New Business Marketing Ideas

Congrats on Marketing a New Business!

Whether you’re opening a coffee shop, starting your own freelance business, or creating a religious organization, let us be the first to congratulate you! This is such an exciting time, and we hope to be your partner when it comes to new business marketing ideas.

Grand Opening Giveaways

If you’re opening a physical store, then allow us to give you a couple suggestions on grand opening giveaway items. P.S. these can also double as thank you gifts if you’re an online shop.

Well, first, let’s discuss why giving out promotional items at your grand opening is a good idea. First, they welcome your potential customers and get them excited about your services or products. Second, grand opening giveaways are another way to advertise your new business that will live on beyond that first day. Makes sense, right?

Custom earbuds with the logo of your new business are a fun giveaway item to pass out and one they’ll use every day. They’re also more affordable than you might think—some are even under $2 each!

Or, maybe you can hold a drawing at your grand opening for a higher-priced item, like a custom Bluetooth speaker. A drawing will get people involved and keep them in the store longer.

How About Some New Business Marketing Ideas?

You’ve seen our ideas for grand opening products, but what about ideas to market your new business? C’mon, you know we wouldn’t leave you out in the cold!

1. Identify Your Market
   Our first new business marketing idea is to identify who your product or service serves. Once you identify who your customer is, you’ll know how to market to them in a way that engages and keeps them coming back for more.
2. Build a Website
   Whether you hire someone to create your website or build it yourself with a third-party tool, a website is critical for new business marketing. Keep it up to date with services/products offered, hours, contact information, etc. Additionally, if you have a physical location, it can be beneficial to create local listings, such as a Google My Business Listing. You can create these prior to, or at the time of, your grand opening.
3. Create Social Media Accounts
   The key to marketing a new business is to be where your customers are, and that’s typically on social media. Create your pages on Facebook, Twitter, Instagram, Yelp, etc. and post as often as you can—we suggest daily if the content is relevant enough. The biggest benefit? You can post on social media for free!

You’re Covered by Our One-Year Quality Guarantee

We know that when it comes to marketing a new business, you want to feel confident about the company that’s making your promotional products.

That’s why we have our One-Year Quality Guarantee. Basically, if your order isn’t produced exactly to your specifications, you can return the unused portion and we’ll replace the full order or provide a refund up to one year after the ship date.

We hope you choose National Pen Company for your grand opening giveaways and new business marketing items!