In San Diego County, St. Paul’s Program of All-inclusive Care for the Elderly, or PACE, is an outstanding option for seniors who are struggling to live at home independently. Their goal is to keep seniors safe and happy at home instead of moving into an assisted living community. For seniors who have Medi-Cal, the services that PACE offers are free, including driving them to and from doctor’s appointments, meals and activities at their day center, and physical therapy.
To learn more about how St. Paul’s PACE uses promotional products, we stopped by their office to chat with Lizette Galindo, their PACE Outreach Specialist.
With such a wide audience and varied audience, St. Paul’s PACE chooses different promotional products for each group. Lizette says, “We use promotional products in many ways. When we go to resource fairs to do outreach, we use pens with our logo on them.”
To welcome seniors into the PACE program, she says, “We give them a tote bag with our logo on it for all their stuff. Pens with a thicker barrel are also perfect for our seniors who have trouble gripping something smaller.”
“For our professionals out in the field, they love pens with stylus tips that help them use their phones.”
And if they’re looking to impress? Lizette notes, “For key holidays, like Social Work Month, we like to give our social workers mugs. We’ve also given them phone chargers.”
For St. Paul’s PACE, seasonality is a key way to market themselves. Lizette offers this gem of advice, “Sometimes we base our marketing on the season. So, if it’s summer, we’ll hand out fans. During winter and flu season, we go with lip balm and hand sanitizer.”