At National Pen, we know that Small Business Saturday is a special day. November 24, 2018 is a day focused on supporting the businesses that drive the majority of the US economy – yet are often overlooked by consumers who are conditioned into seeking out big chain destinations and marquee retailers. According to the Small Business Administration, small businesses (generally defined as companies that employ 500 or fewer individuals) represent 99% of all independent enterprises across the nation, and employ over 53 million people. These are companies that are owned and operated by hard-working individuals who could use a break every once in a while.
About Small Business Saturday
The Small Business Saturday holiday was first “celebrated” in 2010, as a counterpoint to the national chain Black Friday sales and Cyber-Monday specials that follow the Thanksgiving holiday. The goal was to drive domestic consumers to small businesses instead of big box stores – especially during the lucrative and competitive holiday shopping season. American Express is responsible for creating the holiday, and has promoted it through numerous ad campaigns and via several media outlets.
Marketing Small Business with Promotional Items
There is no better way to begin promoting your small business than by investing in high-quality and highly effective marketing and promotional items. Prepare for Small Business Saturday by choosing among a huge selection of personalized items – all at factory-direct prices. Your small business can benefit greatly from a nationally-recognized holiday like Small Business Saturday, and being prepared with a stock of pens, calendars, travel mugs, office supplies, logo shirts, flashlights, and key chains will help make your Small Business Saturday shopper a repeat customer!
Our Small Business Saturday Promotion
Be sure to put your message into the hands of customers! To honor small businesses and help your company capitalize on this important holiday, we're offering 10% off bestselling promotional products between now and November 28! Simply enter code SMALLBIZ10 at checkout!