Small Business Promotion

Offer a Giveaway That Really Gets You: Promotional Giveaway Ideas for Small Businesses

It’s just a pen. Or a tote bag. Or a stress ball. But if it’s got your logo on it, it matters. So consider a giveaway that reflects your company’s personality, a.k.a. brand.

Here are a few brand types. Spot your company style and take a look at some winning promotional giveaway ideas for businesses like yours.


Photo by rawpixel on Unsplash

Yep, if you’re an ad agency this is probably you. But other enterprises fall into this category too, like engineering, architecture, and creative problem solvers everywhere. For this brand, take a traditional giveaway and add a twist of whimsy. Check out these slightly wacky options:

Down to Earth

Photo by Jean Lakosnyk on Unsplash

Are you operating a campground? A non-profit? These are no-brainers in the “down to earth” branding category. But hey, don’t rule your business out of this brand category just because you’re, say, an accounting firm or a mechanic shop. If, in between tax forms, you chat with your clients about kids, camping and cooking, this may be the brand type for you! If you prefer servicing hybrid cars to the old gas guzzlers, you may have a little Mother Nature in your brand blood. If so, hand your prospects a little piece of peace in your marketing giveaway. Consider:


Photo by rawpixel on Unsplash

Your organization’s got a tried and true approach to success that your customers can count on every time. You want to get your name noticed on a giveaway that won’t let your recipients—or your reputation—down! Whether it’s a value-priced or high-ticket item, reliability is driving your giveaway game. These get rave reviews:


Photo by Erol Ahmed on Unsplash

Does the phrase “top drawer” (not Top Gun, folks) mean something to you? Are you aware that those with class don’t use the term “classy”? In making chit chat with customers do you veer toward discussions of existential crisis, Turks and Caicos, and Kierkegaard? If you answered “yes” to any of these questions, your business may be a member the high-brow brand. Some giveaways you might consider, dahling:

A final thought on branded giveaways: Whatever style promo piece you decide to put your name on, make sure it’s one you feel good about. And if you hand it to your customer with a smile, that’s the best marketing of all.

Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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