Advertising & Marketing

Brand Highlight: uni-ball®

Pens are the quintessential giveaway item—and when you choose to customize pens from a premium brand like uni-ball®, you’re showing customers that your business prioritizes quality and performance. Keep reading to learn more about the history of the uni-ball brand (and the manufacturing company behind it!), and browse some custom uni-ball pens that are ready for your personal touch.  

History of the uni-ball Brand

Uni-ball is a brand of pen distributed by the Uni Mitsubishi Pencil Company Limited. Originally founded in 1887 as the “Masaki Pencil Manufacturing Company” in Tokyo, the company renamed itself “The Mitsubishi Pencil Company” after World War II. They released their first ballpoint pen in 1959, and later began creating performance pens. In 1979, they launched the first “Uniball” rollerball pen, which was the first ballpoint pen to use water-based ink and a metallic tip. This innovative pen quickly became popular in Europe and North America. Today, uni-ball pens are still produced in Japan. 

What Makes uni-ball Special?

Uni-ball pens are so special because they contain the brand’s patented Super Ink™. According to the uni-ball website, this ink is “an archival-quality pigment ink that offers extraordinary levels of water, chemical, and light resistance.” This uni-ball pen ink is also acid free, permanent, and long-lasting—so it protects against water and fading.  

Key Features of uni-ball Pens

There’s a lot to love about uni-ball—but here are some key features that help the brand stand out from the competition.  

  • Variety: At Pens.com, you’ll find uni-ball pens in a variety of styles, including gel pens, highlighters, rollerball pens, and ballpoint pens. You can also choose from a variety of ink colors, including red, blue, and black ink.
  • Recognition: Uni-ball is a well-known name, even among people who aren’t pen experts! When you pass out uni-ball pens at your next event, you’ll impress prospective clients and ensure that your promotional pen is the one they use again and again.
  • Longevity: Many uni-ball pens use cartridges, so they can be refilled. Instead of simply drying out and ending up in the trash, customers and employees can use refills to extend the life of their favorite pen.

Popular uni-ball Pens You Can Customize

Ready to add your personal touch to a uni-ball pen? Check out some of our best-selling styles and decide which one is best for your brand.  

Custom uni-ball® Vision Elite Rollerball Pen

From the sleek styling to the smooth ink, this refillable pen is a uni-ball classic.  

Custom uni-ball® Deluxe Micro Rollerball Pen

Searching for a pen with a fine point so you can create clear, concise lines? This micro rollerball is for you! And with your custom imprint right on the barrel, you’ll land plenty of visibility for your brand. 

Custom uni-ball® Combi Ballpoint Pen/Highlighter

Give customers a pen they’ll get twice the use out of—this one is a pen and highlighter combo that features a ballpoint tip. 

Custom uni-ball® Power Tank Pen

Searching for a custom pen that can withstand any weather? This unique pen has a pressurized ink supply that writes on wet surfaces, in extreme cold weather, and even upside down—so it’s a great choice if much of your business takes place outdoors.  

Custom uni-ball® Gel RT Retractable Pen

If gel pens are your thing, level up with this Gel Impact pen from uni-ball. We love that this one has a retractable design for easy use.  

Custom uni-ball® 207 Premier Ballpoint Pen

Keep things classic with a ballpoint pen like this one—it also has a gel grip for comfortable note taking.  

Allison Russo

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