Proactively generating sales is made that much easier when you know how to drive referral traffic to your front door.
Here’s the simple message: referrals are important. This notion has been a cornerstone philosophy in the sales world for decades. So why does asking for and getting referrals seem difficult? Does it feel intrusive? Too time-consuming? Are you out of referral marketing ideas?
The referral is one key foundational element to any good sales strategy, and learning how to get referrals is incredibly important. Start with these five referral marketing ideas to get you started if you’re feeling stuck:
Many clients won’t refer you to others because they aren’t 100% sure about you, your business, what you offer, and what you don’t. You’ll want to connect with these clients and provide them with some insights into your brand and business. They should leave thinking “I have the perfect client for these guys…”
One way to keep your business at the forefront with clients is to leave behind customized promotional products that are useful, exchange hands easily, and will remind those in your industry of the importance of creating a mutually beneficial relationship with your organization.
The best way to get referrals isn’t by merely asking and trying to be a good partner. You’ll also want to create information and shareable resources that can increase awareness of your brand. Invite others to a seminar or webinar that addresses current industry topics. Then, show how your business can be a good strategic partner for these invited guests. Make sure to include links or buttons on your social pages that encourage clients to visit pages like Yelp or Google to learn more about your brand. Who knows, you might even boost the number of positive reviews on these sites by doing so!
Referrals represent one of the best ways to generate leads and land new business, yet so many today struggle to create consistent practices that can drive sales growth. Follow the referral marketing ideas above on how to increase referrals, and see just how easy it is to solicit new business when you’re on the receiving end of a quality referral.
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