In the debate of coffee vs tea, who reigns supreme? Do we dare to compare? One’s a morning necessity for millions. The other has been a favorite since the 6th century. Coffee and tea have been battling it out for the title of the world’s favorite beverage for quite some time.
Both with origins in antiquity, coffee and tea have grown and evolved in nearly every way. Coffee is roasted and brewed in numerous nations, using countless methods. The coffee shop has become a centerpiece of neighborhoods, attracting crowds of regulars, each with a drink preference that they deem an essential part of their morning routine. From mugs on desks to to-go cups in the hands of those on the move, you’ll find receptacles full of this aromatic beverage around the world.
Though coffee has seeped its way into the routines of millions, tea has the advantage when it comes to tradition and legacy. First discovered when a windblown leaf fell into the boiling water of emperor Shen Nung, tea has played a variety of roles, from an essential part of ancient rituals to a calming beverage to enjoy before bed.
Let’s take a deeper look at what’s gone into the making of these two legendary drinks… and which one ultimately comes out on top.
Coffee versus Tea: Comparing the popularity, history, and benefits.
We all remember the elementary school days of slaving over handwriting worksheets, trying to get all those loops and curves just right. But did you know handwriting is more than just a skill learned in school? There are actually many benefits of writing by hand and putting that good old-fashioned pen to paper, including improved creativity, critical thinking, and problem-solving skills. National Handwriting Day, celebrated January 23rd, 2018? Ring in the holiday in style by exercising your creativity, writing a letter to a loved one, or doodling in a notebook during a meeting (don’t worry, we won’t tell the boss!).
What is National Handwriting Day?
It may seem like every other day is some obscure holiday (speaking of, January 23rd is also Measure Your Feet Day), but observing National Handwriting Day actually dates back to 1977. Coined by The Writing Instrument Manufacturers Association, the holiday falls on John Hancock’s birthday. Hancock is likely the most iconic scribe in US history, thanks to his famous signature on the Declaration of Independence.
Hand Writing Versus Typing
As mentioned, writing actually has deep-rooted benefits:
– Handwriting exercises a complex cognitive process involving neuro-sensory experiences and fine motor skills. By feeling the writing surface, holding the writing instrument, and directing precise movement with thought, you give your brain a full workout!
– In contrast, typing is a simple, memory-based movement. Executing key strokes is just a repetitive movement.
– Research shows that children who practice their handwriting have higher levels of literacy and cognitive development. This is likely because as children learn how to quickly translate mental images of letters into a physical form, they begin to understand how letters form sentences and meaning.
– Strong writing skills also improve reading comprehension.
While on every other day of the year we turn to our keyboards and smartphones, let’s use National Handwriting Day as a chance to dust off the old pen or pencil and get writing.
1. Write a Letter
There’s nothing quite like receiving a handwritten letter or card in the mail and unfortunately, this is becoming a lost art. But National Handwriting Day is the perfect time to revive this tradition! First, make a list of all the friends and family you want to reach out to. Next, pick up some simple postcards or pretty stationery and think about the message you want to write. Maybe you want to include some fun past memories, a handwritten poem, or an update on how your life has been. No matter what you write, the recipient is sure to appreciate the effort and you will be practicing your penmanship at the same time!
2. Draw a Doodle
Whether you’re on a call, sitting in the waiting room, or just lounging on the couch, doodling is a great way to express some creative freedom and exercise your writing skills. Take your doodles one step further by expanding them into a larger sketch. Who knows, you could create your next piece of art! Even if you don’t consider yourself an artist or creative person, it never hurts to tap your inner creativity with help from pen and paper.
3. Color in a Coloring Book
You might have thought that this little hobby was left in your childhood, but adult coloring books are back (and for good reason). Coloring, which is similar to art therapy, has been shown to reduce anxiety, create focus, and encourage mindfulness. Plus, it’s fun! Grab some colored markers or pencils and start your own coloring book art piece to celebrate National Handwriting Day in style.
