Hi! Welcome! We hope this is a fun read for you. At the end of it we predict you’ll be a lumpy mail fan in particular and a better person in general. This latter part is because doing direct mail right is a gift to humanity. Sure, it’s going to benefit your bottom line—that’s a “you” thing. But when you use lumpy mail rather than a plain old postcard or single-page letter, you’re doing your part to spare direct mail recipients around the world (or the block) from un-fun junk mail and “current resident” refuse—and that’s nothing short of valiant. That’s a “we” thing.
Okay, so now, let’s begin! Here are five tips and lumpy mail ideas that will set you up for success in your next direct mail campaign:
Lumpy mail isn’t smooth. It’s not a postcard or a flat envelope. It’s oddly shaped. It’s mail that’s got something other than a piece of paper in it. Could be a fridge magnet. Or a diamond ring! Who knows? Because we don’t know what the heck’s inside, when we get a piece of lumpy mail we absolutely, positively, without doubt, must open it post haste!
So if you’re considering a lumpy mail campaign, you’re already off to a great start. And remember: Mailing small items in envelopes can be just as lumpy as larger items—as long as they aren’t the same size and thickness as paper. Lumpy is easy!
Yes ma’am! Yes sir! Direct Mail works better than ever. Because we’re so inundated with online ads and email, that ol’ mail box is a port in a storm, a welcome respite, like stopping by Mom’s house for dinner. Did you know that young folks really like direct mail? Check out a few stats from Data Marketing & Analytics (DMA) and Print Is Big:
If you’re thinking about a direct mail piece for customers or prospects, pick the frequency option that suits your marketing goals:
Whether it’s one time or every month, make your mail lumpy and you’ll love the results!
We know people and packages come in all different shapes and sizes. But we think it’s okay to admit that in the case of direct mail gifts, lumpy is best. With that in mind, here are our respectfully submitted ideas on how to achieve the coveted lumpy silhouette (svelte is out!).
Some gifts will fit in a standard #10 envelope and others in a larger envelope, padded envelope, or box. FYI, if your goal is to get your lumpy giveaway into a #10 envelope, the max size is 6-1/8 inches high X 11-1/2 inches long X 1/4 inch thick.
Here are some lumpy mail ideas that we’ve seen work well in action:
When congratulations are in order, the Deluxe Bottle Opener is, as well! Remember to add a paper gift box to your order so the bottle opener doesn’t inadvertently open your envelope en route.
These are gifts that fit in an envelope that’s standard size, but still qualify as lumpy because of the thickness and weight. We like the Oval Magnet 5 3/4″ x 3 3/4″ and the Deluxe No. 10 Envelope Sized Calendar Magnet.
A journal lends a credible, sincere tone to your mailing and your brand. Our favorite is the Meissa Journal with Pen. It’s professional-looking, comes with a pen, and the price is right.
When you customize your mail giveaway, use block letters and contrasting colors (black and orange, yellow and blue) for maximum visibility. You’ll most likely include a letter or one-sheet in your mailing that describes your company and offering, so don’t try to cram too much info into your giveaway imprint. A company name plus a slogan, URL, or phone number is great!
Lumpy mail has something for every budget. You can spend $.50 a piece or $30. Some guidelines:
Whatever your budget, you’re sure to find a lumpy mail giveaway that leads to brand recognition and customer conversions.
We work with a lot of small and medium size businesses. Many are pulling off a direct mail campaign on their own or with a small team—and on a tight budget. With that in mind, a few final tips:
We hope you feel great about lumpy mail—and yourself, for sending it! Enjoy pleasing your prospects and growing your bottom line. Let us know your lumpy mail ideas and how you do!
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