According to Forbes, 66% of American households own a pet—so marketing to pet owners can have serious payoff.1 And even if you’re not necessarily a pet business, there are still plenty of ways to connect with pet owners and experiment with pet marketing. Read on for tips on welcoming four-legged friends (and their wallet-wielding owners) into your business, plus some pet brand marketing ideas.
Do you want to make your business more pet-friendly? Depending on the type of business, here are some pet marketing ideas to get more paws through your doors.
Whether you decide to update an existing pet policy or create a new one, make sure you get the word out. Announce your pet marketing news on your most-used social channels, in your next email newsletter, with a flyer in your shop window, or via some good old-fashioned snail mail.
Whether a social post or a postcard, who doesn’t love seeing a cute photo of a dog or cat? In addition to marketing to pet owners, you’ll show customers that you’re a small business who loves animals—so it’s a great way to build an authentic connection with dog owners, cat lovers, and all kinds of pet parents. Here are some pet marketing strategies to get you inspired.
Everyone loves swag—and whether you’re in the pet industry or just a pet-loving business, get your customers excited with pet promotional products. Here are some of our customizable favorites.
An adventure-ready collapsible bowl makes a great giveaway for any outdoorsy brand or pet business. Whether you lead group hiking expeditions or sell backpacking equipment, include some swag for your customer’s furry companion.
A pup can never have too many toys…right? This affordable tug toy makes a great party favor for in-store pet events, or a great gift with purchase.
Do you own a pet store? A doggy bag dispenser, like this one, is a great add-on gift when customers come in to buy a leash, collar, or harness.
A plastic flyer is the quintessential dog toy—this one is perfect for playing fetch by the beach, at the park, or in their backyard.
Give out these food scoops as a favor at your pet event or as a gift with purchase—customers are sure to use them every day, creating a lasting reminder of your brand.
Small businesses are at the heart of every community…and it’s never a bad idea to give back to yours. As an animal-loving small business owner, consider giving back to an animal shelter or rescue in your area. In addition to earning some good karma points, showing up for your local animal community is sure to draw attention from pet-loving potential customers.
Aside from simply making a donation, here are some other ways you can do good—while also marketing to pet owners.
Looking for pet industry marketing ideas? This section is for anyone who owns a pet-related business—whether you’re a dog groomer, obedience trainer, pet care provider, or pet supply store owner. Here are some pet business marketing tips for making a lasting brand impact.
Wondering how to turn creative talents into a thriving career? Tim Lum, owner of design studio Pixel Flex, did just…
Got a special employee occasion coming up? Work anniversaries, major milestones, and holiday parties call for gifts your crew will…