4. Learn What Your Handwriting Says About You
More than just a means to an end for writing assignments, your handwriting is actually a great window into personality traits and preferences. Graphology is the study of handwriting and analyzes a writer’s character, personality, and abilities and it’s been around for a long time. In fact, how you write can indicate more than 5,000 different personality traits and can even be used to detect certain diseases, like Parkinson’s and Alzheimer’s, earlier. Below are some notable characteristics:
– Writers who use large letters are more likely to be outgoing, people-oriented, and outspoken, while those who use small letters might be more shy and withdrawn.
– Those that write rounded letters are creative and artistic, and those that write pointed letters are intelligent and curious.
– Big loops in letters indicate open-mindedness and the need for adventure and narrow loops might correlate to skepticism or restriction.
While you’re examining your own handwriting, try looking into some of the most famous scripts of the past! Like speech patterns and dialects, handwriting changes over time and it’s fascinating to look at the history of penmanship. See how famous authors wrote some of their best work:
– Lewis Carroll, author of Alice in Wonderland, would not only hand write his work, but he would also add beautiful doodles within.
– Anyone who has read Grapes of Wrath by author John Steinbeck won’t be surprised by his dedicated, disciplined, font-like handwriting.
As you can tell, handwriting really tells a story about a writer’s work and style. Take National Handwriting Day as a time to celebrate this art form.
6. Create a Vision Board
National Handwriting Day also corresponds with the beginning of the year and making resolutions. A vision board is a great way to visualize your goals for the upcoming year and creating one from scratch is the perfect way to celebrate handwriting and art. Vision boards are simple to make. All you need are some old magazines, newspaper, other media, and art supplies. Find things that resonate with you, such as a person in a suit for career growth or a big salad for healthy eating, and put them on your board. Then, hand write words of motivation to finish the piece.
Check out some vision board examples here!
7. Practice Your Signature
No one said that John Hancock is the only one that can have a cool signature! Your signature serves as your personal mark on everything from checks to cards, so take time on National Handwriting Day to perfect it. Try different styles, spellings, and structures. Just initials? Full name? Larger first letter? The possibilities are endless.
8. Keep a Dream Journal
Dream journals are a way to keep track of your dreams and are often used to find patterns in thoughts and emotions. They can be used as a springboard for a writing piece or just as a fun hobby to monitor what your brain is cooking up! First, find a journal that you love and can keep right by your bedside. Then, make a habit of recording your dreams right when you wake up. Even if they are just fragments of memory or emotions you felt, starting the habit is key to dream journaling. You might be surprised with what you come up with! Ryan Hurb at Dream Studies explains his process for dream journaling here.
Handwriting is more than just a tedious task we learn in school. It is a window into our unique personality, an instrument of creativity, and a brain exercise! Celebrate National Handwriting Day this year with some fun, stress-free writing time, art, or journaling.
You can’t have a tailgate without custom swag, and the team at National Pen has you covered! We have all the college tailgate necessities — including coolers, personalized Koozies, chairs and more. So get your game-day gear and announce to the world that your school has the most die-hard fans.
The influx of holiday decorations popping in stores in early Fall (if not sooner!) makes it known that both big and small businesses think about the holiday season much sooner than the actual holidays on the calendar. And for good reason, people want to feel prepared.
By the end of September 2016, 14% of Americans had already started their holiday shopping, and 1 million people were already completely finished with their shopping lists. Holidays retail sales also increased by 4 percent year-over-year in 2016 to reach $658.3 billion spent in November and December, the prime of the holiday season.
Is your business ready to handle the influx of traffic? Do you have strategy to attract new visitors to your store, while also catering to your loyal customers? Do you know how to grow your business activity during the holidays? Here are 5 small business marketing strategies to increase your growth during the busy holiday season.
Expand Your Product Line
What products will you have ready for sale specifically for the holidays? If you don’t have brand new items to introduce, think about repurposing your most popular items as part of a bundle that’s perfect for gift giving. Or, think about adding a homemade element to your available products. Brainstorm with your team about ways you can use the products you have and make them more relevant for the holiday shopper.
Promote a Stress-Free Zone
In-store holiday shopping can create quite the frenzy rather than feeling festive. Create a mini stress-free zone in your store complete with coloring books, colored pencils, stress relief balls, and fidget spinners. Set up a table with refreshments inviting guests to sit down and take a few minutes to relax or let them take a stress relief item with them to go. This will invite people to linger in your store longer and find an extra benefit of adding your store on the must-visit list.
