great for just about anyone – tradespeople, medical professionals, businessmen and women, almost everyone uses a pen on a daily, if not hourly, basis. From a budgetary standpoint, you’ll want to consider how much you have to spend on promotional giveaway items and how many people you are trying to reach. Customized pens are available at extremely low prices, and your unit cost drops dramatically as your order size increases. The price per pen on a larger order can be nearly half of the price for smaller lots.
Holiday Cards Deliver a Powerful Marketing Message
The holidays are a time of year in which we reflect on the good things in life. For those who operate in the business world, it is a time to show appreciation for the mutually beneficial clients who help drive your bottom line . as well as the industry prospects who may become lucrative business affiliates down the road. While delivering lavish gifts and a flood of promotional items isn.t always a possibility for every group, few can argue that the upfront cost of a pack of customized holiday cards isn.t worth the investment. In fact, holiday cards are a tremendously affordable way of showing your clients and industry connections that you care deeply about your working relationship, so take the time to recognize this fact during the holiday season.
Marketing early and often is the key to a great holiday sales season
The holidays are right around the corner. Thanksgiving signals the unofficial beginning to the holiday season, and that means holiday meals, family visits, wrapping presents, and the inevitable shopping trip (or trips!). Those who rely on the purchasing power of consumers or businesses must capitalize on this timeframe that normally spans the month and a half between Thanksgiving and New Year Day. Some of the most powerful ways to market your business during this lucrative time are as follows:
- Market early and often – You’ll want your clients thinking about you and your business before they are ready to make a purchasing decision.
- Communicate to your target audience through a variety of mediums – Facebook promotions, direct mail campaigns, gift baskets, and holiday themed coupons will help increase awareness around your business or organization.
- Most people or businesses purchase due to repetitious and effective advertising. Send something that is holiday themed or provides timely value to your prospects and current customer base often. For example – custom, holiday-themed pens could be sent in multiple waves so the client is reminded of your business during this festive time.
- Create limited time offers that tie in the holiday season. A Thanksgiving special, Christmas deal, or New Year.s promo can drive in business while establishing a specific time-frame and sense of urgency in the client.
- Send custom holiday cards to all of your prospects and current customers. Many cards are available with .seasonal. greetings versus religious messages, so you.ll be able to connect with just about anyone.
- Send promotional giveaway items to your base that are just one step above the normal items you deliver. This is the time to show your customers and prospects that you care enough about them to send a thoughtful gift.
The holiday season is a time of year that provides you with an opportunity to market to your target audience and show your customers that you value their business. It is crucial to market early, to communicate often, and to give your audience a reminder of why your relationship is so important.