You know you need to market your brand with promotional products – now, which ones are the right items for your organization? The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that has made Apple so successful. That said, the promotional giveaways that are typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:
Pens – so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.
Coolers – Personalized lunch bags and coolers are a great way to get your company’s logo in front of consumers during their downtime. Coolers come out during BBQ’s, at sporting events, on camping trips, and at the beach. Keep your logo modest, so as not to put off a prospective client, and you’ll have brand recognition during those happy moments in people’s lives.
Magnets – Promotional magnets are a simple way to increase your marketing reach. Magnets are typically used to hold either photos or important documents within reach of the user. Your magnet will see a lot of use, and provides a highly visible reminder of your organization.
Flashlights – Literally brighten your company’s future with a keychain flashlight. These units provide actual real-world value and are a constant reminder that your organization cares for the safety and convenience of its customer base. LED technology has increased performance and reduced costs.
Sports Bottles – Sports bottles will hopefully overtake the plastic water bottle fad someday. With the green movement at full steam ahead, eco-friendly products like a custom sports bottle can tell your customers and prospects that you are a powerful company that supports key initiatives.
Travel Mugs – These moveable billboards for your company are a great way to enhance your marketing ability – at a low price. Also embracing the green movement, these refillable mugs offer an environmentally conscious way to keep favorite hot or cold beverages within reach, even on the road!
Calendars – A promotional calendar that is in use provides an entire year of daily reminders about your company. Get creative and customize a calendar with information specific to your company or client base. 365 reminders of why your organization is great is priceless.
Promotional giveaway items have the ability to increase your market share, provide a real-world benefit for your customers, and enable you to entice prospects with timely marketing materials. These top promo items are sure to help grow your business, and can do so at remarkably little expense!