Tradeshow 101: Everything You Need to Know to Prepare for a Tradeshow

TSLAC Staff Connects with Texas Library Association at Annual Conference 4.24-27.13If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You’re not sure what to expect, or what’s expected of you…and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business’s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow” the crowd! Here’s what you’ll need:

  1. An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative…think professional…and your table will do half of the work necessary to engage your audience.
  2. A well-rehearsed elevator spiel. Once you’ve attracted interest, it’s time to talk to people. Be ready with a concise, interesting, 30-second or less description about your business. Think of it as a commercial or pitch that tells your audience everything they want to know and what you can offer them. A well-executed elevator spiel will help encourage further questions, interest, and interaction between you and the people you meet (which is your goal!).
  3. Promotional materials. Guests expect to take something away from your table (and not just your business card), so come prepared with memorable, useful collateral to hand out! Custom USB flash drives, pens and lanyards are great takeaways that can be reused again and again in the workplace as reminders of your business. Or, go all out with larger personalized items like travel mugs, apparel, or tote bags, and leave a lasting impression on those you meet with a promotional product that’s functional in and out of the office. Check out our list of selections for all of these tradeshow giveaways today!

With our help, you’ll look like a pro at your first tradeshow.