Sell Through Different Channels
While brick-and-mortar stores should take full advantage of the additional foot traffic thanks to holiday sales, don’t forget about promotion on your social media channels and via email as well. Set up a small business marketing strategy to keep customer constantly engaged throughout (and beyond) the holiday season. Ideas might include a countdown to savings promotion where each day a new offer is revealed on your Facebook or Instagram page. Make sure your communication aligns both online and offline to avoid confusion, meaning if you’re selling an item for 25% off in an email campaign, confirm if it’s exclusive to online shoppers or if it will be honored in-store as well.
Host a Holiday Event
Small Business Saturday is the biggest day of the shopping year for small businesses, but don’t miss out on other opportunities to get your products in front of a larger crowd. Research fairs, festivals, and pop-up shops in your city and set up a booth or co-sponsor an event to draw more people to your business. Customize a business banner special for the event and set up a table that will entice people to stop by. Holiday-themed treats, swag bags, and an eye-catching setup are all good ideas to attract shoppers.
Even if people can’t make the event, it still puts your brand front and center when they’re thinking about their holiday shopping lists. The goal is to get more people to your store to buy your products, but it may not be from a singular communication. An invitation to a fun event is one way to draw attention to your business during the busy season.
Have a Sale
This business strategy continues to work because everyone loves a sale. This is especially effective if you are in direct competition with other small businesses around you. If you are selling similar products, what aspects will help you stand out? Most likely it’s going to be lower costs. Having a sale can also be a strategic way for you to make room for new inventory once the holidays are over.
Using Small Business Marketing for the Holidays
When it comes to business strategies for small businesses, the unique aspects of your business that will make the most difference. What do you have to offer that your competitors don’t? What will make you stand out this holiday season? Discuss these strategies with your team, and decide how to grow your business by applying them and making the them work for you. Stock up on customized merchandise today to help power you through the holiday season – and the days of holiday shopping leading up to it!
Here are three areas to cover before you set out on your final work conferences of the year and trade show best practices, tips and tricks to keep in mind and take into 2018.
Review Booth Etiquette
First impressions are everything, which is why your team must be on top of their game with every work conference. Even if people are casually walking by your booth, it doesn’t create a good impression if everyone has their head down distracted by their phones or computers.
Conduct staff training pre-conference.
One way to prepare for upcoming events is by conducting role play of possible interactions with customers or potential clients. This will help your team feel more confident in how to address questions and represent your company in the right way. Also, schedule staff training whenever someone new is added to the conference travel team. Don’t miss the opportunity to put your best professional face forward.
Finalize dinners and event sponsorships.
Coordinate how you will be connecting with your audience beyond the conference room floor. Is there value in becoming a sponsor of the conference or hosting a special happy hour or dinner with select attendees? When reviewing your fourth quarter budget, creating a more personalized experience [link to personalized experience blog] can help you stand apart from the competition.
Update Tradeshow Booth Display
Your tradeshow booth setup is the first thing conference guests will see. Ensure your visual display is as eye-catching and interesting as your product or service. A poorly designed tradeshow both may indicate to a passersby that your team is unprepared or uninteresting. Visually engage visitors with well-planned trade show displays for the ultimate experience.
Finalize tradeshow booth additions.
The shell of your trade show displays and all the supplies you need for setup should be ready to go, so now’s the time to add the final touches. This can include a new customized banner, updated business cards, or swag bags filled with additional personalized items to provide value for anyone who stops by your booth. Visualize the setup and create a checklist to ensure all items make it to the show.
Confirm shipping arrival dates.
With any trade show, there is always last-minute inclusions or swap outs that need to make it to your final destination. Check the shipping schedule deadlines to ensure all your equipment and furniture make it to where it needs to go. If you are taking your own transportation to the show, use your checklist when packing up your vehicle.
Implement Guest Interaction Trade Show Best Practices
The way you talk with your co-workers is usually far different from how you would interact with work conference guests. Here are trade show best practices to keep in mind and relay to your team when it comes to guest interaction:
Friendly is key – but exude extra professionalism.
Most tradeshow attendees are meeting you for the first time and may not relate to your sense of humor or jargon.
