One of the most important resources that any marketing manager should have is a good calendar. A basic calendar can help you organize sales campaigns, keep track of visits to customers and prospects, and will help you get an advanced look at upcoming holidays and events. At National Pen, we've put together a comprehensive and seriously useful promotional events calendar page that will keep you informed of the holidays that respond well to promotion.
For instance, who knew that National Thank Your Customers Week is the second week of January? It certainly makes sense, as the holiday shopping season usually provides good cause to thank those who spent their hard earned money with your company. But, these lesser known national days of recognition are a great opportunity for you and your business to reach out to your customers with a variety of promotional items. Another holiday that provides a great excuse to send custom pens or other office supplies is National Handwriting Day. What a terrific tie-in to deliver a handful of custom printed pens to your best clients. Awareness is a huge part of any marketing campaign, and these holidays provide a means to connect with your target audience.
Your standard holidays are listed on the promotional events calendar – like Christmas and Hanukkah, but the lesser known holidays or the random days like tax day or National Nurses Day provide additional ways for you to recognize your clients. Think of the impact it would make to send promotional giveaway items to your favorite doctor's office during National Nurses Week. Or a veteran-owned business during the first week of November. These lesser known holidays provide a means to make a really powerful impact with a variety of clients and prospects.
The goal of this promotional events calendar is to give you a means to track those important days throughout the year that have value from a marketing perspective. You can continue to communicate with your customers throughout the year by leveraging these key days, and your clients will appreciate the thoughtful touch of sending a useful and timely promotional gift.