You’ve done it. You’ve finally decided to launch your business. Now to get your name out there so you can have customers. You have all these skills, but running a successful business requires more than just knowing the service you provide, it requires getting your business brand out there. ready. Set. Go. Here’s what you need to start building your brand!
“Keep it simple stupid,” The saying our mom’s have been telling us our whole lives. A name should be easy for your customers to remember, and even easier to spell. Anything more and anything less and your customers will either never find you or not remember.
A lot of money has gone into studies about colors and shapes, but realistically, your logo should reflect your company. The best thing to do is think about all your favorite brands, gather up images of their logo and ask yourself what comes to mind when you look at their logo. Do you think the person who created this logo wanted you to feel this way? From there, write down what you like and try to incorporate it into your logo. Once you have a prototype, think about investing in graphic design help from a professional. Meet with them, tell them your vision and list out the qualities that inspired your prototype and w3atch them bring your logo to life. Try to give them as much detail and direction as possible to keep cost down and money in your pocket.
What solution are you providing? If you’re a lawyer, are you helping win cases? Of course, you are just like all the other lawyers out there! So what makes you different? Is it your pay as you go pricing or your ability to communicate the law to the average Joe? Think about the solution you provide, how you are going to deliver it and why they should choose you. Write it down, and more importantly, make sure your business practices this every day, from you the business owner, to every employee who represents you.
Start Small, Build Big
If you are a lawyer, everyone you know and interact with should know you are a lawyer. Going to the grocery store and you strike up a conversation with someone, give them your card. If you can’t sell your service to the people around you in your daily life, then throwing money at high dollar marketing plans will be risky. If you say things like, “they won’t buy from me because they know me too well.” Well then ask yourself, why they don’t trust you and work on yourself to build your brand and gain their trust. Sometimes convincing the people that know you best will be your toughest test, but overcome those obstacles and you will set yourself up for success.
Do It yourself Marketing vs. Paid Marketing
There’s time to go cheap and there’s times to spend the dough. Knowing when to and when not to can be tough. But like step 4, start small and test. Exhaust all your free options and take the lessons learned from them to figure out a solution for paid marketing techniques. Perhaps contract work out to test again new theories you are not experienced with. When you find someone or something that works, invest smartly and capitalize. Many programs these days offer simple, easy to use paid marketing techniques for business owners looking to develop this skill set. Watch the videos, contact the company and soak up as much knowledge. Facebook business offers simple solutions but find someone with success using their programs so you can know what you are getting into.