Maintain personal space.
Although the excitement of the trade show floor can be contagious, make sure you are presenting a welcoming vibe rather than an overbearing one.
This may seem obvious but initiate a connection by introducing yourself and your company position.
Don’t do all the talking.
While you may feel like you need to get as much information out as possible, take time to reflect on what those who stop by your display are saying or asking.
Trade Show Tips and Tricks for Success
Make sure your freebies serve a purpose.
Conference swag is a staple of the showroom floor, but is the trade show merchandise you’re giving away providing value? As an example, since winter is the height of cold season, attendees will likely be extra appreciative of hand sanitizer freebies, which you can customize with your business name.
Create an interactive booth space.
The tradeshow floor is all about interactions, so make your trade show displays inviting by offering an element that makes people want to stop by. Whether it’s a prize wheel, scratch-off giveaway, or mobile device setup to demonstrate your product/service, people don’t want to see what you have to offer. They want to experience it.
Focus on quality over quantity.
In some instances, it’s not about sharing a laundry list of everything your company provides. It could be an introduction of one new product/service. It can be focusing on one new feature or a special exclusive to tradeshow attendees. Gauge your audience per conference, and select the best of the best of what your company has to offer.
As you finalize your trade show strategy for the rest of 2017 and the upcoming winter conferences, remember to keep the experience authentic and gimmick-free.
According to research conducted by Infosys, 86% of shoppers say marketing personalization has at least some impact on what they purchase with 25% revealing that personalization significantly influences what they purchase. That’s a large chunk of customers you might be missing out on simply because you aren’t adding a personal touch to your small business marketing. Not to worry, you can fix this and update your strategies just in time for the busiest shopping days of the year!
Personalize Your Message
Think about who you are trying to connect with before launching your next marketing campaign. If you identify targeted audiences you think will find value in your products, you can better position your messaging to speak directly to them.
For example, if you are in the salon business, maybe one of your targeted audiences is the stressed out parent who needs to take time for themselves during the hectic, end-of-the-year season. Alternatively, if you sell insurance, maybe your messaging is geared toward parents who want to protect their families.
Rather than thinking in terms of buying and selling, think in terms of providing answers to questions and solutions to problems. When you take the “business” aspect out of the equation for a minute and hone in on what your customers need, you’ll find personalized marketing strategies come more naturally. Here are a few ideas to get you started:
Include the recipient’s first name in each email campaign you send out.
Include language that speaks to how a person is feeling across all your marketing copy.Examples: “Feeling stressed out? Let a [salon service] help you relax.” or “Protect the most precious commodity you have – your family – with [personalized business products for insurance].”
Segment your audiences and send promotions most relevant to them.Of the hundreds of ads your customers will see this holiday season, an offer specifically catering to their interests is the one that will produce the positive results you’re looking for.
Personalized messaging is essential so you can target different audience segments with the products or services they need most rather than taking a one-size-fits all approach that misses the mark.
Personalize the Trade Show Experience
One of the biggest advantages of attending trade shows or open market events is the opportunity to speak one-to-one with customers who are already familiar with your brand and those who are new to your products and services. While your physical presence already makes the interaction more personal, this is an opportunity to further personalize your company, small business products, and services in way that leaves a lasting impression.
Make the most of your end-of-the-year trade shows while preparing for the upcoming season. Also, local vendor festivals and holiday markets are popular this time of year. Add a personal touch no matter which events you decide to attend to better connect with your audience and make your brand memorable.
Show instead of tell.Set up a product demo, if applicable. Even if you’re in the business of selling a service rather than a tangible product, guide attendees through the process. Show how simple, convenient, and valuable it is.
Create a welcoming space.Host a raffle or free giveaways with personalized marketing products at your trade show booth. It will entice people to stop by and chat with you longer while boosting your brand’s visibility.
Know your audience.A convention-style trade show has a different vibe and different expectations than a local vendor show. Adjust your “presentation” to accommodate the audience you are going to be talking to.
Personalizing the trade show or vendor market experience is essential to connect with new audiences who may not have as much familiarity with your brand.
