What do you wear to work? If you’re working from home, odds are you’re wearing a flashy top that doesn’t at all match your comfortable pajama bottoms. Even work from home employees enjoy high quality company jackets, hats, and cozy socks to keep them cozy through the workday, spreading brand awareness and boosting team morale. Let’s take a few minutes and dive into the benefits of upgrading your employee uniforms with fashionable and functional company apparel.
Did you know that good uniforms are good for your employees? Whether it’s improving productivity or boosting morale, all of these benefits back around to the company itself when you offer custom branded corporate apparel:
Customers also benefit when employees are dressed with your logo, and a happy customer is good for business. Here are some of the ways you and your customers win when your employees are showing off your brand:
Business Tip: Corporate branding is an important part of any business to invest in. What is corporate branding? It’s the image you project to your customers through your logo, your colors, your in-store décor, atmosphere, company values, and more. Everything you show to customers becomes part of your corporate brand.
When you’re choosing the clothes and accessories that will represent your brand, you don’t want to buy the first thing you find in a craft store. It’s important to take the time to find the best fit both for your company and for your employees. Here are a few things to consider when looking at options:
While much of your branded corporate apparel depends on your industry, here are some branded essentials every company should consider:
T-shirts are the go-to classic for most companies. Easy to layer, offers plenty of brand visibility, and a style that looks good on everyone. Aim for high quality t-shirts like these that rock soft but sturdy materials, are machine washable, keep your logo tastefully visible, and come in colors that match your branding.
Great for looking sharp on the job and keeping the sun out of your face, custom branded hats like these are an excellent gift or uniform accessory for most businesses. Whether you’re selling hardware or enjoying a day outside, employees love a quality cap from their company.
If your employees are spending time in the cold, keeping their ears warm is a surprisingly important productivity move. Cold ears lead to headaches, which drastically reduces how effective employees are at work. A good, cozy beanie like this one also makes for a great winter gift, allowing your employees to display your brand on holiday adventures as well as with family and friends.
In the professional world, colorful socks have become one of the few ways employees can truly express themselves. Get whimsical with your own custom sock creation like these to share with your employees as gifts. Soft, comfortable socks that add a touch of fun to your branding is a great morale booster and a tasteful gift for any occasion.
Another outdoor essential, any employee spending long hours in the sun is going to need something to protect their eyes. Employees that are squinting uncomfortably against the sun while talking to customers give the business a heartless appearance, whereas quality branded sunglasses like these allow employees to maintain composure and look good doing it.
If your employees are working in the rain or cold, don’t let them cover up your custom shirts with any old discount hoodie. Keep your employees looking professional and comfortable at all times with custom outerwear. Ponchos, coats, and more are great for protecting your employees and showing off your brand at the same time. These also make great gifts or even rewards for employees that perform well.
Quality company apparel does a lot for your employees, your customers, and your business. Whether you’re choosing shirts for your uniforms or accessories for gifts, remember to prioritize quality in everything that carries your brand. High quality gifts and uniforms mean loyal employees, which means better customer experiences, which means better business for your company.
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