Trade Show Marketing Tips

Trade shows are an excellent opportunity to give your business exposure and draw in many prospects as well as reviving old customers. By planning ahead and figuring out your goals and marketing strategy, you can create a very effective marketing campaign. Promotional giveaways are key to driving traffic and bringing in new clients. Utilize our trade show marketing tips to increase brand awareness, drive sales, and generate leads.

• Use goals to help refine your marketing strategy. Do you want to create brand awareness? Bring in more customers? Collect information from prospects? Drive more sales? The promotional trade show item you giveaway should help you obtain your goals.

• Identifying your audience & industry will help you choose what type of promotional product to giveaway. Who is your audience? Businesses? Consumers? Young adults? Whoever your audience is, you will need to create a strategy that entices these people to visit your trade show booth.

• Choosing the right imprinted item to giveaway is very important. Make sure you hand out something useful and unique so that the prospects will remember you. If your item can be used over and over again, your name will be in your clients’ hands for easy access.

• Make sure that your personalized message instills action in the customer. Put a special discount code on the promotional product or messaging that offers a special deal when they show the product. Also, make sure you put your information in an easy to read fashion. Keep your company name, phone number, and website address in bold so that customers can spot this information easily.

• Develop an exchange for the promotional giveaway. Ask for an email address, a phone number, etc in exchange for the fun, customized gift. Ask them to fill out a survey or be in an interview. Include a gift if they purchase a product. Use the advantage of handing out trade show giveaways to generate leads and prospects as well as drive sales.