Personalize Your Merchandise
Decide what makes your brand memorable. When you’re a small business, it’s all about making the personal connection to encourage loyalty from customers. As Small Business Saturday creeps up, create personalized business products and create ways for people to interact with your business in a fun and engaging way.
Personalize tote bags emblazoned with your logo, company name, or tagline.Fill it with local treats, coupons, and other small items that won’t make your budget suffer and will make your shopper feel special. You can also use this giveaway as messaging to direct your online audience (via email or social media) to your physical store. “First 25 customers to visit us this Saturday will receive a free tote bag full of goodies.”
Customize a banner and host a pop-up shop.If you’re hosting an event somewhere other than your store, you’ll want the brand recognition to remain with you.
Create a direct mail campaign with branded stress relief products.Stress is common among the holidays, so why not address it in a fun way and offer your customers a promotion or offer at the same time.
Personalized marketing through merchandise is essential to strengthen your brand presence in the market and help create loyal customers through a genuine connection.
Small Business Personalized Marketing Strategies
This holiday season, create a marketing personalization list and check it twice to ensure you are providing a special shopping experience for every person who interacts with your business. You can achieve this by personalizing your messaging, the trade show experience, and your merchandise.
Continue this one-to-one connection through your interactions online, over the phone, and in-person. Rather than the one-and-done shopper, you’ll find with marketing personalization, you’re more likely to create customer loyalty for a lifetime.
The end of 2017 is quickly approaching and what do you and your company have to show for it? Have you met the goals you’ve aimed to achieve? Have you improved your branding efforts throughout the year? And, have you made the changes needed to make a significant difference both internally and to your client base?Finish the year strong by performing a mid-year review and challenging your company to end on a high note. Take inspiration from The Weekender to see how you can incorporate the work-life balance necessary to succeed. Get the creative juices flowing and have everyone motivated throughout the remaining months of the year.
October – Make Time to Play
Make time for play to increase productivity and boost company morale.
All work and no play can make for some very disgruntled employees. Disgruntled employees typically translate into slips in productivity and progress. Make time at work for play. This can be anything from a creative brainstorming session with snacks and conversation to out-of-the-office team building events.
By making time to incorporate a little fun and lightheartedness into the workplace, you can increase employee satisfaction, which in turn, will benefit your company. Although it varies by level of position, the cost to replace an employee averages to about 6 to 9 months’ salary. Isn’t it worth it to keep good employees rather than trying to train new ones?
November – Do Something New
Create innovations for connecting with customers that will encourage more loyalty to strengthen your brand.
One of the biggest competitive advantages any company has is their unique value proposition. Decide what makes your company uniquely you. If you’ve spent the year going through the motions of tried-and-true, now is the time for innovation. Customize the way you are promoting your products and selling your services. According to Pew Research, majority of adult, American consumers say they are more comfortable using familiar products and brands.
What new thing(s) will you introduce in these last months that will carry over into the new year and put your brand on the forefront of people’s brains (and purchasing decisions)? Think about hosting an educational workshop, creating a loyalty program, or event that focuses on the needs/wants of your audience.
December – Reconnect
Personalize your messaging to make real connections with your customers.
The purpose of any business initiative should be connecting with customers. Make sure your mid-year resolutions reflect changes you want to make to ensure this happens. Reconnect with loyal customers by sending them a personalized calendar that will help them plan out their next year. Add your own customized touch with a company newsletter, handwritten note, gift basket, or holiday card. Alert them to upcoming specials, deals, and/or new products on a monthly basis to give them a reason to stay engaged with your brand.
End of Year Inspiration
While the last months of the year are typically focused on generating revenue and hitting quarterly goals, it should also be used as a time to reflect on the successes and setbacks you’ve experienced throughout the year. Set up some time for a yearly review to gather feedback from both customers and employees to freely share what processes were successful and which more challenging. Were there any steps that were missed? What took longer than expected? Most importantly, did you discover opportunities that you didn’t see before?
By planning ahead and disposing of old methods that don’t work, you’ll finish the year strong and be ahead of the game come January 1st, feeling rejuvenated and ready to go.
Each person is acclimated to their own desk style, but are all desk styles conducive to feelings of calm and relaxation? According to a recent article published by Entrepreneur.com, an average office employee spends more than an hour a day “looking for things.” A cluttered space can result in haphazard workflows, misplaced documents, and a lack of ability to focus because everything is fighting for your attention at once. Lack of organization usually means lack of efficiency, which can result in an increase of stress. Simply put, more mess leads to more stress.
