Advertising & Marketing

5 Band Merchandise Ideas for Your Next Festival

It doesn’t matter if you’re the fan favourite band or a local vendor; music festivals and concerts are a great place to offer custom band merchandise. But what kind of band merchandise is going to make the best connection with your audience? Here are our top 5 band merchandise ideas to enhance the fans’ experience at your next music festival. 

Why Promote With Custom Band Merchandise?

Making Memories

Concerts, festivals and even local band nights are important memories for customers. When you share your own custom music festival merchandise, your fans get treasured souvenirs that help make those memories last. 

Enhance the Experience

The little details make a big difference when creating a memorable fan experience. Even a few low cost promotional products can make a big impact when printed with your customers’ favourite band logos! Gifts like custom keyrings, branded caps and more help make a festival experience exciting for the fans while promoting future band events. 

Promote the Band

For those in the performing arts, visibility is everything. Custom merchandise for bands not only excites current fans, it also gets their logo in front of potential future fans! When people wear their custom T-shirts and other merchandise in public, it generates interest in the band.  

Generate Revenue

Unlike paid advertisement, custom merchandise can actually be sold to generate more revenue for the band. The Institute of Contemporary Music Performance (ICMP) highlights bands like Hello Amnesia that regularly generate income by selling stickers, bags and more both online and at events. According to Brag Media, tours can earn between 10-35% of their revenue through merchandise sales!  

1. Branded Gadgets

      Engaging brands need engaging merchandise. So make sure your merchandise booths are living up to expectations! Stock up with useful items that let customers engage with your band at the concert and at home with these trendy merchandise ideas for bands. 

      Branded Torch Keychains 

      Late night events are exciting, but what happens when your audience needs to find where they parked, or track down the folding chair they left at the entrance? Branded torch keychains aren’t just a fun concert giveaway, they’re a necessity. 

      Earphones and Headphones 

      What better way to share love for your band than with custom earphones? This custom band merchandise is compact, light and easy to carry. Headphones and earphones are also a great way to keep listening long after the band goes back on the road. 

      2. Accessories With Logos

        Everybody looks better wearing your logo! Share your style with your audience with trendy accessories perfectly tailored for concerts, music festivals and more. These easily customisable merchandise ideas for bands help customers keep your branding close throughout their festival experience. 

        Branded Lanyards 

        Custom lanyards are a classic band merchandise idea for festivals, concerts and more. Perfect for storing entrance passes, ID cards and more, these gifts can easily become fan-favourite collectibles that suit any audience. 

        Custom Sunglasses 

        Whether customers want to keep the sun out of their eyes at an outdoor event or just want to match the band and look trendy indoors, custom sunglasses fit any occasion! Customise them with your band logo or name to help customers celebrate in style. 

        3. Custom Drinkware

          Hydration is essential at any event, but at a festival, hydration can be fun! Fill this custom drinkware with tasty cocktails, or sell separately for your audience to take home and fill up themselves.  

          Custom Cups 

          Easy to carry, easy to customise and suitable for any occasion, these branded cups are the perfect addition to any music festival merchandise campaign! Add your band’s logo to these cups’ vibrant colours – perfect for all sorts of fun festival drinks. 

          Custom Travel Mugs 

          Some concerts are too exciting for a cup without a lid. When band events increase their energy, increase your spill prevention with custom, lidded travel mugs! Customised with your unique band branding, these mugs bring visibility at your events and all the way home. 

          4. Branded Apparel

            It doesn’t matter if it’s a big concert or a small, local gig. It’s customary to wear custom music festival merchandise with the band’s logo to show your support. Help fans represent their favourite bands at the event and afterwards with these stylish apparel options. 

            Custom T-Shirts 

            Band shirts are a classic souvenir for fans to take home after a festival or concert. These can be printed with unique designs including album cover art, tour dates and locations and unique event logos. Branded shirts like these are a great way to bring in additional sales before, during and after an event! 

            Branded Hats 

            Custom hats are an essential addition to any band event, especially when they happen outdoors! Custom, branded caps and sunhats keep the sun out of your audience’s eyes while also showing off your logo in style. 

            5. Custom Bags and Backpacks

              When you’re selling custom merchandise, make sure you’re offering a way for customers to carry it all home! Nobody wants to wander through a festival with arms full of swag. So here are some band merchandise ideas that customers can use to carry your promotional gear home along with their own festival essentials. 

              Canvas Tote Bags 

              Stylish and sturdy, canvas tote bags are the perfect catch-all for your customers. Great for everything from an exciting festival event to a quiet day at the library, these customisable tote bags are just waiting for your band’s branding to bring them to life. 

              Drawstring Backpacks 

              When customers need something lightweight for their swag, these drawstring bags are ready for anything! Customise them with your band’s artwork for style that travels. These bags can be folded up and kept close for whenever your audience needs an emergency bag brimming with nostalgia. 

              Sources:

              https://www.audiencerepublic.com/blog/festival-merch-done-right-how-to-make-great-merch-and-how-to-sell-it

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