Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you’ll probably see this:
That little B in the orange box is Blogger’s favicon. It’s showing up because we are using them to host this blog that you’re reading now. If you visit our website, http://www.pens.com/, you’ll see this as our favicon:
While Yahoo Search Marketing is just rolling this feature out to certain advertisers during its testing period, I think it’s a move in the right direction. This will help customers when they shop as they will be able to easily identify your brand. Establish your logo, your look, keep it consistent, and use it everywhere. This way, people will learn to recognize you just by your logo or favicon.
On another note, have a great Memorial Day Weekend!