But all is not lost. There are ways to bring more Zen into your work day. It’s all about how you keep things organized for your office desk setup.
“Sanctuary” may be the last word you think of when it comes to your desk space, but it may not be as far-reaching as you might think. For starters, the placement of your desk can align with the benefits of feng shui to introduce a good energy flow around where you work. Who wouldn’t want to create an environment more prone to prosperity and creativity?
For balance and clarity, place your monitor near the back of your desk and keep things tidy near the center. Additionally, keeping a journal or sketchbook situated in the front right section of your desk helps generate more creative vibes.
Continue to build your desk sanctuary in other ways by making it more personal with photos. Add your family, pet, or a travel scene to your desktop. Bring in a plant or include some splashes of color or new lighting to brighten up the space. By incorporating some simple touches to the area typically known for housing only a computer, pens, and notepad can make it feel more Zen.
Want to learn more about turning your workspace into a desk sanctuary? Get inspired and get ready to update your desk with the tips from our infographic below.
Every industry has its ebbs and flows in business, typically gauged by quarterly reports and monthly revenue goals. Embracing the inevitable changing business environment equips you with the right tools and mindset to tackle any hurdles that may arise, thus setting you up for success.
In order to keep the pace with the ever-changing business climate, your company must know how to be agile enough to ride the ups and downs. Let’s review three ways to embrace the change of seasons and highlight how you can end the year strong – even with both predictable and unpredictable industry change.
Adopt and Embrace an Offline and Online Marketing Strategy
Users want to see a tightly aligned message with a company’s online and offline marketing strategy. According to the Data & Marketing Association, direct mail customer response rates increased by 43% year-over-year, according to 2016 statistics. If your current offline strategy involves the use of direct mailers, include customized products your clients can use year-round. These may include personalized calendars, pens emblazoned with your logo, or business card magnets they can hang up in their own office or at home. However, while direct mail still is successful for most industries, don’t forget about the industry change of an ever-increasing mobile audience who may prefer to receive their messaging electronically.
According to a 2016 report analyzing over 1 billion emails, there was an open rate of 24.88% when averaged across all devices and sectors. This scrapes by the average email marketing open rate of 22%. People consistently rely on email to receive information. If you’re not utilizing both offline and online strategies to align with each other, you may be, quite literally, sending your customers mixed messages.
How to embrace the changing business environment: Don’t abandon tried-and-true offline methods. Just make sure they match what you’re presenting online as well, and test which performs better per campaign.
Put on the Blinders and Live Out Your Own Mission (Don’t Follow Competitors)
It’s still recommended to do market research and keep on an eye on your competitors to help gauge your place in the industry. But, you may also want to pay close attention to what sets your company apart from others. Brand identity is crucial for a small business, because marketing budgets most likely can’t compete against the bigger brands. Live out your own mission by engaging your entire team to be an advocate for your brand.
Do this by becoming a “walking, talking billboard” at the places that matter most, such as trade shows, local events, conferences, and other opportunities where it makes sense (and is expected) to promote your brand. If your budget allows for it, sponsor a well-attended event and set up a booth to sell your products or services.
Once you have finalized your calendar of events, equip your staff with promotional merchandise to give away. Items should include your company’s name, contact information (phone, email, and/or social media), and a tagline, if applicable. Customize note pads, water bottles, drawstring backpacks, and other swag-worthy items to pass out at your next event. It will give people a reason to stop by and learn more about your company, buy your products, or schedule an appointment for your service.
How to embrace the changing business environment: Stop focusing so much on the competition. When it comes to promoting your company, sometimes you have to ignore the industry chatter to hone in on your specific goals and audiences.
Think Big and Stay Small
The term “small business” is defined by the number of employees and amount of revenue generated. These numbers range by industry as outlined by the Small Business Administration. Whether you are a small business of 25 employees or a company of 250, you must always be willing to think big to keep up with the changing business climate.
Thinking big, though, often refers to looking at goals that go beyond revenue. It involves asking questions like: How do you want to present yourself in the industry? What kind of opportunities can you provide your employees? Are you a company that encourages leadership and advancement? Maintain open communication within your company and have scheduled internal brainstorming meetings or quarterly initiatives to further your company’s culture and value. What goals would you like to see your company achieve?
How to embrace the changing business environment: Define your company by more than revenue; find out what else motivates employees. This will help reduce turnover and improve loyalty within your company, which in turn saves company hiring costs.
There will always be climate change in business, especially as technology shifts and audience mindsets evolve. As a small business, it’s important to stay relevant among industry change. Ensure you have stability internally, so you can maintain your business goals among your clients and new audiences. Empower your team to be flexible and adaptable through industry changes.
Want to gain a new perspective and learn how to embrace change? Download a free copy of our Weekender Guide, a work-life balance calendar, to help you set goals for your entire team.
October is National Breast Cancer Awareness Month (NBCAM). The initiative is focused on raising awareness about breast cancer and providing education and support. As an act of support and solidarity with those affected by breast cancer, survivors, family members, and friends proudly wear a pink ribbon during the month of October.According to U.S. Breast Cancer statistics, approximately 252,710 new cases of invasive breast cancer are expected to be diagnosed in U.S. women in 2017, in addition to over 63,000 new cases of non-invasive breast cancer.
To join the cause in raising awareness, you can easily make your own pink breast cancer awareness ribbons to wear or distribute to your family and friends, coworkers, schools, or other organizations you are a part of. All it takes is a three-inch piece of pink ribbon and a small safety pin to create the iconic marker of such an important cause. Though breast cancer research is crucial year-round, as a nation, we claim the month of October as the time to wear pink.
Breast Cancer Awareness Ribbon Steps
To make your own pink breast cancer awareness ribbon, it takes just three easy steps:
First, cut three-inch pieces of pink ribbon, cutting the ends at an angle.
Hold the ribbon horizontally at its midpoint and fold the left end down and slightly across the midpoint.
Then, fold the right end in the same way so the ribbon crosses itself slightly below the fold. At this cross-point, use the safety pin to secure the ribbon in place.
If it’s easier, you can stitch the ribbon together or hold it together with double sided tape at the midpoint before pinning to your shirt, jacket, bag, refrigerator, or wherever else you would like to display it. This DIY craft barely takes any time to make and allows you to demonstrate your solidarity for breast cancer survivors, remember those who have lost their battle with cancer, and celebrate those who have beat it. It’s a small and simple token, but with a powerful statement.
Go Pink with Breast Cancer Awareness Customizable Products
In addition to wearing pink ribbons, National Pen offers breast cancer awareness merchandise in support of National Breast Cancer Awareness Month. Customize magnets, tote bags, water bottles, keychains and more with the pink ribbon emblem to take to your next tradeshow, company meeting, or fundraising event to support the cause. Perhaps you would like to include someone’s name as a gesture of remembrance. Whatever the case may be, utilizing products such as these to go pink can help keep up the spirit of Breast Cancer Awareness Month all year long.
Stock your tradeshow booth with pink products that have been customized with your company’s name or logo. For example, tote bags emblazoned with “[company name] supports Breast Cancer Awareness Month.” Personalize items that will be useful for people year-round to make your company stand out and make raising awareness a long-term initiative.
Encourage employees from all branches of your company to use pink breast cancer awareness pens, notes, sunglasses, or hats if they are headed to a conference, client meeting, sales pitch, or interoffice event. Pass them out at your next company meeting, and encourage distribution of them through the month of October as part of promotional efforts.
One of the best ways to actively show your support is to raise money for breast cancer education and research. Host a company bake sale and personalize a pink ribbon company banner to accompany it. Plan a 5K walk and order matching pink breast cancer awareness t-shirts for the whole team. Set a goal and share your progress on social media so others can feel inspired to do the same. The ideas are endless, but the goal is fixed on raising money and awareness for breast cancer.
The power of community involvement can’t be denied as everyone “goes pink” for the month of October. The fight against cancer is ongoing and every bit helps. How will you make a difference? Show your support by learning how to make breast cancer awareness ribbons, being active in raising awareness, and purchasing and wearing pink breast cancer awareness products.